Brand Wars Baby Care
Every week six AI assistants name the best Baby Care brands; here are 19 weeks of it. The brand they rank highest over the last 4 weeks stands on top of the hill.
Baby Care
Week 1/19
Jun 29 – Jul 5
This week on the hill
- 1Huggies
- 2Pampers
- 3Babyganics
- 4The Honest Company
- 5Mustela
- 6Aveeno Baby
Bar: score vs #1
Huggies starts on top of the hill.
Who won?
Huggies wins the hill: on top 16 of 19 weeks.
- Longest run at #1: 10 weeks in a row
- In the top 3 every week
- On top this week: The Honest Company
Weeks on top of the hill
- Huggies16 wk
- The Honest Company1 wk
- Pampers1 wk
- Mustela1 wk
Real data: the AI brand chart for Baby Care, 19 weeks, from the week of Jun 29 – Jul 5 to the week of Nov 2 – 8. Every week six AI assistants answer the same buying questions, and a brand's place is its average over the last 4 weeks, as on the chart. Place on the hill is the place that week; the bar is the brand's score as a share of that week's #1; a tall tick on the timeline marks a week the top changed hands. The shooting is just for fun.