The buyer question · week of Nov 2 – 8

Best Laundry Detergent Brands Ranking

Named by AI, refreshed weekly.

Evidence behind the chart ?

AI panel6 assistantsasked this question every week
Brands onlyMakers, not modelsAI assistants answer this question with brand names, so the chart lists brands. ?

The weekly chart ?

The top 20 brands right now.

Brand chart

Current race ?

This week ?

Tide holds #1.

#1 in 23 of the last 23 weeks

2 back2 out

All 18 moves ↓

Tap a card for each AI’s place and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekTideAlso #2 Cleaning Supplies · #3 Best Stain RemoversLast week #1 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#1
    3. Gemini#1
    4. AI Modenot named
    5. Grok#1
    6. Perplexity#1

    named by 4/6

    Where each AI put its first product. The card’s #1 is the 4-week average.

    Where Tide is strong · top 20 ?

    Search Google for Tide laundry detergents
  2. #2same place as last weekPersilAlso #6 Cleaning Supplies · #13 Best Stain RemoversLast week #2 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#6
    3. Gemini#2
    4. AI Modenot named
    5. Grok#2
    6. Perplexity#5

    named by 4/6

    Where each AI put its first product. The card’s #2 is the 4-week average.

    Where Persil is strong · top 20 ?

    Search Google for Persil laundry detergents
  3. #3same place as last weekArm & HammerAlso #4 Best Toothpastes for Sensitive Teeth · #4 Best Whitening Toothpastes · +2Last week #3 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#8
    3. Gemini#7
    4. AI Modenot named
    5. Grok#4
    6. Perplexity#12

    named by 4/6

    Where each AI put its first product. The card’s #3 is the 4-week average.

    Where Arm & Hammer is strong · top 20 ?

    Search Google for Arm & Hammer laundry detergents
  4. #4same place as last weekGainAlso #16 Cleaning Supplies · #20 Best Dish SoapsLast week #4 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#10
    3. Gemini#3
    4. AI Modenot named
    5. Grok#3
    6. Perplexity#11

    named by 4/6

    Where each AI put its first product. The card’s #4 is the 4-week average.

    Where Gain is strong · top 20 ?

    Search Google for Gain laundry detergents
  5. #5same place as last weekSeventh GenerationAlso #1 Cleaning Supplies · #2 Best Dish Soaps · +4Last week #5 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#11
    2. Claude#13
    3. Gemini#5
    4. AI Modenot named
    5. Grok#6
    6. Perplexity#21

    named by 5/6

    Where each AI put its first product. The card’s #5 is the 4-week average.

    Where Seventh Generation is strong · top 20 ?

    Search Google for Seventh Generation laundry detergents
  6. #6up 1 place since last weekKirkland SignatureAlso #6 Best Baby Wipes · #10 Best Diapers · +3Last week #7 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#28
    3. Gemini#4
    4. AI Modenot named
    5. Grok#5
    6. Perplexity#9

    named by 4/6

    Where each AI put its first product. The card’s #6 is the 4-week average.

    Where Kirkland Signature is strong · top 20 ?

    Search Google for Kirkland Signature laundry detergents
  7. #7down 1 place since last weekDirty LabsLast week #6 · 18 weeks in top 20

    AI places · this week ?

    1. GPT#12
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#19

    named by 2/6

    Where each AI put its first product. The card’s #7 is the 4-week average.

    Search Google for Dirty Labs laundry detergents
  8. #8same place as last weekMethodAlso #3 Cleaning Supplies · #4 Best Dish Soaps · +1Last week #8 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#16
    3. Gemini#11
    4. AI Modenot named
    5. Grok#11
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #8 is the 4-week average.

    Where Method is strong · top 20 ?

    Search Google for Method laundry detergents
  9. #9same place as last weekEcosAlso #11 Best Dish Soaps · #11 Best Eco-Friendly Cleaning Brands · +1Last week #9 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#27
    2. Claude#18
    3. Gemini#10
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#22

    named by 4/6

    Where each AI put its first product. The card’s #9 is the 4-week average.

    Where Ecos is strong · top 20 ?

    Search Google for Ecos laundry detergents
  10. #10same place as last weekWooliteAlso #17 Best Stain RemoversLast week #10 · 19 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#26
    3. Gemini#14
    4. AI Modenot named
    5. Grok#16
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #10 is the 4-week average.

    Where Woolite is strong · top 20 ?

    Search Google for Woolite laundry detergents
  11. #11up 1 place since last weekDroppsAlso #13 Best Eco-Friendly Cleaning BrandsLast week #12 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#19
    3. Gemini#12
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#23

    named by 3/6

    Where each AI put its first product. The card’s #11 is the 4-week average.

    Where Dropps is strong · top 20 ?

    Search Google for Dropps laundry detergents
  12. #12up 2 places since last weekOxiCleanAlso #1 Best Stain Removers · #8 Cleaning SuppliesLast week #14 · 19 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#12
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI put its first product. The card’s #12 is the 4-week average.

    Where OxiClean is strong · top 20 ?

    Search Google for OxiClean laundry detergents
  13. #13down 2 places since last weekMolly's SudsLast week #11 · 22 weeks in top 20

    AI places · this week ?

    1. GPT#25
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI put its first product. The card’s #13 is the 4-week average.

    Search Google for Molly's Suds laundry detergents
  14. #14down 1 place since last weekEcoverAlso #5 Cleaning Supplies · #6 Best Dish Soaps · +1Last week #13 · 19 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Grok#13
    6. Perplexitynot named

    named by 1/6

    Where each AI put its first product. The card’s #14 is the 4-week average.

    Where Ecover is strong · top 20 ?

    Search Google for Ecover laundry detergents
  15. #15up 4 places since last weekMrs. Meyer's Clean DayAlso #5 Best Dish Soaps · #8 Best Eco-Friendly Cleaning Brands · +1Last week #19 · 13 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#15
    3. Gemini#22
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    Where each AI put its first product. The card’s #15 is the 4-week average.

    Where Mrs. Meyer's Clean Day is strong · top 20 ?

    Search Google for Mrs. Meyer's Clean Day laundry detergents
  16. #16down 1 place since last weekBluelandAlso #1 Best Eco-Friendly Cleaning Brands · #4 Cleaning Supplies · +1Last week #15 · 18 weeks in top 20

    AI places · this week ?

    1. GPT#24
    2. Claude#20
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#24

    named by 3/6

    Where each AI put its first product. The card’s #16 is the 4-week average.

    Where Blueland is strong · top 20 ?

    Search Google for Blueland laundry detergents
  17. #17up 7 places since last weekThe LaundressRe-entryLast week #24 · 3 weeks in top 20

    AI places · this week ?

    1. GPT#13
    2. Claude#27
    3. Gemini#30
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #17 is the 4-week average.

    Search Google for The Laundress laundry detergents
  18. #18down 2 places since last weekRockin' GreenLast week #16 · 8 weeks in top 20

    AI places · this week ?

    1. GPT#29
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI put its first product. The card’s #18 is the 4-week average.

    Search Google for Rockin' Green laundry detergents
  19. #19down 1 place since last weekPurexLast week #18 · 16 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#24
    3. Gemini#24
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    Where each AI put its first product. The card’s #19 is the 4-week average.

    Search Google for Purex laundry detergents
  20. #20up 6 places since last weekBiokleenRe-entryAlso #16 Best Eco-Friendly Cleaning BrandsLast week #26 · 9 weeks in top 20

    AI places · this week ?

    1. GPT#28
    2. Claude#17
    3. Gemini#20
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#29

    named by 4/6

    Where each AI put its first product. The card’s #20 is the 4-week average.

    Where Biokleen is strong · top 20 ?

    Search Google for Biokleen laundry detergents

Dropped out of the top 20 ?

  • Dreft was #17, now #25 8 weeks in the top 20
  • Mrs. Meyer's was #20, now #27 10 weeks in the top 20
Show places 21–68Hide places 21–68
  1. #21Ariellast wk #21 12 wks in top 20
  2. #22Cheerlast wk #29 0 wks in top 20
  3. #23Nellie'slast wk #23 0 wks in top 20
  4. #24Grove Collaborativelast wk #25 0 wks in top 20
  5. #25Dreftlast wk #17 8 wks in top 20
  6. #26Hexlast wk #22 2 wks in top 20
  7. #27Mrs. Meyer'slast wk #20 10 wks in top 20
  8. #28Charlie's Soaplast wk #28 15 wks in top 20
  9. #29Tru Earthlast wk #27 18 wks in top 20
  10. #30Procter & Gamblelast wk — 0 wks in top 20
  11. #31Kirklandlast wk #31 6 wks in top 20
  12. #32Henkellast wk — 0 wks in top 20
  13. #33Dr. Bronner'slast wk #32 0 wks in top 20
  14. #34Church & Dwightlast wk — 0 wks in top 20
  15. #35Earth Breezelast wk #30 1 wk in top 20
  16. #36Heritage Parklast wk #34 0 wks in top 20
  17. #37Dlivinglast wk #37 0 wks in top 20
  18. #38Dawnlast wk #38 0 wks in top 20
  19. #39Cleancultlast wk #42 1 wk in top 20
  20. #40Grab Greenlast wk #44 0 wks in top 20
  21. #41Nathanlast wk #33 0 wks in top 20
  22. #42Nurturelast wk — 0 wks in top 20
  23. #43Surflast wk — 1 wk in top 20
  24. #44Branch Basicslast wk #41 0 wks in top 20
  25. #45Puracylast wk #45 4 wks in top 20
  26. #46True Earthlast wk #46 0 wks in top 20
  27. #47OxyCleanlast wk #48 0 wks in top 20
  28. #48Downylast wk #49 3 wks in top 20
  29. #49Cloroxlast wk #50 0 wks in top 20
  30. #50Amazonlast wk #60 0 wks in top 20
  31. #51Bizlast wk #43 0 wks in top 20
  32. #52Laundry Saucelast wk #55 3 wks in top 20
  33. #53Smollast wk #54 0 wks in top 20
  34. #54Attitudelast wk #53 4 wks in top 20
  35. #55AspenCleanlast wk #35 0 wks in top 20
  36. #56Babyganicslast wk #57 0 wks in top 20
  37. #57Pure Cleanlast wk #61 0 wks in top 20
  38. #58Fairylast wk #62 0 wks in top 20
  39. #59Melioralast wk #39 0 wks in top 20
  40. #60Kind Laundrylast wk #64 0 wks in top 20
  41. #61Zumlast wk #56 0 wks in top 20
  42. #62Aldilast wk #59 0 wks in top 20
  43. #63Soaklast wk #65 0 wks in top 20
  44. #64Defendlast wk #66 0 wks in top 20
  45. #65Surpasslast wk #67 0 wks in top 20
  46. #66Eucalanlast wk #68 0 wks in top 20
  47. #67Surfalginlast wk #69 0 wks in top 20
  48. #68Spiffylast wk #70 0 wks in top 20

The monthly check covers products, not brands. ?

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands: where it put the brand’s highest-placed product this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Tide11114/6
#2Persil62254/6
#3Arm & Hammer874, well above the others12, well below the others4/6
#4Gain1033114/6
#5Seventh Generation11135, well above the others6, well above the others21, well below the others5/6
#6Kirkland Signature28, well below the others4, well above the others594/6
#7Dirty Labs12192/6
#8Method1611113/6
#9Ecos27, well below the others1810, well above the others224/6
#10Woolite26, well below the others14163/6

Further down: ChatGPT’s #1 Procter & Gamble (#30 on this chart)

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Laundry Detergents”, and for how long?

    Tide is the #1 brand this week, and has been #1 for 23 of the last 23 weeks.

  • What changed on this chart in the last four weeks?

    4 of the top 20 brands were not in the top 20 four weeks ago. The #1 then was Tide, and it is still #1.

Data as of November 2 ? 135 AI answers over 26 weeks from 6 assistants ?

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New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.