The brand index · Volume 1
Every
brand AI
talks about.
This week’s race
Apple leads; Sony climbs 25 spots.
Power ranking
Who leads right now.
Act one
Where the machines rank the brands.
Three AI models rank every brand on the radar — who just arrived, the six-week race, the full board, the old guard, and who owns each trait.
Newcomers
Just arrived.
new · Jun 2026
in home, kitchen & appliances
new · Jun 2026
in home, kitchen & appliances
new · Jun 2026
in home, kitchen & appliances
new · Jun 2026
in home, kitchen & appliances
new · Jun 2026
in beauty & personal care
new · Jun 2026
in beauty & personal care
new · Jun 2026
in pet products
new · Jun 2026
in electronics
new · Jun 2026
in electronics
Race chart
6 weeks of rank trajectories.
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 329 intents?
Old guard
The brands that never leave.
Tag champions
Who owns each trait.
Act two · ★ new
What people & press say.
Where brands stand on trust — who's making news, and whose marketing claims actually hold up against the reviews.
In the press
Which brands are making news.
6 brands across the catalog drew coverage in the last 30 days — the mood skews positive.?
ApplePositive
Apple coverage is predominantly positive ahead of WWDC, with excitement around new Siri capabilities and developer initiatives, while regulatory and supply-chain stories remain factual.
via The Verge, Barron's, CNET · 8 stories
SamsungPositive
Samsung receives predominantly positive coverage highlighting new product innovations and attractive deals across phones, displays, wearables and TVs, with one neutral market analysis mention.
via Fox News, MarketWatch, Mashable · 8 stories
La Roche-PosayPositive
La Roche-Posay receives overwhelmingly positive coverage driven by expert endorsements, viral TikTok success, and high-profile brand partnerships with Illumination, alongside retail expansion and comm
via Forbes, PR Newswire, The Drum · 8 stories
SonyPositive
Sony's coverage is mixed, with strong product praise for cameras and audio gear offset by criticism over gaming decisions and declining gaming hardware popularity.
via PlayStation.Blog, Deadline, Gizmodo · 8 stories
NikePositive
Nike dominates sports marketing with strong brand loyalty and celebrity partnerships, though sustainability claims face scrutiny.
via Mother Jones, SoccerBible, Bleacher Report · 8 stories
GooglePositive
Google faces regulatory pressure from EU sovereignty concerns and malware abuse of its search platform, while gaining positive coverage for AI innovation, infrastructure sustainability, and helpful pr
via CNET, The Hacker News, Research at Google · 8 stories
as of June 4 · 6 brands?
Marketing honesty
Which brands keep their word.
17 brands across the catalog carry a marketing-honesty score — how their official claims hold up against owner & expert reviews. Field median 72.?
as of June 17 · 17 brands?
Act three
How the models think.
Where ChatGPT, Claude, Gemini and Perplexity disagree — the personality spread, the eternal rivalries, the marquee match-ups, and the running ledger.
AI personality
Three AIs, three taste profiles.
Each panel shows one LLM’s peak pick across this scope.?
Quietly favours
ranked #1 here, but other AIs put it at #1 / #1 / #4.
Sees differently
Garden of Life#1±3
Neutrogena#3±2
New Balance#1±2
Xiaomi#2±2
Quietly favours
ranked #1 here, but other AIs put it at #1 / #1 / #4.
Sees differently
Quietly favours
ranked #1 here, but other AIs put it at #1 / #1 / #4.
Sees differently
Quietly favours
ranked #1 here, but other AIs put it at #3 / #3 / #3.
Sees differently
Casper#4±3
Rivalries
Eternal rivals across the tree.
Match-ups
The #1 vs #2 in each department.
Ledger?
What just moved.
- ▼ fallTools, DIY & Home Improvement#18 → #94
- ▼ fallElectronics#24 → #48
- ✦ debutFashion & Footweardebut at #10
- ▼ fallGifts#20 → #32
- ▼ fallTools, DIY & Home Improvement#23 → #35
- ▼ fall#19 → #30
- ▲ climb#25 → #16
- ▼ fallElectronics#29 → #38
- ▼ fallFashion & Footwear#10 → #18
- ✦ debutMattresses & Sleepdebut at #22
- ▲ climbGifts#21 → #14
- ✦ debutTools, DIY & Home Improvementdebut at #23
- ▲ climbGifts#27 → #21
- ▲ climb#17 → #12
- ▼ fallHome, Kitchen & Appliances#14 → #19
- ▼ fallGifts#15 → #20
- ✦ debutGiftsdebut at #25
- ▲ climbBeauty & Personal Care#7 → #3
- ▼ fall#3 → #7
- ▼ fallGifts#13 → #17
about brands
What this index is, in plain words
The brand index is updated every Monday from fresh runs of ChatGPT, Claude, Gemini and Perplexity.