The subcategory · week of Nov 2 – 8

Best Fragrances Ranking

Picked by AI, checked by people.

The weekly chart ?

The top 20 products brands right now.

Product chart

Current race ?

This week ?

New #1: Tom Ford Tobacco Vanille, up from #2.

#1 in 1 of the last 23 weeks

1 debut1 out

All 26 moves ↓

Tap a card for each AI’s place and the monthly check.

#ProductPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1up 1 place since last weekTobacco VanilleTom FordNew #1Also #3 Best Vanilla Perfumes · #10 Best Niche FragrancesLast week #2 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#1
    3. Gemini#2
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#29

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #1 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.59,489 ratings · Oct 2026
    • Score read from review videos4.3/5read from 4 videos · Jul 2026 ? 123
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Watch · YouTube ?

    Before You Buy Tom Ford Tobacco Vanille (Full Review 2022)YouTube: Baldassarre Fragrance · 144K views · Jul 2022

    Also in the top 20 of ?

    Search Google for Tom Ford Tobacco Vanille
  2. #2down 1 place since last weekVanilla | 28 Eau de ParfumKayaliAlso #1 Best Vanilla PerfumesLast week #1 · 20 weeks in top 20

    AI places · this week ?

    1. GPT#16
    2. Claude#72
    3. Gemini#7
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#26

    named by 4/6

    Where each AI alone would place it on this chart. The card’s #2 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.48,341 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Also in the top 20 of ?

    Search Google for Kayali Vanilla | 28 Eau de Parfum
  3. #3up 1 place since last weekSpiritueuse Double VanilleGuerlainAlso #2 Best Vanilla PerfumesLast week #4 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#3
    2. Claude#4
    3. Gemini#16
    4. AI Modenot named
    5. Grok#6
    6. Perplexitynot named

    named by 4/6

    Where each AI alone would place it on this chart. The card’s #3 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.5486 ratings · Oct 2026
    • Score read from review videos4.0/5read from 5 videos · Oct 2026 ? 123
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Watch · YouTube ?

    Perfumer Reviews 'Spiritueuse Double Vanille' - GuerlainYouTube: Aaron Terence Hughes · 50.2K views · Oct 2025

    Also in the top 20 of ?

    Search Google for Guerlain Spiritueuse Double Vanille
  4. #4down 1 place since last weekParfums de Marly Althaïr Eau de ParfumParfums de MarlyAlso #4 Best Vanilla Perfumes · #7 Best Niche FragrancesLast week #3 · 13 weeks in top 20

    AI places · this week ?

    1. GPT#1
    2. Claudenot named
    3. Gemini#4
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    Where each AI alone would place it on this chart. The card’s #4 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.61,617 ratings · Sep 2026

    Also in the top 20 of ?

    Search Google for Parfums de Marly Althaïr Eau de Parfum
  5. #5up 2 places since last weekBaccarat Rouge 540 Extrait de ParfumMaison Francis KurkdjianAlso #2 Best Niche FragrancesLast week #7 · 18 weeks in top 20

    AI places · this week ?

    1. GPT#2
    2. Claude#6
    3. Gemini#1
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #5 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.34,554 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Also in the top 20 of ?

    Search Google for Maison Francis Kurkdjian Baccarat Rouge 540 Extrait de Parfum
  6. #6same place as last weekMissing Person Eau de ParfumPhlurAlso #1 Best Clean PerfumesLast week #6 · 19 weeks in top 20Monthly check: People disagree: AI #6 · people #15 of 15

    AI places · this week ?

    1. GPTnot named
    2. Claude#5
    3. Gemini#8
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#2

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #6 is the 4-week average.

    People · October 2026 check ?

    • People disagree: people’s order#15people’s order, of 15 checked · AI #6 ?
    • Buyers’ rating4.01,805 ratings · Oct 2026
    • Score read from review videos3.3/5read from 2 videos · Aug 2026 ? 12
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Watch · YouTube ?

    PHLUR Missing Person Eau de Parfum - Full Size Perfume FragranceYouTube: Colognes | Perfumes · 20 views · Aug 2025

    Also in the top 20 of ?

    Search Google for Phlur Missing Person Eau de Parfum
  7. #7up 1 place since last weekNaxosXerjoffAlso #1 Best Niche FragrancesLast week #8 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#13
    2. Claude#10
    3. Gemini#6
    4. AI Modenot named
    5. Grok#23
    6. Perplexity#49

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #7 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.62,290 ratings · Jun 2026
    • Score read from review videos4.2/5read from 5 videos · Jul 2026 ? 123

    Watch · YouTube ?

    Perfumer Reviews 'Naxos' by XerjoffYouTube: Aaron Terence Hughes · 314K views · Jul 2021

    Also in the top 20 of ?

    Search Google for Xerjoff Naxos
  8. #8down 3 places since last weekSantal 33 Eau de ParfumLe LaboAlso #3 Best Niche FragrancesLast week #5 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#36
    3. Gemini#35
    4. AI Modenot named
    5. Grok#11
    6. Perplexitynot named

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #8 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.56,984 ratings · Jun 2026

    Also in the top 20 of ?

    Search Google for Le Labo Santal 33 Eau de Parfum
  9. #9up 7 places since last weekVanilla Skin Eau de ParfumPhlurMonthly check: Passes the checkAlso #7 Best Vanilla Perfumes · #10 Best Clean PerfumesLast week #16 · 2 weeks in top 20

    AI places · this week ?

    1. GPT#57
    2. Claude#7
    3. Gemini#80
    4. AI Mode#1
    5. Groknot named
    6. Perplexity#43

    named by 5/6

    Where each AI alone would place it on this chart. The card’s #9 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · video reviews rate it highly ?
    • Score read from review videos4.5/5read from 3 videos · Sep 2026 ? 123
    • Owners’ threads: widespread, serious failures0serious failures · 7 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    7 threads read · 0 serious failure themes

    Watch · YouTube ?

    PHLUR Vanilla Skin Eau de ParfumYouTube: MrKongsMom · 614 views · Sep 2025

    Also in the top 20 of ?

    Search Google for Phlur Vanilla Skin Eau de Parfum
  10. #10same place as last weekPortrait of a LadyFrederic MalleMonthly check: Passes the checkAlso #4 Best Niche FragrancesLast week #10 · 17 weeks in top 20

    AI places · this week ?

    1. GPT#7
    2. Claude#46
    3. Gemininot named
    4. AI Modenot named
    5. Grok#14
    6. Perplexitynot named

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #10 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · video reviews rate it highly ?
    • Buyers’ rating4.62,367 ratings · Jun 2026
    • Score read from review videos4.7/5read from 5 videos · Oct 2026 ? 123

    Watch · YouTube ?

    Perfumer Reviews 'Portrait of a Lady' by Frederic MalleYouTube: Aaron Terence Hughes · 118K views · Oct 2022

    Also in the top 20 of ?

    Search Google for Frederic Malle Portrait of a Lady
  11. #11down 2 places since last weekHacivatNishaneAlso #5 Best Niche FragrancesLast week #9 · 12 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#60
    3. Gemini#33
    4. AI Modenot named
    5. Grok#49
    6. Perplexitynot named

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #11 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.6765 ratings · Oct 2026

    Watch · YouTube ?

    Nishane Hacivat | First Impressions | Men's FragrancesYouTube: Paragon Fragrances · 72.7K views · Oct 2023

    Also in the top 20 of ?

    Search Google for Nishane Hacivat
  12. #12down 1 place since last weekSalt Eau de ParfumEllis Brooklynnot checkedAlso #2 Best Clean PerfumesLast week #11 · 3 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#8
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI alone would place it on this chart. The card’s #12 is the 4-week average.

    Not in the October 2026 check ?

    Also in the top 20 of ?

    Search Google for Ellis Brooklyn Salt Eau de Parfum
  13. #13down 1 place since last weekAventusCreedAlso #6 Best Niche FragrancesLast week #12 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#3
    3. Gemininot named
    4. AI Modenot named
    5. Grok#2
    6. Perplexitynot named

    named by 2/6

    Where each AI alone would place it on this chart. The card’s #13 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.411,767 ratings · Jun 2026
    • Score read from review videos4.0/5read from 3 videos · Jul 2026 ? 123

    Watch · YouTube ?

    Creed AventusYouTube: Jeremy Fragrance · 1.1M views

    Also in the top 20 of ?

    Search Google for Creed Aventus
  14. #14same place as last weekMyth Eau de ParfumEllis BrooklynAlso #3 Best Clean PerfumesLast week #14 · 11 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#11
    3. Gemini#24
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#14

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #14 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.31,104 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for Ellis Brooklyn Myth Eau de Parfum
  15. #15up 5 places since last weekVanilla Diorama Eau de ParfumDiornot checkedAlso #5 Best Vanilla PerfumesLast week #20 · 2 weeks in top 20

    AI places · this week ?

    1. GPT#11
    2. Claude#18
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#15

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #15 is the 4-week average.

    Not in the October 2026 check ?

    Also in the top 20 of ?

    Search Google for Dior Vanilla Diorama Eau de Parfum
  16. #16down 3 places since last weekLaytonParfums de Marlynot checkedAlso #8 Best Niche FragrancesLast week #13 · 15 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Grok#20
    6. Perplexitynot named

    named by 1/6

    Where each AI alone would place it on this chart. The card’s #16 is the 4-week average.

    Not in the October 2026 check ?

    Also in the top 20 of ?

    Search Google for Parfums de Marly Layton
  17. #17same place as last weekNo.04 Bois de BalincourtMaison Louis MarieAlso #4 Best Clean PerfumesLast week #17 · 14 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#44
    3. Gemini#3
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#23

    named by 3/6

    Where each AI alone would place it on this chart. The card’s #17 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.22,331 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for Maison Louis Marie No.04 Bois de Balincourt
  18. #18up 6 places since last weekJake's House Eau de ParfumHenry RoseDebutnot checkedAlso #5 Best Clean PerfumesLast week #24 · 1 week in top 20

    AI places · this week ?

    1. GPT#5
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI alone would place it on this chart. The card’s #18 is the 4-week average.

    Not in the October 2026 check ?

    Also in the top 20 of ?

    Search Google for Henry Rose Jake's House Eau de Parfum
  19. #19down 4 places since last weekEau Duelle Eau de ParfumDiptyqueAlso #6 Best Vanilla PerfumesLast week #15 · 9 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#12
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#36

    named by 2/6

    Where each AI alone would place it on this chart. The card’s #19 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.729 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for Diptyque Eau Duelle Eau de Parfum
  20. #20down 1 place since last weekOud for GreatnessInitio Parfums Privésnot checkedAlso #9 Best Niche FragrancesLast week #19 · 2 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#15
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI alone would place it on this chart. The card’s #20 is the 4-week average.

    Not in the October 2026 check ?

    Also in the top 20 of ?

    Search Google for Initio Parfums Privés Oud for Greatness

Dropped out of the top 20 ?

Show places 21–100Hide places 21–100
  1. #21Salt Air Eau de ParfumSkylar · last wk #34 0 wks in top 20
  2. #22Vanilla Woods Eau de ParfumThe 7 Virtues · last wk #22 13 wks in top 20
  3. #23Queens & Monsters Eau de ParfumHenry Rose · last wk #23 7 wks in top 20
  4. #24Rosie Eau de ParfumBy / Rosie Jane · last wk #28 0 wks in top 20
  5. #25Vanilla Sky Eau de ParfumSkylar · last wk #18 2 wks in top 20
  6. #26Gypsy WaterByredo · last wk #21 9 wks in top 20
  7. #27L’Art & La Matière Vanille Planifolia Extrait 21Guerlain · last wk #36 0 wks in top 20
  8. #28Reflection ManAmouage · last wk #25 0 wks in top 20
  9. #29Windows Down Eau de ParfumHenry Rose · last wk #38 0 wks in top 20
  10. #30Glimmer Eau de ParfumEstée Lauder · last wk #29 0 wks in top 20
  11. #31Guidance 46 Exceptional ExtraitAmouage · last wk #39 0 wks in top 20
  12. #32Torn Eau de ParfumHenry Rose · last wk #37 0 wks in top 20
  13. #33Replica Afternoon Delight Eau de ToiletteMaison Margiela · last wk #42 0 wks in top 20
  14. #34Another 13 Eau de ParfumLe Labo · last wk #35 0 wks in top 20
  15. #35Sheep’s Clothing Eau de ParfumHenry Rose · last wk #45 0 wks in top 20
  16. #36Baccarat Rouge 540Maison Francis Kurkdjian · last wk #26 4 wks in top 20
  17. #37Orphéon Eau de ParfumDiptyque · last wk #41 0 wks in top 20
  18. #38Matiere Premiere Vanilla Powder Eau de ParfumMatiere Premiere · last wk #52 0 wks in top 20
  19. #39Bal d'AfriqueByredo · last wk #33 0 wks in top 20
  20. #40Vanilla WoodsThe 7 Virtues · last wk #27 0 wks in top 20
  21. #41Demon Dancer Eau de ParfumEx Nihilo · last wk #40 0 wks in top 20
  22. #42Skin Eau de ParfumClean Reserve · last wk #50 6 wks in top 20
  23. #43Flora Carnivora Eau de ParfumHenry Rose · last wk #51 0 wks in top 20
  24. #44London 1983 Eau de ParfumHenry Rose · last wk #44 0 wks in top 20
  25. #45Delina Eau de ParfumParfums de Marly · last wk #55 0 wks in top 20
  26. #46Celestial Object Eau de ParfumLiis · last wk #67 0 wks in top 20
  27. #47Pear Pavlova Eau de ParfumFrench Cowboy · last wk #64 0 wks in top 20
  28. #48Vanilla Sex Eau de ParfumTom Ford · last wk — 0 wks in top 20
  29. #49Grand Soir Eau de ParfumMaison Francis Kurkdjian · last wk #62 0 wks in top 20
  30. #50Vanille AntiqueByredo · last wk #31 3 wks in top 20
  31. #51Father Figure Eau de ParfumPhlur · last wk #69 0 wks in top 20
  32. #52Next to Me or Nothing Eau de ParfumDiscothèque · last wk #71 0 wks in top 20
  33. #53Smyth Eau de ParfumHenry Rose · last wk #95 0 wks in top 20
  34. #54TornHenry Rose · last wk #46 0 wks in top 20
  35. #55Oud for GreatnessInitio · last wk #63 0 wks in top 20
  36. #56Crème Vanille Eau de ParfumLe Monde Gourmand · last wk #60 0 wks in top 20
  37. #57Tihota Eau de ParfumIndult · last wk #54 0 wks in top 20
  38. #58Erba PuraXerjoff · last wk #49 0 wks in top 20
  39. #59Grand SoirMaison Francis Kurkdjian · last wk #30 2 wks in top 20
  40. #60Aventus (2026 Batch)Creed · last wk #48 0 wks in top 20
  41. #61Replica By the FireplaceMaison Margiela · last wk #57 1 wk in top 20
  42. #62Bianco Latte Eau de ParfumGiardini di Toscana · last wk #32 0 wks in top 20
  43. #63Black AfganoNasomatto · last wk #59 0 wks in top 20
  44. #64Layton Eau de ParfumParfums de Marly · last wk #90 3 wks in top 20
  45. #65SkinClean Reserve · last wk #43 0 wks in top 20
  46. #66Taunt Eau de ParfumDedCool · last wk #97 0 wks in top 20
  47. #67Elysium Parfum CologneRoja Parfums · last wk #86 0 wks in top 20
  48. #68Gris Charnel ExtraitBDK Parfums · last wk — 0 wks in top 20
  49. #69Oud for GreatnessInitio Parfums Prives · last wk #66 0 wks in top 20
  50. #70Van Cleef & Arpels Orchidée Vanille Eau de ParfumVan Cleef & Arpels · last wk #68 0 wks in top 20
  51. #71Vanilla Sex EDPTom Ford · last wk #70 0 wks in top 20
  52. #72Ave María Eau de ParfumHouse of Bō · last wk #72 0 wks in top 20
  53. #73— Guidance (or Guidance 46)Amouage · last wk — 0 wks in top 20
  54. #74Gentle Fluidity Gold Eau de ParfumMaison Francis Kurkdjian · last wk #56 1 wk in top 20
  55. #75Eilish Eau de ParfumBillie · last wk #76 0 wks in top 20
  56. #76Ripe Eau de ParfumHenry Rose · last wk #75 0 wks in top 20
  57. #77Intense Cafe Eau de ParfumMontale · last wk #79 0 wks in top 20
  58. #78Dark is Night Eau de ParfumHenry Rose · last wk — 0 wks in top 20
  59. #79— L'Eau PapierDiptyque · last wk — 0 wks in top 20
  60. #80La Vie Est Belle Eau de ParfumLancôme · last wk — 9 wks in top 20
  61. #81Rose Eau de ParfumKai · last wk — 0 wks in top 20
  62. #82Interlude ManAmouage · last wk #47 6 wks in top 20
  63. #83No. 04 Bois de Balincourt Perfume OilMaison Louis Marie · last wk #81 0 wks in top 20
  64. #84Vanille 44Le Labo · last wk #83 0 wks in top 20
  65. #85XJ 1861 NaxosXerjoff · last wk — 0 wks in top 20
  66. #86Vanilla Royale Sugared Patchouli | 64Kayali · last wk #85 0 wks in top 20
  67. #87Gypsy Water Eau de ParfumByredo · last wk #87 0 wks in top 20
  68. #88Yves Saint Laurent Black Opium Over RedYves Saint Laurent · last wk #84 0 wks in top 20
  69. #89Goddess Eau de ParfumBurberry · last wk #58 0 wks in top 20
  70. #90Aventus (2025 Batch)Creed · last wk #89 0 wks in top 20
  71. #91Vanilla & Anise Cologne IntenseJo Malone London · last wk #91 0 wks in top 20
  72. #92Baccarat Rouge 540 Eau de ParfumMaison Francis Kurkdjian · last wk — 16 wks in top 20
  73. #93Vanilla CakeMontale · last wk — 0 wks in top 20
  74. #94Guidance Eau de ParfumAmouage · last wk #93 1 wk in top 20
  75. #95Stéphane Humbert Lucas God of Fire Eau de ParfumStéphane Humbert Lucas · last wk #94 0 wks in top 20
  76. #96Mojave GhostByredo · last wk — 0 wks in top 20
  77. #97Bal d’Afrique Eau de ParfumByredo · last wk #92 3 wks in top 20
  78. #98Replica By the Fireplace Eau de ToiletteMaison Margiela · last wk #98 0 wks in top 20
  79. #99Rain Eau de ParfumClean Reserve · last wk #61 0 wks in top 20
  80. #100GoddessBurberry · last wk #100 0 wks in top 20

Brand chart

Current race ?

This week ?

Maison Francis Kurkdjian holds #1.

#1 in 11 of the last 23 weeks

1 back1 out

All 23 moves ↓

Tap a card for its products here, its price tier and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekMaison Francis KurkdjianModels here: #5 Baccarat Rouge 540 Extrait de Parfum · #36 Baccarat Rouge 540 · +4Last week #1 · 23 weeks in top 20

    Maison Francis Kurkdjian products here ?

    6 products in the top 100 · 1 in the top 20

    1. #5 Baccarat Rouge 540 Extrait de ParfumBuyers’ rating 4.3 · 4.6K ratings · Oct 2026
    2. #36 Baccarat Rouge 540below the top 20
    3. #49 Grand Soir Eau de Parfumbelow the top 20
    4. #59 Grand Soirbelow the top 20
    5. #74 Gentle Fluidity Gold Eau de Parfumbelow the top 20

    Where Maison Francis Kurkdjian is strong · top 20 ?

    Search Google for Maison Francis Kurkdjian fragrances
  2. #2same place as last weekByredoModels here: #26 Gypsy Water · #39 Bal d'Afrique · +4Last week #2 · 23 weeks in top 20

    Byredo products here ?

    6 products in the top 100 · 0 in the top 20

    1. #26 Gypsy Waterbelow the top 20
    2. #39 Bal d'Afriquebelow the top 20
    3. #50 Vanille Antiquebelow the top 20
    4. #87 Gypsy Water Eau de Parfumbelow the top 20
    5. #96 Mojave Ghostbelow the top 20

    Where Byredo is strong · top 20 ?

    Search Google for Byredo fragrances
  3. #3up 1 place since last weekParfums de MarlyModels here: #4 Parfums de Marly Althaïr Eau de Parfum · #16 Layton · +2Last week #4 · 23 weeks in top 20

    Parfums de Marly products here ?

    4 products in the top 100 · 2 in the top 20

    1. #4 Parfums de Marly Althaïr Eau de ParfumBuyers’ rating 4.6 · 1.6K ratings · Sep 2026
    2. #16 Laytonnot checked
    3. #45 Delina Eau de Parfumbelow the top 20
    4. #64 Layton Eau de Parfumbelow the top 20

    Where Parfums de Marly is strong · top 20 ?

    Search Google for Parfums de Marly fragrances
  4. #4up 1 place since last weekTom FordModels here: #1 Tobacco Vanille · #48 Vanilla Sex Eau de Parfum · +1Last week #5 · 23 weeks in top 20

    Tom Ford products here ?

    3 products in the top 100 · 1 in the top 20

    1. #1 Tobacco VanilleBuyers’ rating 4.5 · 9.5K ratings · Oct 2026
    2. #48 Vanilla Sex Eau de Parfumbelow the top 20
    3. #71 Vanilla Sex EDPbelow the top 20

    Where Tom Ford is strong · top 20 ?

    Search Google for Tom Ford fragrances
  5. #5down 2 places since last weekLe LaboModels here: #8 Santal 33 Eau de Parfum · #34 Another 13 Eau de Parfum · +1Last week #3 · 23 weeks in top 20

    Le Labo products here ?

    3 products in the top 100 · 1 in the top 20

    1. #8 Santal 33 Eau de ParfumBuyers’ rating 4.5 · 7K ratings · Jun 2026
    2. #34 Another 13 Eau de Parfumbelow the top 20
    3. #84 Vanille 44below the top 20

    Where Le Labo is strong · top 20 ?

    Search Google for Le Labo fragrances
  6. #6same place as last weekDiptyqueModels here: #19 Eau Duelle Eau de Parfum · #37 Orphéon Eau de Parfum · +1Last week #6 · 21 weeks in top 20

    Diptyque products here ?

    3 products in the top 100 · 1 in the top 20

    1. #19 Eau Duelle Eau de ParfumBuyers’ rating 4.7 · 29 ratings · Oct 2026
    2. #37 Orphéon Eau de Parfumbelow the top 20
    3. #79 — L'Eau Papierbelow the top 20

    Where Diptyque is strong · top 20 ?

    Search Google for Diptyque fragrances
  7. #7same place as last weekPhlurModels here: #6 Missing Person Eau de Parfum · #9 Vanilla Skin Eau de Parfum · +1Last week #7 · 19 weeks in top 20

    Phlur products here ?

    3 products in the top 100 · 2 in the top 20

    1. #6 Missing Person Eau de ParfumPeople disagree
    2. #9 Vanilla Skin Eau de ParfumPasses the check: video reviews 4.5/5
    3. #51 Father Figure Eau de Parfumbelow the top 20

    Where Phlur is strong · top 20 ?

    Search Google for Phlur fragrances
  8. #8up 1 place since last weekCreedModels here: #13 Aventus · #60 Aventus (2026 Batch) · +1Last week #9 · 23 weeks in top 20

    Creed products here ?

    3 products in the top 100 · 1 in the top 20

    1. #13 AventusBuyers’ rating 4.4 · 11.8K ratings · Jun 2026
    2. #60 Aventus (2026 Batch)below the top 20
    3. #90 Aventus (2025 Batch)below the top 20

    Where Creed is strong · top 20 ?

    Search Google for Creed fragrances
  9. #9down 1 place since last weekHenry RoseModels here: #18 Jake's House Eau de Parfum · #23 Queens & Monsters Eau de Parfum · +9Last week #8 · 14 weeks in top 20

    Henry Rose products here ?

    11 products in the top 100 · 1 in the top 20

    1. #18 Jake's House Eau de Parfumnot checked
    2. #23 Queens & Monsters Eau de Parfumbelow the top 20
    3. #29 Windows Down Eau de Parfumbelow the top 20
    4. #32 Torn Eau de Parfumbelow the top 20
    5. #35 Sheep’s Clothing Eau de Parfumbelow the top 20

    Where Henry Rose is strong · top 20 ?

    Search Google for Henry Rose fragrances
  10. #10up 2 places since last weekXerjoffModels here: #7 Naxos · #58 Erba Pura · +1Last week #12 · 20 weeks in top 20

    Xerjoff products here ?

    3 products in the top 100 · 1 in the top 20

    1. #7 NaxosBuyers’ rating 4.6 · 2.3K ratings · Jun 2026
    2. #58 Erba Purabelow the top 20
    3. #85 XJ 1861 Naxosbelow the top 20

    Where Xerjoff is strong · top 20 ?

    Search Google for Xerjoff fragrances
  11. #11up 3 places since last weekAmouageModels here: #28 Reflection Man · #31 Guidance 46 Exceptional Extrait · +3Last week #14 · 23 weeks in top 20

    Amouage products here ?

    5 products in the top 100 · 0 in the top 20

    1. #28 Reflection Manbelow the top 20
    2. #31 Guidance 46 Exceptional Extraitbelow the top 20
    3. #73 — Guidance (or Guidance 46)below the top 20
    4. #82 Interlude Manbelow the top 20
    5. #94 Guidance Eau de Parfumbelow the top 20

    Where Amouage is strong · top 20 ?

    Search Google for Amouage fragrances
  12. #12down 2 places since last weekKayaliModels here: #2 Vanilla | 28 Eau de Parfum · #86 Vanilla Royale Sugared Patchouli | 64Last week #10 · 11 weeks in top 20

    Kayali products here ?

    2 products in the top 100 · 1 in the top 20

    1. #2 Vanilla | 28 Eau de ParfumBuyers’ rating 4.4 · 8.3K ratings · Oct 2026
    2. #86 Vanilla Royale Sugared Patchouli | 64below the top 20

    Where Kayali is strong · top 20 ?

    Search Google for Kayali fragrances
  13. #13down 2 places since last weekGuerlainModels here: #3 Spiritueuse Double Vanille · #27 L’Art & La Matière Vanille Planifolia Extrait 21Last week #11 · 20 weeks in top 20

    Guerlain products here ?

    2 products in the top 100 · 1 in the top 20

    1. #3 Spiritueuse Double VanilleBuyers’ rating 4.5 · 486 ratings · Oct 2026
    2. #27 L’Art & La Matière Vanille Planifolia Extrait 21below the top 20

    Where Guerlain is strong · top 20 ?

    Search Google for Guerlain fragrances
  14. #14up 1 place since last weekMaison MargielaModels here: #33 Replica Afternoon Delight Eau de Toilette · #61 Replica By the Fireplace · +1Last week #15 · 21 weeks in top 20

    Maison Margiela products here ?

    3 products in the top 100 · 0 in the top 20

    1. #33 Replica Afternoon Delight Eau de Toilettebelow the top 20
    2. #61 Replica By the Fireplacebelow the top 20
    3. #98 Replica By the Fireplace Eau de Toilettebelow the top 20

    Where Maison Margiela is strong · top 20 ?

    Search Google for Maison Margiela fragrances
  15. #15down 2 places since last weekEllis BrooklynModels here: #12 Salt Eau de Parfum · #14 Myth Eau de ParfumLast week #13 · 18 weeks in top 20

    Ellis Brooklyn products here ?

    2 products in the top 100 · 2 in the top 20

    1. #12 Salt Eau de Parfumnot checked
    2. #14 Myth Eau de ParfumBuyers’ rating 4.3 · 1.1K ratings · Oct 2026

    Where Ellis Brooklyn is strong · top 20 ?

    Search Google for Ellis Brooklyn fragrances
  16. #16same place as last weekJo Malone LondonModels here: #91 Vanilla & Anise Cologne IntenseLast week #16 · 21 weeks in top 20

    Jo Malone London products here ?

    1 product in the top 100 · 0 in the top 20

    1. #91 Vanilla & Anise Cologne Intensebelow the top 20

    Where Jo Malone London is strong · top 20 ?

    Search Google for Jo Malone London fragrances
  17. #17up 4 places since last weekDiorRe-entryModels here: #15 Vanilla Diorama Eau de ParfumLast week #21 · 15 weeks in top 20

    Dior products here ?

    1 product in the top 100 · 1 in the top 20

    1. #15 Vanilla Diorama Eau de Parfumnot checked

    Where Dior is strong · top 20 ?

    Search Google for Dior fragrances
  18. #18down 1 place since last weekNishaneModels here: #11 HacivatLast week #17 · 12 weeks in top 20

    Nishane products here ?

    1 product in the top 100 · 1 in the top 20

    1. #11 HacivatBuyers’ rating 4.6 · 765 ratings · Oct 2026

    Where Nishane is strong · top 20 ?

    Search Google for Nishane fragrances
  19. #19down 1 place since last weekDedCoolModels here: #66 Taunt Eau de ParfumLast week #18 · 9 weeks in top 20

    DedCool products here ?

    1 product in the top 100 · 0 in the top 20

    1. #66 Taunt Eau de Parfumbelow the top 20

    Where DedCool is strong · top 20 ?

    Search Google for DedCool fragrances
  20. #20same place as last weekSkylarModels here: #21 Salt Air Eau de Parfum · #25 Vanilla Sky Eau de ParfumLast week #20 · 8 weeks in top 20

    Skylar products here ?

    2 products in the top 100 · 0 in the top 20

    1. #21 Salt Air Eau de Parfumbelow the top 20
    2. #25 Vanilla Sky Eau de Parfumbelow the top 20

    Where Skylar is strong · top 20 ?

    Search Google for Skylar fragrances

Dropped out of the top 20 ?

Show places 21–100Hide places 21–100
  1. #21Clean Reservelast wk #19 8 wks in top 20
  2. #22The 7 Virtueslast wk #22 0 wks in top 20
  3. #23Initio Parfums Privéslast wk #24 0 wks in top 20
  4. #24Kilian Parislast wk #23 0 wks in top 20
  5. #25Frederic Mallelast wk #26 1 wk in top 20
  6. #26Yves Saint Laurentlast wk #28 14 wks in top 20
  7. #27Serge Lutenslast wk #29 0 wks in top 20
  8. #28Maison Louis Marielast wk #27 0 wks in top 20
  9. #29Sephoralast wk #25 0 wks in top 20
  10. #30Juliette Has a Gunlast wk #31 0 wks in top 20
  11. #31Montalelast wk #30 0 wks in top 20
  12. #32BDK Parfumslast wk #34 0 wks in top 20
  13. #33Hermèslast wk #32 0 wks in top 20
  14. #34Lancômelast wk #33 6 wks in top 20
  15. #35By / Rosie Janelast wk #35 0 wks in top 20
  16. #36Penhaligon'slast wk #38 0 wks in top 20
  17. #37Hereticlast wk #39 0 wks in top 20
  18. #38Burberrylast wk #37 2 wks in top 20
  19. #39Chanellast wk #36 14 wks in top 20
  20. #40Roja Parfumslast wk #40 0 wks in top 20
  21. #41Matiere Premierelast wk #48 0 wks in top 20
  22. #42Initiolast wk #44 0 wks in top 20
  23. #43Nasomattolast wk #47 0 wks in top 20
  24. #44Acqua di Parmalast wk #51 0 wks in top 20
  25. #45Frédéric Mallelast wk #46 0 wks in top 20
  26. #46Liislast wk #57 0 wks in top 20
  27. #47Glossierlast wk #54 0 wks in top 20
  28. #48Maison Crivellilast wk #56 0 wks in top 20
  29. #49Commoditylast wk #49 0 wks in top 20
  30. #50Pradalast wk #58 9 wks in top 20
  31. #51Ulta Beautylast wk #41 0 wks in top 20
  32. #52Comptoir Sud Pacifiquelast wk #55 0 wks in top 20
  33. #53Guccilast wk #43 2 wks in top 20
  34. #54Rojalast wk #42 0 wks in top 20
  35. #55Estée Lauderlast wk #60 0 wks in top 20
  36. #56Pacificalast wk #61 0 wks in top 20
  37. #57Kilianlast wk #50 0 wks in top 20
  38. #58Indultlast wk #65 0 wks in top 20
  39. #59French Cowboylast wk #72 0 wks in top 20
  40. #60Matière Premièrelast wk #68 0 wks in top 20
  41. #61Ex Nihilolast wk #59 0 wks in top 20
  42. #62Essentiallast wk #77 0 wks in top 20
  43. #63Ormonde Jaynelast wk #73 0 wks in top 20
  44. #64Kailast wk #81 0 wks in top 20
  45. #65Van Cleef & Arpelslast wk #78 0 wks in top 20
  46. #66Manceralast wk #45 0 wks in top 20
  47. #67House of Bōlast wk #75 0 wks in top 20
  48. #68Le Monde Gourmandlast wk #79 0 wks in top 20
  49. #69Carolina Herreralast wk #82 0 wks in top 20
  50. #70Escentric Moleculeslast wk #69 0 wks in top 20
  51. #71Boy Smellslast wk #62 0 wks in top 20
  52. #72Abbottlast wk #63 0 wks in top 20
  53. #73Nest New Yorklast wk #64 0 wks in top 20
  54. #74Atelier Colognelast wk #87 0 wks in top 20
  55. #75Discothèquelast wk #80 0 wks in top 20
  56. #76Giardini di Toscanalast wk #53 0 wks in top 20
  57. #77Victoria Beckham Beautylast wk #91 0 wks in top 20
  58. #78By Kilianlast wk #74 0 wks in top 20
  59. #79Muglerlast wk #93 0 wks in top 20
  60. #80Maison Matahalast wk #90 0 wks in top 20
  61. #81Lavanilalast wk #71 0 wks in top 20
  62. #82Initio Parfums Priveslast wk #66 0 wks in top 20
  63. #83Memo Parislast wk #67 0 wks in top 20
  64. #84Demeterlast wk #83 0 wks in top 20
  65. #85Sanalast wk #70 0 wks in top 20
  66. #86Stéphane Humbert Lucaslast wk #85 0 wks in top 20
  67. #87Atelier des Orslast wk #96 0 wks in top 20
  68. #88Orto Parisilast wk #76 0 wks in top 20
  69. #89L'Artisan Parfumeurlast wk — 0 wks in top 20
  70. #90D.S. & Durgalast wk #97 0 wks in top 20
  71. #91Billielast wk #88 0 wks in top 20
  72. #92Lake & Skyelast wk #52 0 wks in top 20
  73. #93Imaginary Authorslast wk #94 0 wks in top 20
  74. #94Arquistelast wk #95 0 wks in top 20
  75. #95Viktor & Rolflast wk #84 9 wks in top 20
  76. #96The Merchant of Venicelast wk — 0 wks in top 20
  77. #97Ojai Wildlast wk — 0 wks in top 20
  78. #98Givenchylast wk — 3 wks in top 20
  79. #99Marc-Antoine Barroislast wk — 0 wks in top 20
  80. #100Chopardlast wk — 0 wks in top 20

The monthly check covers products; a brand is marked “Passes the check” only when its products here pass. See the product check → ?

Questions and their #1 ?

Question#1 product#1 brand
Best Niche FragrancesXerjoff Naxos New #1Parfums de Marly
Best Vanilla PerfumesKayali Vanilla | 28 Eau de ParfumTom Ford
Best Clean PerfumesPhlur Missing Person Eau de ParfumHenry Rose
Best Perfume Discovery SetsMaison Francis KurkdjianBrands only

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10, if its answers alone made this chart. Rows in chart order; an empty cell: not named, or below #100.well above the other AIs well below not named, or below #100 ?
Place on this chartProductChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Tobacco Vanille1229, well below the others3/6
#2Vanilla | 28 Eau de Parfum16, well above the others72, well below the others7, well above the others26, well below the others4/6
#3Spiritueuse Double Vanille341664/6
#4Parfums de Marly Althaïr Eau de Parfum142/6
#5Baccarat Rouge 540 Extrait de Parfum2613/6
#6Missing Person Eau de Parfum5823/6
#7Naxos1310, well above the others6, well above the others23, well below the others49, well below the others5/6
#8Santal 33 Eau de Parfum363511, well above the others3/6
#9Vanilla Skin Eau de Parfum57, well below the others7, well above the others80, well below the others1, well above the others435/6
#10Portrait of a Lady7, well above the others46, well below the others143/6

Further down: Perplexity’s #1 London 1983 Eau de Parfum (#44 on this chart)Grok’s #1 Oud for Greatness (#55 on this chart)

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands, if its answers alone made this chart. Rows in chart order; an empty cell: not named, or below #100.well above the other AIs well below not named, or below #100 ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Maison Francis Kurkdjian1162366/6
#2Byredo332155/6
#3Parfums de Marly2, well above the others43, well above the others913, well below the others62, well below the others6/6
#4Tom Ford82465316/6
#5Le Labo461, well above the others655, well below the others5/6
#6Diptyque5, well above the others11, well below the others8735, well below the others5/6
#7Phlur45, well below the others16, well below the others91, well above the others141, well above the others6/6
#8Creed195782136/6
#9Henry Rose1122221625/6
#10Xerjoff168, well above the others21, well below the others1839, well below the others5/6

The monthly check · October 2026 ?

Where people disagree with AI.

15 of the top 20 checked

  1. Phlur Missing Person Eau de ParfumPeople disagreeAI saysIts order6thof 15 checked · #6 in the chartPeople sayTheir order15thof 15 checked · by buyer ratings and video reviewsBuyers4.0/51,805 ratingsVideo reviews3.3/52 videos12
  2. Phlur Vanilla Skin Eau de ParfumPasses the checkAI saysChart place#9named by 5 of 6People sayVideo reviews4.5/53 videos123
  3. Frederic Malle Portrait of a LadyPasses the checkAI saysChart place#10named by 3 of 6People sayBuyers4.6/52,367 ratingsVideo reviews4.7/55 videos123

See all checked products in the chart ↓ ?

Reviews by people · YouTube and TikTok ?

The reviews behind the chart.

40 review videos · one shown per product

4 more reviewsFewer reviews

The data behind this chart ?

What this ranking stands on.

From the AI panel 504 AI answers over 26 weeks from 6 assistants 4 buying questions

From people

  • Buyer ratings237,654
  • Review videos93
  • Owner threads131
  • Press outlets3
  • Recall checks48

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Fragrances”, and for how long?

    Tom Ford Tobacco Vanille is the #1 product this week, and has been #1 for 1 of the last 23 weeks. Maison Francis Kurkdjian is the #1 brand, #1 for 11 of those weeks.

  • What changed on this chart in the last four weeks?

    5 of the top 20 products were not in the top 20 four weeks ago. The #1 then was Kayali Vanilla | 28 Eau de Parfum; it is #2 now. Among brands, 1 new name joined the top 20.

  • Do buyers, reviewers, owners and the press agree with the AI?

    15 of the top 20 were checked in October 2026: none fails the check, and people place 1 much lower than the AI does. 2 pass the check: people back them.

Data as of November 2 ?

Chart changes, by email.

New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.