The buyer question · week of Nov 2 – 8

Best Whitening Toothpastes Ranking

Picked by AI, checked by people.

The weekly chart ?

The top 20 products brands right now.

Product chart

Current race ?

This week ?

Arm & Hammer Advance White Extreme Whitening Toothpaste holds #1.

#1 in 13 of the last 23 weeks

2 debuts2 backbiggest climb 214 out

All 27 moves ↓

Tap a card for each AI’s place and the monthly check.

#ProductPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekAdvance White Extreme Whitening ToothpasteArm & HammerAlso #4 Oral CareLast week #1 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#6
    2. Claude#15
    3. Gemini#6
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#6

    named by 4/6

    The card’s #1 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.216,004 ratings · Jun 2026

    Watch · YouTube ?

    In Hand Review of ARM & HAMMER Advance White Extreme Whitening ToothpasteYouTube: In Hand Reviews · 7.4K views · Apr 2023

    Also in the top 20 of ?

    Search Google for Arm & Hammer Advance White Extreme Whitening Toothpaste
  2. #2up 1 place since last weekOptic White Pro Series Whitening ToothpasteColgateAlso #12 Oral CareLast week #3 · 20 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#5
    3. Gemini#1
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #2 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.92,903 ratings · Oct 2026

    Also in the top 20 of ?

    Search Google for Colgate Optic White Pro Series Whitening Toothpaste
  3. #3down 1 place since last week3D White Brilliance ToothpasteCrestMonthly check: Passes the checkAlso #15 Oral CareLast week #2 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 0/6

    The card’s #3 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · buyers rate it highly ?
    • Buyers’ rating4.73,911 ratings · Oct 2026

    Watch · YouTube ?

    Crest 3D White Toothpaste (Brilliance 2 Step Kit) l 7 - 10 DAY honest reviewYouTube: Myioshi · 39.6K views · Jul 2021

    Also in the top 20 of ?

    Search Google for Crest 3D White Brilliance Toothpaste
  4. #4same place as last weekPronamel Gentle WhiteningSensodyneAlso #5 Oral Care · #5 Best Toothpastes for Sensitive TeethLast week #4 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#9
    2. Claude#16
    3. Gemini#3
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#7

    named by 4/6

    The card’s #4 is the 4-week average.

    People · October 2026 check ?

    • Score read from review videos4.0/5read from 3 videos · Oct 2026 ? 123
    • Press0/4outlets recommend · 0 with more cons than pros · Jul 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Press · 4 publications

    Watch · YouTube ?

    Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth - 4 Ounces (Pack of 3)YouTube: Rane · 13.5K views · Oct 2023

    Also in the top 20 of ?

    Search Google for Sensodyne Pronamel Gentle Whitening
  5. #5up 1 place since last weekExtra Whitening ToothpasteSensodynenot checkedLast week #6 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#24
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#14

    named by 2/6

    The card’s #5 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Sensodyne Extra Whitening Toothpaste
  6. #6down 1 place since last weekWhitening Mint ToothpasteMarvisLast week #5 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#16
    2. Claude#21
    3. Gemini#19
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    The card’s #6 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.712,007 ratings · Jun 2026
    • Score read from review videos3.6/5read from 4 videos · Oct 2026 ? 123

    Watch · YouTube ?

    Test and Review: MARVIS Whitening Mint ToothpasteYouTube: Haute Reviews · 71.8K views · Oct 2024
    Search Google for Marvis Whitening Mint Toothpaste
  7. #7same place as last weekProfessional Whitening ToothpasteSupersmileLast week #7 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#17
    2. Claudenot named
    3. Gemini#12
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#11

    named by 3/6

    The card’s #7 is the 4-week average.

    People · October 2026 check ?

    • Score read from review videos4.3/5read from 2 videos · Aug 2026 ? 12

    Watch · YouTube ?

    Supersmile Professional Whitening Toothpaste ReviewYouTube: Verishop · 172 views · Aug 2023
    Search Google for Supersmile Professional Whitening Toothpaste
  8. #8same place as last weekSimply White Natural ToothpasteTom's of Mainenot checkedLast week #8 · 18 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#4
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #8 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Tom's of Maine Simply White Natural Toothpaste
  9. #9up 2 places since last weekOptic White Advanced Hydrogen Peroxide ToothpasteColgatenot checkedLast week #11 · 6 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#2
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #9 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Colgate Optic White Advanced Hydrogen Peroxide Toothpaste
  10. #10up 2 places since last weekTotal Whitening ToothpasteColgatenot checkedLast week #12 · 8 weeks in top 20

    AI places · this week ?

    1. GPT#26
    2. Claude#13
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #10 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Colgate Total Whitening Toothpaste
  11. #11up 21 places since last weekOptic White Pro Series Express White ToothpasteColgateRe-entryBiggest climbnot checkedLast week #32 · 5 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#1

    named by 1/6

    The card’s #11 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Colgate Optic White Pro Series Express White Toothpaste
  12. #12up 4 places since last weekOptic White Renewal High Impact White ToothpasteColgateLast week #16 · 8 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#11
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #12 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.49,122 ratings · Oct 2026
    Search Google for Colgate Optic White Renewal High Impact White Toothpaste
  13. #13up 11 places since last weekOptic White Renewal Teeth Whitening ToothpasteColgateRe-entrynot checkedLast week #24 · 9 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#14
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#2

    named by 2/6

    The card’s #13 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Colgate Optic White Renewal Teeth Whitening Toothpaste
  14. #14up 6 places since last weekPro Health Advanced Whitening ToothpasteCrestnot checkedLast week #20 · 2 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#9
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #14 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Crest Pro Health Advanced Whitening Toothpaste
  15. #15up 8 places since last weekActivated Charcoal Whitening Fluoride ToothpasteHelloDebutnot checkedLast week #23 · 1 week in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#8
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #15 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Hello Activated Charcoal Whitening Fluoride Toothpaste
  16. #16down 3 places since last week3D White Brilliance Deep Stain Remover Ultra White ToothpasteCrestnot checkedLast week #13 · 3 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 0/6

    The card’s #16 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Crest 3D White Brilliance Deep Stain Remover Ultra White Toothpaste
  17. #17up 19 places since last weekIntense Stain Whitening ToothpasteRembrandtDebutnot checkedLast week #36 · 1 week in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#9
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#12

    named by 2/6

    The card’s #17 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Rembrandt Intense Stain Whitening Toothpaste
  18. #18down 9 places since last week3D White Professional Whitening ToothpasteCrestnot checkedLast week #9 · 4 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 0/6

    The card’s #18 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Crest 3D White Professional Whitening Toothpaste
  19. #19down 9 places since last weekOptic White Renewal ToothpasteColgatenot checkedLast week #10 · 8 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 0/6

    The card’s #19 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Colgate Optic White Renewal Toothpaste
  20. #20down 6 places since last weekAdvance White Extreme 2026Arm & Hammernot checkedLast week #14 · 3 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Grok#4
    6. Perplexitynot named

    named by 1/6

    The card’s #20 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Arm & Hammer Advance White Extreme 2026

Dropped out of the top 20 ?

Show places 21–100Hide places 21–100
  1. #213D White Brilliance Luminous Purple ToothpasteCrest · last wk #22 0 wks in top 20
  2. #223D White Brilliance Daily Cleansing ToothpasteCrest · last wk #45 0 wks in top 20
  3. #23Sonicare BreathRx Whitening ToothpastePhilips · last wk #15 5 wks in top 20
  4. #24Clinical White Stain Protector ToothpasteSensodyne · last wk #17 1 wk in top 20
  5. #25Extra Whitening Sensitive Teeth ToothpasteSensodyne · last wk #27 0 wks in top 20
  6. #26Activated Charcoal Whitening 2026Hello · last wk #30 0 wks in top 20
  7. #27Naturally Whitening Fluoride ToothpasteHello · last wk #19 11 wks in top 20
  8. #283D White Whitening Therapy Enamel Care ToothpasteCrest · last wk #61 0 wks in top 20
  9. #29Optic White Advanced Enamel Strength Toothpaste with 2% Hydrogen PeroxideColgate · last wk — 0 wks in top 20
  10. #30Clinical White Stain ProtectorSensodyne · last wk #28 0 wks in top 20
  11. #313D White Advanced Glamorous White ToothpasteCrest · last wk #26 0 wks in top 20
  12. #323D White Brilliance Pro Ultra White ToothpasteCrest · last wk #29 0 wks in top 20
  13. #333D White Brilliance 2 Step ToothpasteCrest · last wk #40 0 wks in top 20
  14. #34Simply White Natural Whitening ToothpasteTom's of Maine · last wk #35 0 wks in top 20
  15. #35Optic White Advanced Whitening ToothpasteColgate · last wk #86 5 wks in top 20
  16. #36Advance White Extreme Whitening Baking Soda ToothpasteArm & Hammer · last wk #37 1 wk in top 20
  17. #37Charcoal Enamel Strengthening ToothpasteBurt's Bees · last wk #95 3 wks in top 20
  18. #383D White Radiant Mint ToothpasteCrest · last wk #25 2 wks in top 20
  19. #39Antiplaque Whitening Toothpaste with FluorideHello · last wk — 0 wks in top 20
  20. #40Optic White Pro Series Express WhiteColgate · last wk #18 3 wks in top 20
  21. #41Optic White Sensitivity Relief Teeth Whitening ToothpasteColgate · last wk — 0 wks in top 20
  22. #42Oral Essentials Whitening ToothpasteLumineux · last wk #98 0 wks in top 20
  23. #433D White Brilliance Vibrant Peppermint ToothpasteCrest · last wk #92 2 wks in top 20
  24. #44Hydroxi Whitening ToothpasteDavids · last wk #41 0 wks in top 20
  25. #45Optic White Stain Fighter Whitening ToothpasteColgate · last wk #93 0 wks in top 20
  26. #46Clinical White Enamel Strengthening ToothpasteSensodyne · last wk #21 7 wks in top 20
  27. #473D White Brilliance 2026Crest · last wk #34 0 wks in top 20
  28. #48Professional Teeth Whitening ToothpasteSupersmile · last wk — 0 wks in top 20
  29. #49Extreme Clean Whitening 2026AquaFresh · last wk — 0 wks in top 20
  30. #50Whitening Toothpaste Original FormulaOpalescence · last wk #38 5 wks in top 20
  31. #513D White Advanced 2026 FormulaCrest · last wk — 0 wks in top 20
  32. #523D White Brilliance Pro Enamel Protect ToothpasteCrest · last wk #44 0 wks in top 20
  33. #533D White Luxe Glamorous White 2026Crest · last wk #46 0 wks in top 20
  34. #543D Whitestrips Brilliance Blast Whitening ToothpasteCrest · last wk #47 0 wks in top 20
  35. #553D White Professional Enamel Strengthener ToothpasteCrest · last wk — 0 wks in top 20
  36. #56Optic White Pro Series Stain FighterColgate · last wk — 0 wks in top 20
  37. #57Optic White Pro Series Enamel Renewal ToothpasteColgate · last wk #49 0 wks in top 20
  38. #58Ela Mint Nano-Hydroxyapatite ToothpasteBoka · last wk — 1 wk in top 20
  39. #59Optic White Advanced ToothpasteColgate · last wk #51 0 wks in top 20
  40. #603DWhite Brilliance Deep Stain Remover Ultra White ToothpasteCrest · last wk — 0 wks in top 20
  41. #61Repair & Protect Whitening 2026Sensodyne · last wk — 0 wks in top 20
  42. #62Optic White Pro 2025 AdvancedColgate · last wk #53 0 wks in top 20
  43. #63Repair & Protect Whitening Extra Fresh 2026Sensodyne · last wk #54 0 wks in top 20
  44. #64Charcoal Fluoride Free ToothpasteBurt's Bees · last wk #33 0 wks in top 20
  45. #65Deeply White + Peroxide Whitening ToothpasteRembrandt · last wk — 1 wk in top 20
  46. #66Repair and Protect Whitening 2025Sensodyne · last wk #57 0 wks in top 20
  47. #67Repair & Protect Whitening Gen5Sensodyne · last wk #59 0 wks in top 20
  48. #68Advance White Extreme Whitening 2026Arm & Hammer · last wk #60 0 wks in top 20
  49. #69Clinical White ToothpasteSensodyne · last wk — 0 wks in top 20
  50. #70Optic White Pro Series Stain Prevention ToothpasteColgate · last wk #31 0 wks in top 20
  51. #71Crest Gum and Enamel Repair Whitening ToothpasteCrest · last wk #63 0 wks in top 20
  52. #72Luminous White ToothpasteTom's of Maine · last wk #39 0 wks in top 20
  53. #733D White Advanced Radiant Mint ToothpasteCrest · last wk #64 0 wks in top 20
  54. #743D White Luxe Glamour 2025Crest · last wk — 0 wks in top 20
  55. #753D White Advanced Luxe Perfection ToothpasteOral-B · last wk #66 0 wks in top 20
  56. #763D White Brilliance Pro Ultra WhiteCrest · last wk — 0 wks in top 20
  57. #77Truly Radiant Extra Whitening Baking Soda ToothpasteArm & Hammer · last wk #69 0 wks in top 20
  58. #78Optic White Pro Series Vividly Fresh Hydrogen Peroxide ToothpasteColgate · last wk #68 0 wks in top 20
  59. #79Naturally Whitening Fluoride Toothpaste 2026Hello · last wk #67 0 wks in top 20
  60. #803D White Luxe PerfectionOral-B · last wk #72 0 wks in top 20
  61. #81Clinical White Intensive Clean ToothpasteSensodyne · last wk #71 0 wks in top 20
  62. #82Optic White Pro Series Stain Prevention Whitening ToothpasteColgate · last wk #76 0 wks in top 20
  63. #833D White Luxe Advanced 2026Crest · last wk #77 1 wk in top 20
  64. #84Truly Radiant Advanced Whitening Baking Soda ToothpasteArm & Hammer · last wk — 0 wks in top 20
  65. #85by Opalescence Whitening ToothpasteOpal · last wk #74 0 wks in top 20
  66. #86Clinical White Stain Protector Whitening ToothpasteSensodyne · last wk #73 0 wks in top 20
  67. #87Optic White Pro Series RenewalColgate · last wk #80 0 wks in top 20
  68. #883D White Brilliance Paste 2025Crest · last wk — 0 wks in top 20
  69. #89Optic White Renewal Pro 2025Colgate · last wk — 0 wks in top 20
  70. #90Optic White Pro Series Advanced 2026Colgate · last wk #85 0 wks in top 20
  71. #913D White Professional Enamel Protect ToothpasteCrest · last wk #84 4 wks in top 20
  72. #92Extra Whitening (2026)Sensodyne · last wk — 0 wks in top 20
  73. #93Extra Whitening Sensitivity ToothpasteSensodyne · last wk — 0 wks in top 20
  74. #943D White Arctic Fresh ToothpasteCrest · last wk #89 0 wks in top 20
  75. #95Optic White Renewal Teeth Whitening Toothpaste (High Impact White)Colgate · last wk #90 0 wks in top 20
  76. #963D White Advanced Luminous MintCrest · last wk — 0 wks in top 20
  77. #973D White Brilliance Toothpaste Vibrant PeppermintCrest · last wk #99 0 wks in top 20
  78. #98True White ToothpasteSensodyne · last wk #100 0 wks in top 20
  79. #99Simply White Clean Mint 2025Tom's of Maine · last wk #96 0 wks in top 20
  80. #100Max White Expert 2026Colgate · last wk — 0 wks in top 20

Brand chart

Current race ?

This week ?

Crest holds #1.

#1 in 7 of the last 23 weeks

1 debut1 out

All 22 moves ↓

Tap a card for its products here, its price tier and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekCrestModels here: #3 3D White Brilliance Toothpaste · #14 Pro Health Advanced Whitening Toothpaste · +27Last week #1 · 23 weeks in top 20

    Crest products here ?

    29 products in the top 100 · 4 in the top 20

    1. #3 3D White Brilliance ToothpastePasses the check: buyers 4.7★
    2. #14 Pro Health Advanced Whitening Toothpastenot checked
    3. #16 3D White Brilliance Deep Stain Remover Ultra White Toothpastenot checked
    4. #18 3D White Professional Whitening Toothpastenot checked
    5. #21 3D White Brilliance Luminous Purple Toothpastebelow the top 20

    Where Crest is strong · top 20 ?

    Search Google for Crest whitening toothpastes
  2. #2same place as last weekColgateModels here: #2 Optic White Pro Series Whitening Toothpaste · #9 Optic White Advanced Hydrogen Peroxide Toothpaste · +22Last week #2 · 23 weeks in top 20

    Colgate products here ?

    24 products in the top 100 · 7 in the top 20

    1. #2 Optic White Pro Series Whitening ToothpasteBuyers’ rating 4.9 · 2.9K ratings · Oct 2026
    2. #9 Optic White Advanced Hydrogen Peroxide Toothpastenot checked
    3. #10 Total Whitening Toothpastenot checked
    4. #11 Optic White Pro Series Express White Toothpastenot checked
    5. #12 Optic White Renewal High Impact White ToothpasteBuyers’ rating 4.4 · 9.1K ratings · Oct 2026

    Where Colgate is strong · top 20 ?

    Search Google for Colgate whitening toothpastes
  3. #3same place as last weekSensodyneModels here: #4 Pronamel Gentle Whitening · #5 Extra Whitening Toothpaste · +14Last week #3 · 23 weeks in top 20

    Sensodyne products here ?

    16 products in the top 100 · 2 in the top 20

    1. #4 Pronamel Gentle WhiteningScore read from review videos: 4.0/5 from video
    2. #5 Extra Whitening Toothpastenot checked
    3. #24 Clinical White Stain Protector Toothpastebelow the top 20
    4. #25 Extra Whitening Sensitive Teeth Toothpastebelow the top 20
    5. #30 Clinical White Stain Protectorbelow the top 20

    Where Sensodyne is strong · top 20 ?

    Search Google for Sensodyne whitening toothpastes
  4. #4same place as last weekArm & HammerModels here: #1 Advance White Extreme Whitening Toothpaste · #20 Advance White Extreme 2026 · +4Last week #4 · 23 weeks in top 20

    Arm & Hammer products here ?

    6 products in the top 100 · 2 in the top 20

    1. #1 Advance White Extreme Whitening ToothpasteBuyers’ rating 4.2 · 16K ratings · Jun 2026
    2. #20 Advance White Extreme 2026not checked
    3. #36 Advance White Extreme Whitening Baking Soda Toothpastebelow the top 20
    4. #68 Advance White Extreme Whitening 2026below the top 20
    5. #77 Truly Radiant Extra Whitening Baking Soda Toothpastebelow the top 20

    Where Arm & Hammer is strong · top 20 ?

    Search Google for Arm & Hammer whitening toothpastes
  5. #5same place as last weekTom's of MaineModels here: #8 Simply White Natural Toothpaste · #34 Simply White Natural Whitening Toothpaste · +2Last week #5 · 23 weeks in top 20

    Tom's of Maine products here ?

    4 products in the top 100 · 1 in the top 20

    1. #8 Simply White Natural Toothpastenot checked
    2. #34 Simply White Natural Whitening Toothpastebelow the top 20
    3. #72 Luminous White Toothpastebelow the top 20
    4. #99 Simply White Clean Mint 2025below the top 20

    Where Tom's of Maine is strong · top 20 ?

    Search Google for Tom's of Maine whitening toothpastes
  6. #6same place as last weekHelloModels here: #15 Activated Charcoal Whitening Fluoride Toothpaste · #26 Activated Charcoal Whitening 2026 · +3Last week #6 · 23 weeks in top 20

    Hello products here ?

    5 products in the top 100 · 1 in the top 20

    1. #15 Activated Charcoal Whitening Fluoride Toothpastenot checked
    2. #26 Activated Charcoal Whitening 2026below the top 20
    3. #27 Naturally Whitening Fluoride Toothpastebelow the top 20
    4. #39 Antiplaque Whitening Toothpaste with Fluoridebelow the top 20
    5. #79 Naturally Whitening Fluoride Toothpaste 2026below the top 20

    Where Hello is strong · top 20 ?

    Search Google for Hello whitening toothpastes
  7. #7same place as last weekBurt's BeesModels here: #37 Charcoal Enamel Strengthening Toothpaste · #64 Charcoal Fluoride Free ToothpasteLast week #7 · 23 weeks in top 20

    Burt's Bees products here ?

    2 products in the top 100 · 0 in the top 20

    1. #37 Charcoal Enamel Strengthening Toothpastebelow the top 20
    2. #64 Charcoal Fluoride Free Toothpastebelow the top 20

    Where Burt's Bees is strong · top 20 ?

    Search Google for Burt's Bees whitening toothpastes
  8. #8same place as last weekSupersmileModels here: #7 Professional Whitening Toothpaste · #48 Professional Teeth Whitening ToothpasteLast week #8 · 23 weeks in top 20

    Supersmile products here ?

    2 products in the top 100 · 1 in the top 20

    1. #7 Professional Whitening ToothpasteScore read from review videos: 4.3/5 from video
    2. #48 Professional Teeth Whitening Toothpastebelow the top 20
    Search Google for Supersmile whitening toothpastes
  9. #9same place as last weekOpalescenceModels here: #50 Whitening Toothpaste Original FormulaLast week #9 · 23 weeks in top 20

    Opalescence products here ?

    1 product in the top 100 · 0 in the top 20

    1. #50 Whitening Toothpaste Original Formulabelow the top 20

    Where Opalescence is strong · top 20 ?

    Search Google for Opalescence whitening toothpastes
  10. #10up 1 place since last weekRembrandtModels here: #17 Intense Stain Whitening Toothpaste · #65 Deeply White + Peroxide Whitening ToothpasteLast week #11 · 23 weeks in top 20

    Rembrandt products here ?

    2 products in the top 100 · 1 in the top 20

    1. #17 Intense Stain Whitening Toothpastenot checked
    2. #65 Deeply White + Peroxide Whitening Toothpastebelow the top 20

    Where Rembrandt is strong · top 20 ?

    Search Google for Rembrandt whitening toothpastes
  11. #11down 1 place since last weekMarvisModels here: #6 Whitening Mint ToothpasteLast week #10 · 23 weeks in top 20

    Marvis products here ?

    1 product in the top 100 · 1 in the top 20

    1. #6 Whitening Mint ToothpasteBuyers’ rating 4.7 · 12K ratings · Jun 2026
    Search Google for Marvis whitening toothpastes
  12. #12up 2 places since last weekOral-BModels here: #75 3D White Advanced Luxe Perfection Toothpaste · #80 3D White Luxe PerfectionLast week #14 · 23 weeks in top 20

    Oral-B products here ?

    2 products in the top 100 · 0 in the top 20

    1. #75 3D White Advanced Luxe Perfection Toothpastebelow the top 20
    2. #80 3D White Luxe Perfectionbelow the top 20

    Where Oral-B is strong · top 20 ?

    Search Google for Oral-B whitening toothpastes
  13. #13down 1 place since last weekBokaModels here: #58 Ela Mint Nano-Hydroxyapatite ToothpasteLast week #12 · 20 weeks in top 20

    Boka products here ?

    1 product in the top 100 · 0 in the top 20

    1. #58 Ela Mint Nano-Hydroxyapatite Toothpastebelow the top 20

    Where Boka is strong · top 20 ?

    Search Google for Boka whitening toothpastes
  14. #14down 1 place since last weekAquaFreshModels here: #49 Extreme Clean Whitening 2026Last week #13 · 14 weeks in top 20

    AquaFresh products here ?

    1 product in the top 100 · 0 in the top 20

    1. #49 Extreme Clean Whitening 2026below the top 20
    Search Google for AquaFresh whitening toothpastes
  15. #15same place as last weekDavidsModels here: #44 Hydroxi Whitening ToothpasteLast week #15 · 23 weeks in top 20

    Davids products here ?

    1 product in the top 100 · 0 in the top 20

    1. #44 Hydroxi Whitening Toothpastebelow the top 20

    Where Davids is strong · top 20 ?

    Search Google for Davids whitening toothpastes
  16. #16same place as last weekPhilipsModels here: #23 Sonicare BreathRx Whitening ToothpasteLast week #16 · 9 weeks in top 20

    Philips products here ?

    1 product in the top 100 · 0 in the top 20

    1. #23 Sonicare BreathRx Whitening Toothpastebelow the top 20

    Where Philips is strong · top 20 ?

    Search Google for Philips whitening toothpastes
  17. #17up 1 place since last weekLumineuxModels here: #42 Oral Essentials Whitening ToothpasteLast week #18 · 19 weeks in top 20

    Lumineux products here ?

    1 product in the top 100 · 0 in the top 20

    1. #42 Oral Essentials Whitening Toothpastebelow the top 20

    Where Lumineux is strong · top 20 ?

    Search Google for Lumineux whitening toothpastes
  18. #18up 1 place since last weekBURSTAlso #8 Best Electric Toothbrushes · #8 Best Teeth Whitening Strips · +2Last week #19 · 2 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#18
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI put its first product. The card’s #18 is the 4-week average.

    Where BURST is strong · top 20 ?

    Search Google for BURST whitening toothpastes
  19. #19down 2 places since last weekParodontaxAlso #7 Best Toothpastes for Sensitive Teeth · #13 Best MouthwashesLast week #17 · 10 weeks in top 20

    AI places · this week ?

    1. GPT#22
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI put its first product. The card’s #19 is the 4-week average.

    Where Parodontax is strong · top 20 ?

    Search Google for Parodontax whitening toothpastes
  20. #20up 2 places since last weekRisewellDebutLast week #22 · 1 week in top 20

    AI places · this week ?

    1. GPT#15
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI put its first product. The card’s #20 is the 4-week average.

    Search Google for Risewell whitening toothpastes

Dropped out of the top 20 ?

Show places 21–67Hide places 21–67
  1. #21Dr. Bronner'slast wk #20 2 wks in top 20
  2. #22Apagardlast wk #24 1 wk in top 20
  3. #23Jasonlast wk #21 11 wks in top 20
  4. #24Hismilelast wk #23 16 wks in top 20
  5. #25Opallast wk #26 0 wks in top 20
  6. #26Pro-Healthlast wk — 0 wks in top 20
  7. #27GLO Sciencelast wk #28 0 wks in top 20
  8. #28Quiplast wk #31 0 wks in top 20
  9. #29Clinprolast wk #32 0 wks in top 20
  10. #30Euthymollast wk #44 0 wks in top 20
  11. #31Close-Uplast wk #39 0 wks in top 20
  12. #32PEARLlast wk #34 0 wks in top 20
  13. #33Nativelast wk #35 1 wk in top 20
  14. #34Dr. Britelast wk #27 0 wks in top 20
  15. #35Pepsodentlast wk #38 0 wks in top 20
  16. #36Apa Beautylast wk — 0 wks in top 20
  17. #37Dr. Jenlast wk #41 0 wks in top 20
  18. #38Essentiallast wk #33 0 wks in top 20
  19. #39Beyondlast wk — 0 wks in top 20
  20. #40Pearlie Whitelast wk — 0 wks in top 20
  21. #41CariFreelast wk #42 0 wks in top 20
  22. #42Curaproxlast wk #36 0 wks in top 20
  23. #43Dr. Brown'slast wk — 0 wks in top 20
  24. #44Schmidt'slast wk #48 0 wks in top 20
  25. #45ALOlast wk — 0 wks in top 20
  26. #46Bleulast wk #50 0 wks in top 20
  27. #47Desert Essencelast wk #61 0 wks in top 20
  28. #48Biotènelast wk #52 0 wks in top 20
  29. #49Biominlast wk #63 0 wks in top 20
  30. #50Himalayalast wk #29 0 wks in top 20
  31. #51Spotlight Oral Carelast wk #25 2 wks in top 20
  32. #52White Glolast wk #55 0 wks in top 20
  33. #53Equatelast wk #53 0 wks in top 20
  34. #54Cocoflosslast wk #56 0 wks in top 20
  35. #55Eco-Dentlast wk — 0 wks in top 20
  36. #56iWhitelast wk — 0 wks in top 20
  37. #57Moonlast wk — 8 wks in top 20
  38. #58Radiuslast wk #46 0 wks in top 20
  39. #59Squiglelast wk — 0 wks in top 20
  40. #60Swiss Smilelast wk — 0 wks in top 20
  41. #61Weledalast wk #47 0 wks in top 20
  42. #62Cali Whitelast wk #30 7 wks in top 20
  43. #63MySmilelast wk #60 0 wks in top 20
  44. #64Biomedlast wk #58 0 wks in top 20
  45. #65Elmexlast wk #45 0 wks in top 20
  46. #66Rokalast wk #65 0 wks in top 20
  47. #67Eucryllast wk #54 0 wks in top 20

The monthly check covers products; a brand is marked “Passes the check” only when its products here pass. See the product check → ?

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 and each AI’s own #1, in its own answer this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartProductChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Advance White Extreme Whitening Toothpaste615, well below the others664/6
#2Optic White Pro Series Whitening Toothpaste512/6
#33D White Brilliance Toothpaste0/6
#4Pronamel Gentle Whitening916, well below the others3, well above the others74/6
#5Extra Whitening Toothpaste24, well below the others14, well above the others2/6
#6Whitening Mint Toothpaste16, well above the others21193/6
#7Professional Whitening Toothpaste17, well below the others12113/6
#8Simply White Natural Toothpaste41/6
#9Optic White Advanced Hydrogen Peroxide Toothpaste21/6
#10Total Whitening Toothpaste26, well below the others13, well above the others2/6
Each AI’s #1 further down this chart
#11Optic White Pro Series Express White Toothpaste, Perplexity’s #111/6

Further down: Claude’s #1 3D White Brilliance Daily Cleansing Toothpaste (#22 on this chart)Grok’s #1 3D White Advanced 2026 Formula (#51 on this chart)ChatGPT’s #1 3D White Brilliance Pro Ultra White (#76 on this chart)

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands: where it put the brand’s highest-placed product this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Crest112135/6
#2Colgate221215/6
#3Sensodyne343375/6
#4Arm & Hammer666465/6
#5Tom's of Maine1074, well above the others84/6
#6Hello11, well below the others88720, well below the others5/6
#7Burt's Bees125, well above the others1321, well below the others4/6
#8Supersmile17, well below the others1112114/6
#9Opalescence181910, well above the others3/6
#10Rembrandt109123/6

The monthly check · October 2026 ?

Where people agree with AI.

The check has not reached most of this chart’s top 20 yet.

  1. Crest 3D White Brilliance ToothpastePasses the checkAI saysChart place#3named by 0 of 6People sayBuyers4.7/53,911 ratings

See all checked products in the chart ↓ ?

Reviews by people · YouTube and TikTok ?

The reviews behind the chart.

11 review videos · one shown per product

1 more reviewFewer reviews

The data behind this chart ?

What this ranking stands on.

From the AI panel 134 AI answers over 26 weeks from 6 assistants

From people

  • Buyer ratings105,887
  • Review videos14
  • Press outlets4
  • Recall checks16

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Whitening Toothpastes”, and for how long?

    Arm & Hammer Advance White Extreme Whitening Toothpaste is the #1 product this week, and has been #1 for 13 of the last 23 weeks. Crest is the #1 brand, #1 for 7 of those weeks.

  • What changed on this chart in the last four weeks?

    12 of the top 20 products were not in the top 20 four weeks ago. The #1 then was Arm & Hammer Advance White Extreme Whitening Toothpaste, and it is still #1. Among brands, 2 new names joined the top 20.

Data as of November 2 ?

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New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.