The subcategory · Product rail

Oral Care,
by AI consensus.

Brand viewProduct view

This week’s race

iO Series 9 leads; ProtectiveClean 6100 climbs 87 spots.

5/116/15iO Series 9#1 this wkAdvance White Extreme Whitening Toothpaste#2 this wkProtectiveClean 6100#3 this wk3D Whitestrips Professional Effects#4 this wk
24 newcomers 1 climber 5 dropsiO Series 9 #1Jun 16 snapshotChatGPT · Claude · Gemini · Perplexity

Power ranking

The top products right now.

#1
iO Series 9
iO Series 9.

by Oral-B

Best rank in this scope, recent weeks Jan 1 · #13 · Jan 1 · #1 · Feb 1 · #6 · Mar 1 · #2 · Apr 1 · #4 · May 1 · #16-wk trend?
#2
Best rank in this scope, recent weeks Jan 1 · #6 · Jan 1 · #8 · Feb 1 · #10 · Mar 1 · #4 · Apr 1 · #18 · May 1 · #26-wk trend?
#3
ProtectiveClean 6100
ProtectiveClean 6100

by Philips Sonicare

Best rank in this scope, recent weeks Jan 1 · #91 · Jan 1 · #13 · Feb 1 · #7 · Mar 1 · #59 · May 1 · #46-wk trend?

This week?

Pronamel Gentle Whitening Toothpaste jumped ten spots to claim the top ranking in oral care, a move that unseated the iO Series 10 from a one-week hold at number one. The shift marks the biggest climb in this sweep, with Pronamel climbing from eleventh place to first. Two new entries arrived inside the top tier: Rapid Relief Toothpaste at number five and ProtectiveClean 6100 at number six. The Pro 1000 fell three places to eighth as the category showed real movement across its buyer questions.

What AI values here

Top picks balance active safety features like pressure sensors with proven cleaning power and enamel protection, whether through fluoride or built-in tracking to keep brushing consistent.

Act one

Where the machines rank it.

Three AI models score every product in this sub — the full board, and where each brand actually wins across the buyer questions.

01

Full ranking

Every product ranked.

Time machine?
June 15 · latest
Older snapshots are kept, not published — get in touch
#?ProductAI consensus?Last 3 months?
#1▲ 22Oral-BiO Series 9Oral-BOral-B· premiumClaudeGPTPerplexity3/3 AIs · ranks #1–#4Best rank in any intent here, recent weeks May 11 · #13 · May 18 · #1 · May 25 · #6 · Jun 1 · #2 · Jun 8 · #4 · Jun 15 · #1
#2newAdvance White Extreme Whitening ToothpasteArm & Hammer· baking sodaClaudeGPTPerplexity3/3 AIs · ranks #2–#10Best rank in any intent here, recent weeks May 11 · #6 · May 18 · #8 · May 25 · #10 · Jun 1 · #4 · Jun 8 · #18 · Jun 15 · #2
#3newPhilips SonicareProtectiveClean 6100Philips SonicarePhilips Sonicare· pressure sensorClaudeGPTPerplexity3/3 AIs · ranks #4–#11Best rank in any intent here, recent weeks May 11 · #91 · May 18 · #13 · May 25 · #7 · Jun 1 · #59 · Jun 15 · #4
#4newCrest3D Whitestrips Professional EffectsCrestCrest· dentist-recommendedClaudeGPTPerplexity2/3 AIs · ranks #1Best rank in any intent here, recent weeks May 11 · #28 · Jun 15 · #5
#5newOral-BiO Series 10Oral-BOral-B· flagshipClaudeGPTPerplexity2/3 AIs · ranks #1Best rank in any intent here, recent weeks May 11 · #42 · May 18 · #3 · May 25 · #4 · Jun 1 · #1 · Jun 8 · #7 · Jun 15 · #6
#6newPhilips Sonicare9900 PrestigePhilips SonicarePhilips Sonicare· premiumClaudeGPTPerplexity2/3 AIs · ranks #2Best rank in any intent here, recent weeks May 11 · #50 · Jun 1 · #29 · Jun 15 · #8
#7newColgateSensitive Pro-Relief Enamel RepairColgateColgate· fluorideClaudeGPTPerplexity2/3 AIs · ranks #2–#4Best rank in any intent here, recent weeks Jun 8 · #80 · Jun 15 · #11
#8newCrest3D Whitestrips Glamorous WhiteCrestCrest· daily useClaudeGPTPerplexity2/3 AIs · ranks #3–#4Best rank in any intent here, recent weeks Jun 15 · #12
#9newWaterpikCordless Advanced 2.0 WP-582WaterpikWaterpik· rechargeableClaudeGPTPerplexity2/3 AIs · ranks #2–#5Best rank in any intent here, recent weeks Jun 15 · #13
#10newACTAnticavity Fluoride MouthwashACTACT· fluorideClaudeGPTPerplexity2/3 AIs · ranks #3–#5Best rank in any intent here, recent weeks Jun 8 · #91 · Jun 15 · #14
#11newTom's of MaineRapid Relief Sensitive ToothpasteTom's of MaineTom's of Maine· arginineClaudeGPTPerplexity3/3 AIs · ranks #8–#18Best rank in any intent here, recent weeks Jun 8 · #38 · Jun 15 · #15
#12newListerineCool Mint Antiseptic MouthwashListerineListerine· germ killClaudeGPTPerplexity2/3 AIs · ranks #4–#6Best rank in any intent here, recent weeks Jun 8 · #37 · Jun 15 · #16
#13▼ 6TheraBreathFresh Breath Oral RinseTheraBreathTheraBreath· bad breathClaudeGPTPerplexity2/3 AIs · ranks #4–#6Best rank in any intent here, recent weeks Jun 8 · #11 · Jun 15 · #17
#14newTheraBreathHealthy Gums Oral RinseTheraBreathTheraBreath· gum careClaudeGPTPerplexity2/3 AIs · ranks #2–#9Best rank in any intent here, recent weeks Jun 15 · #18
#15newOral-BiO Series 6Oral-BOral-B· round headClaudeGPTPerplexity2/3 AIs · ranks #5–#9Best rank in any intent here, recent weeks Jun 15 · #19
#16▼ 13Teeth Whitening StripsActive Charcoal· enamel-safeClaudeGPTPerplexity3/3 AIs · ranks #5–#20Best rank in any intent here, recent weeks Jun 8 · #3 · Jun 15 · #21
#17newMarvisWhitening Mint ToothpasteMarvisMarvis· premium feelClaudeGPTPerplexity2/3 AIs · ranks #7–#9Best rank in any intent here, recent weeks May 11 · #2 · May 18 · #22 · May 25 · #17 · Jun 1 · #40 · Jun 8 · #29 · Jun 15 · #22
#18newPhilips SonicareExpertClean 7500Philips SonicarePhilips Sonicare· app connectedClaudeGPTPerplexity3/3 AIs · ranks #6–#24Best rank in any intent here, recent weeks May 18 · #49 · May 25 · #20 · Jun 15 · #23
#19newSensodyneExtra Whitening ToothpasteSensodyneSensodyne· sensitivity reliefClaudeGPTPerplexity2/3 AIs · ranks #3–#14Best rank in any intent here, recent weeks Jun 1 · #63 · Jun 8 · #68 · Jun 15 · #3
#20▼ 3Oral-BPro 1000Oral-BOral-B· budgetClaudeGPTPerplexity2/3 AIs · ranks #7–#11Best rank in any intent here, recent weeks May 11 · #15 · May 18 · #21 · May 25 · #18 · Jun 1 · #5 · Jun 8 · #12 · Jun 15 · #24
#21newPhilips Sonicare4100 SeriesPhilips SonicarePhilips Sonicare· affordableClaudeGPTPerplexity2/3 AIs · ranks #6–#12Best rank in any intent here, recent weeks Jun 15 · #25
#22newOral-BiO Series 4Oral-BOral-B· budget friendlyClaudeGPTPerplexity2/3 AIs · ranks #3–#15Best rank in any intent here, recent weeks Jun 15 · #26
#23newOral-BiO Series 5Oral-BOral-B· smartClaudeGPTPerplexity2/3 AIs · ranks #5–#13Best rank in any intent here, recent weeks Jun 15 · #27
#24newColgateOptic White Whitening MouthwashColgateColgate· whiteningClaudeGPTPerplexity2/3 AIs · ranks #2–#17Best rank in any intent here, recent weeks Jun 15 · #29
#25▼ 9BioteneDry Mouth Oral RinseBioteneBiotene· dry mouthClaudeGPTPerplexity2/3 AIs · ranks #9–#11Best rank in any intent here, recent weeks May 25 · #100 · Jun 1 · #65 · Jun 8 · #25
#26newBURSTCoconut Whitening StripsBURSTBURST· charcoal-infusedClaudeGPTPerplexity2/3 AIs · ranks #6–#16
#27newOral-BiO Series 7Oral-BOral-B· color displayClaudeGPTPerplexity2/3 AIs · ranks #7–#16Best rank in any intent here, recent weeks May 11 · #82 · May 18 · #80 · Jun 1 · #70
#28newACTRestoring Anticavity Fluoride MouthwashACTACT· restoringClaudeGPTPerplexity2/3 AIs · ranks #11–#13Best rank in any intent here, recent weeks Jun 8 · #93
#29newWhite GloWhitening ToothpasteWhite GloWhite Glo· natural flavorsClaudeGPTPerplexity2/3 AIs · ranks #10–#14Best rank in any intent here, recent weeks May 11 · #9 · May 18 · #18 · May 25 · #21
#30▼ 9ColgateSensitive Whitening ToothpasteColgateColgate· whiteningClaudeGPTPerplexity2/3 AIs · ranks #5–#20Best rank in any intent here, recent weeks Jun 8 · #30 · Jun 15 · #10

as of June 15 · vs June 16 · 6 intents?

02

Brand × intent?

Where each brand wins.

Act three

Read the board.

If the top products faced off intent-by-intent, the lineups each brand fields, and the running ledger of what just moved.

03

Knockout bracket?

If they faced off intent-by-intent.

Round 1
iO Series 91
3D Whitestrips Glamorous White1
3D Whitestrips Professional Effects1
iO Series 101
Advance White Extreme Whitening Toothpaste1
Sensitive Pro-Relief Enamel Repair1
ProtectiveClean 61001
9900 Prestige0
Semifinals
iO Series 91
3D Whitestrips Professional Effects1
Advance White Extreme Whitening Toothpaste1
ProtectiveClean 61001
Final
iO Series 9♛ champion
Advance White Extreme Whitening Toothpaste1
04

Brand rosters?

Lineups behind the leaders.

Colgate

#1 brand

Colgate
8 SKUs
  1. #1Sensitive Pro-Relief Enamel Repair17% winno reviews yet
  2. #3Sensitive Whitening Toothpaste0% winno reviews yet
  3. #5Optic White Pro Series Stain Prevention Toothpaste0% winno reviews yet
  4. #5Optic White Whitening Mouthwash0% winno reviews yet
  5. #6Optic White Pro Series Whitening Toothpaste0% winno reviews yet
  6. #7Optic White Pro Series Whitening Toothpaste (5% hydrogen peroxide)0% winno reviews yet
Crest

#2 brand

Crest
8 SKUs
  1. #13D Whitestrips Professional Effects17% winno reviews yet
  2. #23D Whitestrips Glamorous White0% winno reviews yet
  3. #53D White Professional Effects Ultra Bright Strips (2026 Edition)0% winno reviews yet
  4. #63DWhitestrips Professional Effects0% winno reviews yet
  5. #73D Whitestrips Sensitive + LED Light Kit0% winno reviews yet
  6. #83DWhitestrips Supreme Bright0% winno reviews yet
Sensodyne

#4 brand

Sensodyne
8 SKUs
  1. #3Extra Whitening Toothpaste0% winno reviews yet
  2. #4Advanced Repair & Protect Daily Care0% winno reviews yet
  3. #5Pronamel Clinical Enamel Strength0% winno reviews yet
  4. #6Rapid Relief Toothpaste0% winno reviews yet
  5. #7Repair & Protect Deep Repair Whitening0% winno reviews yet
  6. #8Pronamel Intensive Enamel Repair Toothpaste0% winno reviews yet
05

Ledger?

What just moved in this sub.

  1. ✦ debutdebut at #2
  2. ✦ debutdebut at #3
  3. ✦ debutdebut at #4
  4. ✦ debutdebut at #5
  5. ✦ debutdebut at #6
  6. ✦ debutdebut at #7
  7. ▲ climb#23 → #1
  8. ✦ debut
    3D Whitestrips Glamorous White3D Whitestrips Glamorous WhiteCrest
    debut at #8
  9. ✦ debut
    Cordless Advanced 2.0 WP-582Cordless Advanced 2.0 WP-582Waterpik
    debut at #9
  10. ✦ debutdebut at #10
  11. ✦ debutdebut at #11
  12. ✦ debutdebut at #12
  13. ✦ debutdebut at #14
  14. ✦ debutdebut at #15
  15. ▼ fall#3 → #16
  16. ✦ debutdebut at #17
  17. ✦ debutdebut at #18
  18. ✦ debutdebut at #19
  19. ✦ debut
    4100 Series4100 SeriesPhilips Sonicare
    debut at #21
  20. ▼ fall#16 → #25
06

Common questions

What buyers ask about Oral Care.

  • What should I look for in an electric toothbrush?

    AI recommendations in this category tend to favor toothbrushes with pressure sensors and multiple brushing modes, which let you customize your routine. Reviewers stress that effective core cleaning and durable build quality matter most—many models deliver solid results without extra features.

  • What's the difference between electric toothbrushes and water flossers?

    Electric toothbrushes focus on tooth and gum cleaning, while water flossers clean between teeth like traditional floss. Some products now combine both functions in one device, though reviewers note that newer water flossers have closed the performance gap with established brands.

  • Are whitening toothpastes safe for enamel?

    Several whitening options in this category are labeled as enamel-safe and clinically proven for stain removal. Whitening toothpastes use different active ingredients—some rely on baking soda for plaque removal, others on peroxide—so choice depends on your preference.

  • What's the catch with advanced toothbrush features?

    Reviewers warn that some toothbrushes add complexity and feature bloat without improving cleaning results. Accessory costs and replacement parts can also add up over time, and many products require consistent maintenance routines to keep working well.

  • How do budget and mid-range toothbrushes compare to premium ones?

    Budget models deliver clinically proven cleaning power and are effective for basic dental care. Mid-range options often add pressure sensors and multiple modes at a lower cost than premium models, making them a practical choice if you want more control without top-tier pricing.

about oral care

Pick by what you need 6 buying intents

interesting facts from oral care

Teeth and gums matter. A toothbrush works or it doesn't. What matters is how well it cleans and whether you'll use it. Bristle type, handle shape, and head size are real. Marketing noise is not. Pick one and use it twice a day. The rest is noise.

Fluoride works. This is known. What you need to decide is whether you want it, because some people don't. Beyond that, flavor matters only if it keeps you brushing. Price rarely predicts performance. A cheap brush that you use beats an expensive one in a drawer.

For brand-level rankings inside this sub, switch to the brand view.