The buyer question · week of Nov 2 – 8

Best Clean Perfumes Ranking

Picked by AI, checked by people.

The weekly chart ?

The top 20 products brands right now.

Product chart

Current race ?

This week ?

Phlur Missing Person Eau de Parfum holds #1.

#1 in 19 of the last 19 weeks

2 back2 out

All 25 moves ↓

Tap a card for each AI’s place and the monthly check.

#ProductPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekMissing Person Eau de ParfumPhlurAlso #6 FragrancesLast week #1 · 19 weeks in top 20Monthly check: People disagree: AI #1 · people #9 of 9

    AI places · this week ?

    1. GPTnot named
    2. Claude#1
    3. Gemini#3
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#1

    named by 3/6

    The card’s #1 is the 4-week average.

    People · October 2026 check ?

    • People disagree: people’s order#9people’s order, of 9 checked · AI #1 ?
    • Buyers’ rating4.01,805 ratings · Oct 2026
    • Score read from review videos3.3/5read from 2 videos · Aug 2026 ? 12
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Watch · YouTube ?

    PHLUR Missing Person Eau de Parfum - Full Size Perfume FragranceYouTube: Colognes | Perfumes · 20 views · Aug 2025

    Also in the top 20 of ?

    Search Google for Phlur Missing Person Eau de Parfum
  2. #2same place as last weekSalt Eau de ParfumEllis Brooklynnot checkedAlso #12 FragrancesLast week #2 · 11 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#3
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #2 is the 4-week average.

    Not in the October 2026 check ?

    Also in the top 20 of ?

    Search Google for Ellis Brooklyn Salt Eau de Parfum
  3. #3same place as last weekMyth Eau de ParfumEllis BrooklynAlso #14 FragrancesLast week #3 · 19 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#4
    3. Gemini#9
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#5

    named by 3/6

    The card’s #3 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.31,104 ratings · Oct 2026

    Watch · YouTube ?

    ELLIS BROOKLYN MYTH eau de parfumYouTube: Ellis Brooklyn · 2.3K views · Oct 2022

    Also in the top 20 of ?

    Search Google for Ellis Brooklyn Myth Eau de Parfum
  4. #4same place as last weekNo.04 Bois de BalincourtMaison Louis MarieAlso #17 FragrancesLast week #4 · 19 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#15
    3. Gemini#1
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#8

    named by 3/6

    The card’s #4 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.22,331 ratings · Oct 2026

    Watch · YouTube ?

    MAISON LOUIS MARIE NO 04 BOIS DE BALINCOURT FRAGRANCE REVIEW | TWILLEY'S 2 SCENTSYouTube: Twilley's 2 Scents · 7.5K views · Jan 2022

    Also in the top 20 of ?

    Search Google for Maison Louis Marie No.04 Bois de Balincourt
  5. #5same place as last weekJake's House Eau de ParfumHenry Rosenot checkedAlso #18 FragrancesLast week #5 · 12 weeks in top 20

    AI places · this week ?

    1. GPT#2
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #5 is the 4-week average.

    Not in the October 2026 check ?

    Also in the top 20 of ?

    Search Google for Henry Rose Jake's House Eau de Parfum
  6. #6up 3 places since last weekSalt Air Eau de ParfumSkylarnot checkedLast week #9 · 5 weeks in top 20

    AI places · this week ?

    1. GPT#23
    2. Claude#5
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#6

    named by 3/6

    The card’s #6 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Skylar Salt Air Eau de Parfum
  7. #7down 1 place since last weekQueens & Monsters Eau de ParfumHenry RoseLast week #6 · 13 weeks in top 20

    AI places · this week ?

    1. GPT#3
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #7 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.6940 ratings · Oct 2026
    Search Google for Henry Rose Queens & Monsters Eau de Parfum
  8. #8up 2 places since last weekRosie Eau de ParfumBy / Rosie JaneLast week #10 · 11 weeks in top 20

    AI places · this week ?

    1. GPT#9
    2. Claudenot named
    3. Gemini#2
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#23

    named by 3/6

    The card’s #8 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.41,917 ratings · Oct 2026
    Search Google for By / Rosie Jane Rosie Eau de Parfum
  9. #9down 2 places since last weekVanilla Sky Eau de ParfumSkylarLast week #7 · 19 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#6
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #9 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.41,810 ratings · Oct 2026

    Watch · YouTube ?

    Skylar Vanilla Sky Eau de Parfum Review – Warm & Cozy Scent! #adYouTube: Shop For Less · 35 views · Nov 2024
    Search Google for Skylar Vanilla Sky Eau de Parfum
  10. #10up 9 places since last weekVanilla Skin Eau de ParfumPhlurMonthly check: Passes the checkAlso #7 Best Vanilla Perfumes · #9 FragrancesLast week #19 · 5 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#2
    3. Gemininot named
    4. AI Mode#2
    5. Groknot named
    6. Perplexity#27

    named by 3/6

    The card’s #10 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · video reviews rate it highly ?
    • Score read from review videos4.5/5read from 3 videos · Sep 2026 ? 123
    • Owners’ threads: widespread, serious failures0serious failures · 7 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    7 threads read · 0 serious failure themes

    Watch · YouTube ?

    PHLUR Vanilla Skin Eau de ParfumYouTube: MrKongsMom · 614 views · Sep 2025

    Also in the top 20 of ?

    Search Google for Phlur Vanilla Skin Eau de Parfum
  11. #11up 3 places since last weekWindows Down Eau de ParfumHenry Rosenot checkedLast week #14 · 10 weeks in top 20

    AI places · this week ?

    1. GPT#1
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #11 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Henry Rose Windows Down Eau de Parfum
  12. #12down 1 place since last weekTorn Eau de ParfumHenry Rosenot checkedLast week #11 · 6 weeks in top 20

    AI places · this week ?

    1. GPT#4
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #12 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Henry Rose Torn Eau de Parfum
  13. #13same place as last weekAnother 13 Eau de ParfumLe Labonot checkedLast week #13 · 8 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#22
    3. Gemini#6
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #13 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Le Labo Another 13 Eau de Parfum
  14. #14down 2 places since last weekSheep’s Clothing Eau de ParfumHenry Rosenot checkedLast week #12 · 3 weeks in top 20

    AI places · this week ?

    1. GPT#6
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #14 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Henry Rose Sheep’s Clothing Eau de Parfum
  15. #15up 1 place since last weekSkin Eau de ParfumClean ReserveLast week #16 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#15
    2. Claudenot named
    3. Gemini#7
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#10

    named by 3/6

    The card’s #15 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.51,219 ratings · Jul 2026
    Search Google for Clean Reserve Skin Eau de Parfum
  16. #16down 1 place since last weekFlora Carnivora Eau de ParfumHenry Rosenot checkedLast week #15 · 3 weeks in top 20

    AI places · this week ?

    1. GPT#8
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #16 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Henry Rose Flora Carnivora Eau de Parfum
  17. #17down 9 places since last weekVanilla WoodsThe 7 Virtuesnot checkedLast week #8 · 3 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 0/6

    The card’s #17 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for The 7 Virtues Vanilla Woods
  18. #18up 6 places since last weekTaunt Eau de ParfumDedCoolRe-entryLast week #24 · 5 weeks in top 20

    AI places · this week ?

    1. GPT#30
    2. Claudenot named
    3. Gemini#5
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #18 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.6261 ratings · Sep 2026
    Search Google for DedCool Taunt Eau de Parfum
  19. #19up 1 place since last weekDark is Night Eau de ParfumHenry Rosenot checkedLast week #20 · 2 weeks in top 20

    AI places · this week ?

    1. GPT#7
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #19 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Henry Rose Dark is Night Eau de Parfum
  20. #20up 8 places since last weekFather Figure Eau de ParfumPhlurRe-entrynot checkedLast week #28 · 9 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#4

    named by 1/6

    The card’s #20 is the 4-week average.

    Not in the October 2026 check ?

    Watch · YouTube ?

    PHLUR Father Figure Eau De Parfum ReviewYouTube: Vee's Review Room · 4 views · May 2026
    Search Google for Phlur Father Figure Eau de Parfum

Dropped out of the top 20 ?

Show places 21–100Hide places 21–100
  1. #21Smyth Eau de ParfumHenry Rose · last wk #46 5 wks in top 20
  2. #22Rose Eau de ParfumKai · last wk #23 0 wks in top 20
  3. #23TornHenry Rose · last wk #18 1 wk in top 20
  4. #24Vanilla Woods Eau de ParfumThe 7 Virtues · last wk #21 13 wks in top 20
  5. #25SkinClean Reserve · last wk #17 3 wks in top 20
  6. #26Sun Fruit Eau de ParfumEllis Brooklyn · last wk #26 0 wks in top 20
  7. #27Heretic Dirty Hinoki Eau de ParfumHeretic · last wk #56 6 wks in top 20
  8. #28Boardwalk Delight Eau de ParfumSkylar · last wk #51 3 wks in top 20
  9. #29Ripe Eau de ParfumHenry Rose · last wk #33 0 wks in top 20
  10. #30Char Eau de ParfumHenry Rose · last wk #27 0 wks in top 20
  11. #31Bee Eau de ParfumEllis Brooklyn · last wk #37 0 wks in top 20
  12. #32Blanche Eau de ParfumByredo · last wk #44 9 wks in top 20
  13. #33Pink Canyon Eau de ParfumSkylar · last wk #38 0 wks in top 20
  14. #34No. 04 Bois de Balincourt Perfume OilMaison Louis Marie · last wk #36 0 wks in top 20
  15. #35Last Light Eau de ParfumHenry Rose · last wk #40 0 wks in top 20
  16. #36Heavy Cream Eau de ParfumPhlur · last wk #41 0 wks in top 20
  17. #37You Eau de ParfumGlossier · last wk #48 2 wks in top 20
  18. #38Xtra Milk Eau de ParfumDedCool · last wk #25 3 wks in top 20
  19. #39Super Amber Eau de ParfumEllis Brooklyn · last wk #43 0 wks in top 20
  20. #40Rain Eau de ParfumClean Reserve · last wk #22 6 wks in top 20
  21. #41Milk Eau de ParfumDedCool · last wk #31 13 wks in top 20
  22. #42Dulce Eau de ParfumBy / Rosie Jane · last wk #67 0 wks in top 20
  23. #43Jake Eau de ParfumHenry Rose · last wk #34 15 wks in top 20
  24. #44Warm Cotton Eau de ParfumClean Reserve · last wk #29 11 wks in top 20
  25. #45London 1983 Eau de ParfumHenry Rose · last wk #84 0 wks in top 20
  26. #46Sci Fi Eau de ParfumEllis Brooklyn · last wk #47 0 wks in top 20
  27. #47Web Eau de ParfumEllis Brooklyn · last wk #52 0 wks in top 20
  28. #48Wood Sage & Sea Salt CologneJo Malone London · last wk #54 0 wks in top 20
  29. #49Missing Person Eau de Parfum 2025Phlur · last wk — 0 wks in top 20
  30. #502026 Warm Cotton ReserveClean Reserve · last wk #57 0 wks in top 20
  31. #51Milk- Personal Eau de ParfumCommodity · last wk #64 0 wks in top 20
  32. #52Windows Down 2026 EditionHenry Rose · last wk — 0 wks in top 20
  33. #53Dark is Night (2026 Formula)Henry Rose · last wk #58 0 wks in top 20
  34. #54Santal Vanille Eau de ParfumThe 7 Virtues · last wk — 0 wks in top 20
  35. #55Father Figure 2026 EditionPhlur · last wk #60 0 wks in top 20
  36. #56Island Vanilla Perfume Roll-OnPacifica · last wk #62 0 wks in top 20
  37. #57Missing Person (Gen 3, 2025)Phlur · last wk #63 0 wks in top 20
  38. #58- Taunt / MilkDedCool · last wk #65 0 wks in top 20
  39. #59Big Sky Eau de ParfumAbbott · last wk — 0 wks in top 20
  40. #60Queens & Monsters 2025Henry Rose · last wk #68 0 wks in top 20
  41. #61Rhu Berry Eau de ParfumHenry Rose · last wk #50 1 wk in top 20
  42. #62Jasmine Jam Eau de ParfumHenry Rose · last wk #71 0 wks in top 20
  43. #63Milk (2026 Batch)DedCool · last wk #72 0 wks in top 20
  44. #64Pure Vanilla Healthy FragranceLavanila · last wk — 0 wks in top 20
  45. #65Isla Sirena Eau de ParfumEllis Brooklyn · last wk #73 0 wks in top 20
  46. #66Milk 3.0 2026DedCool · last wk #75 0 wks in top 20
  47. #67Mochi Milk Eau de ParfumDedCool · last wk — 0 wks in top 20
  48. #68Leila Lou 2024 VersionBy / Rosie Jane · last wk — 0 wks in top 20
  49. #69Warm Cotton (Latest Edition)Clean Reserve · last wk #77 0 wks in top 20
  50. #70Xtra Milk FragranceDedCool · last wk #78 0 wks in top 20
  51. #71Salt 2026Ellis Brooklyn · last wk #79 0 wks in top 20
  52. #72Missing PersonPhlur · last wk #30 4 wks in top 20
  53. #73Salt 2026 UpdateEllis Brooklyn · last wk — 0 wks in top 20
  54. #74Rainforest Natural PerfumeAyala Moriel · last wk #80 0 wks in top 20
  55. #75Bee (2026 Refresh)Ellis Brooklyn · last wk #81 0 wks in top 20
  56. #76Warm Cotton LatestClean Reserve · last wk — 0 wks in top 20
  57. #77The 7 Virtues Santal Eau de ParfumThe 7 Virtues · last wk #87 0 wks in top 20
  58. #78Vanilla Woods LatestThe 7 Virtues · last wk — 0 wks in top 20
  59. #79Leila Lou Eau de ParfumBy / Rosie Jane · last wk — 14 wks in top 20
  60. #80Florist Eau de ParfumEllis Brooklyn · last wk #90 0 wks in top 20
  61. #81Milk 2025 ReformulationDedCool · last wk #88 0 wks in top 20
  62. #82Vanilla Woods (New Distillation)The 7 Virtues · last wk #89 0 wks in top 20
  63. #8311 11 2025 ReleaseLake & Skye · last wk — 0 wks in top 20
  64. #84Strawberry Jam Eau de ParfumThe 7 Virtues · last wk — 0 wks in top 20
  65. #85SmythHenry Rose · last wk #32 1 wk in top 20
  66. #86Salt Air 2025Skylar · last wk — 0 wks in top 20
  67. #87Milk Expressive Eau de ParfumCommodity · last wk — 0 wks in top 20
  68. #88Salt Air (2026 Version)Skylar · last wk — 0 wks in top 20
  69. #89Dirty Hinoki 2024 EditionHeretic · last wk — 0 wks in top 20
  70. #90Michelle Eau de ParfumHenry Rose · last wk — 0 wks in top 20
  71. #91Heretic Dirty Vanilla Eau de ParfumHeretic · last wk #96 0 wks in top 20
  72. #92Flora Gorgeous Gardenia Eau de ParfumGucci · last wk #97 0 wks in top 20
  73. #93TauntDedCool · last wk #35 2 wks in top 20
  74. #94Fragrance 01 Taunt Eau de ParfumDedCool · last wk — 0 wks in top 20
  75. #95RosieBy / Rosie Jane · last wk #99 0 wks in top 20
  76. #96Skin Reserve Blend Eau de ParfumClean Reserve · last wk #100 0 wks in top 20
  77. #97Miami Nectar Eau de ParfumEllis Brooklyn · last wk — 0 wks in top 20
  78. #98Boardwalk DelightSkylar · last wk #45 0 wks in top 20
  79. #99Tiger By The Side Eau de ParfumSana · last wk — 0 wks in top 20
  80. #100Replica From the Garden Eau de ToiletteMaison Margiela · last wk — 0 wks in top 20

Brand chart

Current race ?

This week ?

Henry Rose holds #1.

#1 in 8 of the last 19 weeks

1 debut1 out

All 16 moves ↓

Tap a card for its products here, its price tier and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekHenry RoseModels here: #5 Jake's House Eau de Parfum · #7 Queens & Monsters Eau de Parfum · +19Last week #1 · 19 weeks in top 20

    Henry Rose products here ?

    21 products in the top 100 · 7 in the top 20

    1. #5 Jake's House Eau de Parfumnot checked
    2. #7 Queens & Monsters Eau de ParfumBuyers’ rating 4.6 · 940 ratings · Oct 2026
    3. #11 Windows Down Eau de Parfumnot checked
    4. #12 Torn Eau de Parfumnot checked
    5. #14 Sheep’s Clothing Eau de Parfumnot checked

    Where Henry Rose is strong · top 20 ?

    Search Google for Henry Rose clean perfumes
  2. #2same place as last weekEllis BrooklynModels here: #2 Salt Eau de Parfum · #3 Myth Eau de Parfum · +11Last week #2 · 19 weeks in top 20

    Ellis Brooklyn products here ?

    13 products in the top 100 · 2 in the top 20

    1. #2 Salt Eau de Parfumnot checked
    2. #3 Myth Eau de ParfumBuyers’ rating 4.3 · 1.1K ratings · Oct 2026
    3. #26 Sun Fruit Eau de Parfumbelow the top 20
    4. #31 Bee Eau de Parfumbelow the top 20
    5. #39 Super Amber Eau de Parfumbelow the top 20

    Where Ellis Brooklyn is strong · top 20 ?

    Search Google for Ellis Brooklyn clean perfumes
  3. #3same place as last weekPhlurModels here: #1 Missing Person Eau de Parfum · #10 Vanilla Skin Eau de Parfum · +6Last week #3 · 19 weeks in top 20

    Phlur products here ?

    8 products in the top 100 · 3 in the top 20

    1. #1 Missing Person Eau de ParfumPeople disagree
    2. #10 Vanilla Skin Eau de ParfumPasses the check: video reviews 4.5/5
    3. #20 Father Figure Eau de Parfumnot checked
    4. #36 Heavy Cream Eau de Parfumbelow the top 20
    5. #49 Missing Person Eau de Parfum 2025below the top 20

    Where Phlur is strong · top 20 ?

    Search Google for Phlur clean perfumes
  4. #4same place as last weekClean ReserveModels here: #15 Skin Eau de Parfum · #25 Skin · +6Last week #4 · 19 weeks in top 20

    Clean Reserve products here ?

    8 products in the top 100 · 1 in the top 20

    1. #15 Skin Eau de ParfumBuyers’ rating 4.5 · 1.2K ratings · Jul 2026
    2. #25 Skinbelow the top 20
    3. #40 Rain Eau de Parfumbelow the top 20
    4. #44 Warm Cotton Eau de Parfumbelow the top 20
    5. #50 2026 Warm Cotton Reservebelow the top 20
    Search Google for Clean Reserve clean perfumes
  5. #5same place as last weekSkylarModels here: #6 Salt Air Eau de Parfum · #9 Vanilla Sky Eau de Parfum · +5Last week #5 · 19 weeks in top 20

    Skylar products here ?

    7 products in the top 100 · 2 in the top 20

    1. #6 Salt Air Eau de Parfumnot checked
    2. #9 Vanilla Sky Eau de ParfumBuyers’ rating 4.4 · 1.8K ratings · Oct 2026
    3. #28 Boardwalk Delight Eau de Parfumbelow the top 20
    4. #33 Pink Canyon Eau de Parfumbelow the top 20
    5. #86 Salt Air 2025below the top 20

    Where Skylar is strong · top 20 ?

    Search Google for Skylar clean perfumes
  6. #6same place as last weekDedCoolModels here: #18 Taunt Eau de Parfum · #38 Xtra Milk Eau de Parfum · +9Last week #6 · 19 weeks in top 20

    DedCool products here ?

    11 products in the top 100 · 1 in the top 20

    1. #18 Taunt Eau de ParfumBuyers’ rating 4.6 · 261 ratings · Sep 2026
    2. #38 Xtra Milk Eau de Parfumbelow the top 20
    3. #41 Milk Eau de Parfumbelow the top 20
    4. #58 - Taunt / Milkbelow the top 20
    5. #63 Milk (2026 Batch)below the top 20

    Where DedCool is strong · top 20 ?

    Search Google for DedCool clean perfumes
  7. #7same place as last weekThe 7 VirtuesModels here: #17 Vanilla Woods · #24 Vanilla Woods Eau de Parfum · +5Last week #7 · 19 weeks in top 20

    The 7 Virtues products here ?

    7 products in the top 100 · 1 in the top 20

    1. #17 Vanilla Woodsnot checked
    2. #24 Vanilla Woods Eau de Parfumbelow the top 20
    3. #54 Santal Vanille Eau de Parfumbelow the top 20
    4. #77 The 7 Virtues Santal Eau de Parfumbelow the top 20
    5. #78 Vanilla Woods Latestbelow the top 20
    Search Google for The 7 Virtues clean perfumes
  8. #8same place as last weekMaison Louis MarieModels here: #4 No.04 Bois de Balincourt · #34 No. 04 Bois de Balincourt Perfume OilLast week #8 · 19 weeks in top 20

    Maison Louis Marie products here ?

    2 products in the top 100 · 1 in the top 20

    1. #4 No.04 Bois de BalincourtBuyers’ rating 4.2 · 2.3K ratings · Oct 2026
    2. #34 No. 04 Bois de Balincourt Perfume Oilbelow the top 20
    Search Google for Maison Louis Marie clean perfumes
  9. #9same place as last weekBy / Rosie JaneModels here: #8 Rosie Eau de Parfum · #42 Dulce Eau de Parfum · +3Last week #9 · 19 weeks in top 20

    By / Rosie Jane products here ?

    5 products in the top 100 · 1 in the top 20

    1. #8 Rosie Eau de ParfumBuyers’ rating 4.4 · 1.9K ratings · Oct 2026
    2. #42 Dulce Eau de Parfumbelow the top 20
    3. #68 Leila Lou 2024 Versionbelow the top 20
    4. #79 Leila Lou Eau de Parfumbelow the top 20
    5. #95 Rosiebelow the top 20
    Search Google for By / Rosie Jane clean perfumes
  10. #10same place as last weekHereticModels here: #27 Heretic Dirty Hinoki Eau de Parfum · #89 Dirty Hinoki 2024 Edition · +1Last week #10 · 18 weeks in top 20

    Heretic products here ?

    3 products in the top 100 · 0 in the top 20

    1. #27 Heretic Dirty Hinoki Eau de Parfumbelow the top 20
    2. #89 Dirty Hinoki 2024 Editionbelow the top 20
    3. #91 Heretic Dirty Vanilla Eau de Parfumbelow the top 20
    Search Google for Heretic clean perfumes
  11. #11same place as last weekLe LaboModels here: #13 Another 13 Eau de ParfumLast week #11 · 13 weeks in top 20

    Le Labo products here ?

    1 product in the top 100 · 1 in the top 20

    1. #13 Another 13 Eau de Parfumnot checked

    Where Le Labo is strong · top 20 ?

    Search Google for Le Labo clean perfumes
  12. #12up 1 place since last weekGlossierModels here: #37 You Eau de ParfumLast week #13 · 14 weeks in top 20

    Glossier products here ?

    1 product in the top 100 · 0 in the top 20

    1. #37 You Eau de Parfumbelow the top 20

    Where Glossier is strong · top 20 ?

    Search Google for Glossier clean perfumes
  13. #13up 4 places since last weekPacificaModels here: #56 Island Vanilla Perfume Roll-OnLast week #17 · 10 weeks in top 20

    Pacifica products here ?

    1 product in the top 100 · 0 in the top 20

    1. #56 Island Vanilla Perfume Roll-Onbelow the top 20
    Search Google for Pacifica clean perfumes
  14. #14same place as last weekCommodityModels here: #51 Milk- Personal Eau de Parfum · #87 Milk Expressive Eau de ParfumLast week #14 · 11 weeks in top 20

    Commodity products here ?

    2 products in the top 100 · 0 in the top 20

    1. #51 Milk- Personal Eau de Parfumbelow the top 20
    2. #87 Milk Expressive Eau de Parfumbelow the top 20
    Search Google for Commodity clean perfumes
  15. #15up 6 places since last weekKaiDebutModels here: #22 Rose Eau de ParfumLast week #21 · 1 week in top 20

    Kai products here ?

    1 product in the top 100 · 0 in the top 20

    1. #22 Rose Eau de Parfumbelow the top 20
    Search Google for Kai clean perfumes
  16. #16up 3 places since last weekByredoModels here: #32 Blanche Eau de ParfumLast week #19 · 12 weeks in top 20

    Byredo products here ?

    1 product in the top 100 · 0 in the top 20

    1. #32 Blanche Eau de Parfumbelow the top 20

    Where Byredo is strong · top 20 ?

    Search Google for Byredo clean perfumes
  17. #17down 1 place since last weekAbbottModels here: #59 Big Sky Eau de ParfumLast week #16 · 14 weeks in top 20

    Abbott products here ?

    1 product in the top 100 · 0 in the top 20

    1. #59 Big Sky Eau de Parfumbelow the top 20

    Where Abbott is strong · top 20 ?

    Search Google for Abbott clean perfumes
  18. #18down 3 places since last weekBoy SmellsLast week #15 · 11 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#17
    3. Gemininot named
    4. AI Modenot named
    5. Grok#13
    6. Perplexitynot named

    named by 2/6

    Where each AI put its first product. The card’s #18 is the 4-week average.

    Search Google for Boy Smells clean perfumes
  19. #19down 1 place since last weekSanaModels here: #99 Tiger By The Side Eau de ParfumLast week #18 · 13 weeks in top 20

    Sana products here ?

    1 product in the top 100 · 0 in the top 20

    1. #99 Tiger By The Side Eau de Parfumbelow the top 20
    Search Google for Sana clean perfumes
  20. #20down 8 places since last weekLake & SkyeModels here: #83 11 11 2025 ReleaseLast week #12 · 19 weeks in top 20

    Lake & Skye products here ?

    1 product in the top 100 · 0 in the top 20

    1. #83 11 11 2025 Releasebelow the top 20
    Search Google for Lake & Skye clean perfumes

Dropped out of the top 20 ?

  • Lavanila was #20, now #21 6 weeks in the top 20
Show places 21–100Hide places 21–100
  1. #21Lavanilalast wk #20 6 wks in top 20
  2. #22Maison Margielalast wk #22 4 wks in top 20
  3. #23Ojai Wildlast wk #26 0 wks in top 20
  4. #24Jo Malone Londonlast wk #24 0 wks in top 20
  5. #25Imaginary Authorslast wk #25 0 wks in top 20
  6. #26Providence Perfume Colast wk #30 0 wks in top 20
  7. #27Floral Streetlast wk #23 11 wks in top 20
  8. #28Riddlelast wk #27 0 wks in top 20
  9. #29Corpuslast wk #39 0 wks in top 20
  10. #30Diptyquelast wk #35 1 wk in top 20
  11. #31Salt & Stonelast wk #37 0 wks in top 20
  12. #32Guccilast wk #31 0 wks in top 20
  13. #33D.S. & Durgalast wk #34 6 wks in top 20
  14. #34Ayala Moriellast wk #33 0 wks in top 20
  15. #35Floramelast wk #65 0 wks in top 20
  16. #36Ormonde Jaynelast wk #59 0 wks in top 20
  17. #37Lurklast wk #50 0 wks in top 20
  18. #38Strange Invisible Perfumeslast wk #60 0 wks in top 20
  19. #39Cleanlast wk #29 4 wks in top 20
  20. #40Marissa Zappaslast wk #40 0 wks in top 20
  21. #41Toccalast wk #32 0 wks in top 20
  22. #42DIMElast wk #28 3 wks in top 20
  23. #43Juliette Has a Gunlast wk #68 5 wks in top 20
  24. #44Maison Francis Kurkdjianlast wk #41 2 wks in top 20
  25. #45Aetherlast wk #43 0 wks in top 20
  26. #46Abellast wk #42 9 wks in top 20
  27. #47The Makerlast wk #36 0 wks in top 20
  28. #48Alexis Smithlast wk #44 0 wks in top 20
  29. #49Vyraolast wk #45 0 wks in top 20
  30. #50Aesoplast wk #61 4 wks in top 20
  31. #51Ouailast wk #73 0 wks in top 20
  32. #52Versedlast wk #76 0 wks in top 20
  33. #53Pradalast wk #51 0 wks in top 20
  34. #54Vilhelm Parfumerielast wk #52 0 wks in top 20
  35. #55Frederic Mallelast wk #54 0 wks in top 20
  36. #56Jorum Studiolast wk #55 0 wks in top 20
  37. #57Nécessairelast wk — 0 wks in top 20
  38. #58Good Chemistrylast wk #57 0 wks in top 20
  39. #59The Nue Colast wk #58 0 wks in top 20
  40. #60Maudelast wk — 0 wks in top 20
  41. #61Maison Matinelast wk #47 0 wks in top 20
  42. #62Costa Brazillast wk #63 0 wks in top 20
  43. #63Heretic Parfumlast wk #46 15 wks in top 20
  44. #64Arquistelast wk #64 0 wks in top 20
  45. #65Fable & Manelast wk #91 0 wks in top 20
  46. #66Florescentlast wk #67 0 wks in top 20
  47. #67Acqua di Parmalast wk #79 0 wks in top 20
  48. #68Saielast wk #69 0 wks in top 20
  49. #69Regime des Fleurslast wk #72 0 wks in top 20
  50. #70Maison d’Ettolast wk #74 0 wks in top 20
  51. #71Nest New Yorklast wk #75 2 wks in top 20
  52. #72Pour le Mondelast wk #71 0 wks in top 20
  53. #73Solinoteslast wk #78 0 wks in top 20
  54. #74Onekindlast wk — 0 wks in top 20
  55. #75Beautycounterlast wk #82 0 wks in top 20
  56. #76Narciso Rodriguezlast wk #81 0 wks in top 20
  57. #77Rojalast wk #84 0 wks in top 20
  58. #78Tom Fordlast wk #85 0 wks in top 20
  59. #79NOYZlast wk #80 0 wks in top 20
  60. #80Pinroselast wk #87 0 wks in top 20
  61. #81Meow Meow Tweetlast wk — 0 wks in top 20
  62. #82Fenty Beautylast wk #89 0 wks in top 20
  63. #83Amouagelast wk #90 0 wks in top 20
  64. #84Escentric Moleculeslast wk #88 0 wks in top 20
  65. #85Ajailast wk #92 0 wks in top 20
  66. #86Tata Harperlast wk #94 0 wks in top 20
  67. #87Bvlgarilast wk — 0 wks in top 20
  68. #88Jao Brandlast wk — 0 wks in top 20
  69. #89Kuumba Madelast wk — 0 wks in top 20
  70. #90Malin + Goetzlast wk — 0 wks in top 20
  71. #91Raw Spiritlast wk — 0 wks in top 20
  72. #92St. Roselast wk — 0 wks in top 20
  73. #93Vitruvilast wk #56 0 wks in top 20
  74. #94Cuyanalast wk #97 0 wks in top 20
  75. #95Chanellast wk #98 0 wks in top 20
  76. #96Chloélast wk #93 0 wks in top 20
  77. #97Hermèslast wk #99 0 wks in top 20
  78. #98Creedlast wk #100 0 wks in top 20
  79. #99Goutal Parislast wk #86 0 wks in top 20
  80. #100Kosaslast wk #95 0 wks in top 20

The monthly check covers products; a brand is marked “Passes the check” only when its products here pass. See the product check → ?

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 and each AI’s own #1, in its own answer this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartProductChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Missing Person Eau de Parfum1313/6
#2Salt Eau de Parfum31/6
#3Myth Eau de Parfum49, well below the others53/6
#4No.04 Bois de Balincourt15, well below the others1, well above the others83/6
#5Jake's House Eau de Parfum21/6
#6Salt Air Eau de Parfum23, well below the others563/6
#7Queens & Monsters Eau de Parfum31/6
#8Rosie Eau de Parfum92, well above the others23, well below the others3/6
#9Vanilla Sky Eau de Parfum61/6
#10Vanilla Skin Eau de Parfum2227, well below the others3/6
Each AI’s #1 further down this chart
#11Windows Down Eau de Parfum, ChatGPT’s #111/6

Further down: Grok’s #1 Missing Person Eau de Parfum 2025 (#49 on this chart)

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands: where it put the brand’s highest-placed product this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Henry Rose174225/6
#2Ellis Brooklyn39654/6
#3Phlur132115/6
#4Clean Reserve15, well below the others30, well below the others7, well above the others3, well above the others105/6
#5Skylar23, well below the others5, well above the others811, well below the others65/6
#6DedCool28, well below the others19, well below the others54, well above the others75/6
#7The 7 Virtues1232/6
#8Maison Louis Marie15, well below the others1, well above the others83/6
#9By / Rosie Jane92, well above the others523, well below the others4/6
#10Heretic10893/6

The monthly check · October 2026 ?

Where people disagree with AI.

The check has not reached most of this chart’s top 20 yet.

  1. Phlur Missing Person Eau de ParfumPeople disagreeAI saysIts order1stof 9 checked · #1 in the chartPeople sayTheir order9thof 9 checked · by buyer ratings and video reviewsBuyers4.0/51,805 ratingsVideo reviews3.3/52 videos12
  2. Phlur Vanilla Skin Eau de ParfumPasses the checkAI saysChart place#10named by 3 of 6People sayVideo reviews4.5/53 videos123

See all checked products in the chart ↓ ?

Reviews by people · YouTube and TikTok ?

The reviews behind the chart.

11 review videos · one shown per product

2 more reviewsFewer reviews

The data behind this chart ?

What this ranking stands on.

From the AI panel 123 AI answers over 22 weeks from 6 assistants

From people

  • Buyer ratings49,365
  • Review videos11
  • Owner threads65
  • Recall checks18

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Clean Perfumes”, and for how long?

    Phlur Missing Person Eau de Parfum is the #1 product this week, and has been #1 for 19 of the last 19 weeks. Henry Rose is the #1 brand, #1 for 8 of those weeks.

  • What changed on this chart in the last four weeks?

    13 of the top 20 products were not in the top 20 four weeks ago. The #1 then was Phlur Missing Person Eau de Parfum, and it is still #1. Among brands, 4 new names joined the top 20.

  • Do buyers, reviewers, owners and the press agree with the AI?

    In the October 2026 check, 0 of the top 20 fail it, and people place 1 much lower than the AI does.

Data as of November 2 ?

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