The Recap
One category, five lenses.
Every other sweep we take one aisle of the catalog apart and read it through five sources at once: the AI panel, Google reviews, YouTube testers, the press, and short-form clips. Each issue is fixed to the week it was written and stays at its own URL.
- Issue
- Latest · №17
- Written
- Sep 14, 2026
- Read as
- Category deep dive
Back issues10
- №16 · Aug 31, 2026JacketsForty-six percent of the top ten turned over in 19 weeks and the crown still changed hands five times.
- №15 · Aug 17, 2026CoffeeThe top ten held steady for years then five newcomers kicked the door in.
- №14 · Aug 3, 2026Hair CareA category that looked settled turned over twice in three months.
- №13 · Jul 20, 2026Pantry & CondimentsA pantry aisle that stood still for years became a three-name race.
- №12 · Jul 13, 2026Sports NutritionAn incumbent aisle became a four-way scramble for the crown.
- №11 · Jul 6, 2026Lip Care & CosmeticsThe top spot held still while the room around it turned over.
- №10 · Jun 29, 2026Body CareA stable crown sat above a reshuffling floor the challengers took 40 points of the top ten.
- №9 · Jun 22, 2026Everyday BasicsA stable basics aisle became a fresh-brand rout.
- №8 · Jun 15, 2026Toys & GamesThe most crowded corner on the board became a category without a fixed center.
- №7 · Jun 8, 2026BeddingA category that looked stable at the top shed eight of ten positions in a fortnight.