Beauty & Personal Care
its home category
What the AIs say
#11 best · 6 of 6 agree“AI Mode ranks ACT highest (avg #4.0 over 1 mention); Grok is the most sceptical (#18.3).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank ACT's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks ACT highest (avg #4.0 over 1 mention); Grok is the most sceptical (#18.3).
AI Mode
#4.0
avg over 1 mention · best #4
Gemini
#6.0
avg over 1 mention · best #6
Claude
#8.0
avg over 1 mention · best #8
Perplexity
#13.7
avg over 3 mentions · best #7
ChatGPT
#16.5
avg over 2 mentions · best #3
Grok
#18.3
avg over 4 mentions · best #5
The words the panel uses
AI most often praises ACT for being "fluoride" (7 mentions) and "alcohol-free" (2).
- fluoride7
- alcohol-free2
- soothing2
- dry-mouth2
- moisture2
- cavity fight1
- breath1
- daily1
- berry mint1
- dentist-picked1
- cavity-prevention1
- cavity protection1
Wins & misses?
Where it leads, where it lags.
ACT lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — ACT is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 5 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 1 rank in Best Mouthwashes (now #3).
Act three
The lineup, ranked.
Every ACT product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Anticavity Fluoride Rinse is ACT's most-recommended product, ranking across 2 buyer questions, with ACT Total Care Anticavity Fluoride Mouthwash close behind.
Rivals?
Who it competes against.
ACT's closest rival is Tom's of Maine — and ACT comes out ahead in 1 of 1 of the questions they both answer (100%).
- Tom's of MaineBeauty & Personal CareACT leads 1–0 · 1 shared · 1 categoryCompare
- Arm & HammerBeauty & Personal CareACT leads 1–0 · 1 shared · 1 categoryCompare
- GurunandaBeauty & Personal CareACT leads 1–0 · 1 shared · 1 categoryCompare
- Burt's BeesBeauty & Personal CareACT leads 1–0 · 1 shared · 1 categoryCompare
- Oral-BBeauty & Personal CareACT leads 1–0 · 1 shared · 1 categoryCompare
- HelloBeauty & Personal CareACT leads 1–0 · 1 shared · 1 categoryCompare
- SensodyneBeauty & Personal CareACT leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #3), across 1 buying intent.
- AI verdictAI Mode ranks ACT highest (avg #4.0); Grok most sceptical (#18.3).
- TraitsMost often associated with “fluoride” (7 mentions) and “alcohol-free” (2).
- Top productAnticavity Fluoride Rinse is the most-mentioned ACT product this snapshot.
- Closest rivalTom's of Maine (1–0 across 1 shared intent).
browse ACT in these categories