The buyer question · week of Nov 2 – 8

Best Perfume Discovery Set Brands Ranking

Named by AI, refreshed weekly.

Evidence behind the chart ?

AI panel6 assistantsasked this question every week
Brands onlyMakers, not modelsAI assistants answer this question with brand names, so the chart lists brands. ?

The weekly chart ?

The top 20 brands right now.

Brand chart

Current race ?

This week ?

New #1: Maison Francis Kurkdjian, up from #4.

#1 in 1 of the last 19 weeks

All 23 moves ↓

Tap a card for each AI’s place and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1up 3 places since last weekMaison Francis KurkdjianNew #1Also #1 Fragrances · #2 Best Niche Fragrances · +1Last week #4 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#1
    2. Claude#6
    3. Gemini#19
    4. AI Mode#1
    5. Grok#8
    6. Perplexity#5

    named by 6/6

    Where each AI put its first product. The card’s #1 is the 4-week average.

    Where Maison Francis Kurkdjian is strong · top 20 ?

    Search Google for Maison Francis Kurkdjian perfume discovery sets
  2. #2up 1 place since last weekByredoAlso #2 Fragrances · #5 Best Niche Fragrances · +2Last week #3 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#3
    2. Claude#3
    3. Gemini#5
    4. AI Modenot named
    5. Grok#6
    6. Perplexity#4

    named by 5/6

    Where each AI put its first product. The card’s #2 is the 4-week average.

    Where Byredo is strong · top 20 ?

    Search Google for Byredo perfume discovery sets
  3. #3down 1 place since last weekDiptyqueAlso #6 Fragrances · #8 Best Niche Fragrances · +1Last week #2 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#5
    2. Claude#5
    3. Gemini#7
    4. AI Modenot named
    5. Grok#14
    6. Perplexitynot named

    named by 4/6

    Where each AI put its first product. The card’s #3 is the 4-week average.

    Where Diptyque is strong · top 20 ?

    Search Google for Diptyque perfume discovery sets
  4. #4down 3 places since last weekLe LaboAlso #5 Fragrances · #7 Best Niche Fragrances · +2Last week #1 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#4
    2. Claude#2
    3. Gemini#6
    4. AI Modenot named
    5. Grok#7
    6. Perplexitynot named

    named by 4/6

    Where each AI put its first product. The card’s #4 is the 4-week average.

    Where Le Labo is strong · top 20 ?

    Search Google for Le Labo perfume discovery sets
  5. #5same place as last weekJo Malone LondonAlso #15 Best Vanilla Perfumes · #16 FragrancesLast week #5 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#6
    2. Claude#4
    3. Gemini#8
    4. AI Modenot named
    5. Grok#1
    6. Perplexitynot named

    named by 4/6

    Where each AI put its first product. The card’s #5 is the 4-week average.

    Where Jo Malone London is strong · top 20 ?

    Search Google for Jo Malone London perfume discovery sets
  6. #6up 2 places since last weekCreedAlso #6 Best Niche Fragrances · #8 FragrancesLast week #8 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#7
    2. Claude#9
    3. Gemini#11
    4. AI Mode#4
    5. Grok#2
    6. Perplexitynot named

    named by 5/6

    Where each AI put its first product. The card’s #6 is the 4-week average.

    Where Creed is strong · top 20 ?

    Search Google for Creed perfume discovery sets
  7. #7up 2 places since last weekMaison MargielaAlso #8 Best Vanilla Perfumes · #14 FragrancesLast week #9 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#15
    2. Claude#1
    3. Gemini#4
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#2

    named by 4/6

    Where each AI put its first product. The card’s #7 is the 4-week average.

    Where Maison Margiela is strong · top 20 ?

    Search Google for Maison Margiela perfume discovery sets
  8. #8down 2 places since last weekTom FordAlso #1 Best Vanilla Perfumes · #4 Fragrances · +2Last week #6 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#16
    2. Claude#7
    3. Gemini#9
    4. AI Modenot named
    5. Grok#5
    6. Perplexitynot named

    named by 4/6

    Where each AI put its first product. The card’s #8 is the 4-week average.

    Where Tom Ford is strong · top 20 ?

    Search Google for Tom Ford perfume discovery sets
  9. #9down 2 places since last weekSephoraLast week #7 · 19 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#1
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#3

    named by 2/6

    Where each AI put its first product. The card’s #9 is the 4-week average.

    Search Google for Sephora perfume discovery sets
  10. #10same place as last weekParfums de MarlyAlso #1 Best Niche Fragrances · #3 Fragrances · +1Last week #10 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#9
    2. Claude#10
    3. Gemini#10
    4. AI Mode#5
    5. Grok#26
    6. Perplexitynot named

    named by 5/6

    Where each AI put its first product. The card’s #10 is the 4-week average.

    Where Parfums de Marly is strong · top 20 ?

    Search Google for Parfums de Marly perfume discovery sets
  11. #11up 1 place since last weekDiorAlso #1 Lip Care & Cosmetics · #1 Best Lip Oils · +4Last week #12 · 13 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#20
    3. Gemininot named
    4. AI Modenot named
    5. Grok#4
    6. Perplexitynot named

    named by 2/6

    Where each AI put its first product. The card’s #11 is the 4-week average.

    Where Dior is strong · top 20 ?

    Search Google for Dior perfume discovery sets
  12. #12down 1 place since last weekKilian ParisAlso #19 Best Niche FragrancesLast week #11 · 17 weeks in top 20

    AI places · this week ?

    1. GPT#11
    2. Claude#17
    3. Gemini#22
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #12 is the 4-week average.

    Where Kilian Paris is strong · top 20 ?

    Search Google for Kilian Paris perfume discovery sets
  13. #13up 2 places since last weekFrederic MalleAlso #14 Best Niche FragrancesLast week #15 · 16 weeks in top 20

    AI places · this week ?

    1. GPT#13
    2. Claude#13
    3. Gemininot named
    4. AI Modenot named
    5. Grok#12
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #13 is the 4-week average.

    Where Frederic Malle is strong · top 20 ?

    Search Google for Frederic Malle perfume discovery sets
  14. #14down 1 place since last weekPhlurAlso #3 Best Clean Perfumes · #7 Fragrances · +1Last week #13 · 17 weeks in top 20

    AI places · this week ?

    1. GPT#30
    2. Claude#29
    3. Gemini#13
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#1

    named by 4/6

    Where each AI put its first product. The card’s #14 is the 4-week average.

    Where Phlur is strong · top 20 ?

    Search Google for Phlur perfume discovery sets
  15. #15down 1 place since last weekChanelLast week #14 · 16 weeks in top 20

    AI places · this week ?

    1. GPT#21
    2. Claude#21
    3. Gemininot named
    4. AI Modenot named
    5. Grok#3
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #15 is the 4-week average.

    Search Google for Chanel perfume discovery sets
  16. #16same place as last weekPenhaligon'sLast week #16 · 15 weeks in top 20

    AI places · this week ?

    1. GPT#25
    2. Claude#15
    3. Gemininot named
    4. AI Modenot named
    5. Grok#13
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #16 is the 4-week average.

    Search Google for Penhaligon's perfume discovery sets
  17. #17same place as last weekJuliette Has a GunAlso #16 Best Vanilla PerfumesLast week #17 · 14 weeks in top 20

    AI places · this week ?

    1. GPT#27
    2. Claudenot named
    3. Gemini#12
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    Where each AI put its first product. The card’s #17 is the 4-week average.

    Where Juliette Has a Gun is strong · top 20 ?

    Search Google for Juliette Has a Gun perfume discovery sets
  18. #18up 1 place since last weekAmouageAlso #3 Best Niche Fragrances · #11 FragrancesLast week #19 · 18 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#12
    3. Gemininot named
    4. AI Modenot named
    5. Grok#15
    6. Perplexitynot named

    named by 2/6

    Where each AI put its first product. The card’s #18 is the 4-week average.

    Where Amouage is strong · top 20 ?

    Search Google for Amouage perfume discovery sets
  19. #19up 1 place since last weekHermèsAlso #19 Best Vanilla PerfumesLast week #20 · 7 weeks in top 20

    AI places · this week ?

    1. GPT#22
    2. Claude#22
    3. Gemini#23
    4. AI Modenot named
    5. Grok#9
    6. Perplexitynot named

    named by 4/6

    Where each AI put its first product. The card’s #19 is the 4-week average.

    Where Hermès is strong · top 20 ?

    Search Google for Hermès perfume discovery sets
  20. #20down 2 places since last weekUlta BeautyLast week #18 · 16 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claudenot named
    3. Gemini#3
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 1/6

    Where each AI put its first product. The card’s #20 is the 4-week average.

    Search Google for Ulta Beauty perfume discovery sets
Show places 21–100Hide places 21–100
  1. #21Xerjofflast wk #21 12 wks in top 20
  2. #22Acqua di Parmalast wk #22 3 wks in top 20
  3. #23Ellis Brooklynlast wk #23 4 wks in top 20
  4. #24Initio Parfums Privéslast wk #24 0 wks in top 20
  5. #25Serge Lutenslast wk #26 0 wks in top 20
  6. #26Kayalilast wk #29 0 wks in top 20
  7. #27Guerlainlast wk #28 0 wks in top 20
  8. #28Pradalast wk #34 0 wks in top 20
  9. #29Guccilast wk #27 0 wks in top 20
  10. #30DedCoollast wk #25 5 wks in top 20
  11. #31Atelier Colognelast wk #51 1 wk in top 20
  12. #32Nishanelast wk #31 1 wk in top 20
  13. #33The 7 Virtueslast wk #32 0 wks in top 20
  14. #34Skylarlast wk #37 0 wks in top 20
  15. #35Matiere Premierelast wk #38 0 wks in top 20
  16. #36Escentric Moleculeslast wk #42 0 wks in top 20
  17. #37Rojalast wk #52 0 wks in top 20
  18. #38Commoditylast wk #41 2 wks in top 20
  19. #39Bondlast wk #44 0 wks in top 20
  20. #40Yves Saint Laurentlast wk #30 0 wks in top 20
  21. #41Memo Parislast wk #36 0 wks in top 20
  22. #42Nest New Yorklast wk #33 0 wks in top 20
  23. #43Nordstromlast wk — 0 wks in top 20
  24. #44Penhaligon’s Bestseller Scent Librarylast wk — 0 wks in top 20
  25. #45Discovery Set 18last wk #47 0 wks in top 20
  26. #46DISCOTHEQUElast wk #49 0 wks in top 20
  27. #47Dossierlast wk #61 0 wks in top 20
  28. #48Henry Roselast wk #50 0 wks in top 20
  29. #49Initiolast wk #56 0 wks in top 20
  30. #50Aesoplast wk #35 0 wks in top 20
  31. #51BDK Parfumslast wk #57 0 wks in top 20
  32. #52Carolina Herreralast wk — 0 wks in top 20
  33. #53Louis Vuittonlast wk #59 0 wks in top 20
  34. #54Rabannelast wk — 0 wks in top 20
  35. #55Versacelast wk #40 0 wks in top 20
  36. #56Essentiallast wk #55 0 wks in top 20
  37. #57Valentinolast wk #76 0 wks in top 20
  38. #58Vilhelm Parfumerielast wk #65 0 wks in top 20
  39. #59Jo Loveslast wk #60 0 wks in top 20
  40. #60Brown Girl Janelast wk #62 0 wks in top 20
  41. #61Glossierlast wk #64 0 wks in top 20
  42. #62YSLlast wk #45 0 wks in top 20
  43. #63Etat Libre d'Orangelast wk #48 0 wks in top 20
  44. #64Kilianlast wk #89 0 wks in top 20
  45. #65Montalelast wk #70 0 wks in top 20
  46. #66D.S. & Durgalast wk #67 0 wks in top 20
  47. #67Floral Streetlast wk #72 0 wks in top 20
  48. #68Tiziana Terenzilast wk #74 0 wks in top 20
  49. #69Viktor & Rolflast wk #58 1 wk in top 20
  50. #70By Kilianlast wk #73 0 wks in top 20
  51. #71Floraikulast wk #63 0 wks in top 20
  52. #72Giorgio Armanilast wk #43 0 wks in top 20
  53. #73Clean Reservelast wk #77 0 wks in top 20
  54. #74Orto Parisilast wk #79 0 wks in top 20
  55. #75LAFCOlast wk #80 0 wks in top 20
  56. #76Hermeticalast wk #78 0 wks in top 20
  57. #77Dolce & Gabbanalast wk #53 0 wks in top 20
  58. #78Michel Germainlast wk #83 0 wks in top 20
  59. #79Burberrylast wk #81 0 wks in top 20
  60. #80Florislast wk #85 0 wks in top 20
  61. #81Free Yourselflast wk #86 0 wks in top 20
  62. #82Comme des Garçonslast wk — 0 wks in top 20
  63. #83Montblanclast wk #69 0 wks in top 20
  64. #84BORNTOSTANDOUTlast wk — 0 wks in top 20
  65. #85Givenchylast wk #68 0 wks in top 20
  66. #86Narciso Rodriguezlast wk #90 0 wks in top 20
  67. #87Maison Louis Marielast wk #54 0 wks in top 20
  68. #88Rosy & Earnestlast wk #93 0 wks in top 20
  69. #89By / Rosie Janelast wk — 0 wks in top 20
  70. #90Marc-Antoine Barroislast wk #96 0 wks in top 20
  71. #91Boy Smellslast wk #99 0 wks in top 20
  72. #92Ex Nihilolast wk #46 0 wks in top 20
  73. #93Sniflast wk #95 0 wks in top 20
  74. #94Goldfield & Bankslast wk #82 0 wks in top 20
  75. #95Room 1015last wk — 0 wks in top 20
  76. #96LoveShackFancylast wk — 0 wks in top 20
  77. #97Salt & Stonelast wk #100 0 wks in top 20
  78. #98Maison Kitsunélast wk — 0 wks in top 20
  79. #99Muglerlast wk — 0 wks in top 20
  80. #100Paco Rabannelast wk #75 0 wks in top 20

The monthly check covers products, not brands. ?

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands and each AI’s own #1: where it put the brand’s highest-placed product this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Maison Francis Kurkdjian1, well above the others619, well below the others1, well above the others856/6
#2Byredo335645/6
#3Diptyque557144/6
#4Le Labo42674/6
#5Jo Malone London64814/6
#6Creed7911425/6
#7Maison Margiela15, well below the others1424/6
#8Tom Ford167954/6
#9Sephora132/6
#10Parfums de Marly910105, well above the others26, well below the others5/6
Each AI’s #1 further down this chart
#14Phlur, Perplexity’s #130, well below the others29, well below the others13, well above the others1, well above the others4/6

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Perfume Discovery Sets”, and for how long?

    Maison Francis Kurkdjian is the #1 brand this week, and has been #1 for 1 of the last 19 weeks.

  • What changed on this chart in the last four weeks?

    2 of the top 20 brands were not in the top 20 four weeks ago. The #1 then was Le Labo; it is #4 now.

Data as of November 2 ? 123 AI answers over 22 weeks from 6 assistants ?

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New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.