The reshuffle report?
Who moved,
and who just arrived.
The biggest swing of the pass: Smart Kettle Luxe went from #30 to #3 in Small Kitchen Appliances. Plus the names that appear for the first time, by category.
The movement map?
The leaderboard, by the week's drift
The top 30 of the global ranking. Each tile is sized by its standing and shaded by how far it moved since last week — climbers green, fallers red.
#1—
Apple
#2—
Samsung
#3—
Google
#4—
Sony
#5—
La Roche-Posay
#6—
CeraVe
#7—
Nike
#8—
Breville
#9▲1
Philips
#10▼1
Patagonia
#11—
Neutrogena
#12—
Amazon
#13▲1
Hoka
#14▲2
The North Face
#15▼2
Panasonic
#16▼1
Adidas
#17▲5
Paula's Choice
#18▲1
Bose
#19▲2
Lenovo
#20▼3
Dewalt
#21▼3
Brooks
#22▼2
Ninja
#23NEW
Ryobi
#24▲4
Thorne
#25NEW
#26—
#27▲3
#28▼3
#29NEW
#30▼7
#1—
Apple
AirPods Pro (2nd Generation)
#2—
Bose
QuietComfort Ultra Earbuds
#3—
Sony
WF-1000XM6
#4▲1
Samsung
Galaxy S26 Ultra
#5▼1
Apple
Apple Watch Series 11
#6▲7
Garmin
Forerunner 970
#7▲7
Hoka
Bondi 9
#8▲10
Breville
Barista Touch Impress
#9▲11
Apple
Watch Ultra 3
#10▲12
Garmin
Venu 4
#11▼4
Garmin
Fenix 8
#12▲5
Jabra
Elite 10
#13▲14
Beats
Powerbeats Pro 2
#14▼4
Apple
iPhone 17 Pro Max
#15NEW
UPPAbaby
Minu V3
#16▼8
Google
Pixel Watch 4
#17▲4
Google
Pixel Buds Pro
#18▼3
Samsung
Galaxy Watch 8
#19▼13
ASICS
Gel-Kayano 32
#20▲8
Altra
Lone Peak 9
#21▼5
Sony
WH-1000XM6
#22▲4
Helix
Midnight Luxe
#23NEW
Sennheiser
Momentum True Wireless 4
#24—
Samsung
Galaxy Buds3 Pro
#25▼14
Brooks
Ghost 17
#26NEW
Hoka
Anacapa 2 Low GTX
#27▲3
Hoka
Clifton 10
#28NEW
EltaMD
UV Clear Broad-Spectrum SPF 46
#29NEW
Brooks
Adrenaline GTS 24
#30NEW
Garmin
Venu 3
fellclimbednew
Tile size = ranking scoreas of August 3 · vs July 29 · 30 leaders?
№ 01
This week's moves?
Biggest rank moves.
Biggest moves across everything · by places moved
- 01▲27was#30now#3
- 02▲25was#28now#3
- 03▼25was#5now#30
- 04▲24was#27now#3
- 05▼24was#4now#28
- 06▼23was#3now#26
- 07▲23was#29now#6
- 08▼23was#6now#29
The full board, by category
#3→#26▼23
#7→#29▼22
#29→#8▲21
#27→#7▲20
#25→#6▲19
#2→#20▼18
#28→#3▲25
#7→#29▼22
#3→#25▼22
#30→#9▲21
#7→#28▼21
#1→#22▼21
#30→#3▲27
#27→#3▲24
#29→#6▲23
#30→#8▲22
#23→#1▲22
#30→#9▲21
#30→#9▲21
#6→#27▼21
#29→#10▲19
#27→#8▲19
#28→#9▲19
#25→#7▲18
#29→#7▲22
#30→#11▲19
#24→#6▲18
#5→#22▼17
#22→#5▲17
#19→#3▲16
#28→#6▲22
#28→#7▲21
#26→#6▲20
#4→#24▼20
#3→#21▼18
#20→#2▲18
#22→#8▲14
#8→#22▼14
#6→#17▼11
#18→#29▼11
#28→#18▲10
#25→#15▲10
#4→#28▼24
#28→#8▲20
#28→#9▲19
#30→#12▲18
#22→#4▲18
#26→#9▲17
#28→#7▲21
#8→#26▼18
#29→#15▲14
#9→#21▼12
#7→#19▼12
#16→#5▲11
#3→#27▼24
#29→#8▲21
#28→#7▲21
#6→#23▼17
#20→#3▲17
#4→#20▼16
#5→#30▼25
#6→#29▼23
#27→#6▲21
#23→#4▲19
#29→#12▲17
#13→#30▼17
#6→#25▼19
#22→#4▲18
#8→#25▼17
#24→#8▲16
#30→#15▲15
#15→#30▼15
#30→#7▲23
#6→#28▼22
#25→#6▲19
#21→#6▲15
#19→#5▲14
#30→#17▲13
- 170-Piece Mechanics Tool Set (CTK170CMP2) · by CrescentTools, DIY & Home Improvement › Power Tools#27→#5▲22
#1→#17▼16
#26→#11▲15
#15→#1▲14
#18→#28▼10
#14→#4▲10
as of August 3 · vs July 29 · 2294 tracked moves?
№ 02
Arrivals
The newcomers.
A
Brands (60)
first seen in the last 30 days · by home categoryRecorded Booksnew · July 29
Singles50new · July 29
Dating.comnew · July 29
Brighterlynew · July 29
Zoomnew · July 29
Heimdalnew · July 29
Beauty & Personal Care· 6
Dr. Brennernew · July 29
Sesdermanew · July 29
Jorum Studionew · July 29
Necessarynew · July 29
Terre d’Hermèsnew · July 29
Ferrarinew · July 29
Fashion & Footwear· 6
Crazynew · July 29
TC Finenew · July 29
Vitalsoxnew · July 29
Baudoin & Langenew · July 29
Shutterflynew · July 29
Whiteflashnew · July 29
Food, Beverages & Snacks· 6
Bascom Maplenew · July 29
Jacobsennew · July 29
Ambrosianew · July 29
XSnew · July 29
SunOptanew · July 29
Earth & Starnew · July 29
Home, Kitchen & Appliances· 4
Luggage & Bags· 4
Health, Fitness & Wellness· 1
Jadenew · July 29
Pet Products· 1
Farmer's Dognew · July 29
- Defender Series XT for iPhone 17 Pro Maxby OtterBox · debut in “Phone Accessories”
#2
- iPhone FineWoven Wallet with MagSafeby Apple · debut in “Phone Accessories”
#3
- Modern Leather Case for iPhone 17 Pro Maxby Nomad · debut in “Phone Accessories”
#4
- EpiqVision Ultra LS800by Epson · debut in “TVs & Home Theater”
#4
#4
- Encode Plus Smart WiFi Deadboltby Schlage · debut in “Smart Home & Security”
#5
- Laytonby Parfums de Marly · debut in “Fragrances”
#1
- SkinGuard Sensitive Razorby Gillette · debut in “Grooming”
#2
- Eau Duelle Eau de Parfumby Diptyque · debut in “Fragrances”
#4
- Rapid Relief Toothpasteby Sensodyne · debut in “Oral Care”
#5
- Pit Boss Antiperspirant & Deodorantby Jack Black · debut in “Grooming”
#6
- Cordless Advanced 2.0by Waterpik · debut in “Oral Care”
#6
- Baccarat Rouge 540 Candleby Maison Francis Kurkdjian · debut in “Candles & Home Fragrance”
#1
- EM131A5C-BSby Toshiba · debut in “Small Kitchen Appliances”
#4
- Ultra OXI Powder Laundry Detergentby Tide · debut in “Laundry”
#5
- Stainless Steel Insulated Bottleby Nalgene · debut in “Water Bottles & Drinkware”
#5
- Smart Oven Air Fryerby Breville · debut in “Air Fryers”
#6
- Volcano Signature Reed Diffuserby Capri Blue · debut in “Candles & Home Fragrance”
#6
- Genius Starter Kit for iPadby Osmo · debut in “Toys & Games”
#1
- Baby Moisturizing Lotionby CeraVe · debut in “Baby, Kids & Toys”
#5
- Swaddle UP 1.0 TOGby Love To Dream · debut in “Baby Clothing & Sleepwear”
#5
- Ticket to Ride: Legacyby Days of Wonder · debut in “Toys & Games”
#6
- Sleep Bag 2.5 TOGby Kyte BABY · debut in “Baby Clothing & Sleepwear”
#6
- Wash & Shampooby CeraVe Baby · debut in “Baby, Kids & Toys”
#7
- Original Dental Treatsby Greenies · debut in “Pet Treats”
#2
- Litter-Robot 5by Whisker · debut in “Pet Products”
#4
- Leo’s Loo Tooby Casa Leo · debut in “Cat Products”
#4
- Grain-Free Senior Dry Dog Foodby Open Farm · debut in “Pet Food”
#4
- Blue Bits Natural Soft-Moist Training Treatsby Blue Buffalo · debut in “Pet Treats”
#5
- Life Protection Formula Senior Chicken & Brown Riceby Blue Buffalo · debut in “Pet Food”
#6
- Neutrino Pro Jacketby Rab · debut in “Jackets”
#5
- Moab 3 Wideby Merrell · debut in “Hiking Shoes”
#7
- 550by New Balance · debut in “Everyday Shoes”
#7
- Airlift High-Waist Leggingby Alo Yoga · debut in “Activewear”
#8
- Club C 85 Vintageby Reebok · debut in “Everyday Shoes”
#8
- Pace Breaker Lined Short 7by lululemon · debut in “Activewear”
#9
- Synbiotic+by Ritual · debut in “Supplements & Nutrition”
#5
- Electrolyte Drink Mixby LMNT · debut in “Sleep & Recovery”
#5
- Multi Collagen Protein Advancedby Ancient Nutrition · debut in “Sleep & Recovery”
#7
- O.N.E. Multivitaminby Pure Encapsulations · debut in “Supplements & Nutrition”
#8
- Triple Strength Omega-3 Fish Oilby Sports Research · debut in “Daily Wellness”
#8
- Collagen Hydrolysateby Great Lakes · debut in “Sleep & Recovery”
#9
- Latex Pillowby Saatva · debut in “Bedding”
#2
- RestorePlus Hybridby Purple · debut in “Mattresses”
#5
- Manta PRO Sleep Maskby Manta Sleep · debut in “Bedding”
#5
- Signature Hybridby Brooklyn Bedding · debut in “Mattresses”
#7
- Washable Silk Sleep Maskby Lunya · debut in “Bedding”
#7
- Graphite Memory Foam Topperby Saatva · debut in “Bedding”
#10
- Trapper Creek Decafby Stumptown Coffee Roasters · debut in “Coffee”
#3
- Original Potato Chipsby Herr's · debut in “Snacks”
#6
- Bella Donovan Blendby Blue Bottle Coffee · debut in “Coffee”
#6
- Organic Plant-Based Protein Barby Aloha · debut in “Snacks”
#7
- Hair Bender Whole Beanby Stumptown Coffee Roasters · debut in “Coffee”
#7
- Organic Protein Barby Aloha · debut in “Snacks”
#9
#1
- Allant+ 9.9Sby Trek · debut in “E-Bikes & Scooters”
#6
- Flight Deck Mby Oakley · debut in “Water & Snow Sports”
#6
#7
- Explorer 2000 Plusby Jackery · debut in “Outdoor & Adventure”
#8
- WindMasterby Soto · debut in “Camping & Hiking Gear”
#8
- Monos Carry-On Proby Monos · debut in “Suitcases & Carry-Ons”
#8
- Travel Backpack 45L (V2)by Peak Design · debut in “Travel Bags & Backpacks”
#9
- Everyday Gym Bagby Gymshark · debut in “Everyday & Work Bags”
#9
- Undeniable 5.0 Duffelby Under Armour · debut in “Everyday & Work Bags”
#10
- Jester Backpackby The North Face · debut in “Everyday & Work Bags”
#12
- Aeronaut 45by Tom Bihn · debut in “Travel Bags & Backpacks”
#13
- High-Density Round Foam Rollerby Amazon Basics · debut in “Recovery & Massage”
#1
- Commercial 1750by NordicTrack · debut in “Home Fitness Equipment”
#2
- Hypervolt 2 Proby Hyperice · debut in “Recovery & Massage”
#5
- Theragun Senseby Therabody · debut in “Recovery & Massage”
#6
- 7.4 ATby Horizon Fitness · debut in “Home Fitness Equipment”
#8
- Cloud Massage Shiatsu Foot Massagerby Cloud Massage · debut in “Recovery & Massage”
#11
- Automower 430X NERAby Husqvarna · debut in “Tools, DIY & Home Improvement”
#1
- M12 FUEL 3453-20by Milwaukee · debut in “Power Tools”
#2
#3
#4
- Magnum X5 Airless Paint Sprayerby Graco · debut in “Home Improvement Tools”
#4
- ONE+ HP 18V Brushless Drill/Driver Kitby Ryobi · debut in “Tools, DIY & Home Improvement”
#5
C
New buyer questions (21)
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