A high score means an AI assistant is likely to name this product when a buyer asks about its category — not that the product is objectively best. AI assistants over-index on well-known brands, and that bias propagates into our ranking. The full mechanics — how prompts are chosen, how rank converts to score, how disagreements between models are surfaced — live on the methodology page.
Modern buyers — especially in B2B — increasingly ask LLMs instead of searching Google. What AI Would Buy shows which brands and products the models recommend most often, representing a new kind of organic visibility in the AI era.
The full mechanics live on the methodology page →