Skip to main content

How works

The reshuffle report?

Who moved,
and who just arrived.

The biggest swing of the pass: Smart Kettle Luxe went from #30 to #3 in Small Kitchen Appliances. Plus the names that appear for the first time, by category.

01

This week's moves?

Biggest rank moves.

Biggest moves across everything · by places moved

  1. 01
    was
    #30
    now
    #3
    27Best weekly rank at this scope, last 3 months Jun 15 · #14 · Jun 22 · #15 · Jun 29 · #36 · Jul 6 · #4 · Jul 13 · #41 · Jul 20 · #53 · Jul 27 · #30 · Aug 3 · #3
  2. 02
    was
    #28
    now
    #3
    25Best weekly rank at this scope, last 3 months Jun 8 · #8 · Jun 15 · #27 · Jun 22 · #58 · Jun 29 · #13 · Jul 6 · #72 · Jul 13 · #71 · Jul 20 · #6 · Jul 27 · #28 · Aug 3 · #3
  3. 03
    was
    #5
    now
    #30
    25Best weekly rank at this scope, last 3 months Jun 1 · #11 · Jun 8 · #56 · Jun 15 · #30 · Jun 22 · #34 · Jun 29 · #6 · Jul 13 · #29 · Jul 20 · #69 · Jul 27 · #5 · Aug 3 · #30
  4. 04
    was
    #27
    now
    #3
    24Best weekly rank at this scope, last 3 months Jun 8 · #28 · Jun 22 · #2 · Jul 27 · #32 · Aug 3 · #3
  5. 05
    was
    #4
    now
    #28
    24Best weekly rank at this scope, last 3 months Jun 29 · #9 · Jul 6 · #18 · Jul 13 · #9 · Jul 20 · #65 · Jul 27 · #4 · Aug 3 · #28
  6. 06
    was
    #3
    now
    #26
    23Best weekly rank at this scope, last 3 months Jul 13 · #14 · Jul 20 · #15 · Jul 27 · #3 · Aug 3 · #26
  7. 07
    was
    #29
    now
    #6
    23Best weekly rank at this scope, last 3 months Jun 29 · #32 · Jul 6 · #33 · Jul 13 · #56 · Jul 20 · #6 · Jul 27 · #29 · Aug 3 · #6
  8. 08
    was
    #6
    now
    #29
    23Best weekly rank at this scope, last 3 months Charted 2 of 9 weeks Jul 27 · #7 · Aug 3 · #29

The full board, by category

Electronics318 moves+312 more →
  1. Eufy Security#3#2623
  2. TP-Link#7#2922
  3. Apple#29#821
  4. August#27#720
  5. Marshall#25#619
  6. Audeze#2#2018
Beauty & Personal Care299 moves+293 more →
  1. Coco & Eve#28#325
  2. Marvis#7#2922
  3. Le Labo#3#2522
  4. ILIA#30#921
  5. Beardbrand#7#2821
  6. Listerine#1#2221
Home, Kitchen & Appliances265 moves+259 more →
  1. Breville#30#327
  2. YETI#27#324
  3. Nespresso#29#623
  4. Rancilio#30#822
  5. Dawn#23#122
  6. Dreame#30#921
Fashion & Footwear216 moves+210 more →
  1. Merrell#30#921
  2. Salomon#6#2721
  3. La Sportiva#29#1019
  4. Salomon#27#819
  5. Arc'teryx#28#919
  6. Brooks#25#718
Baby, Kids & Toys154 moves+148 more →
  1. Nuna#29#722
  2. Pampers#30#1119
  3. Graco#24#618
  4. Clek#5#2217
  5. Huggies#22#517
  6. Maxi-Cosi#19#316
Pet Products151 moves+145 more →
  1. Petcube#28#622
  2. Furbo#28#721
  3. Furbo#26#620
  4. PETLIBRO#4#2420
  5. PetSafe#3#2118
  6. Garmin#20#218
Software & Digital Services151 moves+145 more →
  1. Match#22#814
  2. Khan Academy#8#2214
  3. Disney#6#1711
  4. TechSmith#18#2911
  5. Google#28#1810
  6. LearnWorlds#25#1510
Food, Beverages & Snacks150 moves+144 more →
  1. Le Saunier de Camargue#4#2824
  2. Tabasco#28#820
  3. Manuka Health#28#919
  4. Justin’s#30#1218
  5. Trade Coffee#22#418
  6. Graza#26#917
Health, Fitness & Wellness110 moves+104 more →
  1. TriggerPoint#28#721
  2. TriggerPoint#8#2618
  3. ProForm#29#1514
  4. Titan Fitness#9#2112
  5. Snailax#7#1912
  6. Life Fitness#16#511
Outdoor & Adventure109 moves+103 more →
  1. Specialized#3#2724
  2. Aventon#29#821
  3. Red#28#721
  4. Bluetti#6#2317
  5. Smith#20#317
  6. Brompton#4#2016
Mattresses & Sleep108 moves+102 more →
  1. Bearaby#5#3025
  2. Slip#6#2923
  3. Drowsy#27#621
  4. Hatch#23#419
  5. WinkBeds#29#1217
  6. Amazon#13#3017
Supplements & Nutrition102 moves+96 more →
  1. Optimum Nutrition#6#2519
  2. Pure Encapsulations#22#418
  3. Viva Naturals#8#2517
  4. Kaged#24#816
  5. Bulk#30#1515
  6. Klaire Labs#15#3015
Luggage & Bags90 moves+84 more →
  1. Travelpro#30#723
  2. Nomatic#6#2822
  3. Samsonite#25#619
  4. Tortuga#21#615
  5. Bellroy#19#514
  6. Swissgear#30#1713
Tools, DIY & Home Improvement71 moves+65 more →
  1. Crescent
    170-Piece Mechanics Tool Set (CTK170CMP2) · by CrescentTools, DIY & Home Improvement › Power Tools
    #27#522
  2. Husqvarna#1#1716
  3. Walabot#26#1115
  4. Ryobi#15#114
  5. Klein Tools#18#2810
  6. Graco#14#410

as of August 3 · vs July 29 · 2294 tracked moves?

02

Arrivals

The newcomers.

A

Brands (60)

first seen in the last 30 days · by home category
Software & Digital Services· 16+10 more →
Recorded Books
Recorded Booksnew · July 29
Singles50
Singles50new · July 29
Dating.comnew · July 29
Brighterly
Brighterlynew · July 29
Zoom
Zoomnew · July 29
Heimdal
Heimdalnew · July 29
Baby, Kids & Toys· 8+2 more →
Ty
Tynew · July 29
Jane
Janenew · July 29
Maya Wrap
Maya Wrapnew · July 29
PatPat
PatPatnew · July 29
Oso & Me
Oso & Menew · July 29
Mattresses & Sleep· 8+2 more →
Mermade
Mermadenew · July 29
DLX
DLXnew · July 29
Pharmedocnew · July 29
Magic Weightednew · July 29
Coop
Coopnew · July 29
Sunrise
Sunrisenew · July 29
Beauty & Personal Care· 6
Dr. Brenner
Dr. Brennernew · July 29
Sesderma
Sesdermanew · July 29
Jorum Studio
Jorum Studionew · July 29
Necessary
Necessarynew · July 29
Terre d’Hermès
Terre d’Hermèsnew · July 29
Ferrari
Ferrarinew · July 29
Fashion & Footwear· 6
Crazynew · July 29
TC Fine
TC Finenew · July 29
Vitalsox
Vitalsoxnew · July 29
Baudoin & Lange
Baudoin & Langenew · July 29
Shutterfly
Shutterflynew · July 29
Whiteflash
Whiteflashnew · July 29
Food, Beverages & Snacks· 6
Bascom Maple
Bascom Maplenew · July 29
Jacobsen
Jacobsennew · July 29
Ambrosia
Ambrosianew · July 29
XS
XSnew · July 29
SunOpta
SunOptanew · July 29
Earth & Starnew · July 29
Home, Kitchen & Appliances· 4
Halo Versanew · July 29
Nanofoamer
Nanofoamernew · July 29
Millefiori
Millefiorinew · July 29
Dr. Vranjes
Dr. Vranjesnew · July 29
Luggage & Bags· 4
Lovevook
Lovevooknew · July 29
Greenroom136
Greenroom136new · July 29
iFly
iFlynew · July 29
Ricardo
Ricardonew · July 29
Health, Fitness & Wellness· 1
Jade
Jadenew · July 29
Pet Products· 1
Farmer's Dognew · July 29
B

Products (735)

entered a top-30 this pass · glyphs = the AI engines ranking it?
Electronics· 104+98 more →
Beauty & Personal Care· 101+95 more →
Home, Kitchen & Appliances· 91+85 more →
Baby, Kids & Toys· 66+60 more →
Pet Products· 61+55 more →
Fashion & Footwear· 52+46 more →
Supplements & Nutrition· 44+38 more →
Mattresses & Sleep· 41+35 more →
Food, Beverages & Snacks· 39+33 more →
Outdoor & Adventure· 35+29 more →
Luggage & Bags· 35+29 more →
Health, Fitness & Wellness· 33+27 more →
Tools, DIY & Home Improvement· 33+27 more →
C

New buyer questions (21)

tracked for the first time · last 30 days

GET THIS EVERY WEEK

This ranking, in your inbox — plus where the AIs disagree.

One email a week: fresh picks and the buys the five models can't agree on. First issue coming soon.

sample issue · 4 of 5 AI agree · Brooks Ghost 16 leads this week

One email a week · unsubscribe any time.

The full standings live on the brands and products hubs.