The buyer question · week of Nov 2 – 8

Best Niacinamide Serums Ranking

Picked by AI, checked by people.

The weekly chart ?

The top 20 products brands right now.

Product chart

Current race ?

This week ?

New #1: The Ordinary Niacinamide 10% + Zinc 1%, up from #2.

#1 in 14 of the last 19 weeks

2 debuts1 back3 out

All 24 moves ↓

Tap a card for each AI’s place and the monthly check.

#ProductPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1up 1 place since last weekNiacinamide 10% + Zinc 1%The OrdinaryNew #1Monthly check: Passes the checkAlso #10 SkincareLast week #2 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#1
    2. Claude#1
    3. Gemini#2
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#1

    named by 4/6

    The card’s #1 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.7219,674 ratings · Oct 2026

    Watch · YouTube ?

    why the ordinary niacinamide 10% + zinc 1% is causing purging and breakouts 😅YouTube: cathy on skincare · 1.9M views · Aug 2021

    Also in the top 20 of ?

    Search Google for The Ordinary Niacinamide 10% + Zinc 1%
  2. #2down 1 place since last weekNiacinamide SerumGood MoleculesAlso #12 SkincareLast week #1 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#4
    2. Claude#7
    3. Gemini#5
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#8

    named by 4/6

    The card’s #2 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.514,277 ratings · Oct 2026
    • Score read from review videos4.3/5read from 5 videos · Oct 2026 ? 123
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Watch · YouTube ?

    Good Molecules Niacinamide Toner & Niacinamide Serum REVIEW & 1 MONTH UPDATE| SHRINK YOUR PORESYouTube: Charisse Daily · 24.4K views · Oct 2022

    Also in the top 20 of ?

    Search Google for Good Molecules Niacinamide Serum
  3. #3same place as last week10% Niacinamide BoosterPaula's ChoiceAlso #15 SkincareLast week #3 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#2
    2. Claude#2
    3. Gemini#1
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#13

    named by 4/6

    The card’s #3 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.43,944 ratings · Jun 2026
    • Press3/3outlets recommend · 0 with more cons than pros · Aug 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 3 publications
    • USA TodayRecommends · Date not savedOriginal
    • ForbesRecommends · Date not savedOriginal
    • Harper's BAZAARRecommends · Date not savedOriginal

    Also in the top 20 of ?

    Search Google for Paula's Choice 10% Niacinamide Booster
  4. #4same place as last weekNiacinamide Serum 12% Plus Zinc 2%NaturiumAlso #19 SkincareLast week #4 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#3
    2. Claude#6
    3. Gemini#3
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#2

    named by 4/6

    The card’s #4 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.51,863 ratings · Sep 2026
    • Score read from review videos4.0/5read from 2 videos · Oct 2026 ? 12
    • Press3/3outlets recommend · 0 with more cons than pros · Sep 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 3 publications
    • HealthlineRecommends · Date not savedOriginal
    • Refinery29Recommends · Date not savedOriginal
    • Harper's BAZAARRecommends · Date not savedOriginal

    Watch · YouTube ?

    Naturium Niacinamide Serum 12% Plus Zinc 2% | Review + DemoYouTube: Ivy's Vine · 6.5K views · Oct 2023

    Also in the top 20 of ?

    Search Google for Naturium Niacinamide Serum 12% Plus Zinc 2%
  5. #5same place as last weekThe Niacinamide 15 SerumCosRXMonthly check: Passes the checkLast week #5 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#18
    2. Claude#9
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #5 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.73,910 ratings · Oct 2026

    Watch · YouTube ?

    30 Day Team Review COSRX The Niacinamide 15 SerumYouTube: Escentual · 15.6K views · Jul 2023
    Search Google for CosRX The Niacinamide 15 Serum
  6. #6same place as last weekWatermelon Glow Niacinamide Dew DropsGlow RecipeLast week #6 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#7
    2. Claude#18
    3. Gemini#17
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    The card’s #6 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.319,121 ratings · Oct 2026
    • Score read from review videos3.8/5read from 5 videos · Oct 2026 ? 123

    Watch · YouTube ?

    Glow Recipe Watermelon Glow Niacinamide Dew Drops | ReviewYouTube: Julianna Henricus · 34.2K views · Oct 2022
    Search Google for Glow Recipe Watermelon Glow Niacinamide Dew Drops
  7. #7up 1 place since last weekNiacinamide 10% + TXA 4% SerumAnuaLast week #8 · 12 weeks in top 20

    AI places · this week ?

    1. GPT#14
    2. Claude#10
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #7 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.58,593 ratings · Sep 2026

    Watch · YouTube ?

    Anua Niacinamide 10% + TXA 4% Serum ReviewYouTube: Dr Dray · 304K views · Dec 2024
    Search Google for Anua Niacinamide 10% + TXA 4% Serum
  8. #8down 1 place since last weekGlow Serum Propolis + NiacinamideBeauty of Joseonnot checkedLast week #7 · 12 weeks in top 20

    AI places · this week ?

    1. GPT#12
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #8 is the 4-week average.

    Not in the October 2026 check ?

    Watch · YouTube ?

    BEAUTY REVIEW OF JOSEON GLOW SERUM: PROPOLIS + NIACINAMIDEYouTube: Skincare do Danilo · 9.7K views · Aug 2023
    Search Google for Beauty of Joseon Glow Serum Propolis + Niacinamide
  9. #9up 1 place since last weekB3 Nice 10% Niacinamide SerumSunday RileyLast week #10 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#25
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#4

    named by 2/6

    The card’s #9 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.61,919 ratings · Oct 2026

    Watch · YouTube ?

    5 Minutes With Sunday Riley - The New B3 Nice 10% Niacinamide SerumYouTube: Caroline Hirons · 20.4K views · Sep 2023
    Search Google for Sunday Riley B3 Nice 10% Niacinamide Serum
  10. #10up 2 places since last weekSkin Renewing Niacinamide SerumCeraVenot checkedLast week #12 · 5 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#4
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #10 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for CeraVe Skin Renewing Niacinamide Serum
  11. #11down 2 places since last weekDiscoloration DefenseSkinCeuticalsnot checkedLast week #9 · 11 weeks in top 20

    AI places · this week ?

    1. GPT#8
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #11 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for SkinCeuticals Discoloration Defense
  12. #12down 1 place since last weekMela B3 SerumLa Roche-PosayLast week #11 · 14 weeks in top 20

    AI places · this week ?

    1. GPT#5
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #12 is the 4-week average.

    People · October 2026 check ?

    • Score read from review videos4.0/5read from 5 videos · Oct 2026 ? 123
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Search Google for La Roche-Posay Mela B3 Serum
  13. #13up 3 places since last weekNiacinamide SerumThe Inkey Listnot checkedLast week #16 · 5 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#3
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #13 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for The Inkey List Niacinamide Serum
  14. #14up 3 places since last weekPure Niacinamide 10 SerumLa Roche-Posaynot checkedLast week #17 · 14 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#5
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #14 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for La Roche-Posay Pure Niacinamide 10 Serum
  15. #15down 2 places since last weekNiacinamide 10% + Zinc 1% Oil Control SerumThe Ordinarynot checkedLast week #13 · 3 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 0/6

    The card’s #15 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for The Ordinary Niacinamide 10% + Zinc 1% Oil Control Serum
  16. #16up 7 places since last weekNiacinamide PeptidesMedik8Debutnot checkedLast week #23 · 1 week in top 20

    AI places · this week ?

    1. GPT#10
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #16 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Medik8 Niacinamide Peptides
  17. #17down 3 places since last weekThe Inkey List 10% Niacinamide SerumThe Inkey ListLast week #14 · 9 weeks in top 20

    AI places · this week ?

    1. GPT#20
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #17 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.55,336 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 5 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    5 threads read · 0 serious failure themes

    Search Google for The Inkey List 10% Niacinamide Serum
  18. #18up 8 places since last weekMandelic Pigmentation Corrector Night SerumAllies of SkinDebutnot checkedLast week #26 · 1 week in top 20

    AI places · this week ?

    1. GPT#9
    2. Claudenot named
    3. Gemini#13
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #18 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Allies of Skin Mandelic Pigmentation Corrector Night Serum
  19. #19same place as last weekDark Spot Correcting Glow SerumAXIS-YLast week #19 · 12 weeks in top 20

    AI places · this week ?

    1. GPT#13
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#30

    named by 2/6

    The card’s #19 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.617,702 ratings · Oct 2026
    • Score read from review videos3.0/5read from 5 videos · Sep 2026 ? 123
    Search Google for AXIS-Y Dark Spot Correcting Glow Serum
  20. #20up 2 places since last week10% Niacinamide Night MaskFarmacyRe-entryMonthly check: Passes the checkLast week #22 · 8 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#11
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#22

    named by 2/6

    The card’s #20 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.72,222 ratings · Oct 2026
    • Score read from review videos4.0/5read from 5 videos · Oct 2026 ? 123
    Search Google for Farmacy 10% Niacinamide Night Mask

Dropped out of the top 20 ?

Show places 21–100Hide places 21–100
  1. #21Glass Skin Refining SerumPeach & Lily · last wk #24 6 wks in top 20
  2. #22Rapid Dark Spot Correcting SerumMurad · last wk #15 15 wks in top 20
  3. #23Super Pure Niacinamide + Zinc SerumGlossier · last wk #20 10 wks in top 20
  4. #24P-TIOXSkinCeuticals · last wk #18 2 wks in top 20
  5. #25B3 NiceSunday Riley · last wk #35 1 wk in top 20
  6. #26Pure Niacinamide 10 Serum (Latest)La Roche-Posay · last wk #25 0 wks in top 20
  7. #27Hydro Boost Niacinamide SerumNeutrogena · last wk #33 0 wks in top 20
  8. #28Day Dream Tone & Texture SerumBubble · last wk #49 0 wks in top 20
  9. #29Liftactiv B3 Dark Spots SerumVichy · last wk #29 0 wks in top 20
  10. #30Regenerist Niacinamide + Peptide 24 SerumOlay · last wk #28 0 wks in top 20
  11. #31Glow Deep Serum: Rice + Alpha-ArbutinBeauty of Joseon · last wk #74 0 wks in top 20
  12. #32Clinical Niacinamide 20% TreatmentPaula's Choice · last wk #72 0 wks in top 20
  13. #33Niacinamide 10% Serum (Refreshed)The Inkey List · last wk #30 0 wks in top 20
  14. #34Bakuchiol + Niacinamide Serum (2025)Herbivore · last wk #44 0 wks in top 20
  15. #35Madagascar Centella Tone Brightening Capsule AmpouleSkin1004 · last wk #88 0 wks in top 20
  16. #36Balanceful Cica SerumTorriden · last wk — 0 wks in top 20
  17. #37B-Bomb 10% Niacinamide SerumGeek & Gorgeous · last wk #58 0 wks in top 20
  18. #38Anti-Pigment Dual SerumEucerin · last wk #32 0 wks in top 20
  19. #39TXA Niacinamide 15% Glow Facial Serummedicube · last wk #27 0 wks in top 20
  20. #40SuperSolutions 20% Niacinamide SerumThe Inkey List · last wk — 0 wks in top 20
  21. #41Metacell Renewal B3SkinCeuticals · last wk #42 12 wks in top 20
  22. #42The Ordinary Niacinamide 12% + Zinc 2% Serum 2026The Ordinary · last wk — 0 wks in top 20
  23. #43Super SerumOlay · last wk #84 5 wks in top 20
  24. #44Niacinamide 10% + Zinc 1% 2025 FormulaThe Ordinary · last wk #43 0 wks in top 20
  25. #45Clarity PeptidesMedik8 · last wk #21 7 wks in top 20
  26. #46Clinical 15% Niacinamide Booster LatestPaula's Choice · last wk — 0 wks in top 20
  27. #47Niacinamide 10% + Zinc 1% Serum (2026 Formula)The Ordinary · last wk #45 0 wks in top 20
  28. #48Great Barrier ReliefKraveBeauty · last wk #83 0 wks in top 20
  29. #4920% Niacinamide Serum AdvancedPaula's Choice · last wk #46 0 wks in top 20
  30. #50Niacinamide Oil Control SerumThe Inkey List · last wk — 2 wks in top 20
  31. #5110% Niacinamide Booster (2026 Edition)Paula's Choice · last wk #47 0 wks in top 20
  32. #52Niacinamide 10% Daily Serum 2025CeraVe · last wk — 0 wks in top 20
  33. #53Niacinamide Serum 12% + Zinc 2%Naturium · last wk #51 0 wks in top 20
  34. #54Niacinamide 10% Serum ProCeraVe · last wk #50 0 wks in top 20
  35. #55CLINICAL 20% Niacinamide Serum TreatmentPaula's Choice · last wk #48 0 wks in top 20
  36. #56Mela B3 Dark Spot Serum With Melasyl + NiacinamideLa Roche-Posay · last wk #52 0 wks in top 20
  37. #57Good Molecules Niacinamide 10% Serum (New Gen)Good Molecules · last wk #53 0 wks in top 20
  38. #58Pure Niacinamide 10% Serum Gen3La Roche-Posay · last wk — 0 wks in top 20
  39. #59Niacinamide 10% Serum (2025 Renewal)CeraVe · last wk #55 0 wks in top 20
  40. #60Pure Niacinamide 10% Serum 2026La Roche-Posay · last wk #56 0 wks in top 20
  41. #61Niacinamide SerumThe Inkey List · last wk #41 0 wks in top 20
  42. #62Weekend Glow Daily Brightening SolutionVersed · last wk #59 0 wks in top 20
  43. #63Niacinamide 10 TXA 4 Serum for Brightening and Dark SpotsAnua · last wk — 0 wks in top 20
  44. #64Niacinamide 10% Serum v2Good Molecules · last wk — 0 wks in top 20
  45. #65Rapid Wrinkle Repair Niacinamide 15%Neutrogena · last wk #60 0 wks in top 20
  46. #66Just Breathe Clarifying SerumVersed · last wk #34 6 wks in top 20
  47. #67Niacinamide 15% Facial Serum (2025 Formula)CeraVe · last wk #61 0 wks in top 20
  48. #68Mela B3 Dark Spot SerumLa Roche-Posay · last wk #63 0 wks in top 20
  49. #69Niacinamide 12% + Zinc 2% Advanced SerumThe Ordinary · last wk #66 0 wks in top 20
  50. #70Naturium Niacinamide 12% + Zinc 2% Serum 2026Naturium · last wk — 0 wks in top 20
  51. #71The Niacinamide 15 Serum with Acetyl Glucosamine + Zinc PCACosRX · last wk — 0 wks in top 20
  52. #72Discoloration Defense Serum (2026 Version)SkinCeuticals · last wk #65 0 wks in top 20
  53. #73Niacinamide + Vitamin C Serum (Updated)TruSkin · last wk #69 0 wks in top 20
  54. #7410% Niacinamide Booster Gen 3Paula's Choice · last wk #73 4 wks in top 20
  55. #75Great Skin Instant Glow SerumMerit · last wk #39 0 wks in top 20
  56. #76B-Bomb Niacinamide SerumGeek & Gorgeous · last wk #70 0 wks in top 20
  57. #77Niacinamide Serum 10% (Updated)Good Molecules · last wk #71 0 wks in top 20
  58. #78CEO Afterglow Brightening Vitamin C + Niacinamide CreamSunday Riley · last wk — 0 wks in top 20
  59. #79Niacinamide 10% Serum UpdatedThe Inkey List · last wk — 0 wks in top 20
  60. #80Green Tangerine Vita C Dark Spot Care SerumGoodal · last wk — 0 wks in top 20
  61. #81Protini Niacinamide 12% Power SerumDrunk Elephant · last wk #76 0 wks in top 20
  62. #82No.5 Vitamin Concentrated SerumNumbuzin · last wk — 0 wks in top 20
  63. #83Effaclar 10% Niacinamide SerumLa Roche-Posay · last wk #80 0 wks in top 20
  64. #84Brightening SerumByoma · last wk #57 0 wks in top 20
  65. #85Rapid Wrinkle Repair Niacinamide Serum (2026)Neutrogena · last wk #77 0 wks in top 20
  66. #86Super Pure Serum with Niacinamide + ZincGlossier · last wk — 0 wks in top 20
  67. #87The Niacinamide 15% Serum (2025 Edition)CosRX · last wk #81 0 wks in top 20
  68. #88M10 Niacinamide Dark Spot SerumLa Roche-Posay · last wk — 0 wks in top 20
  69. #89Niacinamide Glow Serum 2025Beauty of Joseon · last wk — 0 wks in top 20
  70. #90The Better B Niacinamide SerumDr. Barbara Sturm · last wk — 0 wks in top 20
  71. #91Copper Peptide Pro Deep Hydration SerumPeach & Lily · last wk #85 0 wks in top 20
  72. #92Super Pure Niacinamide and Zinc SerumGlossier · last wk #87 0 wks in top 20
  73. #93Redness Relief Calming SerumPeach Slices · last wk #97 0 wks in top 20
  74. #94Niacinamide 10% Serum PlusGood Molecules · last wk #94 0 wks in top 20
  75. #95COSRX Niacinamide 15 SerumCosRX · last wk #62 0 wks in top 20
  76. #96Copper Peptide Pro Refining SerumPeach & Lily · last wk #95 0 wks in top 20
  77. #97Multi-Bright Tranexamic Acid TreatmentNaturium · last wk #98 0 wks in top 20
  78. #98Ultra Pure High-Potency Serum 5.0% NiacinamideKiehl's · last wk #96 0 wks in top 20
  79. #99Resurfacing Retinol SerumCeraVe · last wk #37 9 wks in top 20Passes the check
  80. #100Faded Serum for Dark Spots & DiscolorationTopicals · last wk #99 0 wks in top 20

Brand chart

Current race ?

This week ?

The Ordinary holds #1.

#1 in 19 of the last 19 weeks

1 back1 out

All 18 moves ↓

Tap a card for its products here, its price tier and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekThe OrdinaryModels here: #1 Niacinamide 10% + Zinc 1% · #15 Niacinamide 10% + Zinc 1% Oil Control Serum · +4Last week #1 · 19 weeks in top 20

    The Ordinary products here ?

    6 products in the top 100 · 2 in the top 20

    1. #1 Niacinamide 10% + Zinc 1%Passes the check: buyers 4.7★
    2. #15 Niacinamide 10% + Zinc 1% Oil Control Serumnot checked
    3. #42 The Ordinary Niacinamide 12% + Zinc 2% Serum 2026below the top 20
    4. #44 Niacinamide 10% + Zinc 1% 2025 Formulabelow the top 20
    5. #47 Niacinamide 10% + Zinc 1% Serum (2026 Formula)below the top 20

    Where The Ordinary is strong · top 20 ?

    Search Google for The Ordinary niacinamide serums
  2. #2same place as last weekPaula's ChoiceModels here: #3 10% Niacinamide Booster · #32 Clinical Niacinamide 20% Treatment · +5Last week #2 · 19 weeks in top 20

    Paula's Choice products here ?

    7 products in the top 100 · 1 in the top 20

    1. #3 10% Niacinamide BoosterBuyers’ rating 4.4 · 3.9K ratings · Jun 2026
    2. #32 Clinical Niacinamide 20% Treatmentbelow the top 20
    3. #46 Clinical 15% Niacinamide Booster Latestbelow the top 20
    4. #49 20% Niacinamide Serum Advancedbelow the top 20
    5. #51 10% Niacinamide Booster (2026 Edition)below the top 20

    Where Paula's Choice is strong · top 20 ?

    Search Google for Paula's Choice niacinamide serums
  3. #3same place as last weekGood MoleculesModels here: #2 Niacinamide Serum · #57 Good Molecules Niacinamide 10% Serum (New Gen) · +3Last week #3 · 19 weeks in top 20

    Good Molecules products here ?

    5 products in the top 100 · 1 in the top 20

    1. #2 Niacinamide SerumBuyers’ rating 4.5 · 14.3K ratings · Oct 2026
    2. #57 Good Molecules Niacinamide 10% Serum (New Gen)below the top 20
    3. #64 Niacinamide 10% Serum v2below the top 20
    4. #77 Niacinamide Serum 10% (Updated)below the top 20
    5. #94 Niacinamide 10% Serum Plusbelow the top 20
    Search Google for Good Molecules niacinamide serums
  4. #4up 1 place since last weekNaturiumModels here: #4 Niacinamide Serum 12% Plus Zinc 2% · #53 Niacinamide Serum 12% + Zinc 2% · +2Last week #5 · 19 weeks in top 20

    Naturium products here ?

    4 products in the top 100 · 1 in the top 20

    1. #4 Niacinamide Serum 12% Plus Zinc 2%Buyers’ rating 4.5 · 1.9K ratings · Sep 2026
    2. #53 Niacinamide Serum 12% + Zinc 2%below the top 20
    3. #70 Naturium Niacinamide 12% + Zinc 2% Serum 2026below the top 20
    4. #97 Multi-Bright Tranexamic Acid Treatmentbelow the top 20

    Where Naturium is strong · top 20 ?

    Search Google for Naturium niacinamide serums
  5. #5down 1 place since last weekLa Roche-PosayModels here: #12 Mela B3 Serum · #14 Pure Niacinamide 10 Serum · +7Last week #4 · 19 weeks in top 20

    La Roche-Posay products here ?

    9 products in the top 100 · 2 in the top 20

    1. #12 Mela B3 SerumScore read from review videos: 4.0/5 from video
    2. #14 Pure Niacinamide 10 Serumnot checked
    3. #26 Pure Niacinamide 10 Serum (Latest)below the top 20
    4. #56 Mela B3 Dark Spot Serum With Melasyl + Niacinamidebelow the top 20
    5. #58 Pure Niacinamide 10% Serum Gen3below the top 20

    Where La Roche-Posay is strong · top 20 ?

    Search Google for La Roche-Posay niacinamide serums
  6. #6same place as last weekThe Inkey ListModels here: #13 Niacinamide Serum · #17 The Inkey List 10% Niacinamide Serum · +5Last week #6 · 19 weeks in top 20

    The Inkey List products here ?

    7 products in the top 100 · 2 in the top 20

    1. #13 Niacinamide Serumnot checked
    2. #17 The Inkey List 10% Niacinamide SerumBuyers’ rating 4.5 · 5.3K ratings · Oct 2026
    3. #33 Niacinamide 10% Serum (Refreshed)below the top 20
    4. #40 SuperSolutions 20% Niacinamide Serumbelow the top 20
    5. #50 Niacinamide Oil Control Serumbelow the top 20

    Where The Inkey List is strong · top 20 ?

    Search Google for The Inkey List niacinamide serums
  7. #7up 1 place since last weekSunday RileyModels here: #9 B3 Nice 10% Niacinamide Serum · #25 B3 Nice · +1Last week #8 · 19 weeks in top 20

    Sunday Riley products here ?

    3 products in the top 100 · 1 in the top 20

    1. #9 B3 Nice 10% Niacinamide SerumBuyers’ rating 4.6 · 1.9K ratings · Oct 2026
    2. #25 B3 Nicebelow the top 20
    3. #78 CEO Afterglow Brightening Vitamin C + Niacinamide Creambelow the top 20

    Where Sunday Riley is strong · top 20 ?

    Search Google for Sunday Riley niacinamide serums
  8. #8up 1 place since last weekCosRXModels here: #5 The Niacinamide 15 Serum · #71 The Niacinamide 15 Serum with Acetyl Glucosamine + Zinc PCA · +2Last week #9 · 19 weeks in top 20

    CosRX products here ?

    4 products in the top 100 · 1 in the top 20

    1. #5 The Niacinamide 15 SerumPasses the check: buyers 4.7★
    2. #71 The Niacinamide 15 Serum with Acetyl Glucosamine + Zinc PCAbelow the top 20
    3. #87 The Niacinamide 15% Serum (2025 Edition)below the top 20
    4. #95 COSRX Niacinamide 15 Serumbelow the top 20

    Where CosRX is strong · top 20 ?

    Search Google for CosRX niacinamide serums
  9. #9up 2 places since last weekGlow RecipeModels here: #6 Watermelon Glow Niacinamide Dew DropsLast week #11 · 19 weeks in top 20

    Glow Recipe products here ?

    1 product in the top 100 · 1 in the top 20

    1. #6 Watermelon Glow Niacinamide Dew DropsBuyers’ rating 4.3 · 19.1K ratings · Oct 2026

    Where Glow Recipe is strong · top 20 ?

    Search Google for Glow Recipe niacinamide serums
  10. #10same place as last weekCeraVeModels here: #10 Skin Renewing Niacinamide Serum · #52 Niacinamide 10% Daily Serum 2025 · +4Last week #10 · 19 weeks in top 20

    CeraVe products here ?

    6 products in the top 100 · 1 in the top 20

    1. #10 Skin Renewing Niacinamide Serumnot checked
    2. #52 Niacinamide 10% Daily Serum 2025below the top 20
    3. #54 Niacinamide 10% Serum Probelow the top 20
    4. #59 Niacinamide 10% Serum (2025 Renewal)below the top 20
    5. #67 Niacinamide 15% Facial Serum (2025 Formula)below the top 20

    Where CeraVe is strong · top 20 ?

    Search Google for CeraVe niacinamide serums
  11. #11down 4 places since last weekSkinCeuticalsModels here: #11 Discoloration Defense · #24 P-TIOX · +2Last week #7 · 19 weeks in top 20

    SkinCeuticals products here ?

    4 products in the top 100 · 1 in the top 20

    1. #11 Discoloration Defensenot checked
    2. #24 P-TIOXbelow the top 20
    3. #41 Metacell Renewal B3below the top 20
    4. #72 Discoloration Defense Serum (2026 Version)below the top 20

    Where SkinCeuticals is strong · top 20 ?

    Search Google for SkinCeuticals niacinamide serums
  12. #12same place as last weekBeauty of JoseonModels here: #8 Glow Serum Propolis + Niacinamide · #31 Glow Deep Serum: Rice + Alpha-Arbutin · +1Last week #12 · 14 weeks in top 20

    Beauty of Joseon products here ?

    3 products in the top 100 · 1 in the top 20

    1. #8 Glow Serum Propolis + Niacinamidenot checked
    2. #31 Glow Deep Serum: Rice + Alpha-Arbutinbelow the top 20
    3. #89 Niacinamide Glow Serum 2025below the top 20

    Where Beauty of Joseon is strong · top 20 ?

    Search Google for Beauty of Joseon niacinamide serums
  13. #13same place as last weekAnuaModels here: #7 Niacinamide 10% + TXA 4% Serum · #63 Niacinamide 10 TXA 4 Serum for Brightening and Dark SpotsLast week #13 · 14 weeks in top 20

    Anua products here ?

    2 products in the top 100 · 1 in the top 20

    1. #7 Niacinamide 10% + TXA 4% SerumBuyers’ rating 4.5 · 8.6K ratings · Sep 2026
    2. #63 Niacinamide 10 TXA 4 Serum for Brightening and Dark Spotsbelow the top 20

    Where Anua is strong · top 20 ?

    Search Google for Anua niacinamide serums
  14. #14same place as last weekMedik8Models here: #16 Niacinamide Peptides · #45 Clarity PeptidesLast week #14 · 9 weeks in top 20

    Medik8 products here ?

    2 products in the top 100 · 1 in the top 20

    1. #16 Niacinamide Peptidesnot checked
    2. #45 Clarity Peptidesbelow the top 20

    Where Medik8 is strong · top 20 ?

    Search Google for Medik8 niacinamide serums
  15. #15up 1 place since last weekOlayModels here: #30 Regenerist Niacinamide + Peptide 24 Serum · #43 Super SerumLast week #16 · 19 weeks in top 20

    Olay products here ?

    2 products in the top 100 · 0 in the top 20

    1. #30 Regenerist Niacinamide + Peptide 24 Serumbelow the top 20
    2. #43 Super Serumbelow the top 20

    Where Olay is strong · top 20 ?

    Search Google for Olay niacinamide serums
  16. #16up 2 places since last weekPeach & LilyModels here: #21 Glass Skin Refining Serum · #91 Copper Peptide Pro Deep Hydration Serum · +1Last week #18 · 12 weeks in top 20

    Peach & Lily products here ?

    3 products in the top 100 · 0 in the top 20

    1. #21 Glass Skin Refining Serumbelow the top 20
    2. #91 Copper Peptide Pro Deep Hydration Serumbelow the top 20
    3. #96 Copper Peptide Pro Refining Serumbelow the top 20

    Where Peach & Lily is strong · top 20 ?

    Search Google for Peach & Lily niacinamide serums
  17. #17down 2 places since last weekMuradModels here: #22 Rapid Dark Spot Correcting SerumLast week #15 · 19 weeks in top 20

    Murad products here ?

    1 product in the top 100 · 0 in the top 20

    1. #22 Rapid Dark Spot Correcting Serumbelow the top 20

    Where Murad is strong · top 20 ?

    Search Google for Murad niacinamide serums
  18. #18up 3 places since last weekAllies of SkinRe-entryModels here: #18 Mandelic Pigmentation Corrector Night SerumLast week #21 · 5 weeks in top 20

    Allies of Skin products here ?

    1 product in the top 100 · 1 in the top 20

    1. #18 Mandelic Pigmentation Corrector Night Serumnot checked

    Where Allies of Skin is strong · top 20 ?

    Search Google for Allies of Skin niacinamide serums
  19. #19down 2 places since last weekNeutrogenaModels here: #27 Hydro Boost Niacinamide Serum · #65 Rapid Wrinkle Repair Niacinamide 15% · +1Last week #17 · 14 weeks in top 20

    Neutrogena products here ?

    3 products in the top 100 · 0 in the top 20

    1. #27 Hydro Boost Niacinamide Serumbelow the top 20
    2. #65 Rapid Wrinkle Repair Niacinamide 15%below the top 20
    3. #85 Rapid Wrinkle Repair Niacinamide Serum (2026)below the top 20

    Where Neutrogena is strong · top 20 ?

    Search Google for Neutrogena niacinamide serums
  20. #20same place as last weekGlossierModels here: #23 Super Pure Niacinamide + Zinc Serum · #86 Super Pure Serum with Niacinamide + Zinc · +1Last week #20 · 13 weeks in top 20

    Glossier products here ?

    3 products in the top 100 · 0 in the top 20

    1. #23 Super Pure Niacinamide + Zinc Serumbelow the top 20
    2. #86 Super Pure Serum with Niacinamide + Zincbelow the top 20
    3. #92 Super Pure Niacinamide and Zinc Serumbelow the top 20

    Where Glossier is strong · top 20 ?

    Search Google for Glossier niacinamide serums

Dropped out of the top 20 ?

  • Kiehl's was #19, now #21 12 weeks in the top 20
Show places 21–100Hide places 21–100
  1. #21Kiehl'slast wk #19 12 wks in top 20
  2. #22Drunk Elephantlast wk #22 16 wks in top 20
  3. #23Versedlast wk #23 6 wks in top 20
  4. #24AXIS-Ylast wk #24 6 wks in top 20
  5. #25Vichylast wk #27 1 wk in top 20
  6. #26Farmacylast wk #28 0 wks in top 20
  7. #27Biossancelast wk #26 3 wks in top 20
  8. #28Dr. Jart+last wk #25 0 wks in top 20
  9. #29Dr. Dennis Grosslast wk #34 0 wks in top 20
  10. #30Herbivorelast wk #29 0 wks in top 20
  11. #31medicubelast wk #30 0 wks in top 20
  12. #32Geek & Gorgeouslast wk #33 0 wks in top 20
  13. #33First Aid Beautylast wk #36 1 wk in top 20
  14. #34Bubblelast wk #42 0 wks in top 20
  15. #35Peach Sliceslast wk #32 0 wks in top 20
  16. #36Byomalast wk #31 0 wks in top 20
  17. #37Topicalslast wk #39 3 wks in top 20
  18. #38Youth To The Peoplelast wk #37 0 wks in top 20
  19. #39Skin1004last wk #47 0 wks in top 20
  20. #40Eucerinlast wk #35 1 wk in top 20
  21. #41cocokindlast wk #57 0 wks in top 20
  22. #42Laneigelast wk #38 0 wks in top 20
  23. #43KraveBeautylast wk #43 0 wks in top 20
  24. #44Torridenlast wk #55 0 wks in top 20
  25. #45Ren Clean Skincarelast wk #45 0 wks in top 20
  26. #46Meritlast wk #41 0 wks in top 20
  27. #47Goodallast wk #70 0 wks in top 20
  28. #48Numbuzinlast wk #68 0 wks in top 20
  29. #49L'Oréal Parislast wk #78 0 wks in top 20
  30. #50Dr. Barbara Sturmlast wk #53 0 wks in top 20
  31. #51Typologylast wk #58 0 wks in top 20
  32. #52TruSkinlast wk #40 0 wks in top 20
  33. #53Cetaphillast wk #64 0 wks in top 20
  34. #54SeoulCeutalslast wk #50 0 wks in top 20
  35. #55Innisfreelast wk #51 0 wks in top 20
  36. #56ISNtreelast wk #49 0 wks in top 20
  37. #57IT Cosmeticslast wk — 0 wks in top 20
  38. #58IUNIKlast wk — 0 wks in top 20
  39. #59Garnierlast wk #56 0 wks in top 20
  40. #60Kiehl's Since 1851last wk — 0 wks in top 20
  41. #61PCA Skinlast wk #59 0 wks in top 20
  42. #62Revolutionlast wk #61 0 wks in top 20
  43. #63Tower 28last wk #60 0 wks in top 20
  44. #64Skinfixlast wk #66 0 wks in top 20
  45. #65Supergoop!last wk #62 0 wks in top 20
  46. #66Mixsoonlast wk #65 0 wks in top 20
  47. #67Ole Henriksenlast wk #71 0 wks in top 20
  48. #68Biodancelast wk — 0 wks in top 20
  49. #69SOME BY MIlast wk #73 0 wks in top 20
  50. #70Tatchalast wk #54 0 wks in top 20
  51. #71No7last wk #67 0 wks in top 20
  52. #72Facetheorylast wk #72 0 wks in top 20
  53. #73Dermalogicalast wk #52 0 wks in top 20
  54. #74Minimalistlast wk #48 0 wks in top 20
  55. #75Facilelast wk — 0 wks in top 20
  56. #76SeoulCeuticalslast wk — 0 wks in top 20
  57. #77Mary&Maylast wk #74 0 wks in top 20
  58. #78e.l.f. SKINlast wk #75 0 wks in top 20
  59. #79Hero Cosmeticslast wk #69 0 wks in top 20
  60. #80Dr. Althealast wk — 0 wks in top 20
  61. #81Avènelast wk #81 0 wks in top 20
  62. #82Caudalielast wk #76 0 wks in top 20
  63. #83Blisslast wk — 0 wks in top 20
  64. #84FaceGymlast wk #83 0 wks in top 20
  65. #85The Body Shoplast wk — 0 wks in top 20
  66. #86Stratialast wk #79 0 wks in top 20
  67. #87Aveenolast wk #85 0 wks in top 20
  68. #88StriVectinlast wk #86 0 wks in top 20
  69. #89Biodermalast wk — 0 wks in top 20
  70. #90Bobbi Brownlast wk — 0 wks in top 20
  71. #91Peter Thomas Rothlast wk #91 0 wks in top 20
  72. #92Westman Atelierlast wk #92 0 wks in top 20
  73. #93Estée Lauderlast wk #46 0 wks in top 20
  74. #94Cliniquelast wk #44 0 wks in top 20
  75. #95DIMElast wk #84 0 wks in top 20
  76. #96Maelovelast wk — 0 wks in top 20
  77. #97Saint Janelast wk — 0 wks in top 20
  78. #98BeautyStatlast wk #95 0 wks in top 20
  79. #99TIRTIRlast wk #93 0 wks in top 20
  80. #100Dr. Brennerlast wk #94 0 wks in top 20

The monthly check covers products; a brand is marked “Passes the check” only when its products here pass. See the product check → ?

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10, in its own answer this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartProductChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Niacinamide 10% + Zinc 1%11214/6
#2Niacinamide Serum47584/6
#310% Niacinamide Booster22113, well below the others4/6
#4Niacinamide Serum 12% Plus Zinc 2%36, well below the others324/6
#5The Niacinamide 15 Serum18, well below the others9, well above the others2/6
#6Watermelon Glow Niacinamide Dew Drops7, well above the others18173/6
#7Niacinamide 10% + TXA 4% Serum14102/6
#8Glow Serum Propolis + Niacinamide121/6
#9B3 Nice 10% Niacinamide Serum25, well below the others4, well above the others2/6
#10Skin Renewing Niacinamide Serum41/6

Further down: Grok’s #1 The Ordinary Niacinamide 12% + Zinc 2% Serum 2026 (#42 on this chart)

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands: where it put the brand’s highest-placed product this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1The Ordinary112115/6
#2Paula's Choice221235/6
#3Good Molecules475585/6
#4Naturium363625/6
#5La Roche-Posay55844/6
#6The Inkey List20, well below the others3, well above the others10, well below the others775/6
#7Sunday Riley25, well below the others7, well above the others13, well below the others4, well above the others4/6
#8CosRX18, well below the others996, well above the others4/6
#9Glow Recipe7181794/6
#10CeraVe424, well below the others33/6

The monthly check · October 2026 ?

Where people agree with AI.

12 of the top 20 checked · No product in the top 20 fails the check, and none sits much lower with people than with the AI.

  1. The Ordinary Niacinamide 10% + Zinc 1%Passes the checkAI saysChart place#1named by 4 of 6People sayBuyers4.7/5219,674 ratings
  2. CosRX The Niacinamide 15 SerumPasses the checkAI saysChart place#5named by 2 of 6People sayBuyers4.7/53,910 ratings
  3. Farmacy 10% Niacinamide Night MaskPasses the checkAI saysChart place#20named by 2 of 6People sayBuyers4.7/52,222 ratingsVideo reviews4.0/55 videos123

See all checked products in the chart ↓ ?

Reviews by people · YouTube and TikTok ?

The reviews behind the chart.

37 review videos · one shown per product

4 more reviewsFewer reviews

The data behind this chart ?

What this ranking stands on.

From the AI panel 122 AI answers over 22 weeks from 6 assistants

From people

  • Buyer ratings377,058
  • Review videos53
  • Owner threads31
  • Press outlets9
  • Recall checks22

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Niacinamide Serums”, and for how long?

    The Ordinary Niacinamide 10% + Zinc 1% is the #1 product this week, and has been #1 for 14 of the last 19 weeks. The Ordinary is the #1 brand, #1 for 19 of those weeks.

  • What changed on this chart in the last four weeks?

    6 of the top 20 products were not in the top 20 four weeks ago. The #1 then was Paula's Choice 10% Niacinamide Booster; it is #3 now. Among brands, 2 new names joined the top 20.

  • Do buyers, reviewers, owners and the press agree with the AI?

    12 of the top 20 were checked in October 2026: none fails the check, and people place none much lower than the AI does. 3 pass the check: people back them.

Data as of November 2 ?

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New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.