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The Recap · Issue №17Category Deep Dive · Apr 27 – Sep 14

Robot Vacuums

The crown never moved, but the room around it did.

By the Radar desk·3 min read·throughAIGoogleYouTube

325 brands sit in the robot vacuum tracker now. Over 21 weeks, 258 of them showed up for the first time. The top of the board held firm — Roborock and Dreame never lost the crown — but underneath it, the aisle turned over. Coredy climbed 19 spots. Narwal climbed 18. Neato fell 17. Almost half the top ten changed hands.

The story here isn't the leader. It's the churn beneath the leader. Mova, Switchbot, and LG walked in from nowhere and took shelf space that incumbents held since tracking began. By the last week, upstarts held 30 percent of the top ten. In April they held none.

We take one category apart in depth as our history deepens. This season, Robot Vacuums earned the slot — picked on a weighted read of rank movement, AI disagreement and reviewer coverage.

Fig. 1Why Robot Vacuums, this season?
Rank turnover by category · Apr 27 – Sep 14
Candles & Home Fragrance
67%
Toys & Games
65%
Jewelry
65%
For Men
65%
Body Care
64%
Robot Vacuums
44%
Share of each category's top ten that changed places over the tracked window. The issue's scope is picked on a weighted read — movement, AI disagreement and reviewer coverage — so the highlighted bar need not be the tallest.
Source · Rank turnover over the tracked window, by category

as of September 14 · 6 categories

325
brands tracked in the category
5
buyer intents underneath it
0
times the #1 changed in 21 weeks
258
brands debuted since tracking began
44%
of the top ten turned over
The movement

Who climbed, who slipped, who arrived.

Coredy went from 42 to 23, Narwal from 25 to 7, Dreame from 16 to 2 — all climbing into contention. Neato fell from 12 to 29, Dreametech from 13 to 26, Wyze from 14 to 20. Three newcomers landed inside the top twenty within weeks of each other: Mova at 11 on Jun 8, Switchbot and LG both at 14 and 16 on May 4.

Fig. 2Movement across the window, at a glance?
Risers
Coredy
Coredy▲ 19
#42 → #23

Climbed 19 places over the window

Narwal
Narwal▲ 18
#25 → #7

Climbed 18 places over the window

Dreame
Dreame▲ 14
#16 → #2

Climbed 14 places over the window

Fallers
Neato
Neato▼ 17
#12 → #29

Slipped 17 places over the window

Dreametech
#13 → #26

Slipped 13 places over the window

Wyze
Wyze▼ 6
#14 → #20

Slipped 6 places over the window

Newcomers
Mova
MovaNew · Jun 8
now #11

Arrived at #11 during the window

Switchbot
SwitchbotNew · May 4
now #14

Arrived at #14 during the window

LG
LGNew · May 4
now #16

Arrived at #16 during the window

Every brand that moved three or more places, or arrived new to the board, grouped by direction — measured over the whole tracked window (Apr 27 – Sep 14), not week-over-week.
Source · Net rank change & debuts over the tracked window

as of September 14 · 10 intents

Lens 01 · The AI panel

The leaderboard churned.

Roborock and Dreame anchored the top of the rank race for all 21 weeks. Eufy and Ecovacs ran alongside them, but the number one spot never changed hands — zero flips across the window. The real movement happened just under the crown, where Dreame's climb from 16 to 2 pressed hardest against the leaders without ever displacing them.

Fig. 3The rank race, month by month?0Changes of the #1 spot in 21 weeks
#1#6#11#16#18Apr 27May 4May 11May 18May 25Jun 1Jun 8Jun 15Jun 22Jun 29Jul 6Jul 13Jul 20Jul 27Aug 3Aug 10Aug 17Aug 24Aug 31Sep 7Sep 14RoborockDreameEufyEcovacsiRobotShark
climbedslippednewcomerheld
Rank month by month, #1 at the top. Solid lines are established brands; the dashed line marks a newcomer's debut. Watch the crossings.
Source · ChatGPT · Claude · Gemini · Perplexity · AI Mode leaderboard

as of September 14 · vs September 7 · 10 intents

The split of the season

Same question, different answers.

Ask the panel for the best robot vacuum for carpet and you get five different answers from six assistants. Perplexity and ChatGPT both landed on the Saros 20. AI Mode picked the Robot Vacuum Omni S2. Gemini went with the Roomba j9+. Claude chose the Saros 10. Grok picked the Roomba Combo j10+. Two of six agreed. The rest split four ways.

Fig. 3a"Best Robot Vacuums for Carpet"?
PerplexityPerplexityRoborockSaros 20by Roborock · AI #24.3★ buyersDivided
GPTGPTRoborockSaros 20by Roborock · AI #24.3★ buyersDivided
AI ModeAI ModeEufyRobot Vacuum Omni S2by Eufy · AI #3no human read
GeminiGeminiiRobotRoomba j9+by iRobot · AI #134.0 reviewers · 3.6★ buyersDivided
ClaudeClaudeRoborockSaros 10by Roborock · AI #214.3 reviewers · 4.6★ buyersDivided
GrokGrokiRobotRoomba Combo j10+by iRobot · AI #54.0★ buyersno human read
When the assistants answer the same question with different products, the disagreement itself is the signal — the human cross-check shows whose pick the buyers and reviewers actually back.
Source · Each assistant's #1 for one buyer-question · cross-checked vs reviewers + buyers

as of September 14 · vs September 7 · 6 AI models

Lens 02 · Google reviews

The crowd saw it first.

The crowd and the models don't read the same category. Tineco holds 4.9 stars across 375 reviews and sits at 15. LG holds 4.8 across 92,000 reviews and sits at 16. Tapo holds 4.8 across 39,000 reviews and sits at 17. Meanwhile iRobot holds a cooler 4.1 and the models still keep it at 5. The panel runs hot on iRobot and cold, relatively, on brands the buyers love most.

Fig. 4Where the crowd and the models disagree?4.5★Category average across tracked SKUs
The crowd's early picks
TinecoTineco4.9
375

models ranked it #15

LGLG4.8
92k

models ranked it #16

TapoTapo4.8
39k

models ranked it #17

bar scale 4.04.9

Where the AI rates them higher
iRobotiRobot4.1
33k

models kept it #5 despite cooler reviews

bar scale 4.04.9

Left: brands reviewers rated highly before the models caught up. Right: names the models stayed bullish on after the crowd cooled.
Source · Google review ratings & volume

as of September 14 · vs September 7

The cross-check

Where the machines and the room part ways.

The panel oversells the X40 Ultra, ranked 3 while human reviewers stay cooler. Same story with the Qrevo Curv at 9. Underneath, the Freo Z Ultra sits at 20 and the L20 Ultra at 25, both warmer with humans than the AI panel credits. The DEEBOT X8 Pro Omni and the Qrevo Pro are the calm spots — AI and humans land on the same read for both, at 19 and 22.

Fig. 4aAI rank vs the humans, product by product?
Overrated by the machines

AI ranks them high — reviewers + buyers cooler.

Sleepers the AIs miss

Humans rate them top — the models rank them low.

Overrated = the AIs rank it well above what reviewers and buyers do; sleepers = the humans’ favourites the models still rank low; consensus = where both land together.
Source · AI aggregate rank vs reviewer score + buyer rating

as of September 14 · vs September 7 · 30 reviewed products

Lens 03 · Video reviews

Where the cameras pointed.

Anker claims a third of tracked creator coverage — 33 percent. iLife and Samsung split 17 percent each. The rest of the field shares the remaining third. Coverage concentrated hard around a small set of names even as the ranked list underneath kept shifting.

Fig. 5Creator coverage, start of the period vs now?103Creator reviews tracked in the category
Share of creator coverage
Start of the period
Shark14%
13%
8%
Others64%
Now
Anker33%
iLife17%
Samsung17%
Others33%
Share of creator reviews by brand at the start of the period and today. Attention is a leading indicator of rank.
Source · Tracked YouTube creator reviews

as of September 14 · vs September 7

The rivalries

The fights that defined the window.

The crown · 3 lead changes

Roborock and Dreame sit at the top of the category.

The structural fight
Incumbents
vs
Fresh / upstart

The fresh-upstart band took 30 points of the top ten from the incumbents over the window.

The shape of the shift

What actually moved underneath the leader.

A year ago the top ten belonged almost entirely to incumbents — 100 percent at the start of the window. By the close, fresh and upstart brands held 30 percent of it. The leader didn't move. The floor under the leader did.

Fig. 6Share of the top ten, by segment?
0%25%50%75%100%Incumbents70% → was 100%Fresh / upstart30% → was 0%Apr 27May 4May 11May 18May 25Jun 1Jun 8Jun 15Jun 22Jun 29Jul 6Jul 13Jul 20Jul 27Aug 3Aug 10Aug 17Aug 24Aug 31Sep 7Sep 14
Each band is a segment's share of the ten leading slots, month by month. Forget the #1 — the story is the drift between bands.
Source · Segment share of the Robot Vacuums top ten · Apr 27 – Sep 14

as of September 14 · vs September 7 · 2 segments

The editor's read

Nobody took the crown from Roborock or Dreame in 21 weeks, and the AI panel never wavered on that point. But the ground shifted under both of them. Nearly half the top ten turned over, upstarts took real share, and the panel's confidence in old names like iRobot and Neato didn't match what buyers were saying. The edge next goes to whoever converts a fast climb — Narwal, Dreame — into a settled position before the next upstart arrives.

What to watch next season
  • 01Whether Dreame's climb to 2 turns into a challenge for the number one spot.
  • 02Whether Mova, Switchbot, and LG hold their debut rankings or fade like past newcomers.
  • 03Whether the panel closes the gap with buyers on iRobot's star rating.
See the full Robot Vacuums ranking →
The Recap · Issue №17 · Deep dive into Robot Vacuums · Apr 27 – Sep 14Reported throughChatGPT · Claude · Gemini · Perplexity · AI Mode leaderboardGoogle review ratings & volumeTracked YouTube creator reviewsCaptured September 14How we do this →

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