The buyer question · week of Nov 2 – 8

Best Deodorant Brands for Men Ranking

Named by AI, refreshed weekly.

Evidence behind the chart ?

AI panel6 assistantsasked this question every week
Brands onlyMakers, not modelsAI assistants answer this question with brand names, so the chart lists brands. ?

The weekly chart ?

The top 20 brands right now.

Brand chart

Current race ?

This week ?

Dove Men+Care holds #1.

#1 in 9 of the last 25 weeks

1 back1 out

All 24 moves ↓

Tap a card for each AI’s place and other charts.

#BrandPlace by weekLast weekWeeks in top 20Top-20 weeks
  1. #1same place as last weekDove Men+CareAlso #7 Best Shampoo for Men · #12 GroomingLast week #1 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#1
    2. Claude#2
    3. Gemini#2
    4. AI Mode#7
    5. Grok#3
    6. Perplexity#4

    named by 6/6

    Where each AI put its first product. The card’s #1 is the 4-week average.

    Where Dove Men+Care is strong · top 20 ?

    Search Google for Dove Men+Care deodorants for men
  2. #2same place as last weekDegreeAlso #14 GroomingLast week #2 · 24 weeks in top 20

    AI places · this week ?

    1. GPT#2
    2. Claude#4
    3. Gemini#10
    4. AI Mode#6
    5. Grok#4
    6. Perplexity#7

    named by 6/6

    Where each AI put its first product. The card’s #2 is the 4-week average.

    Where Degree is strong · top 20 ?

    Search Google for Degree deodorants for men
  3. #3same place as last weekOld SpiceAlso #14 Best Shampoo for Men · #16 GroomingLast week #3 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#3
    2. Claude#3
    3. Gemini#3
    4. AI Mode#3
    5. Grok#1
    6. Perplexity#3

    named by 6/6

    Where each AI put its first product. The card’s #3 is the 4-week average.

    Where Old Spice is strong · top 20 ?

    Search Google for Old Spice deodorants for men
  4. #4same place as last weekNativeAlso #17 GroomingLast week #4 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#10
    2. Claude#1
    3. Gemini#1
    4. AI Mode#2
    5. Grok#6
    6. Perplexity#6

    named by 6/6

    Where each AI put its first product. The card’s #4 is the 4-week average.

    Where Native is strong · top 20 ?

    Search Google for Native deodorants for men
  5. #5up 1 place since last weekGilletteAlso #1 Best Razors for Sensitive Skin · #4 Grooming · +4Last week #6 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#4
    2. Claude#18
    3. Gemini#9
    4. AI Mode#5
    5. Grok#5
    6. Perplexitynot named

    named by 5/6

    Where each AI put its first product. The card’s #5 is the 4-week average.

    Where Gillette is strong · top 20 ?

    Search Google for Gillette deodorants for men
  6. #6down 1 place since last weekHarry'sAlso #4 Best Razors for Sensitive Skin · #9 Best Shaving Creams · +2Last week #5 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#8
    2. Claude#9
    3. Gemini#6
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#12

    named by 4/6

    Where each AI put its first product. The card’s #6 is the 4-week average.

    Where Harry's is strong · top 20 ?

    Search Google for Harry's deodorants for men
  7. #7same place as last weekEvery Man JackAlso #9 Best Shampoo for Men · #12 Best Beard OilsLast week #7 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#9
    2. Claude#20
    3. Gemini#20
    4. AI Modenot named
    5. Grok#9
    6. Perplexity#14

    named by 5/6

    Where each AI put its first product. The card’s #7 is the 4-week average.

    Where Every Man Jack is strong · top 20 ?

    Search Google for Every Man Jack deodorants for men
  8. #8same place as last weekMitchumLast week #8 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#6
    2. Claude#7
    3. Gemininot named
    4. AI Modenot named
    5. Grok#10
    6. Perplexity#25

    named by 4/6

    Where each AI put its first product. The card’s #8 is the 4-week average.

    Search Google for Mitchum deodorants for men
  9. #9up 2 places since last weekJack BlackAlso #3 Best Beard Oils · #3 Best Shampoo for Men · +4Last week #11 · 25 weeks in top 20

    AI places · this week ?

    1. GPT#12
    2. Claude#23
    3. Gemini#4
    4. AI Modenot named
    5. Grok#16
    6. Perplexity#8

    named by 5/6

    Where each AI put its first product. The card’s #9 is the 4-week average.

    Where Jack Black is strong · top 20 ?

    Search Google for Jack Black deodorants for men
  10. #10up 5 places since last weekDr. SquatchLast week #15 · 20 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#8
    3. Gemininot named
    4. AI Mode#1
    5. Grok#8
    6. Perplexity#17

    named by 4/6

    Where each AI put its first product. The card’s #10 is the 4-week average.

    Search Google for Dr. Squatch deodorants for men
  11. #11down 1 place since last weekCertain DriLast week #10 · 13 weeks in top 20

    AI places · this week ?

    1. GPT#23
    2. Claude#6
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#23

    named by 3/6

    Where each AI put its first product. The card’s #11 is the 4-week average.

    Search Google for Certain Dri deodorants for men
  12. #12down 3 places since last weekAXEAlso #18 Best Shampoo for MenLast week #9 · 25 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#13
    3. Gemininot named
    4. AI Modenot named
    5. Grok#2
    6. Perplexity#22

    named by 3/6

    Where each AI put its first product. The card’s #12 is the 4-week average.

    Where AXE is strong · top 20 ?

    Search Google for AXE deodorants for men
  13. #13down 1 place since last weekBaxter of CaliforniaAlso #10 Best Shampoo for MenLast week #12 · 14 weeks in top 20

    AI places · this week ?

    1. GPT#13
    2. Claudenot named
    3. Gemini#13
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#11

    named by 3/6

    Where each AI put its first product. The card’s #13 is the 4-week average.

    Where Baxter of California is strong · top 20 ?

    Search Google for Baxter of California deodorants for men
  14. #14down 1 place since last weekSchmidt'sLast week #13 · 25 weeks in top 20

    AI places · this week ?

    1. GPTnot named
    2. Claude#15
    3. Gemini#14
    4. AI Modenot named
    5. Grok#7
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #14 is the 4-week average.

    Search Google for Schmidt's deodorants for men
  15. #15down 1 place since last weekTom's of MaineAlso #5 Best Toothpastes for Sensitive Teeth · #5 Best Whitening Toothpastes · +2Last week #14 · 18 weeks in top 20

    AI places · this week ?

    1. GPT#21
    2. Claude#14
    3. Gemini#8
    4. AI Modenot named
    5. Grok#17
    6. Perplexitynot named

    named by 4/6

    Where each AI put its first product. The card’s #15 is the 4-week average.

    Where Tom's of Maine is strong · top 20 ?

    Search Google for Tom's of Maine deodorants for men
  16. #16up 4 places since last weekLumeLast week #20 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#11
    2. Claude#10
    3. Gemininot named
    4. AI Modenot named
    5. Grok#14
    6. Perplexitynot named

    named by 3/6

    Where each AI put its first product. The card’s #16 is the 4-week average.

    Search Google for Lume deodorants for men
  17. #17down 1 place since last weekSalt & StoneLast week #16 · 13 weeks in top 20

    AI places · this week ?

    1. GPT#15
    2. Claudenot named
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#9

    named by 2/6

    Where each AI put its first product. The card’s #17 is the 4-week average.

    Search Google for Salt & Stone deodorants for men
  18. #18up 1 place since last weekSecretLast week #19 · 24 weeks in top 20

    AI places · this week ?

    1. GPT#5
    2. Claude#5
    3. Gemininot named
    4. AI Modenot named
    5. Groknot named
    6. Perplexitynot named

    named by 2/6

    Where each AI put its first product. The card’s #18 is the 4-week average.

    Search Google for Secret deodorants for men
  19. #19up 6 places since last weekRight GuardRe-entryLast week #25 · 4 weeks in top 20

    AI places · this week ?

    1. GPT#7
    2. Claude#12
    3. Gemini#26
    4. AI Modenot named
    5. Grok#11
    6. Perplexitynot named

    named by 4/6

    Where each AI put its first product. The card’s #19 is the 4-week average.

    Search Google for Right Guard deodorants for men
  20. #20down 3 places since last weekMalin + GoetzLast week #17 · 19 weeks in top 20

    AI places · this week ?

    1. GPT#19
    2. Claudenot named
    3. Gemini#12
    4. AI Modenot named
    5. Groknot named
    6. Perplexity#26

    named by 3/6

    Where each AI put its first product. The card’s #20 is the 4-week average.

    Search Google for Malin + Goetz deodorants for men

Dropped out of the top 20 ?

  • Ursa Major was #18, now #21 9 weeks in the top 20
Show places 21–94Hide places 21–94
  1. #21Ursa Majorlast wk #18 9 wks in top 20
  2. #22Oars + Alpslast wk #21 12 wks in top 20
  3. #23Freaks of Naturelast wk #22 0 wks in top 20
  4. #24Mandolast wk #23 12 wks in top 20
  5. #25Speed Sticklast wk #24 6 wks in top 20
  6. #26Arm & Hammerlast wk #32 9 wks in top 20
  7. #27The Art of Shavinglast wk #29 0 wks in top 20
  8. #28Carpelast wk #28 0 wks in top 20
  9. #29Anthonylast wk #26 0 wks in top 20
  10. #30Nivea Menlast wk #36 0 wks in top 20
  11. #31Church Californialast wk #31 0 wks in top 20
  12. #32Brickelllast wk #30 2 wks in top 20
  13. #33Bravo Sierralast wk #27 2 wks in top 20
  14. #34Duke Cannonlast wk #33 6 wks in top 20
  15. #35The Greylast wk #34 0 wks in top 20
  16. #36Corpuslast wk #35 0 wks in top 20
  17. #37Duradrylast wk #40 1 wk in top 20
  18. #38Aesoplast wk #38 0 wks in top 20
  19. #39Humelast wk #46 0 wks in top 20
  20. #40Himslast wk #53 0 wks in top 20
  21. #41Brutlast wk #39 1 wk in top 20
  22. #42Speicklast wk #41 0 wks in top 20
  23. #43Blu Atlaslast wk #74 0 wks in top 20
  24. #44Scotch Porterlast wk #75 0 wks in top 20
  25. #45Vanicreamlast wk #43 0 wks in top 20
  26. #46SweatBlocklast wk #45 0 wks in top 20
  27. #47Hellolast wk #47 0 wks in top 20
  28. #48Hawthornelast wk #48 0 wks in top 20
  29. #49Koparilast wk #49 0 wks in top 20
  30. #50Nivealast wk #50 0 wks in top 20
  31. #51Hello Bellolast wk #51 0 wks in top 20
  32. #52L'Oreal Men Expertlast wk #54 0 wks in top 20
  33. #53Kiehl'slast wk #37 0 wks in top 20
  34. #54Each & Everylast wk #55 0 wks in top 20
  35. #55L'Occitanelast wk #52 0 wks in top 20
  36. #56Herban Cowboylast wk #44 0 wks in top 20
  37. #57Speakeasylast wk #56 0 wks in top 20
  38. #58Banlast wk #57 0 wks in top 20
  39. #59Cremolast wk #42 0 wks in top 20
  40. #60Jackfirlast wk #60 0 wks in top 20
  41. #61Jacklast wk #58 0 wks in top 20
  42. #62Arridlast wk — 0 wks in top 20
  43. #63Nécessairelast wk #63 0 wks in top 20
  44. #64Billy Jealousylast wk #62 0 wks in top 20
  45. #65Mennenlast wk #61 0 wks in top 20
  46. #66Le Labolast wk — 0 wks in top 20
  47. #67Billielast wk #68 0 wks in top 20
  48. #68Huronlast wk #66 0 wks in top 20
  49. #69Megababelast wk #67 0 wks in top 20
  50. #70Ken Men's Groominglast wk — 0 wks in top 20
  51. #71Bulldoglast wk #71 0 wks in top 20
  52. #72Happy Nutslast wk #65 0 wks in top 20
  53. #73Saltairlast wk #79 0 wks in top 20
  54. #74Bevellast wk #72 0 wks in top 20
  55. #75Lavilinlast wk — 0 wks in top 20
  56. #76Acqua di Parmalast wk #73 0 wks in top 20
  57. #77Brickell Men's Productslast wk #82 0 wks in top 20
  58. #78Clinique for Menlast wk #87 0 wks in top 20
  59. #79Nuudlast wk #92 0 wks in top 20
  60. #80Crystallast wk — 0 wks in top 20
  61. #81Methodlast wk — 0 wks in top 20
  62. #82Drunk Elephantlast wk #80 0 wks in top 20
  63. #83Banana Boatlast wk #81 0 wks in top 20
  64. #84Art of Sportlast wk #76 2 wks in top 20
  65. #85Lavanilalast wk #83 0 wks in top 20
  66. #86Tom Fordlast wk #85 0 wks in top 20
  67. #87Bulldog Skincarelast wk #86 0 wks in top 20
  68. #88Rugged & Dapperlast wk #88 0 wks in top 20
  69. #89Sweatlast wk #89 0 wks in top 20
  70. #90Armani Beautylast wk #90 0 wks in top 20
  71. #91Frederick Benjaminlast wk #93 0 wks in top 20
  72. #92Dry Idealast wk #94 0 wks in top 20
  73. #93Kikrlast wk #78 0 wks in top 20
  74. #94Bravadalast wk #77 0 wks in top 20

The monthly check covers products, not brands. ?

The AI panel ?

Where the AIs disagree.

Each AI’s place for the top 10 brands: where it put the brand’s highest-placed product this week. Rows in chart order; an empty cell: not named this week.well above the other AIs well below not named this week ?
Place on this chartBrandChatGPTClaudeGeminiAI ModeGrokPerplexityNamed by
#1Dove Men+Care1227346/6
#2Degree24106476/6
#3Old Spice3333136/6
#4Native10112666/6
#5Gillette418, well below the others9, well below the others555/6
#6Harry's896124/6
#7Every Man Jack920209145/6
#8Mitchum671025, well below the others4/6
#9Jack Black1223, well below the others4, well above the others16, well below the others8, well above the others5/6
#10Dr. Squatch81, well above the others817, well below the others4/6

Further down: Perplexity’s #1 Oars + Alps (#22 on this chart)

Before you buy

Questions buyers ask.

  • Who is #1 for “Best Deodorants for Men”, and for how long?

    Dove Men+Care is the #1 brand this week, and has been #1 for 9 of the last 25 weeks.

  • What changed on this chart in the last four weeks?

    2 of the top 20 brands were not in the top 20 four weeks ago. The #1 then was Old Spice; it is #3 now.

Data as of November 2 ? 140 AI answers over 28 weeks from 6 assistants ?

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Chart changes, by email.

New #1s, debuts and the picks that fail the check, from every chart. We will write only when there is news.