Best rank
Best placed #13 in Beauty & Personal Care.
What the AIs say
#13 best · 3 of 4 agree“perplexity ranks Supersmile highest (avg #14.0 over 1 mention); Claude is the most sceptical (#20.0).”
synthesised · the AI panel
The brief
The brand in a paragraph.
Supersmile began in the United States as a professional teeth-whitening brand. Dr. Irwin Smigel, a pioneering cosmetic dentist, founded the company to bring whitening treatments from his Manhattan practice to consumers at home. The brand built its reputation on professional-strength whitening gel and custom trays, products dentists themselves used. Supersmile's breakthrough came through partnerships with dental professionals who endorsed the formulas. Today the brand operates across multiple continents, selling whitening systems, toothpaste, and maintenance products. It ranks among the top beauty and personal care brands tracked globally, holding position fourteen across twenty-one thousand brands. The company remains known for whitening efficacy backed by dental credentials rather than celebrity endorsement alone.
Act one
What the machines think.
Three AI models read the whole category and rank Supersmile's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks Supersmile highest (avg #14.0 over 1 mention); Claude is the most sceptical (#20.0).
perplexity
#14.0
avg over 1 mention · best #14
Gemini
#19.0
avg over 2 mentions · best #13
Claude
#20.0
avg over 1 mention · best #20
Wins & misses?
Where it leads, where it lags.
Supersmile doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #25 in Best Teeth Whitening Strips.
Top wins
Supersmile hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 0 intents steady, 1 climbed, 1 slipped. Biggest move: climbed 5 ranks in Best Teeth Whitening Strips (now #25).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Professional Whitening Toothpaste is Supersmile's most-recommended product, ranking across 1 buyer question, with Professional Whitening Toothpaste with Calprox close behind.
Traits?
The words the panel uses.
AI most often praises Supersmile for being "calprox" (1 mention) and "calprox formula" (1).
- calprox1
- calprox formula1
- cosmetic safe1
- enamel friendly1
- long-lasting1
- nonabrasive1
- professional1
- professional strength1
- professional-grade1
- removes stains[3]1
- stain dissolution1
- stain shield1
Rivals?
Who it competes against.
Supersmile's closest rival is Pearl Drops — and Supersmile comes out ahead in 2 of 2 of the questions they both answer (100%).
- Pearl Drops
Beauty & Personal Care
Supersmile leads 2–0
Across 2 shared questions
- Arm & Hammer
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- SmileDirectClub
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Sensodyne
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- AuraGlow
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- BURST
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- White Glo
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #13), across 2 buying intents.
- AI verdictperplexity ranks Supersmile highest (avg #14.0); Claude most sceptical (#20.0).
- TraitsMost often associated with “calprox” (1 mentions) and “calprox formula” (1).
- Top productProfessional Whitening Toothpaste is the most-mentioned Supersmile product this snapshot.
- Closest rivalPearl Drops (2–0 across 2 shared intents).
browse Supersmile in these categories