The buyer question · week of Nov 2 – 8

Best Baby Shampoos Ranking

Picked by AI, checked by people.

The weekly chart ?

The top 20 products brands right now.

Product chart

Current race ?

This week ?

CeraVe Baby Wash & Shampoo holds #1.

#1 in 9 of the last 19 weeks

1 debut2 backbiggest climb 263 out

All 28 moves ↓

Tap a card for each AI’s place and the monthly check.

#ProductPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekWash & ShampooCeraVe BabyAlso #2 Baby Care · #9 Baby, Kids & ToysLast week #1 · 17 weeks in top 20

    AI places · this week ?

    1. GPT#3
    2. Claude#7
    3. Gemini#9
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#1

    named by 4/6

    The card’s #1 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.6750 ratings · Jul 2026
    • Press4/5outlets recommend · 0 with more cons than pros · Aug 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 5 publications
    • The New York TimesRecommends · Date not savedOriginal
    • ForbesRecommends · Date not savedOriginal
    • AllureRecommends · Date not savedOriginal
    • Consumer ReportsMixed · Date not savedOriginal
    • HealthlineRecommends · Date not savedOriginal

    Watch · YouTube ?

    CeraVe BABY WASH & SHAMPOO REVIEW #fragrancefreeYouTube: RealBeautiful Beauty · 2.7K views · Aug 2024

    Also in the top 20 of ?

    Search Google for CeraVe Baby Wash & Shampoo
  2. #2same place as last weekBaby Shampoo & WashPipettenot checkedAlso #7 Baby CareLast week #2 · 15 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#5
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #2 is the 4-week average.

    People · October 2026 check ?

    • Owners’ threads: widespread, serious failures0serious failures · 4 threads read · Jul 2026
    • Press2/3outlets recommend · 0 with more cons than pros · Aug 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 3 publications
    • Consumer ReportsMixed · Date not savedOriginal
    • ForbesRecommends · Date not savedOriginal
    • HealthlineRecommends · Date not savedOriginal
    Owners

    4 threads read · 0 serious failure themes

    Also in the top 20 of ?

    Search Google for Pipette Baby Shampoo & Wash
  3. #3up 1 place since last weekFoam Shampoo for NewbornsMustelaMonthly check: Passes the checkLast week #4 · 17 weeks in top 20

    AI places · this week ?

    1. GPT#27
    2. Claude#25
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#4

    named by 3/6

    The card’s #3 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.82,396 ratings · Oct 2026
    Search Google for Mustela Foam Shampoo for Newborns
  4. #4down 1 place since last weekWash & ShampooEucerin BabyLast week #3 · 14 weeks in top 20

    AI places · this week ?

    1. GPT#7
    2. Claudenot named
    3. Gemini#13
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #4 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.833 ratings · Oct 2026
    Search Google for Eucerin Baby Wash & Shampoo
  5. #5up 2 places since last weekDaily Moisture Gentle Bath Wash & ShampooAveeno BabyLast week #7 · 18 weeks in top 20

    AI places · this week ?

    1. GPT#2
    2. Claudenot named
    3. Gemininot named
    4. AI Mode#2
    5. Groknot named
    6. Perplexity#2

    named by 3/6

    The card’s #5 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.8367 ratings · Jun 2026

    Watch · YouTube ?

    Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo with Natural Oat ReviewYouTube: Wizard Review · 6 views · Oct 2024
    Search Google for Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo
  6. #6down 1 place since last weekDaily Moisture 2-in-1 Wash & ShampooAveeno Babynot checkedLast week #5 · 16 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 0/6

    The card’s #6 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Aveeno Baby Daily Moisture 2-in-1 Wash & Shampoo
  7. #7up 5 places since last weekCeraVe Baby Wash and ShampooCeraVenot checkedLast week #12 · 3 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Mode#1
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #7 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for CeraVe Baby Wash and Shampoo
  8. #8down 2 places since last weekWash & ShampooAquaphor BabyMonthly check: Passes the checkLast week #6 · 14 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#10
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #8 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.73,163 ratings · Oct 2026

    Watch · YouTube ?

    Aquaphor, Baby, Wash & Shampoo, Fragrance Free, 25.4 fl oz (750 ml)YouTube: Natural Health Review · 539 views · Oct 2021
    Search Google for Aquaphor Baby Wash & Shampoo
  9. #9up 14 places since last weekSensitive Baby Fragrance Free Shampoo & WashBabo BotanicalsRe-entrynot checkedLast week #23 · 8 weeks in top 20

    AI places · this week ?

    1. GPT#5
    2. Claude#28
    3. Gemininot named
    4. AI Mode#5
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    The card’s #9 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Babo Botanicals Sensitive Baby Fragrance Free Shampoo & Wash
  10. #10down 1 place since last weekGentle Cleansing GelMustelaMonthly check: Passes the checkLast week #9 · 18 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#6
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #10 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.81,832 ratings · Oct 2026
    Search Google for Mustela Gentle Cleansing Gel
  11. #11down 3 places since last weekSensitive Baby Fragrance-Free 2-in-1 Shampoo & WashBabo Botanicalsnot checkedLast week #8 · 3 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#8

    named by 1/6

    The card’s #11 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Babo Botanicals Sensitive Baby Fragrance-Free 2-in-1 Shampoo & Wash
  12. #12up 1 place since last weekJohnson’s Baby ShampooJohnson'snot checkedLast week #13 · 2 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#5

    named by 1/6

    The card’s #12 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Johnson's Johnson’s Baby Shampoo
  13. #13up 4 places since last weekAquaphor Baby Wash & ShampooAquaphorLast week #17 · 12 weeks in top 20

    AI places · this week ?

    1. GPT#9
    2. Claudenot named
    3. Gemini#11
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #13 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.742 ratings · Aug 2026
    Search Google for Aquaphor Baby Wash & Shampoo
  14. #14up 1 place since last weekBaby Shampoo + Wash Fragrance FreePipettenot checkedLast week #15 · 4 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#17
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#3

    named by 2/6

    The card’s #14 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Pipette Baby Shampoo + Wash Fragrance Free
  15. #15down 1 place since last weekWash & Shampoo With Organic CalendulaCetaphil Babynot checkedLast week #14 · 15 weeks in top 20

    AI places · this week ?

    1. GPT#4
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #15 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Cetaphil Baby Wash & Shampoo With Organic Calendula
  16. #16down 5 places since last weekSuper Sensitive Shampoo & Body WashCalifornia Babynot checkedLast week #11 · 12 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#15
    3. Gemini#20
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #16 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for California Baby Super Sensitive Shampoo & Body Wash
  17. #17up 2 places since last weekSimply Non-Scents Baby WashEarth MamaLast week #19 · 11 weeks in top 20

    AI places · this week ?

    1. GPT#16
    2. Claude#14
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #17 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.685 ratings · Oct 2026
    Search Google for Earth Mama Simply Non-Scents Baby Wash
  18. #18up 26 places since last weekGentle ShampooMustelaRe-entryBiggest climbnot checkedLast week #44 · 4 weeks in top 20

    AI places · this week ?

    1. GPT#1
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#11

    named by 2/6

    The card’s #18 is the 4-week average.

    Not in the October 2026 check ?

    Watch · YouTube ?

    THE TRUTH ABOUT DANDRUFF: MUSTELA GENTLE SHAMPOO - February 2021YouTube: Frank Albert Yap · 1.5K views · Oct 2021
    Search Google for Mustela Gentle Shampoo
  19. #19up 1 place since last weekShampoo & WashBurt's Bees BabyMonthly check: Passes the checkLast week #20 · 14 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#7
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #19 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers and video reviews rate it highly ?
    • Buyers’ rating4.62,130 ratings · Oct 2026
    • Score read from review videos4.5/5read from 5 videos · Oct 2026 ? 123

    Watch · YouTube ?

    Burts Bees Baby Shampoo & Wash - Lavender - Parent ReviewYouTube: Villarreal Family · 400 views · Oct 2024
    Search Google for Burt's Bees Baby Shampoo & Wash
  20. #20new this weekSensitive Skin Care Baby WashBaby DoveDebutnot checkedLast week : not in the top 100 · 1 week in top 20

    AI places · this week ?

    1. GPT#8
    2. Claudenot named
    3. Gemininot named
    4. AI Mode#4
    5. Groknot named
    6. Perplexity#6

    named by 3/6

    The card’s #20 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Baby Dove Sensitive Skin Care Baby Wash

Dropped out of the top 20 ?

Show places 21–100Hide places 21–100
  1. #21ABCDerm Foaming GelBioderma · last wk #25 0 wks in top 20
  2. #22Johnson's Baby Shampoo (No More Tears)Johnson's · last wk #18 1 wk in top 20
  3. #23Hair & Body WashTubby Todd · last wk #10 12 wks in top 20Passes the check
  4. #24Mustela Gentle Cleansing Gel Hair & BodyMustela · last wk #22 0 wks in top 20
  5. #25Baby Shampoo (Tear-Free, Original)Johnson's · last wk #57 0 wks in top 20
  6. #26Burt's Bees Baby Shampoo & Wash Original Tear-FreeBurt's Bees Baby · last wk #26 0 wks in top 20
  7. #27Super Sensitive Shampoo & BodywashCalifornia Baby · last wk #29 7 wks in top 20
  8. #28Babyganics Shampoo + Body Wash Fragrance FreeBabyganics · last wk #27 0 wks in top 20
  9. #29Truly Gentle Shampoo + Body WashThe Honest Company · last wk #16 4 wks in top 20
  10. #30Baby Leaves 2-in-1 Shampoo & Body Wash UnscentedAttitude · last wk #54 0 wks in top 20
  11. #31Calendula Shampoo & Body WashWeleda · last wk #32 5 wks in top 20
  12. #32Earth Mama Sweet Orange Baby WashEarth Mama · last wk #35 2 wks in top 20
  13. #33Shampoo + Body Wash, Fragrance FreeBabyganics · last wk — 6 wks in top 20
  14. #34Weleda Calendula Baby Shampoo & Body WashWeleda · last wk #28 0 wks in top 20
  15. #35The First Wash Ultra-Gentle Hair + Body WashCoterie · last wk — 0 wks in top 20
  16. #36Cradle Cap Foam Shampoo for NewbornsMustela · last wk #36 5 wks in top 20
  17. #37Baby WashVanicream · last wk #31 0 wks in top 20
  18. #38Gentle Cleansing Gel (Hair & Body)Mustela · last wk — 0 wks in top 20
  19. #39California Baby Super Sensitive Shampoo & Body WashCalifornia Baby · last wk #33 0 wks in top 20
  20. #40Shampoo & Body Wash 2026Babyganics · last wk — 0 wks in top 20
  21. #41Eucerin Baby Gentle Wash & ShampooEucerin · last wk #37 0 wks in top 20
  22. #42First Wash Ultra-Gentle Hair + Body WashCoterie · last wk #38 0 wks in top 20
  23. #43Shampoo & Wash (Original Tear-Free)Burt's Bees Baby · last wk — 0 wks in top 20
  24. #44Childs Farm Hair & Body WashChilds Farm · last wk #34 0 wks in top 20
  25. #45Noodle & Boo Baby Shampoo 2026Noodle & Boo · last wk #39 0 wks in top 20
  26. #46The Honest Company 2-in-1 Cleansing Shampoo + Body WashThe Honest Company · last wk #24 1 wk in top 20
  27. #47Natural Baby Shampoo & Body WashPuracy · last wk #21 15 wks in top 20
  28. #48DermaFrida Baby Shampoo & Body WashFrida Baby · last wk #40 0 wks in top 20
  29. #49Little Remedies Baby Shampoo & Wash 2026Little Remedies · last wk #41 0 wks in top 20
  30. #50Eczema Care Baby Wash & ShampooExederm · last wk — 0 wks in top 20
  31. #51Lullaby Lather Hair & Body WashDabble & Dollop · last wk #43 0 wks in top 20
  32. #52Newborn 2-in-1 Hair & Baby Body WashNoodle & Boo · last wk #45 0 wks in top 20
  33. #53Foaming Shampoo & Body WashBabyganics · last wk — 0 wks in top 20
  34. #54Extra Gentle ShampooNoodle & Boo · last wk #48 0 wks in top 20
  35. #55The Honest Company Sensitive Shampoo + Body WashThe Honest Company · last wk #61 0 wks in top 20
  36. #56Sebamed Baby Shampoo 2025Sebamed · last wk #47 0 wks in top 20
  37. #57Puracy Natural Baby Shampoo & Body WashPuracy · last wk #49 0 wks in top 20
  38. #58Bedtime Baby ShampooJohnson · last wk — 0 wks in top 20
  39. #59No More Tears 2026 Baby ShampooJohnson's · last wk — 0 wks in top 20
  40. #60Gentle Shampoo for Newborns & BabiesMustela · last wk #52 0 wks in top 20
  41. #61Johnson Baby Shampoo Original FormulaJohnson · last wk #53 0 wks in top 20
  42. #62Baby Shampoo Ultra Gentle 2026Johnson's · last wk #51 0 wks in top 20
  43. #63Johnson's Baby Shampoo Original FormulaJohnson · last wk #55 0 wks in top 20
  44. #64Calming Comfort Bath & Wash with Lavender & VanillaAveeno Baby · last wk — 0 wks in top 20
  45. #65Daily Moisture 2026 ShampooAveeno Baby · last wk — 0 wks in top 20
  46. #66Daily Moisture Gentle Bath & WashAveeno Baby · last wk — 0 wks in top 20
  47. #67Earth Mama Simply Non-Scents Baby Shampoo & Body WashEarth Mama · last wk #56 0 wks in top 20
  48. #68Aveeno Baby Wash & Shampoo (Tear-Free, Oat Extract)Aveeno Baby · last wk #58 0 wks in top 20
  49. #69Aveeno Baby Daily Care Gentle Wash & ShampooAveeno Baby · last wk #62 0 wks in top 20
  50. #70Aveeno Baby Wash & Shampoo Tear-FreeAveeno Baby · last wk #63 0 wks in top 20
  51. #71Baby Daily Moisture Shampoo with OatAveeno · last wk #64 0 wks in top 20
  52. #72Baby Unscented Baby Shampoo and Body WashEucerin · last wk #65 0 wks in top 20
  53. #73Organic Shampoo & Wash LatestBurt's Bees Baby · last wk — 0 wks in top 20
  54. #74Wash & Shampoo (Oat Extract, Tear-Free)Aveeno Baby · last wk #66 0 wks in top 20
  55. #75Baby Daily Moisture Shampoo 2026Aveeno · last wk #67 0 wks in top 20
  56. #76Dove Rich Moisture Tip to Toe WashDove · last wk — 0 wks in top 20
  57. #77Baby Calendula Shampoo 2026Weleda · last wk #69 0 wks in top 20
  58. #78Baby Wash & Shampoo with Chamomile & Argan OilSheaMoisture · last wk — 0 wks in top 20
  59. #79Cetaphil Baby Gentle Wash & Shampoo with Organic CalendulaCetaphil Baby · last wk #70 0 wks in top 20
  60. #80Cetaphil Baby Wash & Shampoo with Organic CalendulaCetaphil Baby · last wk #73 0 wks in top 20
  61. #81Baby Shampoo & Wash Organic 2025Burt's Bees · last wk #74 0 wks in top 20
  62. #82Stelatopia 2026 Baby ShampooMustela · last wk — 0 wks in top 20
  63. #83Truly Calm Shampoo + Body WashThe Honest Company · last wk — 0 wks in top 20
  64. #84Shampoo & Wash 2026Burt's Bees Baby · last wk #76 0 wks in top 20
  65. #85Baby Shampoo Tear-Free 2026 FormulaJohnson's · last wk #77 0 wks in top 20
  66. #86Baby Calendula Shampoo & Body WashWeleda · last wk — 1 wk in top 20
  67. #87Honest Brand Truly Gentle Shampoo + Body WashThe Honest Company · last wk #82 0 wks in top 20
  68. #88Baby Gentle Shampoo 2026 EditionMustela · last wk #83 0 wks in top 20
  69. #89Baby Daily Lotion Wash & Shampoo (Calendula)Cetaphil · last wk #84 0 wks in top 20
  70. #90Gentle Baby Shampoo 2026Mustela · last wk #85 0 wks in top 20
  71. #91No More Tears Baby Shampoo 2026Johnson's · last wk #92 0 wks in top 20
  72. #92Baby Shampoo (Classic Original Formula)Johnson · last wk #89 3 wks in top 20
  73. #93Baby Daily Moisture Shampoo 2025Aveeno · last wk #90 0 wks in top 20
  74. #94Aveeno Baby Wash/ShampooAveeno Baby · last wk #30 1 wk in top 20
  75. #95Daily Moisture Gentle Body Wash & ShampooAveeno Baby · last wk #95 3 wks in top 20
  76. #96Cetaphil Baby Gentle Wash & ShampooCetaphil · last wk — 0 wks in top 20
  77. #97Gentle Wash & Shampoo with Organic CalendulaCetaphil Baby · last wk — 0 wks in top 20
  78. #98Baby Shampoo & Wash Tear Free 2026Burt's Bees · last wk #97 0 wks in top 20
  79. #99Babyganics Baby Shampoo + Body WashBabyganics · last wk #98 3 wks in top 20
  80. #100Happy Cappy Medicated ShampooDr. Eddie’s · last wk #99 0 wks in top 20

Brand chart

Current race ?

This week ?

Mustela holds #1.

#1 in 19 of the last 19 weeks

2 back2 out

All 20 moves ↓

Tap a card for its products here, its price tier and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekMustelaMonthly check: Passes the checkModels here: #3 Foam Shampoo for Newborns · #10 Gentle Cleansing Gel · +8Last week #1 · 19 weeks in top 20

    Mustela products here ?

    10 products in the top 100 · 3 in the top 20 · all 2 checked pass the check

    1. #3 Foam Shampoo for NewbornsPasses the check: buyers 4.8★
    2. #10 Gentle Cleansing GelPasses the check: buyers 4.8★
    3. #18 Gentle Shampoonot checked
    4. #24 Mustela Gentle Cleansing Gel Hair & Bodybelow the top 20
    5. #36 Cradle Cap Foam Shampoo for Newbornsbelow the top 20

    Where Mustela is strong · top 20 ?

    Search Google for Mustela baby shampoos
  2. #2same place as last weekAveeno BabyModels here: #5 Daily Moisture Gentle Bath Wash & Shampoo · #6 Daily Moisture 2-in-1 Wash & Shampoo · +9Last week #2 · 19 weeks in top 20

    Aveeno Baby products here ?

    11 products in the top 100 · 2 in the top 20

    1. #5 Daily Moisture Gentle Bath Wash & ShampooBuyers’ rating 4.8 · 367 ratings · Jun 2026
    2. #6 Daily Moisture 2-in-1 Wash & Shampoonot checked
    3. #64 Calming Comfort Bath & Wash with Lavender & Vanillabelow the top 20
    4. #65 Daily Moisture 2026 Shampoobelow the top 20
    5. #66 Daily Moisture Gentle Bath & Washbelow the top 20

    Where Aveeno Baby is strong · top 20 ?

    Search Google for Aveeno Baby baby shampoos
  3. #3same place as last weekPipetteModels here: #2 Baby Shampoo & Wash · #14 Baby Shampoo + Wash Fragrance FreeLast week #3 · 19 weeks in top 20

    Pipette products here ?

    2 products in the top 100 · 2 in the top 20

    1. #2 Baby Shampoo & Washnot checked
    2. #14 Baby Shampoo + Wash Fragrance Freenot checked

    Where Pipette is strong · top 20 ?

    Search Google for Pipette baby shampoos
  4. #4up 1 place since last weekThe Honest CompanyModels here: #29 Truly Gentle Shampoo + Body Wash · #46 The Honest Company 2-in-1 Cleansing Shampoo + Body Wash · +3Last week #5 · 19 weeks in top 20

    The Honest Company products here ?

    5 products in the top 100 · 0 in the top 20

    1. #29 Truly Gentle Shampoo + Body Washbelow the top 20
    2. #46 The Honest Company 2-in-1 Cleansing Shampoo + Body Washbelow the top 20
    3. #55 The Honest Company Sensitive Shampoo + Body Washbelow the top 20
    4. #83 Truly Calm Shampoo + Body Washbelow the top 20
    5. #87 Honest Brand Truly Gentle Shampoo + Body Washbelow the top 20

    Where The Honest Company is strong · top 20 ?

    Search Google for The Honest Company baby shampoos
  5. #5down 1 place since last weekJohnson'sModels here: #12 Johnson’s Baby Shampoo · #22 Johnson's Baby Shampoo (No More Tears) · +5Last week #4 · 19 weeks in top 20

    Johnson's products here ?

    7 products in the top 100 · 1 in the top 20

    1. #12 Johnson’s Baby Shampoonot checked
    2. #22 Johnson's Baby Shampoo (No More Tears)below the top 20
    3. #25 Baby Shampoo (Tear-Free, Original)below the top 20
    4. #59 No More Tears 2026 Baby Shampoobelow the top 20
    5. #62 Baby Shampoo Ultra Gentle 2026below the top 20

    Where Johnson's is strong · top 20 ?

    Search Google for Johnson's baby shampoos
  6. #6same place as last weekCalifornia BabyModels here: #16 Super Sensitive Shampoo & Body Wash · #27 Super Sensitive Shampoo & Bodywash · +1Last week #6 · 19 weeks in top 20

    California Baby products here ?

    3 products in the top 100 · 1 in the top 20

    1. #16 Super Sensitive Shampoo & Body Washnot checked
    2. #27 Super Sensitive Shampoo & Bodywashbelow the top 20
    3. #39 California Baby Super Sensitive Shampoo & Body Washbelow the top 20

    Where California Baby is strong · top 20 ?

    Search Google for California Baby baby shampoos
  7. #7up 2 places since last weekEarth MamaModels here: #17 Simply Non-Scents Baby Wash · #32 Earth Mama Sweet Orange Baby Wash · +1Last week #9 · 19 weeks in top 20

    Earth Mama products here ?

    3 products in the top 100 · 1 in the top 20

    1. #17 Simply Non-Scents Baby WashBuyers’ rating 4.6 · 85 ratings · Oct 2026
    2. #32 Earth Mama Sweet Orange Baby Washbelow the top 20
    3. #67 Earth Mama Simply Non-Scents Baby Shampoo & Body Washbelow the top 20

    Where Earth Mama is strong · top 20 ?

    Search Google for Earth Mama baby shampoos
  8. #8up 3 places since last weekBabyganicsModels here: #28 Babyganics Shampoo + Body Wash Fragrance Free · #33 Shampoo + Body Wash, Fragrance Free · +3Last week #11 · 19 weeks in top 20

    Babyganics products here ?

    5 products in the top 100 · 0 in the top 20

    1. #28 Babyganics Shampoo + Body Wash Fragrance Freebelow the top 20
    2. #33 Shampoo + Body Wash, Fragrance Freebelow the top 20
    3. #40 Shampoo & Body Wash 2026below the top 20
    4. #53 Foaming Shampoo & Body Washbelow the top 20
    5. #99 Babyganics Baby Shampoo + Body Washbelow the top 20

    Where Babyganics is strong · top 20 ?

    Search Google for Babyganics baby shampoos
  9. #9down 2 places since last weekCetaphil BabyModels here: #15 Wash & Shampoo With Organic Calendula · #79 Cetaphil Baby Gentle Wash & Shampoo with Organic Calendula · +2Last week #7 · 19 weeks in top 20

    Cetaphil Baby products here ?

    4 products in the top 100 · 1 in the top 20

    1. #15 Wash & Shampoo With Organic Calendulanot checked
    2. #79 Cetaphil Baby Gentle Wash & Shampoo with Organic Calendulabelow the top 20
    3. #80 Cetaphil Baby Wash & Shampoo with Organic Calendulabelow the top 20
    4. #97 Gentle Wash & Shampoo with Organic Calendulabelow the top 20

    Where Cetaphil Baby is strong · top 20 ?

    Search Google for Cetaphil Baby baby shampoos
  10. #10same place as last weekCeraVe BabyModels here: #1 Wash & ShampooLast week #10 · 13 weeks in top 20

    CeraVe Baby products here ?

    1 product in the top 100 · 1 in the top 20

    1. #1 Wash & ShampooBuyers’ rating 4.6 · 750 ratings · Jul 2026

    Where CeraVe Baby is strong · top 20 ?

    Search Google for CeraVe Baby baby shampoos
  11. #11down 3 places since last weekBabo BotanicalsModels here: #9 Sensitive Baby Fragrance Free Shampoo & Wash · #11 Sensitive Baby Fragrance-Free 2-in-1 Shampoo & WashLast week #8 · 19 weeks in top 20

    Babo Botanicals products here ?

    2 products in the top 100 · 2 in the top 20

    1. #9 Sensitive Baby Fragrance Free Shampoo & Washnot checked
    2. #11 Sensitive Baby Fragrance-Free 2-in-1 Shampoo & Washnot checked
    Search Google for Babo Botanicals baby shampoos
  12. #12same place as last weekBurt's Bees BabyModels here: #19 Shampoo & Wash · #26 Burt's Bees Baby Shampoo & Wash Original Tear-Free · +3Last week #12 · 19 weeks in top 20

    Burt's Bees Baby products here ?

    5 products in the top 100 · 1 in the top 20

    1. #19 Shampoo & WashPasses the check: buyers 4.6★ · video reviews 4.5/5
    2. #26 Burt's Bees Baby Shampoo & Wash Original Tear-Freebelow the top 20
    3. #43 Shampoo & Wash (Original Tear-Free)below the top 20
    4. #73 Organic Shampoo & Wash Latestbelow the top 20
    5. #84 Shampoo & Wash 2026below the top 20

    Where Burt's Bees Baby is strong · top 20 ?

    Search Google for Burt's Bees Baby baby shampoos
  13. #13same place as last weekCeraVeModels here: #7 CeraVe Baby Wash and ShampooLast week #13 · 16 weeks in top 20

    CeraVe products here ?

    1 product in the top 100 · 1 in the top 20

    1. #7 CeraVe Baby Wash and Shampoonot checked

    Where CeraVe is strong · top 20 ?

    Search Google for CeraVe baby shampoos
  14. #14same place as last weekWeledaModels here: #31 Calendula Shampoo & Body Wash · #34 Weleda Calendula Baby Shampoo & Body Wash · +2Last week #14 · 19 weeks in top 20

    Weleda products here ?

    4 products in the top 100 · 0 in the top 20

    1. #31 Calendula Shampoo & Body Washbelow the top 20
    2. #34 Weleda Calendula Baby Shampoo & Body Washbelow the top 20
    3. #77 Baby Calendula Shampoo 2026below the top 20
    4. #86 Baby Calendula Shampoo & Body Washbelow the top 20

    Where Weleda is strong · top 20 ?

    Search Google for Weleda baby shampoos
  15. #15up 2 places since last weekNoodle & BooModels here: #45 Noodle & Boo Baby Shampoo 2026 · #52 Newborn 2-in-1 Hair & Baby Body Wash · +1Last week #17 · 3 weeks in top 20

    Noodle & Boo products here ?

    3 products in the top 100 · 0 in the top 20

    1. #45 Noodle & Boo Baby Shampoo 2026below the top 20
    2. #52 Newborn 2-in-1 Hair & Baby Body Washbelow the top 20
    3. #54 Extra Gentle Shampoobelow the top 20
    Search Google for Noodle & Boo baby shampoos
  16. #16up 5 places since last weekAquaphorRe-entryModels here: #13 Aquaphor Baby Wash & ShampooLast week #21 · 10 weeks in top 20

    Aquaphor products here ?

    1 product in the top 100 · 1 in the top 20

    1. #13 Aquaphor Baby Wash & ShampooBuyers’ rating 4.7 · 42 ratings · Aug 2026

    Where Aquaphor is strong · top 20 ?

    Search Google for Aquaphor baby shampoos
  17. #17up 5 places since last weekEucerinRe-entryModels here: #41 Eucerin Baby Gentle Wash & Shampoo · #72 Baby Unscented Baby Shampoo and Body WashLast week #22 · 3 weeks in top 20

    Eucerin products here ?

    2 products in the top 100 · 0 in the top 20

    1. #41 Eucerin Baby Gentle Wash & Shampoobelow the top 20
    2. #72 Baby Unscented Baby Shampoo and Body Washbelow the top 20

    Where Eucerin is strong · top 20 ?

    Search Google for Eucerin baby shampoos
  18. #18down 3 places since last weekAttitudeModels here: #30 Baby Leaves 2-in-1 Shampoo & Body Wash UnscentedLast week #15 · 18 weeks in top 20

    Attitude products here ?

    1 product in the top 100 · 0 in the top 20

    1. #30 Baby Leaves 2-in-1 Shampoo & Body Wash Unscentedbelow the top 20

    Where Attitude is strong · top 20 ?

    Search Google for Attitude baby shampoos
  19. #19same place as last weekBaby DoveModels here: #20 Sensitive Skin Care Baby WashLast week #19 · 19 weeks in top 20

    Baby Dove products here ?

    1 product in the top 100 · 1 in the top 20

    1. #20 Sensitive Skin Care Baby Washnot checked
    Search Google for Baby Dove baby shampoos
  20. #20down 2 places since last weekTubby ToddModels here: #23 Hair & Body WashLast week #18 · 14 weeks in top 20

    Tubby Todd products here ?

    1 product in the top 100 · 0 in the top 20

    1. #23 Hair & Body Washbelow the top 20

    Where Tubby Todd is strong · top 20 ?

    Search Google for Tubby Todd baby shampoos

Dropped out of the top 20 ?

  • Eucerin Baby was #16, now #23 8 weeks in the top 20
  • Cetaphil was #20, now #21 15 weeks in the top 20
Show places 21–100Hide places 21–100
  1. #21Cetaphillast wk #20 15 wks in top 20
  2. #22Sebamedlast wk #28 0 wks in top 20
  3. #23Eucerin Babylast wk #16 8 wks in top 20
  4. #24Johnsonlast wk #33 3 wks in top 20
  5. #25Aquaphor Babylast wk #25 5 wks in top 20
  6. #26ThinkBabylast wk #24 0 wks in top 20
  7. #27Vanicreamlast wk #31 0 wks in top 20
  8. #28Hello Bellolast wk #30 1 wk in top 20
  9. #29Puracylast wk #23 4 wks in top 20
  10. #30SheaMoisturelast wk #29 0 wks in top 20
  11. #31Childs Farmlast wk #32 0 wks in top 20
  12. #32Aveenolast wk #26 13 wks in top 20
  13. #33Burt's Beeslast wk #27 0 wks in top 20
  14. #34Dovelast wk #35 0 wks in top 20
  15. #35Frida Babylast wk #37 0 wks in top 20
  16. #36Coterielast wk #38 0 wks in top 20
  17. #37Biodermalast wk #34 1 wk in top 20
  18. #38Dr. Eddie’slast wk #39 0 wks in top 20
  19. #39Dr. Bronner'slast wk #36 0 wks in top 20
  20. #40Alaffialast wk #42 0 wks in top 20
  21. #41Johnson's Babylast wk #41 6 wks in top 20
  22. #42Little Remedieslast wk #44 0 wks in top 20
  23. #43Happy Cappylast wk #40 0 wks in top 20
  24. #44Dabble & Dolloplast wk #43 0 wks in top 20
  25. #45Gerberlast wk #46 0 wks in top 20
  26. #46Exedermlast wk #50 0 wks in top 20
  27. #47Badgerlast wk #48 0 wks in top 20
  28. #48Dr. Eddie's Happy Cappylast wk #49 0 wks in top 20
  29. #49Seventh Generationlast wk #65 0 wks in top 20
  30. #50La Roche-Posaylast wk #59 0 wks in top 20
  31. #51Jacklast wk #64 0 wks in top 20
  32. #52Chiccolast wk #95 0 wks in top 20
  33. #53Palmer'slast wk #45 0 wks in top 20
  34. #54Little Twiglast wk #54 0 wks in top 20
  35. #55Nivealast wk #90 0 wks in top 20
  36. #56Everedenlast wk #53 0 wks in top 20
  37. #57SoCozylast wk #47 0 wks in top 20
  38. #58L’Oreallast wk — 0 wks in top 20
  39. #59Kashalast wk #56 0 wks in top 20
  40. #60Uriagelast wk #57 0 wks in top 20
  41. #61Kloranelast wk #51 0 wks in top 20
  42. #62Methodlast wk #58 0 wks in top 20
  43. #63Dapplelast wk #63 0 wks in top 20
  44. #64Kitchersidelast wk #62 0 wks in top 20
  45. #65Puralast wk #83 0 wks in top 20
  46. #66Parent's Choicelast wk #77 0 wks in top 20
  47. #67Munchkinlast wk #66 0 wks in top 20
  48. #68Kresge & Sonlast wk — 0 wks in top 20
  49. #69Sudocremlast wk #67 0 wks in top 20
  50. #70Pamperslast wk #73 0 wks in top 20
  51. #71Cradle Caplast wk #68 0 wks in top 20
  52. #72Original Sproutlast wk #55 0 wks in top 20
  53. #73Maplelast wk — 0 wks in top 20
  54. #74Safety 1stlast wk #70 0 wks in top 20
  55. #75Nurturelast wk #60 0 wks in top 20
  56. #76Love Beauty and Planetlast wk #69 0 wks in top 20
  57. #77Avalonlast wk #72 0 wks in top 20
  58. #78Mama Bearlast wk #74 0 wks in top 20
  59. #79Dreftlast wk #75 0 wks in top 20
  60. #80TruKidlast wk #78 0 wks in top 20
  61. #81Sensitive Babylast wk — 0 wks in top 20
  62. #82Huggieslast wk #80 0 wks in top 20
  63. #83Live Cleanlast wk #79 0 wks in top 20
  64. #84Primally Purelast wk #82 0 wks in top 20
  65. #85DHSlast wk #84 0 wks in top 20
  66. #86Maty’slast wk #81 0 wks in top 20
  67. #87Suavelast wk #93 0 wks in top 20
  68. #88Paul Mitchelllast wk #85 0 wks in top 20
  69. #89Cantulast wk — 0 wks in top 20
  70. #90Earth's Bestlast wk — 0 wks in top 20
  71. #91Kiehl'slast wk #96 0 wks in top 20
  72. #92Freshlast wk #97 0 wks in top 20
  73. #93Naturiumlast wk #89 0 wks in top 20
  74. #94Tom's of Mainelast wk #94 0 wks in top 20
  75. #95L'Oréallast wk #52 0 wks in top 20
  76. #96Ethiquelast wk #98 0 wks in top 20
  77. #97SEENlast wk #92 0 wks in top 20
  78. #98Mamaearthlast wk #61 0 wks in top 20
  79. #99Dr. Brown'slast wk #100 0 wks in top 20
  80. #100Pura D'orlast wk #91 0 wks in top 20

The monthly check covers products; a brand is marked “Passes the check” only when its products here pass. See the product check → ?

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 and each AI’s own #1, in its own answer this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartProductChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Wash & Shampoo379, well below the others1, well above the others4/6
#2Baby Shampoo & Wash51/6
#3Foam Shampoo for Newborns27254, well above the others3/6
#4Wash & Shampoo7, well above the others13, well below the others2/6
#5Daily Moisture Gentle Bath Wash & Shampoo2223/6
#6Daily Moisture 2-in-1 Wash & Shampoo0/6
#7CeraVe Baby Wash and Shampoo11/6
#8Wash & Shampoo101/6
#9Sensitive Baby Fragrance Free Shampoo & Wash528, well below the others53/6
#10Gentle Cleansing Gel61/6
Each AI’s #1 further down this chart
#18Gentle Shampoo, ChatGPT’s #11, well above the others11, well below the others2/6

Further down: Claude’s #1 Baby Shampoo (Tear-Free, Original) (#25 on this chart)Gemini’s #1 Bedtime Baby Shampoo (#58 on this chart)Grok’s #1 No More Tears 2026 Baby Shampoo (#59 on this chart)

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands and each AI’s own #1: where it put the brand’s highest-placed product this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Mustela1463446/6
#2Aveeno Baby2222226/6
#3Pipette617, well below the others517, well below the others3, well above the others5/6
#4The Honest Company13134, well above the others7, well above the others18, well below the others5/6
#5Johnson's23, well below the others1154/6
#6California Baby11152094/6
#7Earth Mama16148104/6
#8Babyganics1951284/6
#9Cetaphil Baby43523, well below the others4/6
#10CeraVe Baby3713/6
Each AI’s #1 further down this chart
#13CeraVe, Perplexity’s #1912/6

Further down: Gemini’s #1 Johnson (#24 on this chart)

The monthly check · October 2026 ?

Where people agree with AI.

The check has not reached most of this chart’s top 20 yet.

  1. Mustela Foam Shampoo for NewbornsPasses the checkAI saysChart place#3named by 3 of 6People sayBuyers4.8/52,396 ratings
  2. Aquaphor Baby Wash & ShampooPasses the checkAI saysChart place#8named by 1 of 6People sayBuyers4.7/53,163 ratings
  3. Burt's Bees Baby Shampoo & WashPasses the checkAI saysChart place#19named by 1 of 6People sayBuyers4.6/52,130 ratingsVideo reviews4.5/55 videos123

See all checked products in the chart ↓ ?

Reviews by people · YouTube and TikTok ?

The reviews behind the chart.

11 review videos · one shown per product

1 more reviewFewer reviews

The data behind this chart ?

What this ranking stands on.

From the AI panel 122 AI answers over 22 weeks from 6 assistants

From people

  • Buyer ratings19,431
  • Review videos15
  • Owner threads4
  • Press outlets5
  • Recall checks15

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Baby Shampoos”, and for how long?

    CeraVe Baby Wash & Shampoo is the #1 product this week, and has been #1 for 9 of the last 19 weeks. Mustela is the #1 brand, #1 for 19 of those weeks.

  • What changed on this chart in the last four weeks?

    8 of the top 20 products were not in the top 20 four weeks ago. The #1 then was CeraVe Baby Wash & Shampoo, and it is still #1. Among brands, 2 new names joined the top 20.

Data as of November 2 ?

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New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.