Brand Wars Skincare

Every week six AI assistants name the best Skincare brands; here are 25 weeks of it. The brand they rank highest over the last 4 weeks stands on top of the hill.

Pick a battlefield

All 46 battlefields

Bars: how much the top 6 moved from week to week this season; a new #1 counts most.

Skincare
Week 1/25
May 18 – 24

This week on the hill

  1. 1La Roche-Posay
  2. 2CeraVe
  3. 3Neutrogena
  4. 4Paula's Choice
  5. 5The Ordinary
  6. 6Kiehl's
Bar: score vs #1

La Roche-Posay starts on top of the hill.

Who won?

La Roche-Posay wins the hill: on top 23 of 25 weeks.

  • Longest run at #1: 15 weeks in a row
  • In the top 3 every week
  • Already on top in week 1

Weeks on top of the hill

  • La Roche-Posay23 wk
  • CeraVe2 wk

Real data: the AI brand chart for Skincare, 25 weeks, from the week of May 18 – 24 to the week of Nov 2 – 8. Every week six AI assistants answer the same buying questions, and a brand's place is its average over the last 4 weeks, as on the chart. Place on the hill is the place that week; the bar is the brand's score as a share of that week's #1; a tall tick on the timeline marks a week the top changed hands. The shooting is just for fun.

See the Skincare chart · How the chart works