The subcategory · Product rail

Lip Care & Cosmetics,
by AI consensus.

Brand viewProduct view

This week’s race

Peptide Lip Treatment leads; Glow Reviver Lip Oil climbs 6 spots.

6/86/15Peptide Lip Treatment#1 this wkShineOn Lip Jelly#2 this wkGlow Reviver Lip Oil#3 this wkWet Lip Oil Gloss#4 this wk
20 newcomers 5 climbers 5 dropsPeptide Lip Treatment #1Jun 16 snapshotChatGPT · Claude · Gemini · Perplexity

Power ranking

The top products right now.

#1
Peptide Lip Treatment
Best rank in this scope, recent weeks Jan 1 · #3 · Jan 1 · #16-wk trend?
#2
ShineOn Lip Jelly
Best rank in this scope, recent weeks Jan 1 · #3 · Jan 1 · #86-wk trend?
#3
Glow Reviver Lip Oil
Glow Reviver Lip Oil

by E.L.F. Cosmetics

Best rank in this scope, recent weeks Jan 1 · #7 · Jan 1 · #16-wk trend?

This week?

Glow Reviver Lip Oil surged sixteen places to land at number six, the week's biggest climb in lip care. Lip Butter Balm rose three spots to claim second place while ShineOn Lip Jelly holds the top position. Fat Oil Lip Drip fell hard from fourth to twentieth, and Butter Gloss dropped eight places to twenty-first. Two new products entered the rankings this week, with ShineOn Lip Jelly taking the lead slot and Lip Glowy Balm arriving at eighth.

The questions?

These rankings answer 5 buyer questions. Open any one for the head-to-head.

The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

What AI values here

Top-ranked lip products prioritize hydration and glossy finish above all else, with nourishing ingredients as a secondary consideration. Focus your choice on how well a product moisturizes and the kind of shine or gloss it delivers.

Act one

Where the machines rank it.

Three AI models score every product in this sub — the full board, and where each brand actually wins across the buyer questions.

01

Full ranking

Every product ranked.

Time machine?
June 15 · latest
#?ProductAI consensus?Last 3 months?
#1newRhodePeptide Lip TreatmentRhodeRhode· viralClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#18Best rank in any intent here, recent weeks Jun 8 · #3 · Jun 15 · #1
#2▲ 10Tower 28ShineOn Lip JellyTower 28Tower 28· comfortableClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#9Best rank in any intent here, recent weeks Jun 8 · #3 · Jun 15 · #8
#3newE.L.F. CosmeticsGlow Reviver Lip OilE.L.F. CosmeticsE.L.F. Cosmetics· glossyClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#21Best rank in any intent here, recent weeks Jun 8 · #7 · Jun 15 · #1
#4▲ 3KosasWet Lip Oil GlossKosasKosas· shinyClaudeGPTGeminiPerplexity3/4 AIs · ranks #3–#11Best rank in any intent here, recent weeks Jun 8 · #4 · Jun 15 · #3
#5▼ 4Fenty BeautyGloss Bomb Universal Lip LuminizerFenty BeautyFenty Beauty· universal shadeClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#4Best rank in any intent here, recent weeks Jun 8 · #1 · Jun 15 · #2
#6▲ 8ClarinsLip Comfort OilClarinsClarins· nourishingClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#8Best rank in any intent here, recent weeks Jun 8 · #2 · Jun 15 · #2
#7▲ 10AquaphorLip Repair OintmentAquaphorAquaphor· fragrance-freeClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#11Best rank in any intent here, recent weeks Jun 8 · #2 · Jun 15 · #1
#8▼ 3Summer FridaysLip Butter BalmSummer FridaysSummer Fridays· glossyClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#6Best rank in any intent here, recent weeks Jun 8 · #2 · Jun 15 · #3
#9newDear Darling Water TintEtude House· affordableClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#12Best rank in any intent here, recent weeks Jun 8 · #22 · Jun 15 · #2
#10newRhodePeptide Lip TintRhodeRhode· glossyClaudeGPTGeminiPerplexity2/4 AIs · ranks #5–#10Best rank in any intent here, recent weeks Jun 8 · #9 · Jun 15 · #5
#11newSummer FridaysDream Lip OilSummer FridaysSummer Fridays· nourishingClaudeGPTGeminiPerplexity3/4 AIs · ranks #7–#12Best rank in any intent here, recent weeks Jun 15 · #7
#12newNARSAfterglow Lip ShineNARSNARS· pigmentedClaudeGPTGeminiPerplexity3/4 AIs · ranks #6–#14Best rank in any intent here, recent weeks Jun 8 · #19 · Jun 15 · #6
#13newHUDA BEAUTYLiquid Matte Ultra-Comfort Transfer Proof LipstickHUDA BEAUTYHUDA BEAUTY· transfer-proofClaudeGPTGeminiPerplexity3/4 AIs · ranks #7–#13Best rank in any intent here, recent weeks Jun 15 · #7
#14newDiorLip Glow OilDiorDior· iconic statusClaudeGPTGeminiPerplexity2/4 AIs · ranks #1Best rank in any intent here, recent weeks Jun 15 · #1
#15newMACximal Silky Matte LipstickMAC Cosmetics· wide shade rangeClaudeGPTGeminiPerplexity2/4 AIs · ranks #1–#2Best rank in any intent here, recent weeks Jun 15 · #1
#16▼ 3LaneigeLip Glowy BalmLaneigeLaneige· dewyClaudeGPTGeminiPerplexity2/4 AIs · ranks #1–#7Best rank in any intent here, recent weeks Jun 8 · #4 · Jun 15 · #1
#17newTarteMaracuja Juicy Lip PlumpTarteTarte· plumpingClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#21Best rank in any intent here, recent weeks Jun 8 · #8 · Jun 15 · #11
#18newJuicy Lasting Tintrom&nd· long-lastingClaudeGPTGeminiPerplexity2/4 AIs · ranks #1–#7Best rank in any intent here, recent weeks Jun 8 · #5 · Jun 15 · #1
#19newFenty BeautyPoutsicle Hydrating Lip StainFenty BeautyFenty Beauty· hydratingClaudeGPTGeminiPerplexity2/4 AIs · ranks #2–#6Best rank in any intent here, recent weeks Jun 8 · #3 · Jun 15 · #2
#20▲ 3Jack BlackIntense Therapy Lip Balm SPF 25Jack BlackJack Black· spfClaudeGPTGeminiPerplexity3/4 AIs · ranks #7–#19Best rank in any intent here, recent weeks Jun 8 · #7 · Jun 15 · #7
#21newBenefit CosmeticsBenetint Rose-Tinted Lip & Cheek StainBenefit CosmeticsBenefit Cosmetics· iconicClaudeGPTGeminiPerplexity2/4 AIs · ranks #4–#5Best rank in any intent here, recent weeks Jun 15 · #4
#22newCharlotte TilburyCollagen Lip Bath GlossCharlotte TilburyCharlotte Tilbury· plumpingClaudeGPTGeminiPerplexity2/4 AIs · ranks #2–#7Best rank in any intent here, recent weeks Jun 8 · #14 · Jun 15 · #2
#23▼ 1NARSPowermatte Lip PigmentNARSNARS· transfer-resistantClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#7Best rank in any intent here, recent weeks Jun 8 · #5 · Jun 15 · #3
#24▼ 3Fat Oil Lip DripNYX· affordableClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#28Best rank in any intent here, recent weeks Jun 8 · #5 · Jun 15 · #8
#25newClarinsWater Lip StainClarinsClarins· lightweightClaudeGPTGeminiPerplexity2/4 AIs · ranks #5–#8Best rank in any intent here, recent weeks Jun 8 · #11 · Jun 15 · #5
#26newSquirt Plumping Gloss StickMAC Cosmetics· plumpingClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#11Best rank in any intent here, recent weeks Jun 15 · #3
#27newLancômeJuicy Tubes Original Lip GlossLancômeLancôme· nostalgicClaudeGPTGeminiPerplexity2/4 AIs · ranks #6–#13Best rank in any intent here, recent weeks Jun 8 · #17 · Jun 15 · #6
#28newYSL BeautyLoveshine Lip Oil StickYSL BeautyYSL Beauty· glossyClaudeGPTGeminiPerplexity2/4 AIs · ranks #5–#10Best rank in any intent here, recent weeks Jun 8 · #13 · Jun 15 · #5
#29newFenty BeautyIcon Velvet Liquid LipstickFenty BeautyFenty Beauty· transfer-resistantClaudeGPTGeminiPerplexity2/4 AIs · ranks #6–#9Best rank in any intent here, recent weeks Jun 15 · #6
#30newHourglassPhantom Volumizing Glossy BalmHourglassHourglass· glossyClaudeGPTGeminiPerplexity1/4 AIs · ranks #5Best rank in any intent here, recent weeks Jun 8 · #10 · Jun 15 · #5

as of June 15 · vs June 16 · 5 intents?

02

Brand × intent?

Where each brand wins.

Act three

Read the board.

If the top products faced off intent-by-intent, the lineups each brand fields, and the running ledger of what just moved.

03

Knockout bracket?

If they faced off intent-by-intent.

Round 1
Peptide Lip Treatment2
Lip Butter Balm1
Wet Lip Oil Gloss1
Gloss Bomb Universal Lip Luminizer1
ShineOn Lip Jelly2
Lip Repair Ointment1
Glow Reviver Lip Oil1
Lip Comfort Oil1
Semifinals
Peptide Lip Treatment1
Wet Lip Oil Gloss2
ShineOn Lip Jelly1
Glow Reviver Lip Oil1
Final
Wet Lip Oil Gloss♛ champion
ShineOn Lip Jelly1
04

Brand rosters?

Lineups behind the leaders.

Dior

#1 brand

Dior
8 SKUs
  1. #3Lip Glow Oil0% winno reviews yet
  2. #8Addict Lip Tint0% winno reviews yet
  3. #9Dior Addict Lip Glow Oil Supreme0% winno reviews yet
  4. #9Addict Lip Tint Pro Glow0% winno reviews yet
  5. #10Addict Lip Glow (Nourishing Serum Core)0% winno reviews yet
  6. #12Addict Lip Glow Oil Supreme (Gen 3)0% winno reviews yet
Fenty Beauty

#2 brand

Fenty Beauty
8 SKUs
  1. #1Gloss Bomb Universal Lip Luminizer20% winno reviews yet
  2. #3Poutsicle Hydrating Lip Stain0% winno reviews yet
  3. #4Icon Velvet Liquid Lipstick0% winno reviews yet
  4. #5Stunna Lip Paint Longwear Fluid Lip Color0% winno reviews yet
  5. #12Gloss Bomb Oil0% winno reviews yet
  6. #14Stunna Lip Paint 24H Velvet Lock0% winno reviews yet
6 SKUs
  1. #4Collagen Lip Bath Gloss0% winno reviews yet
  2. #7Matte Revolution Lipstick0% winno reviews yet
  3. #10Collagen Lip Bath Gloss Oil0% winno reviews yet
  4. #23Airbrush Flawless Lip Blur Pro0% winno reviews yet
  5. #24Pillow Talk Lip Plumpgasm Max (Gen 2)0% winno reviews yet
  6. #28Airbrush Flawless Lip Blur0% winno reviews yet
6 SKUs
  1. #5Lip Butter Balm0% winno reviews yet
  2. #6Dream Lip Oil0% winno reviews yet
  3. #16Lip Butter Balm Gloss Oil0% winno reviews yet
  4. #19Lip Butter Balm (Eco-Refillable Edition)0% winno reviews yet
  5. #20Dream Lip Butter Gloss (New Product)0% winno reviews yet
  6. #20Lip Butter Balm Vanilla0% winno reviews yet
05

Ledger?

What just moved in this sub.

  1. ✦ debutdebut at #1
  2. ✦ debutdebut at #3
  3. ✦ debutdebut at #9
  4. ✦ debutdebut at #10
  5. ✦ debut
    Dream Lip OilDream Lip OilSummer Fridays
    debut at #11
  6. ✦ debutdebut at #12
  7. ✦ debut
    Liquid Matte Ultra-Comfort Transfer Proof LipstickLiquid Matte Ultra-Comfort Transfer Proof LipstickHUDA BEAUTY
    debut at #13
  8. ✦ debut
    Lip Glow OilLip Glow OilDior
    debut at #14
  9. ✦ debut
    MACximal Silky Matte LipstickMAC Cosmetics
    debut at #15
  10. ✦ debutdebut at #17
  11. ✦ debutdebut at #18
  12. ✦ debutdebut at #19
  13. ▲ climb#12 → #2
  14. ▲ climb#17 → #7
  15. ✦ debut
    Benetint Rose-Tinted Lip & Cheek StainBenetint Rose-Tinted Lip & Cheek StainBenefit Cosmetics
    debut at #21
  16. ▲ climb#14 → #6
  17. ✦ debutdebut at #22
  18. ✦ debutdebut at #25
  19. ▼ fall#1 → #5
  20. ✦ debut
    Squirt Plumping Gloss StickMAC Cosmetics
    debut at #26

about lip care & cosmetics

Pick by what you need 5 buying intents

interesting facts from lip care & cosmetics

Lip care comes down to one thing: does it work or does it not. You need to know what your lips need. A balm for dryness. A scrub for dead skin. A color that lasts or one that washes off. Most products do one job well and nothing else. That is fine. The trade-off is simple. You pay for protection or you pay for color or you pay for both and get mediocrity.

Vaseline made petroleum jelly a standard in 1872. It still works. Many products since have tried to do more—add flavor, add shine, add SPF—and some succeed. Most do not. Read what the product claims to do. Then ask yourself if you need that one thing done well, or if you need it all.

For brand-level rankings inside this sub, switch to the brand view.