The buyer question · week of Nov 2 – 8

Best Niche Fragrances Ranking

Picked by AI, checked by people.

The weekly chart ?

The top 20 products brands right now.

Product chart

Current race ?

This week ?

New #1: Xerjoff Naxos, up from #3.

#1 in 3 of the last 23 weeks

All 22 moves ↓

Tap a card for each AI’s place and the monthly check.

#ProductPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1up 2 places since last weekNaxosXerjoffNew #1Also #7 FragrancesLast week #3 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#5
    2. Claude#6
    3. Gemini#3
    4. AI Modenot named
    5. Grok#8
    6. Perplexity#17

    named by 5/6

    The card’s #1 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.62,290 ratings · Jun 2026
    • Score read from review videos4.2/5read from 5 videos · Jul 2026 ? 123

    Watch · YouTube ?

    Perfumer Reviews 'Naxos' by XerjoffYouTube: Aaron Terence Hughes · 314K views · Jul 2021

    Also in the top 20 of ?

    Search Google for Xerjoff Naxos
  2. #2same place as last weekBaccarat Rouge 540 Extrait de ParfumMaison Francis KurkdjianAlso #5 FragrancesLast week #2 · 21 weeks in top 20

    AI places · this week ?

    1. GPT#1
    2. Claude#2
    3. Gemini#2
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    The card’s #2 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.34,554 ratings · Oct 2026
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Also in the top 20 of ?

    Search Google for Maison Francis Kurkdjian Baccarat Rouge 540 Extrait de Parfum
  3. #3down 2 places since last weekSantal 33 Eau de ParfumLe LaboAlso #8 FragrancesLast week #1 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#13
    3. Gemini#13
    4. AI Modenot named
    5. Grok#4
    6. Perplexitynot named

    named by 3/6

    The card’s #3 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.56,984 ratings · Jun 2026

    Also in the top 20 of ?

    Search Google for Le Labo Santal 33 Eau de Parfum
  4. #4up 1 place since last weekPortrait of a LadyFrederic MalleMonthly check: Passes the checkAlso #10 FragrancesLast week #5 · 23 weeks in top 20

    AI places · this week ?

    1. GPT#3
    2. Claude#16
    3. Gemininot named
    4. AI Modenot named
    5. Grok#5
    6. Perplexitynot named

    named by 3/6

    The card’s #4 is the 4-week average.

    People · October 2026 check ?

    • Passes the check · video reviews rate it highly ?
    • Buyers’ rating4.62,367 ratings · Jun 2026
    • Score read from review videos4.7/5read from 5 videos · Oct 2026 ? 123

    Watch · YouTube ?

    Perfumer Reviews 'Portrait of a Lady' by Frederic MalleYouTube: Aaron Terence Hughes · 118K views · Oct 2022

    Also in the top 20 of ?

    Search Google for Frederic Malle Portrait of a Lady
  5. #5down 1 place since last weekHacivatNishaneAlso #11 FragrancesLast week #4 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#21
    3. Gemini#12
    4. AI Modenot named
    5. Grok#17
    6. Perplexitynot named

    named by 3/6

    The card’s #5 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.6765 ratings · Oct 2026

    Watch · YouTube ?

    Nishane Hacivat | First Impressions | Men's FragrancesYouTube: Paragon Fragrances · 72.7K views · Oct 2023

    Also in the top 20 of ?

    Search Google for Nishane Hacivat
  6. #6same place as last weekAventusCreedAlso #13 FragrancesLast week #6 · 23 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#1
    3. Gemininot named
    4. AI Modenot named
    5. Grok#1
    6. Perplexitynot named

    named by 2/6

    The card’s #6 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.411,767 ratings · Jun 2026
    • Score read from review videos4.0/5read from 3 videos · Jul 2026 ? 123

    Watch · YouTube and TikTok ?

    Creed AventusYouTube: Jeremy Fragrance · 1.1M views

    7 TikTok clips · 1.6M views

    568K325K261K

    Also in the top 20 of ?

    Search Google for Creed Aventus
  7. #7same place as last weekParfums de Marly Althaïr Eau de ParfumParfums de MarlyAlso #4 Fragrances · #4 Best Vanilla PerfumesLast week #7 · 14 weeks in top 20

    AI places · this week ?

    1. GPT#2
    2. Claudenot named
    3. Gemini#1
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #7 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.61,617 ratings · Sep 2026

    Also in the top 20 of ?

    Search Google for Parfums de Marly Althaïr Eau de Parfum
  8. #8same place as last weekLaytonParfums de Marlynot checkedAlso #16 FragrancesLast week #8 · 19 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Grok#7
    6. Perplexitynot named

    named by 1/6

    The card’s #8 is the 4-week average.

    Not in the October 2026 check ?

    Watch · YouTube and TikTok ?

    Parfums de Marly Layton Review - The BEST Parfums de Marly FragranceYouTube: Gents Scents · 233K views · Aug 2022

    3 TikTok clips · 161K views

    130K29.6K2K

    Also in the top 20 of ?

    Search Google for Parfums de Marly Layton
  9. #9same place as last weekOud for GreatnessInitio Parfums Privésnot checkedAlso #20 FragrancesLast week #9 · 12 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#6
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #9 is the 4-week average.

    Not in the October 2026 check ?

    Also in the top 20 of ?

    Search Google for Initio Parfums Privés Oud for Greatness
  10. #10up 4 places since last weekTobacco VanilleTom FordAlso #1 Fragrances · #3 Best Vanilla PerfumesLast week #14 · 16 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#9
    3. Gemini#9
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    The card’s #10 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.59,489 ratings · Oct 2026
    • Score read from review videos4.3/5read from 4 videos · Jul 2026 ? 123
    • Owners’ threads: widespread, serious failures0serious failures · 9 threads read · Oct 2026
    Evidence
    Check evidence
    Frozen October 29, 2026
    Owners

    9 threads read · 0 serious failure themes

    Watch · YouTube ?

    Before You Buy Tom Ford Tobacco Vanille (Full Review 2022)YouTube: Baldassarre Fragrance · 144K views · Jul 2022

    Also in the top 20 of ?

    Search Google for Tom Ford Tobacco Vanille
  11. #11down 1 place since last weekGypsy WaterByredoLast week #10 · 20 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#4
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #11 is the 4-week average.

    People · October 2026 check ?

    • Buyers’ rating4.41,157 ratings · Oct 2026
    • Score read from review videos4.0/5read from 5 videos · Oct 2026 ? 123

    Watch · YouTube ?

    BYREDO 1996 - Gypsy Water- Mojave Ghost - Black Saffron REVIEW / FIRST IMPRESSIONSYouTube: Cherayeslifestyle · 96.5K views · Oct 2019
    Search Google for Byredo Gypsy Water
  12. #12up 6 places since last weekGuidance 46 Exceptional ExtraitAmouagenot checkedLast week #18 · 2 weeks in top 20

    AI places · this week ?

    1. GPT#4
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #12 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Amouage Guidance 46 Exceptional Extrait
  13. #13down 2 places since last weekReflection ManAmouagenot checkedLast week #11 · 16 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#7
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #13 is the 4-week average.

    Not in the October 2026 check ?

    Watch · YouTube ?

    Perfumer Reviews 'Reflection Man' by AmouageYouTube: Aaron Terence Hughes · 119K views · Aug 2023
    Search Google for Amouage Reflection Man
  14. #14down 2 places since last weekBaccarat Rouge 540Maison Francis Kurkdjiannot checkedLast week #12 · 9 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 0/6

    The card’s #14 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Maison Francis Kurkdjian Baccarat Rouge 540
  15. #15same place as last weekOrphéon Eau de ParfumDiptyquenot checkedLast week #15 · 2 weeks in top 20

    AI places · this week ?

    1. GPT#8
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #15 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Diptyque Orphéon Eau de Parfum
  16. #16down 3 places since last weekBal d'AfriqueByredonot checkedLast week #13 · 11 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#28
    4. AI Modenot named
    5. Grok#3
    6. Perplexitynot named

    named by 2/6

    The card’s #16 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Byredo Bal d'Afrique
  17. #17same place as last weekPear Pavlova Eau de ParfumFrench Cowboynot checkedLast week #17 · 2 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#4

    named by 1/6

    The card’s #17 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for French Cowboy Pear Pavlova Eau de Parfum
  18. #18up 2 places since last weekCelestial Object Eau de ParfumLiisnot checkedLast week #20 · 2 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#3

    named by 1/6

    The card’s #18 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Liis Celestial Object Eau de Parfum
  19. #19same place as last weekDemon Dancer Eau de ParfumEx Nihilonot checkedLast week #19 · 2 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#1

    named by 1/6

    The card’s #19 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Ex Nihilo Demon Dancer Eau de Parfum
  20. #20down 4 places since last weekErba PuraXerjoffnot checkedLast week #16 · 3 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#25
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    The card’s #20 is the 4-week average.

    Not in the October 2026 check ?

    Search Google for Xerjoff Erba Pura
Show places 21–100Hide places 21–100
  1. #21Next to Me or Nothing Eau de ParfumDiscothèque · last wk #21 0 wks in top 20
  2. #22Black AfganoNasomatto · last wk #22 15 wks in top 20
  3. #23Delina Eau de ParfumParfums de Marly · last wk #33 4 wks in top 20
  4. #24Oud for GreatnessInitio · last wk #24 1 wk in top 20
  5. #25Elysium Parfum CologneRoja Parfums · last wk #36 8 wks in top 20
  6. #26Gypsy Water Eau de ParfumByredo · last wk #31 0 wks in top 20
  7. #27Gris Charnel ExtraitBDK Parfums · last wk #41 2 wks in top 20
  8. #28CherguiSerge Lutens · last wk #27 5 wks in top 20
  9. #29Aventus (2026 Batch)Creed · last wk #25 5 wks in top 20
  10. #30Ave María Eau de ParfumHouse of Bō · last wk #30 0 wks in top 20
  11. #31Oud for GreatnessInitio Parfums Prives · last wk #34 8 wks in top 20
  12. #32Bal d’Afrique Eau de ParfumByredo · last wk #32 17 wks in top 20
  13. #33London 1983 Eau de ParfumHenry Rose · last wk #28 0 wks in top 20
  14. #34Layton Eau de ParfumParfums de Marly · last wk #56 9 wks in top 20
  15. #35Ambre Sultan Eau de ParfumSerge Lutens · last wk #38 0 wks in top 20
  16. #36Angels' ShareKilian · last wk #26 12 wks in top 20
  17. #37Hacivat X Extrait de ParfumNishane · last wk #57 0 wks in top 20
  18. #38— Guidance (or Guidance 46)Amouage · last wk #73 0 wks in top 20
  19. #39Blue Talisman Eau de ParfumEx Nihilo · last wk #40 0 wks in top 20
  20. #40Initio Parfums Privés Paragon Eau de ParfumInitio Parfums Privés · last wk #62 0 wks in top 20
  21. #41Interlude Man Eau de ParfumAmouage · last wk #58 0 wks in top 20
  22. #42Elysium Pour Homme Parfum CologneRoja Parfums · last wk #48 0 wks in top 20
  23. #43Philosykos Eau de ParfumDiptyque · last wk #39 7 wks in top 20
  24. #44— L'Eau PapierDiptyque · last wk #82 0 wks in top 20
  25. #45Interlude ManAmouage · last wk #23 21 wks in top 20
  26. #46Rococò 26 Eau de Parfum ConcentréeThe Merchant of Venice · last wk #68 0 wks in top 20
  27. #47XJ 1861 NaxosXerjoff · last wk #89 0 wks in top 20
  28. #48Aventus (2025 Batch)Creed · last wk #44 0 wks in top 20
  29. #49NioXerjoff · last wk #29 0 wks in top 20
  30. #50Guidance Eau de ParfumAmouage · last wk #37 8 wks in top 20
  31. #51Replica By the FireplaceMaison Margiela · last wk #61 0 wks in top 20
  32. #52Mojave GhostByredo · last wk #95 0 wks in top 20
  33. #53Stéphane Humbert Lucas God of Fire Eau de ParfumStéphane Humbert Lucas · last wk #46 0 wks in top 20
  34. #54The Matcha 26Le Labo · last wk — 0 wks in top 20
  35. #55Angels’ Share ParadisKilian Paris · last wk — 0 wks in top 20
  36. #56Hibiscus Mahajád Extrait de ParfumMaison Crivelli · last wk #90 2 wks in top 20
  37. #57Black AoudMontale · last wk #51 0 wks in top 20
  38. #58Oud Maracujá Extrait de ParfumMaison Crivelli · last wk — 0 wks in top 20
  39. #59Baccarat Rouge 540 Eau de ParfumMaison Francis Kurkdjian · last wk #43 18 wks in top 20
  40. #60Angels' ShareKilian Paris · last wk #35 1 wk in top 20
  41. #61MegamareOrto Parisi · last wk #49 0 wks in top 20
  42. #62PhilosykosDiptyque · last wk #47 5 wks in top 20
  43. #63Tam DaoDiptyque · last wk #60 0 wks in top 20
  44. #64Thé Noir 29 Eau de ParfumLe Labo · last wk — 0 wks in top 20
  45. #65Sel MarinHeeley · last wk #93 0 wks in top 20
  46. #66Aventus (2025 reformulation)Creed · last wk #65 0 wks in top 20
  47. #67KurkyMaison Francis Kurkdjian · last wk #66 0 wks in top 20
  48. #68Iris Debonair Eau de ParfumCreed · last wk — 0 wks in top 20
  49. #69Roja ElysiumRoja · last wk #42 0 wks in top 20
  50. #70Ormonde Woman Eau de ParfumOrmonde Jayne · last wk #54 0 wks in top 20
  51. #71Valaya ExclusifParfums de Marly · last wk #70 0 wks in top 20
  52. #72Oud Wood Eau de ParfumTom Ford · last wk — 0 wks in top 20
  53. #73Fleur de Peau Eau de ParfumDiptyque · last wk — 0 wks in top 20
  54. #74Grand Soir Eau de ParfumMaison Francis Kurkdjian · last wk #72 0 wks in top 20
  55. #75ImpadiaBDK Parfums · last wk #74 0 wks in top 20
  56. #76Grand SoirMaison Francis Kurkdjian · last wk #53 0 wks in top 20
  57. #77NocturnalityArquiste · last wk #75 0 wks in top 20
  58. #78Ave María ParfumHouse of Bō · last wk #76 0 wks in top 20
  59. #79Chai Fleur Eau de ParfumBelnu · last wk #45 0 wks in top 20
  60. #80Side Effect (Extrait de Parfum)Initio Parfums Privés · last wk — 0 wks in top 20
  61. #81Tilia Eau de ParfumMarc-Antoine Barrois · last wk #79 0 wks in top 20
  62. #82Frédéric Malle Heaven Can WaitFrédéric Malle · last wk — 0 wks in top 20
  63. #83Interlude (or Black Iris)Amouage · last wk — 0 wks in top 20
  64. #84Gris Charnel Eau de ParfumBDK Parfums · last wk #85 0 wks in top 20
  65. #85XJ 1861 Naxos Eau de ParfumXerjoff · last wk #86 0 wks in top 20
  66. #86Wulong Cha Extrait de ParfumNishane · last wk — 0 wks in top 20
  67. #87Black Afgano Extrait de ParfumNasomatto · last wk #87 0 wks in top 20
  68. #88Baccarat Rouge 540 ExtraitMaison Francis Kurkdjian · last wk — 0 wks in top 20
  69. #89Initio Side EffectInitio · last wk #92 0 wks in top 20
  70. #90Tobacco Vanille (Private Blend)Tom Ford · last wk — 0 wks in top 20
  71. #91Roja Elysium Pour HommeRoja · last wk #94 0 wks in top 20
  72. #92Gris CharnelBDK Parfums · last wk #96 0 wks in top 20
  73. #93Oud for Greatness Eau de ParfumInitio Parfums Privés · last wk #50 0 wks in top 20
  74. #94Erba Pura Eau de ParfumXerjoff · last wk #100 0 wks in top 20
  75. #95Debaser Eau de ParfumD.S. & Durga · last wk — 0 wks in top 20
  76. #96TonnerreBeaufort London · last wk — 0 wks in top 20
  77. #97Jubilation XXVAmouage · last wk — 0 wks in top 20
  78. #98ElysiumRoja Parfums · last wk — 0 wks in top 20
  79. #99Cedrat Boise Eau de ParfumMancera · last wk — 0 wks in top 20
  80. #100Angels' Share Eau de ParfumKilian Paris · last wk #55 2 wks in top 20

Brand chart

Current race ?

This week ?

Parfums de Marly holds #1.

#1 in 7 of the last 23 weeks

All 26 moves ↓

Tap a card for its products here, its price tier and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekParfums de MarlyModels here: #7 Parfums de Marly Althaïr Eau de Parfum · #8 Layton · +3Last week #1 · 23 weeks in top 20

    Parfums de Marly products here ?

    5 products in the top 100 · 2 in the top 20

    1. #7 Parfums de Marly Althaïr Eau de ParfumBuyers’ rating 4.6 · 1.6K ratings · Sep 2026
    2. #8 Laytonnot checked
    3. #23 Delina Eau de Parfumbelow the top 20
    4. #34 Layton Eau de Parfumbelow the top 20
    5. #71 Valaya Exclusifbelow the top 20

    Where Parfums de Marly is strong · top 20 ?

    Search Google for Parfums de Marly niche fragrances
  2. #2same place as last weekMaison Francis KurkdjianModels here: #2 Baccarat Rouge 540 Extrait de Parfum · #14 Baccarat Rouge 540 · +5Last week #2 · 23 weeks in top 20

    Maison Francis Kurkdjian products here ?

    7 products in the top 100 · 2 in the top 20

    1. #2 Baccarat Rouge 540 Extrait de ParfumBuyers’ rating 4.3 · 4.6K ratings · Oct 2026
    2. #14 Baccarat Rouge 540not checked
    3. #59 Baccarat Rouge 540 Eau de Parfumbelow the top 20
    4. #67 Kurkybelow the top 20
    5. #74 Grand Soir Eau de Parfumbelow the top 20

    Where Maison Francis Kurkdjian is strong · top 20 ?

    Search Google for Maison Francis Kurkdjian niche fragrances
  3. #3up 1 place since last weekAmouageModels here: #12 Guidance 46 Exceptional Extrait · #13 Reflection Man · +6Last week #4 · 23 weeks in top 20

    Amouage products here ?

    8 products in the top 100 · 2 in the top 20

    1. #12 Guidance 46 Exceptional Extraitnot checked
    2. #13 Reflection Mannot checked
    3. #38 — Guidance (or Guidance 46)below the top 20
    4. #41 Interlude Man Eau de Parfumbelow the top 20
    5. #45 Interlude Manbelow the top 20

    Where Amouage is strong · top 20 ?

    Search Google for Amouage niche fragrances
  4. #4down 1 place since last weekXerjoffModels here: #1 Naxos · #20 Erba Pura · +4Last week #3 · 23 weeks in top 20

    Xerjoff products here ?

    6 products in the top 100 · 2 in the top 20

    1. #1 NaxosBuyers’ rating 4.6 · 2.3K ratings · Jun 2026
    2. #20 Erba Puranot checked
    3. #47 XJ 1861 Naxosbelow the top 20
    4. #49 Niobelow the top 20
    5. #85 XJ 1861 Naxos Eau de Parfumbelow the top 20

    Where Xerjoff is strong · top 20 ?

    Search Google for Xerjoff niche fragrances
  5. #5same place as last weekByredoModels here: #11 Gypsy Water · #16 Bal d'Afrique · +3Last week #5 · 23 weeks in top 20

    Byredo products here ?

    5 products in the top 100 · 2 in the top 20

    1. #11 Gypsy WaterBuyers’ rating 4.4 · 1.2K ratings · Oct 2026
    2. #16 Bal d'Afriquenot checked
    3. #26 Gypsy Water Eau de Parfumbelow the top 20
    4. #32 Bal d’Afrique Eau de Parfumbelow the top 20
    5. #52 Mojave Ghostbelow the top 20

    Where Byredo is strong · top 20 ?

    Search Google for Byredo niche fragrances
  6. #6up 1 place since last weekCreedModels here: #6 Aventus · #29 Aventus (2026 Batch) · +3Last week #7 · 23 weeks in top 20

    Creed products here ?

    5 products in the top 100 · 1 in the top 20

    1. #6 AventusBuyers’ rating 4.4 · 11.8K ratings · Jun 2026
    2. #29 Aventus (2026 Batch)below the top 20
    3. #48 Aventus (2025 Batch)below the top 20
    4. #66 Aventus (2025 reformulation)below the top 20
    5. #68 Iris Debonair Eau de Parfumbelow the top 20

    Where Creed is strong · top 20 ?

    Search Google for Creed niche fragrances
  7. #7down 1 place since last weekLe LaboModels here: #3 Santal 33 Eau de Parfum · #54 The Matcha 26 · +1Last week #6 · 23 weeks in top 20

    Le Labo products here ?

    3 products in the top 100 · 1 in the top 20

    1. #3 Santal 33 Eau de ParfumBuyers’ rating 4.5 · 7K ratings · Jun 2026
    2. #54 The Matcha 26below the top 20
    3. #64 Thé Noir 29 Eau de Parfumbelow the top 20

    Where Le Labo is strong · top 20 ?

    Search Google for Le Labo niche fragrances
  8. #8up 1 place since last weekDiptyqueModels here: #15 Orphéon Eau de Parfum · #43 Philosykos Eau de Parfum · +4Last week #9 · 23 weeks in top 20

    Diptyque products here ?

    6 products in the top 100 · 1 in the top 20

    1. #15 Orphéon Eau de Parfumnot checked
    2. #43 Philosykos Eau de Parfumbelow the top 20
    3. #44 — L'Eau Papierbelow the top 20
    4. #62 Philosykosbelow the top 20
    5. #63 Tam Daobelow the top 20

    Where Diptyque is strong · top 20 ?

    Search Google for Diptyque niche fragrances
  9. #9down 1 place since last weekNishaneModels here: #5 Hacivat · #37 Hacivat X Extrait de Parfum · +1Last week #8 · 23 weeks in top 20

    Nishane products here ?

    3 products in the top 100 · 1 in the top 20

    1. #5 HacivatBuyers’ rating 4.6 · 765 ratings · Oct 2026
    2. #37 Hacivat X Extrait de Parfumbelow the top 20
    3. #86 Wulong Cha Extrait de Parfumbelow the top 20

    Where Nishane is strong · top 20 ?

    Search Google for Nishane niche fragrances
  10. #10same place as last weekInitio Parfums PrivésModels here: #9 Oud for Greatness · #40 Initio Parfums Privés Paragon Eau de Parfum · +2Last week #10 · 23 weeks in top 20

    Initio Parfums Privés products here ?

    4 products in the top 100 · 1 in the top 20

    1. #9 Oud for Greatnessnot checked
    2. #40 Initio Parfums Privés Paragon Eau de Parfumbelow the top 20
    3. #80 Side Effect (Extrait de Parfum)below the top 20
    4. #93 Oud for Greatness Eau de Parfumbelow the top 20
    Search Google for Initio Parfums Privés niche fragrances
  11. #11same place as last weekTom FordModels here: #10 Tobacco Vanille · #72 Oud Wood Eau de Parfum · +1Last week #11 · 23 weeks in top 20

    Tom Ford products here ?

    3 products in the top 100 · 1 in the top 20

    1. #10 Tobacco VanilleBuyers’ rating 4.5 · 9.5K ratings · Oct 2026
    2. #72 Oud Wood Eau de Parfumbelow the top 20
    3. #90 Tobacco Vanille (Private Blend)below the top 20

    Where Tom Ford is strong · top 20 ?

    Search Google for Tom Ford niche fragrances
  12. #12up 2 places since last weekRoja ParfumsModels here: #25 Elysium Parfum Cologne · #42 Elysium Pour Homme Parfum Cologne · +1Last week #14 · 23 weeks in top 20

    Roja Parfums products here ?

    3 products in the top 100 · 0 in the top 20

    1. #25 Elysium Parfum Colognebelow the top 20
    2. #42 Elysium Pour Homme Parfum Colognebelow the top 20
    3. #98 Elysiumbelow the top 20
    Search Google for Roja Parfums niche fragrances
  13. #13up 3 places since last weekBDK ParfumsModels here: #27 Gris Charnel Extrait · #75 Impadia · +2Last week #16 · 9 weeks in top 20

    BDK Parfums products here ?

    4 products in the top 100 · 0 in the top 20

    1. #27 Gris Charnel Extraitbelow the top 20
    2. #75 Impadiabelow the top 20
    3. #84 Gris Charnel Eau de Parfumbelow the top 20
    4. #92 Gris Charnelbelow the top 20
    Search Google for BDK Parfums niche fragrances
  14. #14down 2 places since last weekFrederic MalleModels here: #4 Portrait of a LadyLast week #12 · 23 weeks in top 20

    Frederic Malle products here ?

    1 product in the top 100 · 1 in the top 20

    1. #4 Portrait of a LadyPasses the check: video reviews 4.7/5

    Where Frederic Malle is strong · top 20 ?

    Search Google for Frederic Malle niche fragrances
  15. #15same place as last weekSerge LutensModels here: #28 Chergui · #35 Ambre Sultan Eau de ParfumLast week #15 · 20 weeks in top 20

    Serge Lutens products here ?

    2 products in the top 100 · 0 in the top 20

    1. #28 Cherguibelow the top 20
    2. #35 Ambre Sultan Eau de Parfumbelow the top 20
    Search Google for Serge Lutens niche fragrances
  16. #16up 1 place since last weekNasomattoModels here: #22 Black Afgano · #87 Black Afgano Extrait de ParfumLast week #17 · 17 weeks in top 20

    Nasomatto products here ?

    2 products in the top 100 · 0 in the top 20

    1. #22 Black Afganobelow the top 20
    2. #87 Black Afgano Extrait de Parfumbelow the top 20
    Search Google for Nasomatto niche fragrances
  17. #17up 1 place since last weekFrédéric MalleModels here: #82 Frédéric Malle Heaven Can WaitLast week #18 · 2 weeks in top 20

    Frédéric Malle products here ?

    1 product in the top 100 · 0 in the top 20

    1. #82 Frédéric Malle Heaven Can Waitbelow the top 20
    Search Google for Frédéric Malle niche fragrances
  18. #18up 2 places since last weekMaison CrivelliModels here: #56 Hibiscus Mahajád Extrait de Parfum · #58 Oud Maracujá Extrait de ParfumLast week #20 · 13 weeks in top 20

    Maison Crivelli products here ?

    2 products in the top 100 · 0 in the top 20

    1. #56 Hibiscus Mahajád Extrait de Parfumbelow the top 20
    2. #58 Oud Maracujá Extrait de Parfumbelow the top 20
    Search Google for Maison Crivelli niche fragrances
  19. #19down 6 places since last weekKilian ParisModels here: #55 Angels’ Share Paradis · #60 Angels' Share · +1Last week #13 · 21 weeks in top 20

    Kilian Paris products here ?

    3 products in the top 100 · 0 in the top 20

    1. #55 Angels’ Share Paradisbelow the top 20
    2. #60 Angels' Sharebelow the top 20
    3. #100 Angels' Share Eau de Parfumbelow the top 20

    Where Kilian Paris is strong · top 20 ?

    Search Google for Kilian Paris niche fragrances
  20. #20down 1 place since last weekKilianModels here: #36 Angels' ShareLast week #19 · 19 weeks in top 20

    Kilian products here ?

    1 product in the top 100 · 0 in the top 20

    1. #36 Angels' Sharebelow the top 20
    Search Google for Kilian niche fragrances
Show places 21–100Hide places 21–100
  1. #21French Cowboylast wk #27 0 wks in top 20
  2. #22House of Bōlast wk #25 0 wks in top 20
  3. #23Liislast wk #28 0 wks in top 20
  4. #24Ex Nihilolast wk #23 1 wk in top 20
  5. #25Initiolast wk #26 13 wks in top 20
  6. #26Discothèquelast wk #29 0 wks in top 20
  7. #27Maison Margielalast wk #32 4 wks in top 20
  8. #28Montalelast wk #22 1 wk in top 20
  9. #29Ormonde Jaynelast wk #31 0 wks in top 20
  10. #30Initio Parfums Priveslast wk #24 18 wks in top 20
  11. #31Orto Parisilast wk #30 0 wks in top 20
  12. #32Stéphane Humbert Lucaslast wk #33 0 wks in top 20
  13. #33Rojalast wk #21 1 wk in top 20
  14. #34Henry Roselast wk #34 0 wks in top 20
  15. #35Matière Premièrelast wk #37 0 wks in top 20
  16. #36Goldfield & Bankslast wk #44 0 wks in top 20
  17. #37The Merchant of Venicelast wk #46 0 wks in top 20
  18. #38Zoologistlast wk #42 0 wks in top 20
  19. #39Penhaligon'slast wk #40 4 wks in top 20
  20. #40Escentric Moleculeslast wk #38 0 wks in top 20
  21. #41Manceralast wk #36 0 wks in top 20
  22. #42Memo Parislast wk #35 5 wks in top 20
  23. #43Marc-Antoine Barroislast wk #39 0 wks in top 20
  24. #44Heeleylast wk #48 0 wks in top 20
  25. #45Matiere Premierelast wk #59 0 wks in top 20
  26. #46Essentiallast wk #55 0 wks in top 20
  27. #47Etat Libre d'Orangelast wk #43 0 wks in top 20
  28. #48D.S. & Durgalast wk #54 0 wks in top 20
  29. #49Arquistelast wk #47 0 wks in top 20
  30. #50Belnulast wk #41 0 wks in top 20
  31. #51Beaufort Londonlast wk #73 0 wks in top 20
  32. #52Atelier Colognelast wk #51 0 wks in top 20
  33. #53Mizensirlast wk #45 4 wks in top 20
  34. #54Editions de Frederic Mallelast wk #53 0 wks in top 20
  35. #55Laboratorio Olfattivolast wk #56 0 wks in top 20
  36. #56Tauer Perfumeslast wk #58 6 wks in top 20
  37. #57Profumum Romalast wk #60 0 wks in top 20
  38. #58Jeroboamlast wk #71 0 wks in top 20
  39. #59Imaginary Authorslast wk #52 0 wks in top 20
  40. #60Clive Christianlast wk #61 0 wks in top 20
  41. #61Éditions de Parfums Frédéric Mallelast wk #62 0 wks in top 20
  42. #62PDMlast wk #64 0 wks in top 20
  43. #63Guerlainlast wk #63 0 wks in top 20
  44. #64Vilhelm Parfumerielast wk — 0 wks in top 20
  45. #65Hiram Greenlast wk #79 0 wks in top 20
  46. #66Roguelast wk #75 0 wks in top 20
  47. #67Diorlast wk #50 0 wks in top 20
  48. #68Bañomarialast wk — 0 wks in top 20
  49. #69By Kilianlast wk #69 0 wks in top 20
  50. #70Bondlast wk #66 0 wks in top 20
  51. #71Francesca Bianchilast wk #72 0 wks in top 20
  52. #72Jovoylast wk #83 0 wks in top 20
  53. #73Comme des Garçonslast wk #68 0 wks in top 20
  54. #74Giardini di Toscanalast wk #74 0 wks in top 20
  55. #75Lorenzo Villoresilast wk — 0 wks in top 20
  56. #76Nonfictionlast wk — 0 wks in top 20
  57. #77Zoologist Perfumeslast wk #70 0 wks in top 20
  58. #78Filippo Sorcinellilast wk — 0 wks in top 20
  59. #79Tiziana Terenzilast wk #57 0 wks in top 20
  60. #80Perfumer Hlast wk — 0 wks in top 20
  61. #81Mendittorosalast wk — 0 wks in top 20
  62. #82Comme des Garconslast wk #80 0 wks in top 20
  63. #83L'Artisan Parfumeurlast wk #84 0 wks in top 20
  64. #84Santa Maria Novellalast wk #81 0 wks in top 20
  65. #85Parfums de Nicolailast wk #85 0 wks in top 20
  66. #86Andrea Maacklast wk — 0 wks in top 20
  67. #87Slumberhouselast wk — 0 wks in top 20
  68. #88Stephane Humbert Lucas 777last wk #86 0 wks in top 20
  69. #89Annick Goutallast wk #87 0 wks in top 20
  70. #90Masque Milanolast wk #88 0 wks in top 20
  71. #91Lattafalast wk #89 0 wks in top 20
  72. #92Maison Violetlast wk #90 0 wks in top 20
  73. #93Areej Le Dorélast wk — 0 wks in top 20
  74. #94Fzoticlast wk — 0 wks in top 20
  75. #95Kerosenelast wk #98 0 wks in top 20
  76. #96Stora Skugganlast wk — 0 wks in top 20
  77. #97Maison Matinelast wk #78 0 wks in top 20
  78. #98Jorum Studiolast wk — 0 wks in top 20
  79. #99Maison Louis Marielast wk — 0 wks in top 20
  80. #100Naomi Goodsirlast wk — 0 wks in top 20

The monthly check covers products; a brand is marked “Passes the check” only when its products here pass. See the product check → ?

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 and each AI’s own #1, in its own answer this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartProductChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Naxos563, well above the others817, well below the others5/6
#2Baccarat Rouge 540 Extrait de Parfum1223/6
#3Santal 33 Eau de Parfum13134, well above the others3/6
#4Portrait of a Lady316, well below the others53/6
#5Hacivat21, well below the others12, well above the others173/6
#6Aventus112/6
#7Parfums de Marly Althaïr Eau de Parfum212/6
#8Layton71/6
#9Oud for Greatness61/6
#10Tobacco Vanille992/6
Each AI’s #1 further down this chart
#19Demon Dancer Eau de Parfum, Perplexity’s #111/6

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands: where it put the brand’s highest-placed product this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Parfums de Marly2317, well below the others30, well below the others5/6
#2Maison Francis Kurkdjian122215, well below the others5/6
#3Amouage4776135/6
#4Xerjoff563, well above the others817, well below the others5/6
#5Byredo611434/6
#6Creed15124/6
#7Le Labo7, well above the others13134, well above the others24, well below the others5/6
#8Diptyque81417114/6
#9Nishane112112174/6
#10Initio Parfums Privés10563/6

Further down: Perplexity’s #1 Ex Nihilo (#24 on this chart)

The monthly check · October 2026 ?

Where people agree with AI.

The check has not reached most of this chart’s top 20 yet.

  1. Frederic Malle Portrait of a LadyPasses the checkAI saysChart place#4named by 3 of 6People sayBuyers4.6/52,367 ratingsVideo reviews4.7/55 videos123

See all checked products in the chart ↓ ?

Reviews by people · YouTube and TikTok ?

The reviews behind the chart.

43 review videos · one shown per product

4 more reviewsFewer reviews

Short clips TikTok

10 clips · 1.8M views

3 more clips0 more clipsFewer clips

The data behind this chart ?

What this ranking stands on.

From the AI panel 135 AI answers over 26 weeks from 6 assistants

From people

  • Buyer ratings119,105
  • Review videos81
  • Owner threads54
  • Recall checks33

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Niche Fragrances”, and for how long?

    Xerjoff Naxos is the #1 product this week, and has been #1 for 3 of the last 23 weeks. Parfums de Marly is the #1 brand, #1 for 7 of those weeks.

  • What changed on this chart in the last four weeks?

    9 of the top 20 products were not in the top 20 four weeks ago. The #1 then was Le Labo Santal 33 Eau de Parfum; it is #3 now. Among brands, 3 new names joined the top 20.

Data as of November 2 ?

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New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.