The category · week of Nov 2 – 8

Beauty & Personal Care Ranking

Picked by AI, checked by people.

The weekly chart ?

The top 20 products brands right now.

Product chart

Current race ?

This week ?

EltaMD UV Clear Broad-Spectrum SPF 46 holds #1.

#1 in 25 of the last 25 weeks

1 debut2 backbiggest climb 183 out

All 24 moves ↓

Tap a card for each AI’s place and the monthly check.

#ProductPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekUV Clear Broad-Spectrum SPF 46EltaMDMonthly check: Passes the checkAlso #1 Sunscreen · #1 Best Daily Face Sunscreens · +4Last week #1 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#1
    2. Claude#1
    3. Gemini#2
    4. AI Mode#1
    5. Groknot named
    6. Perplexity#1

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #1 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.71,119 ratings · Oct 2026
    • Press3/5outlets recommend · 1 with more cons than pros · Jun 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 5 publications
    • SkincarmaRecommends · Date not savedOriginal
    • Undefining MotherhoodMixed · Date not savedOriginal
    • ByrdieRecommends · Date not savedOriginal
    • Alexandra QuinlannRecommends · Date not savedOriginal
    • Simple Skincare ScienceMore cons than pros · Date not savedOriginal

    Watch · YouTube ?

    EltaMD SUNSCREEN WORTH YOUR MONEY? EltaMD UV Clear Broad Spectrum SPF 46YouTube: Shundara · 19.9K views · Jun 2021

    Also in the top 20 of ?

    Search Google for EltaMD UV Clear Broad-Spectrum SPF 46
  2. #2same place as last weekRelief Sun: Rice + Probiotics SPF50+ PA++++Beauty of JoseonAlso #1 Best Korean Sunscreens · #2 Sunscreen · +3Last week #2 · 15 weeks in top 20

    AI places · this week ?

    1. GPT#21
    2. Claude#2
    3. Gemini#4
    4. AI Mode#34
    5. Groknot named
    6. Perplexity#27

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #2 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.744,929 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Watch · YouTube and TikTok ?

    Beauty of Joseon Relief Sun Rice + Probiotics - Really SPF 50? | Doctors ReviewYouTube: Doctor Anne · 54.7K views · Apr 2022

    1 TikTok clip · 80.2K views

    80.2K

    Also in the top 20 of ?

    Search Google for Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++
  3. #3up 1 place since last weekMoisturizing CreamCeraVeAlso #1 Skincare · #1 Best Moisturizers for Dry Skin · +1Last week #4 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#6
    2. Claude#3
    3. Gemini#77
    4. AI Mode#2
    5. Groknot named
    6. Perplexity#8

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #3 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.8199,161 ratings · Jun 2026

    Watch · YouTube and TikTok ?

    Here's What You Should Know About CeraVe Moisturizing CreamYouTube: SkinZone · 193K views · Jan 2024

    2 TikTok clips · 861K views

    469K393K

    Also in the top 20 of ?

    Search Google for CeraVe Moisturizing Cream
  4. #4down 1 place since last weekSunforgettable Total Protection Face Shield Flex SPF 50ColorescienceAlso #1 Best Mineral Sunscreens · #1 Best Tinted Sunscreens · +3Last week #3 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#2
    2. Claude#13
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#13

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #4 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.615,513 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
  5. #5up 1 place since last weekUltra Repair CreamFirst Aid BeautyAlso #2 Skincare · #2 Best Moisturizers for Dry Skin · +1Last week #6 · 16 weeks in top 20Monthly check: Fails the check: active recall

    AI places · this week ?

    1. GPT#27
    2. Claude#4
    3. Gemininot named
    4. AI Mode#32
    5. Groknot named
    6. Perplexity#22

    named by 4/6

    Where each AI alone would place it on this chart. The card’s #5 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.624,709 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    • Official recallRecallactive · Dec 2024
    • Press2/3outlets recommend · 0 with more cons than pros · Jul 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 3 publications
    • AllureRecommends · Date not savedOriginal
    • Refinery29Mixed · Date not savedOriginal
    • SELF MagazineRecommends · Date not savedOriginal
    Owners

    9 threads read · 0 serious failure themes

    Watch · YouTube ?

    First Aid Beauty Ultra Repair Cream Review - Is it Intense Hydration ?YouTube: Roxanne Latulippe · 25.1K views · Nov 2021

    Also in the top 20 of ?

    Search Google for First Aid Beauty Ultra Repair Cream
  6. #6down 1 place since last weekToleriane Double Repair Face MoisturizerLa Roche-PosayAlso #2 Best Men's Face Moisturiser · #3 Skincare · +1Last week #5 · 17 weeks in top 20Monthly check: People disagree: AI #6 · people #17 of 18

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#4

    named by 1/6

    Where each AI alone would place it on this chart. The card’s #6 is the 4-week average.

    People · October 2026 check ?

    • People disagree: people’s order#17people’s order, of 18 checked · AI #6 ?
    • Buyers’ rating4.15,029 ratings · Oct 2026

    Watch · YouTube ?

    La Roche Posay Toleriane Double Repair Face Moisturizer: OBSESSED or Disappointed? (Honest Review)YouTube: Katrinqueenmom · 509 views · Jul 2025

    Also in the top 20 of ?

    Search Google for La Roche-Posay Toleriane Double Repair Face Moisturizer
  7. #7same place as last weekAddict Lip Glow OilDiorMonthly check: Passes the checkAlso #1 Lip Care & Cosmetics · #1 Best Lip Oils · +1Last week #7 · 10 weeks in top 20

    AI places · this week ?

    1. GPT#89
    2. Claude#5
    3. Gemini#54
    4. AI Mode#12
    5. Groknot named
    6. Perplexity#30

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #7 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.74,928 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Watch · TikTok ?

    2 TikTok clips · 1.9M views

    1.9M45K

    Also in the top 20 of ?

    Search Google for Dior Addict Lip Glow Oil
  8. #8same place as last weekMoisturizing CreamVanicreamnot checkedAlso #3 Best Moisturizers for Dry Skin · #4 Skincare · +1Last week #8 · 13 weeks in top 20

    AI places · this week ?

    1. GPT#31
    2. Claude#11
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    Where each AI alone would place it on this chart. The card’s #8 is the 4-week average.

    People · October 2026 check ?

    • Press4/5outlets recommend · 0 with more cons than pros · Jul 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 5 publications
    • The New York TimesMixed · Date not savedOriginal
    • ByrdieRecommends · Date not savedOriginal
    • Business InsiderRecommends · Date not savedOriginal
    • New York MagazineRecommends · Date not savedOriginal
    • AllureRecommends · Date not savedOriginal

    Watch · YouTube ?

    Why Vanicream Moisturizing Cream is a Game-ChangerYouTube: Jenna Mitchell · 9.8K views · Apr 2024

    Also in the top 20 of ?

    Search Google for Vanicream Moisturizing Cream
  9. #9up 4 places since last weekGloss Bomb Universal Lip LuminizerFenty BeautyAlso #1 Best Lip Glosses · #2 Lip Care & CosmeticsLast week #13 · 18 weeks in top 20

    AI places · this week ?

    1. GPT#53
    2. Claude#54
    3. Gemini#53
    4. AI Mode#11
    5. Groknot named
    6. Perplexity#67

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #9 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.753,226 ratings · Jun 2026
    • Score read from review videos4.0/5read from 1 video · Jul 2026 ? 1

    Watch · YouTube ?

    Fenty Beauty Gloss Bomb Universal Lip Luminizer SwatchesYouTube: Fresh Lengths · 43.7K views · Jul 2021

    Also in the top 20 of ?

    Search Google for Fenty Beauty Gloss Bomb Universal Lip Luminizer
  10. #10up 4 places since last weekResurfacing Retinol SerumCeraVeMonthly check: Passes the checkAlso #2 Best Retinol for Beginners · #5 SkincareLast week #14 · 17 weeks in top 20

    AI places · this week ?

    1. GPT#26
    2. Claude#41
    3. Gemini#35
    4. AI Mode#4
    5. Groknot named
    6. Perplexitynot named

    named by 4/6

    Where each AI alone would place it on this chart. The card’s #10 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.76,673 ratings · Oct 2026

    Watch · YouTube ?

    Cerave Resurfacing Retinol Serum Review| Dr DrayYouTube: Dr Dray · 595K views · Oct 2019

    Also in the top 20 of ?

    Search Google for CeraVe Resurfacing Retinol Serum
  11. #11up 6 places since last weekToleriane Hydrating Gentle CleanserLa Roche-PosayAlso #1 Best Cleansers for Sensitive Skin · #6 SkincareLast week #17 · 14 weeks in top 20

    AI places · this week ?

    1. GPT#44
    2. Claude#77
    3. Gemini#81
    4. AI Mode#5
    5. Grok#46
    6. Perplexity#60

    named by 6/6

    Where each AI alone would place it on this chart. The card’s #11 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.47,231 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Also in the top 20 of ?

    Search Google for La Roche-Posay Toleriane Hydrating Gentle Cleanser
  12. #12down 3 places since last weekNo. 7 Bonding OilOlaplexAlso #1 Hair Care · #1 Best Hair OilsLast week #9 · 16 weeks in top 20Monthly check: People disagree: AI #11 · people #18 of 18

    AI places · this week ?

    1. GPT#56
    2. Claude#89
    3. Gemini#55
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #12 is the 4-week average.

    People · October 2026 check ?

    • People disagree: people’s order#18people’s order, of 18 checked · AI #11 ?
    • Buyers’ rating3.931,066 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for Olaplex No. 7 Bonding Oil
  13. #13up 18 places since last weekRetinol B3 SerumLa Roche-PosayDebutBiggest climbAlso #1 Best Retinol for Beginners · #7 SkincareLast week #31 · 1 week in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#83
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI alone would place it on this chart. The card’s #13 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.57,921 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Also in the top 20 of ?

    Search Google for La Roche-Posay Retinol B3 Serum
  14. #14up 13 places since last weekRESIST Super-Light Wrinkle Defense SPF 30Paula's ChoiceRe-entryAlso #2 Best Sunscreens for Oily Skin · #4 Sunscreen · +2Last week #27 · 7 weeks in top 20

    AI places · this week ?

    1. GPT#3
    2. Claude#26
    3. Gemini#9
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #14 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.68,176 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for Paula's Choice RESIST Super-Light Wrinkle Defense SPF 30
  15. #15down 4 places since last weekBirch Juice Moisturizing Sunscreen SPF50+ PA++++ROUND LABMonthly check: Passes the checkAlso #2 Best Korean Sunscreens · #5 SunscreenLast week #11 · 5 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#80
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#64

    named by 2/6

    Where each AI alone would place it on this chart. The card’s #15 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.7744 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for ROUND LAB Birch Juice Moisturizing Sunscreen SPF50+ PA++++
  16. #16same place as last weekHydrate ShampooPureologyAlso #1 Best Shampoos for Dry Hair · #3 Hair CareLast week #16 · 9 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#26
    4. AI Mode#9
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    Where each AI alone would place it on this chart. The card’s #16 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.513,920 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for Pureology Hydrate Shampoo
  17. #17up 3 places since last weekGentle Facial CleanserVanicreamAlso #2 Best Cleansers for Sensitive Skin · #8 SkincareLast week #20 · 25 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Mode#33
    5. Grok#86
    6. Perplexitynot named

    named by 2/6

    Where each AI alone would place it on this chart. The card’s #17 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.79,171 ratings · Jun 2026
    • Press3/4outlets recommend · 0 with more cons than pros · Jul 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 4 publications
    • The New York TimesRecommends · Date not savedOriginal
    • ByrdieRecommends · Date not savedOriginal
    • AllureRecommends · Date not savedOriginal
    • ReviewedMixed · Date not savedOriginal

    Also in the top 20 of ?

    Search Google for Vanicream Gentle Facial Cleanser
  18. #18down 6 places since last weekLip Butter BalmSummer FridaysMonthly check: Passes the checkAlso #2 Best Lip Balms · #3 Lip Care & Cosmetics · +2Last week #12 · 14 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#10
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI alone would place it on this chart. The card’s #18 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers and video reviews rate it highly ?
    • Buyers’ rating4.662,933 ratings · Oct 2026
    • Score read from review videos4.3/5read from 3 videos · Aug 2026 ? 123

    Also in the top 20 of ?

    Search Google for Summer Fridays Lip Butter Balm
  19. #19up 7 places since last weekMadagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++Skin1004Re-entrynot checkedAlso #3 Best Korean Sunscreens · #7 SunscreenLast week #26 · 2 weeks in top 20

    AI places · this week ?

    1. GPT#30
    2. Claude#35
    3. Gemininot named
    4. AI Mode#64
    5. Groknot named
    6. Perplexity#14

    named by 4/6

    Where each AI alone would place it on this chart. The card’s #19 is the 4-week average.

    People · October 2026 check ?

    • Owners’ threads: widespread, serious failures0serious failures · 7 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    7 threads read · 0 serious failure themes

    Also in the top 20 of ?

    Search Google for Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++
  20. #20down 2 places since last weekHyaluronic Acid Watery Sun Gel SPF50+ PA++++ISNtreeAlso #4 Best Korean Sunscreens · #6 SunscreenLast week #18 · 2 weeks in top 20

    AI places · this week ?

    1. GPT#32
    2. Claudenot named
    3. Gemini#85
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#11

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #20 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.9201 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for ISNtree Hyaluronic Acid Watery Sun Gel SPF50+ PA++++

Dropped out of the top 20 ?

Show places 21–100Hide places 21–100
  1. #21Mighty Patch OriginalHero Cosmetics · last wk #22 16 wks in top 20
  2. #22Niacinamide 10% + Zinc 1%The Ordinary · last wk #29 5 wks in top 20Passes the check
  3. #23UV Clear Tinted Broad-Spectrum SPF 46EltaMD · last wk #15 4 wks in top 20Passes the check
  4. #24Tobacco VanilleTom Ford · last wk #25 2 wks in top 20
  5. #25Don't Despair Repair Deep Conditioning MaskBriogeo · last wk #10 14 wks in top 20
  6. #26Hydrating Facial CleanserCeraVe · last wk #36 11 wks in top 20Passes the check
  7. #27Intense Hydrating MaskMoroccanoil · last wk #28 2 wks in top 20
  8. #28iO Series 10Oral-B · last wk #24 1 wk in top 20
  9. #29Niacinamide SerumGood Molecules · last wk #34 0 wks in top 20
  10. #30Advanced Repair CreamEucerin · last wk #30 4 wks in top 20Passes the check
  11. #31Acne Control CleanserCeraVe · last wk #21 1 wk in top 20
  12. #32iO Series 9Oral-B · last wk #32 0 wks in top 20
  13. #33Lip Comfort OilClarins · last wk #23 2 wks in top 20
  14. #34All Soft ShampooRedken · last wk #43 11 wks in top 20
  15. #35Addict Lip MaximizerDior · last wk #60 0 wks in top 20Passes the check
  16. #3610% Niacinamide BoosterPaula's Choice · last wk #37 2 wks in top 20
  17. #37Cicaplast Baume B5La Roche-Posay · last wk #59 3 wks in top 20Passes the check
  18. #38The Lawn Mower 5.0 UltraManscaped · last wk #41 0 wks in top 20
  19. #39Leave-In Molecular Repair Hair MaskK18 · last wk #58 0 wks in top 20
  20. #40Retinol 0.2% in SqualaneThe Ordinary · last wk #62 0 wks in top 20
  21. #41Physical Fusion UV Defense SPF 50SkinCeuticals · last wk #40 6 wks in top 20
  22. #42Sensitive Mineral Sunscreen SPF 50Blue Lizard · last wk #47 3 wks in top 20Fails the check
  23. #43Fat Oil Lip DripNYX Professional Makeup · last wk #64 0 wks in top 20
  24. #44Vanilla | 28 Eau de ParfumKayali · last wk #19 9 wks in top 20
  25. #45Lip Repair OintmentAquaphor · last wk #61 0 wks in top 20
  26. #46Mineral Mattescreen SPF 40Supergoop! · last wk #39 0 wks in top 20
  27. #47No. 5 Bond Maintenance ConditionerOlaplex · last wk #42 5 wks in top 20
  28. #48Spiritueuse Double VanilleGuerlain · last wk #49 0 wks in top 20
  29. #49Clarifying CleanserMurad · last wk #45 0 wks in top 20
  30. #50Barrier+ Triple Lipid-Peptide CreamSkinfix · last wk #50 2 wks in top 20
  31. #51Ultra Facial CreamKiehl's · last wk #51 4 wks in top 20
  32. #52Honey Infused Hair OilGisou · last wk #53 0 wks in top 20
  33. #53No. 4 Bond Maintenance ShampooOlaplex · last wk #54 0 wks in top 20
  34. #54CLEAR Pore Normalizing CleanserPaula's Choice · last wk #48 2 wks in top 20Passes the check
  35. #55Gentle Skin CleanserCetaphil · last wk #56 6 wks in top 20
  36. #56Niacinamide Serum 12% Plus Zinc 2%Naturium · last wk #57 0 wks in top 20
  37. #57Acidic Bonding Concentrate ConditionerRedken · last wk #55 0 wks in top 20
  38. #58Double-Duty Face Moisturizer SPF 20Jack Black · last wk #63 7 wks in top 20
  39. #59Honey Infused Lip OilGisou · last wk #78 0 wks in top 20
  40. #60Soft Pinch Tinted Lip OilRare Beauty · last wk #38 4 wks in top 20
  41. #61T/Sal Therapeutic ShampooNeutrogena · last wk #65 0 wks in top 20
  42. #62Peptide Lip TreatmentRhode · last wk #80 0 wks in top 20
  43. #633D Whitestrips Professional EffectsCrest · last wk #33 0 wks in top 20
  44. #6420% Vitamin C + E Ferulic Acid SerumTimeless · last wk #71 0 wks in top 20Passes the check
  45. #65Parfums de Marly Althaïr Eau de ParfumParfums de Marly · last wk #44 0 wks in top 20
  46. #66Unseen Sunscreen SPF 40Supergoop! · last wk #46 21 wks in top 20Passes the check
  47. #67Baccarat Rouge 540 Extrait de ParfumMaison Francis Kurkdjian · last wk #73 0 wks in top 20
  48. #68Advance White Extreme Whitening ToothpasteArm & Hammer · last wk #91 0 wks in top 20
  49. #69Medicated Maximum Strength ShampooSelsun Blue · last wk #85 0 wks in top 20
  50. #70Butter GlossNYX Professional Makeup · last wk #69 0 wks in top 20
  51. #71Anthelios UVMune 400 Invisible Fluid SPF50+La Roche-Posay · last wk #35 0 wks in top 20Passes the check
  52. #72Multi-Peptide + Copper Peptides 1% SerumThe Ordinary · last wk #75 0 wks in top 20
  53. #73Missing Person Eau de ParfumPhlur · last wk #70 6 wks in top 20
  54. #74NaxosXerjoff · last wk #77 2 wks in top 20
  55. #75Teeth Whitening StripsLumineux · last wk #72 0 wks in top 20
  56. #76Squalane + Zinc Sheer Mineral Sunscreen SPF 30Biossance · last wk #76 0 wks in top 20
  57. #77Heartleaf Silky Moisture Sun Cream SPF50+ PA++++Anua · last wk — 0 wks in top 20
  58. #78The Silk Sunscreen SPF 50Tatcha · last wk #98 0 wks in top 20
  59. #79Soulfood Nourishing MaskAmika · last wk — 0 wks in top 20Passes the check
  60. #80Hyaluronic Acid Watery Sun Gel SPF 50+ PA++++ISNtree · last wk — 0 wks in top 20
  61. #81Anti-Dandruff Shampoo 1% KetoconazoleNizoral · last wk — 0 wks in top 20
  62. #82Pronamel Gentle WhiteningSensodyne · last wk — 0 wks in top 20
  63. #83Mighty Patch Invisible+Hero Cosmetics · last wk #52 0 wks in top 20
  64. #84No. 8 Bond Intense Moisture MaskOlaplex · last wk #66 5 wks in top 20
  65. #85Unseen Sunscreen SPF 50Supergoop! · last wk #87 0 wks in top 20
  66. #86Ghost OilVerb · last wk #88 0 wks in top 20Passes the check
  67. #87Dream Lip OilSummer Fridays · last wk — 0 wks in top 20
  68. #88Lip Glowy BalmLaneige · last wk #89 0 wks in top 20Passes the check
  69. #89Hydrate ConditionerPureology · last wk #90 0 wks in top 20
  70. #90Poutsicle Hydrating Lip StainFenty Beauty · last wk #92 0 wks in top 20
  71. #91Aquarius Water FlosserWaterpik · last wk #67 0 wks in top 20
  72. #92T/Gel Therapeutic ShampooNeutrogena · last wk #93 0 wks in top 20
  73. #93Cool Mint Antiseptic MouthwashListerine · last wk #94 0 wks in top 20
  74. #94SkinGuard Sensitive RazorGillette · last wk #95 0 wks in top 20
  75. #95Effaclar Medicated Gel CleanserLa Roche-Posay · last wk #68 0 wks in top 20
  76. #96Intense Therapy Lip Balm SPF 25Jack Black · last wk #74 0 wks in top 20
  77. #97Moisturizing CreamCetaphil · last wk — 0 wks in top 20Passes the check
  78. #98Treatment OriginalMoroccanoil · last wk #84 5 wks in top 20Passes the check
  79. #99Hair OilOuai · last wk — 0 wks in top 20
  80. #100Don't Despair Repair Super Moisture ShampooBriogeo · last wk — 0 wks in top 20

Brand chart

Current race ?

This week ?

La Roche-Posay holds #1.

#1 in 25 of the last 25 weeks

All 16 moves ↓

Tap a card for its products here, its price tier and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekLa Roche-PosayModels here: #6 Toleriane Double Repair Face Moisturizer · #11 Toleriane Hydrating Gentle Cleanser · +4Last week #1 · 25 weeks in top 20

    La Roche-Posay products here ?

    6 products in the top 100 · 3 in the top 20

    1. #6 Toleriane Double Repair Face MoisturizerPeople disagree
    2. #11 Toleriane Hydrating Gentle CleanserBuyers’ rating 4.4 · 7.2K ratings · Oct 2026
    3. #13 Retinol B3 SerumBuyers’ rating 4.5 · 7.9K ratings · Oct 2026
    4. #37 Cicaplast Baume B5below the top 20
    5. #71 Anthelios UVMune 400 Invisible Fluid SPF50+below the top 20

    Where La Roche-Posay is strong · top 20 ?

    Search Google for La Roche-Posay beauty & personal care
  2. #2same place as last weekCeraVeModels here: #3 Moisturizing Cream · #10 Resurfacing Retinol Serum · +2Last week #2 · 25 weeks in top 20

    CeraVe products here ?

    4 products in the top 100 · 2 in the top 20

    1. #3 Moisturizing CreamBuyers’ rating 4.8 · 199K ratings · Jun 2026
    2. #10 Resurfacing Retinol SerumPasses the check: buyers 4.7★
    3. #26 Hydrating Facial Cleanserbelow the top 20
    4. #31 Acne Control Cleanserbelow the top 20

    Where CeraVe is strong · top 20 ?

    Search Google for CeraVe beauty & personal care
  3. #3same place as last weekNeutrogenaModels here: #61 T/Sal Therapeutic Shampoo · #92 T/Gel Therapeutic ShampooLast week #3 · 25 weeks in top 20

    Neutrogena products here ?

    2 products in the top 100 · 0 in the top 20

    1. #61 T/Sal Therapeutic Shampoobelow the top 20
    2. #92 T/Gel Therapeutic Shampoobelow the top 20

    Where Neutrogena is strong · top 20 ?

    Search Google for Neutrogena beauty & personal care
  4. #4same place as last weekPaula's ChoiceModels here: #14 RESIST Super-Light Wrinkle Defense SPF 30 · #36 10% Niacinamide Booster · +1Last week #4 · 25 weeks in top 20

    Paula's Choice products here ?

    3 products in the top 100 · 1 in the top 20

    1. #14 RESIST Super-Light Wrinkle Defense SPF 30Buyers’ rating 4.6 · 8.2K ratings · Oct 2026
    2. #36 10% Niacinamide Boosterbelow the top 20
    3. #54 CLEAR Pore Normalizing Cleanserbelow the top 20

    Where Paula's Choice is strong · top 20 ?

    Search Google for Paula's Choice beauty & personal care
  5. #5same place as last weekThe OrdinaryModels here: #22 Niacinamide 10% + Zinc 1% · #40 Retinol 0.2% in Squalane · +1Last week #5 · 25 weeks in top 20

    The Ordinary products here ?

    3 products in the top 100 · 0 in the top 20

    1. #22 Niacinamide 10% + Zinc 1%below the top 20
    2. #40 Retinol 0.2% in Squalanebelow the top 20
    3. #72 Multi-Peptide + Copper Peptides 1% Serumbelow the top 20

    Where The Ordinary is strong · top 20 ?

    Search Google for The Ordinary beauty & personal care
  6. #6same place as last weekEltaMDModels here: #1 UV Clear Broad-Spectrum SPF 46 · #23 UV Clear Tinted Broad-Spectrum SPF 46Last week #6 · 25 weeks in top 20

    EltaMD products here ?

    2 products in the top 100 · 1 in the top 20

    1. #1 UV Clear Broad-Spectrum SPF 46Passes the check: buyers 4.7★
    2. #23 UV Clear Tinted Broad-Spectrum SPF 46below the top 20

    Where EltaMD is strong · top 20 ?

    Search Google for EltaMD beauty & personal care
  7. #7same place as last weekSkinCeuticalsModels here: #41 Physical Fusion UV Defense SPF 50Last week #7 · 25 weeks in top 20

    SkinCeuticals products here ?

    1 product in the top 100 · 0 in the top 20

    1. #41 Physical Fusion UV Defense SPF 50below the top 20

    Where SkinCeuticals is strong · top 20 ?

    Search Google for SkinCeuticals beauty & personal care
  8. #8same place as last weekKiehl'sModels here: #51 Ultra Facial CreamLast week #8 · 25 weeks in top 20

    Kiehl's products here ?

    1 product in the top 100 · 0 in the top 20

    1. #51 Ultra Facial Creambelow the top 20

    Where Kiehl's is strong · top 20 ?

    Search Google for Kiehl's beauty & personal care
  9. #9same place as last weekVanicreamModels here: #8 Moisturizing Cream · #17 Gentle Facial CleanserLast week #9 · 25 weeks in top 20

    Vanicream products here ?

    2 products in the top 100 · 2 in the top 20

    1. #8 Moisturizing Creamnot checked
    2. #17 Gentle Facial CleanserBuyers’ rating 4.7 · 9.2K ratings · Jun 2026

    Where Vanicream is strong · top 20 ?

    Search Google for Vanicream beauty & personal care
  10. #10same place as last weekPanasonicAlso #2 Best Electric Shavers · #2 Best Water Flossers · +4Last week #10 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#20
    2. Claude#29
    3. Gemini#17
    4. AI Mode#8
    5. Grok#8
    6. Perplexity#10

    named by 6/6

    Where each AI alone would place it on this chart. The card’s #10 is the 4-week average.

    Where Panasonic is strong · top 20 ?

    Search Google for Panasonic beauty & personal care
  11. #11up 2 places since last weekJack BlackModels here: #58 Double-Duty Face Moisturizer SPF 20 · #96 Intense Therapy Lip Balm SPF 25Last week #13 · 20 weeks in top 20

    Jack Black products here ?

    2 products in the top 100 · 0 in the top 20

    1. #58 Double-Duty Face Moisturizer SPF 20below the top 20
    2. #96 Intense Therapy Lip Balm SPF 25below the top 20

    Where Jack Black is strong · top 20 ?

    Search Google for Jack Black beauty & personal care
  12. #12up 2 places since last weekDiorModels here: #7 Addict Lip Glow Oil · #35 Addict Lip MaximizerLast week #14 · 18 weeks in top 20

    Dior products here ?

    2 products in the top 100 · 1 in the top 20

    1. #7 Addict Lip Glow OilPasses the check: buyers 4.7★
    2. #35 Addict Lip Maximizerbelow the top 20

    Where Dior is strong · top 20 ?

    Search Google for Dior beauty & personal care
  13. #13down 2 places since last weekSupergoop!Models here: #46 Mineral Mattescreen SPF 40 · #66 Unseen Sunscreen SPF 40 · +1Last week #11 · 19 weeks in top 20

    Supergoop! products here ?

    3 products in the top 100 · 0 in the top 20

    1. #46 Mineral Mattescreen SPF 40below the top 20
    2. #66 Unseen Sunscreen SPF 40below the top 20
    3. #85 Unseen Sunscreen SPF 50below the top 20

    Where Supergoop! is strong · top 20 ?

    Search Google for Supergoop! beauty & personal care
  14. #14up 2 places since last weekKérastaseAlso #1 Hair Care · #3 Best Hair Oils · +4Last week #16 · 6 weeks in top 20

    AI places · this week ?

    1. GPT#10
    2. Claude#20
    3. Gemini#16
    4. AI Mode#16
    5. Groknot named
    6. Perplexity#18

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #14 is the 4-week average.

    Where Kérastase is strong · top 20 ?

    Search Google for Kérastase beauty & personal care
  15. #15down 3 places since last weekCrestModels here: #63 3D Whitestrips Professional EffectsLast week #12 · 16 weeks in top 20

    Crest products here ?

    1 product in the top 100 · 0 in the top 20

    1. #63 3D Whitestrips Professional Effectsbelow the top 20

    Where Crest is strong · top 20 ?

    Search Google for Crest beauty & personal care
  16. #16down 1 place since last weekPhilips NorelcoAlso #1 Grooming · #1 Best Beard Trimmers · +3Last week #15 · 5 weeks in top 20

    AI places · this week ?

    1. GPT#32
    2. Claude#30
    3. Gemininot named
    4. AI Mode#5
    5. Grok#41
    6. Perplexity#14

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #16 is the 4-week average.

    Where Philips Norelco is strong · top 20 ?

    Search Google for Philips Norelco beauty & personal care
  17. #17up 1 place since last weekRedkenModels here: #34 All Soft Shampoo · #57 Acidic Bonding Concentrate ConditionerLast week #18 · 11 weeks in top 20

    Redken products here ?

    2 products in the top 100 · 0 in the top 20

    1. #34 All Soft Shampoobelow the top 20
    2. #57 Acidic Bonding Concentrate Conditionerbelow the top 20

    Where Redken is strong · top 20 ?

    Search Google for Redken beauty & personal care
  18. #18down 1 place since last weekOlaplexModels here: #12 No. 7 Bonding Oil · #47 No. 5 Bond Maintenance Conditioner · +2Last week #17 · 19 weeks in top 20

    Olaplex products here ?

    4 products in the top 100 · 1 in the top 20

    1. #12 No. 7 Bonding OilPeople disagree
    2. #47 No. 5 Bond Maintenance Conditionerbelow the top 20
    3. #53 No. 4 Bond Maintenance Shampoobelow the top 20
    4. #84 No. 8 Bond Intense Moisture Maskbelow the top 20

    Where Olaplex is strong · top 20 ?

    Search Google for Olaplex beauty & personal care
  19. #19same place as last weekColgateAlso #2 Oral Care · #2 Best Toothpastes for Sensitive Teeth · +4Last week #19 · 14 weeks in top 20

    AI places · this week ?

    1. GPT#34
    2. Claude#33
    3. Gemini#32
    4. AI Mode#35
    5. Grok#11
    6. Perplexity#40

    named by 6/6

    Where each AI alone would place it on this chart. The card’s #19 is the 4-week average.

    Where Colgate is strong · top 20 ?

    Search Google for Colgate beauty & personal care
  20. #20same place as last weekBraunAlso #1 Best Electric Shavers · #2 Grooming · +4Last week #20 · 17 weeks in top 20

    AI places · this week ?

    1. GPT#44
    2. Claude#34
    3. Gemini#39
    4. AI Mode#6
    5. Grok#21
    6. Perplexity#15

    named by 6/6

    Where each AI alone would place it on this chart. The card’s #20 is the 4-week average.

    Where Braun is strong · top 20 ?

    Search Google for Braun beauty & personal care
Show places 21–100Hide places 21–100
  1. #21Cetaphillast wk #25 14 wks in top 20
  2. #22CosRXlast wk #21 16 wks in top 20
  3. #23Aveenolast wk #24 10 wks in top 20
  4. #24Moroccanoillast wk #23 7 wks in top 20
  5. #25Muradlast wk #22 0 wks in top 20
  6. #26Summer Fridayslast wk #27 0 wks in top 20
  7. #27Briogeolast wk #29 0 wks in top 20
  8. #28Eucerinlast wk #28 8 wks in top 20
  9. #29Beauty of Joseonlast wk #26 2 wks in top 20
  10. #30Drunk Elephantlast wk #30 17 wks in top 20
  11. #31The Inkey Listlast wk #36 0 wks in top 20
  12. #32Fenty Beautylast wk #31 0 wks in top 20
  13. #33First Aid Beautylast wk #32 14 wks in top 20
  14. #34Naturiumlast wk #35 0 wks in top 20
  15. #35Gillettelast wk #33 4 wks in top 20
  16. #36Cliniquelast wk #34 0 wks in top 20
  17. #37Maison Francis Kurkdjianlast wk #41 0 wks in top 20
  18. #38Sensodynelast wk #39 0 wks in top 20
  19. #39Coloresciencelast wk #37 0 wks in top 20
  20. #40Laneigelast wk #43 0 wks in top 20
  21. #41Living Prooflast wk #40 0 wks in top 20
  22. #42Vichylast wk #38 0 wks in top 20
  23. #43Tom Fordlast wk #44 2 wks in top 20
  24. #44Pureologylast wk #42 0 wks in top 20
  25. #45Sunday Rileylast wk #45 0 wks in top 20
  26. #46Medik8last wk #46 0 wks in top 20
  27. #47Remingtonlast wk #49 3 wks in top 20
  28. #48Amikalast wk #50 0 wks in top 20
  29. #49Head & Shoulderslast wk #53 0 wks in top 20
  30. #50Avènelast wk #60 0 wks in top 20
  31. #51Biossancelast wk #48 0 wks in top 20
  32. #52Oral-Blast wk #52 0 wks in top 20
  33. #53Wahllast wk #51 0 wks in top 20
  34. #54Olaylast wk #54 0 wks in top 20
  35. #55ISNtreelast wk #55 0 wks in top 20
  36. #56Byredolast wk #56 0 wks in top 20
  37. #57Le Labolast wk #47 0 wks in top 20
  38. #58Tatchalast wk #58 6 wks in top 20
  39. #59Parfums de Marlylast wk #59 0 wks in top 20
  40. #60Hero Cosmeticslast wk #57 0 wks in top 20
  41. #61Dr. Jart+last wk #61 0 wks in top 20
  42. #62Biodermalast wk #63 1 wk in top 20
  43. #63Glossierlast wk #65 0 wks in top 20
  44. #64Ouailast wk #71 0 wks in top 20
  45. #65Rhodelast wk #73 0 wks in top 20
  46. #66Nizorallast wk #66 0 wks in top 20
  47. #67Burt's Beeslast wk #70 0 wks in top 20
  48. #68ROUND LABlast wk #64 0 wks in top 20
  49. #69ISDINlast wk #62 0 wks in top 20
  50. #70NYX Professional Makeuplast wk #87 0 wks in top 20
  51. #71Diptyquelast wk #68 0 wks in top 20
  52. #72Harry'slast wk #74 0 wks in top 20
  53. #73Prorasolast wk #78 0 wks in top 20
  54. #74Dove Men+Carelast wk #67 0 wks in top 20
  55. #75Manscapedlast wk #72 0 wks in top 20
  56. #76L'Oréal Parislast wk #88 0 wks in top 20
  57. #77Oribelast wk #75 0 wks in top 20
  58. #78Cremolast wk #69 0 wks in top 20
  59. #79Blue Lizardlast wk #80 0 wks in top 20
  60. #80Gisoulast wk #79 0 wks in top 20
  61. #81K18last wk #89 0 wks in top 20
  62. #82Waterpiklast wk #76 0 wks in top 20
  63. #83Arm & Hammerlast wk #84 0 wks in top 20
  64. #84SheaMoisturelast wk #77 0 wks in top 20
  65. #85Rare Beautylast wk #81 0 wks in top 20
  66. #86Tom's of Mainelast wk #82 0 wks in top 20
  67. #87Philips Sonicarelast wk #83 0 wks in top 20
  68. #88Skinfixlast wk #91 0 wks in top 20
  69. #89Skin1004last wk #86 0 wks in top 20
  70. #90Aquaphorlast wk #85 0 wks in top 20
  71. #91PanOxyllast wk — 0 wks in top 20
  72. #92Good Moleculeslast wk #90 0 wks in top 20
  73. #93Phlurlast wk #95 0 wks in top 20
  74. #94Differinlast wk #94 0 wks in top 20
  75. #95Tower 28last wk #100 0 wks in top 20
  76. #96Creedlast wk — 0 wks in top 20
  77. #97Clarinslast wk #93 0 wks in top 20
  78. #98Bumble and Bumblelast wk #98 0 wks in top 20
  79. #99Old Spicelast wk — 0 wks in top 20
  80. #100Dysonlast wk #96 0 wks in top 20

The monthly check covers products; a brand is marked “Passes the check” only when its products here pass. See the product check → ?

Subcategory leaders ?

Subcategory#1 product#1 brand
SunscreenEltaMD UV Clear Broad-Spectrum SPF 46EltaMD
SkincareCeraVe Moisturizing CreamLa Roche-Posay
GroomingManscaped The Lawn Mower 5.0 UltraPhilips Norelco
Oral CareOral-B iO Series 10Crest
Hair CareOlaplex No. 7 Bonding OilKérastase
FragrancesTom Ford Tobacco Vanille New #1Maison Francis Kurkdjian
All 7 subcategories

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10, if its answers alone made this chart. Rows in chart order; an empty cell: not named, or below #100.well above the other AIs well below not named, or below #100 ?
Place on this chartProductChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1UV Clear Broad-Spectrum SPF 46112115/6
#2Relief Sun: Rice + Probiotics SPF50+ PA++++212434275/6
#3Moisturizing Cream63, well above the others77, well below the others2, well above the others85/6
#4Sunforgettable Total Protection Face Shield Flex SPF 50213133/6
#5Ultra Repair Cream27432224/6
#6Toleriane Double Repair Face Moisturizer41/6
#7Addict Lip Glow Oil89, well below the others5, well above the others54, well below the others12, well above the others305/6
#8Moisturizing Cream31112/6
#9Gloss Bomb Universal Lip Luminizer53545311, well above the others67, well below the others5/6
#10Resurfacing Retinol Serum26, well above the others41, well below the others35, well below the others4, well above the others4/6

Further down: Gemini’s #1 Squalane + Zinc Sheer Mineral Sunscreen SPF 30 (#76 on this chart)Grok’s #1 Hydrating Mineral Sunscreen SPF 50 Face (not in the top 100)

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands, if its answers alone made this chart. Rows in chart order; an empty cell: not named, or below #100.well above the other AIs well below not named, or below #100 ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1La Roche-Posay1121116/6
#2CeraVe3333226/6
#3Neutrogena42481, well below the others336/6
#4Paula's Choice241445/6
#5The Ordinary5610116136/6
#6EltaMD1391121056/6
#7SkinCeuticals7211314996/6
#8Kiehl's810627576/6
#9Vanicream21829123166/6
#10Panasonic20291788106/6

The monthly check · October 2026 ?

Where people disagree with AI.

18 of the top 20 checked

  1. First Aid Beauty Ultra Repair CreamFails the checkAI saysChart place#5named by 4 of 6People sayBuyers4.6/524,709 ratingsPress2 of 3outlets recommend itRecallActiveofficial recall
  2. La Roche-Posay Toleriane Double Repair Face MoisturizerPeople disagreeAI saysIts order6thof 18 checked · #6 in the chartPeople sayTheir order17thof 18 checked · by buyer ratingsBuyers4.1/55,029 ratings
  3. Olaplex No. 7 Bonding OilPeople disagreeAI saysIts order11thof 18 checked · #12 in the chartPeople sayTheir order18thof 18 checked · by buyer ratingsBuyers3.9/531,066 ratings
  4. CeraVe Resurfacing Retinol SerumPasses the checkAI saysChart place#10named by 4 of 6People sayBuyers4.7/56,673 ratings
  5. Summer Fridays Lip Butter BalmPasses the checkAI saysChart place#18named by 1 of 6People sayBuyers4.6/562,933 ratingsVideo reviews4.3/53 videos123

See all checked products in the chart ↓ ?

Reviews by people · YouTube and TikTok ?

The reviews behind the chart.

34 review videos · one shown per product

4 more reviewsFewer reviews

Short clips TikTok

5 clips · 2.9M views

2 more clips0 more clipsFewer clips

The data behind this chart ?

What this ranking stands on.

From the AI panel 5,972 AI answers over 28 weeks from 6 assistants 46 buying questions

From people

  • Buyer ratings1,575,613
  • Review videos214
  • Owner threads264
  • Press outlets32
  • Recall checks99

Before you buy

Questions buyers ask.

  • Who is #1 for “Beauty & Personal Care”, and for how long?

    EltaMD UV Clear Broad-Spectrum SPF 46 is the #1 product this week, and has been #1 for 25 of the last 25 weeks. La Roche-Posay is the #1 brand, #1 for 25 of those weeks.

  • What changed on this chart in the last four weeks?

    6 of the top 20 products were not in the top 20 four weeks ago. The #1 then was EltaMD UV Clear Broad-Spectrum SPF 46, and it is still #1. Among brands, 3 new names joined the top 20.

  • Do buyers, reviewers, owners and the press agree with the AI?

    18 of the top 20 were checked in October 2026: 1 fails the check, and people place 2 much lower than the AI does. 5 pass the check: people back them.

Data as of November 2 ?

Chart changes, by email.

New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.