Brand Wars Oral Care

Every week six AI assistants name the best Oral Care brands; here are 23 weeks of it. The brand they rank highest over the last 4 weeks stands on top of the hill.

Pick a battlefield

All 46 battlefields

Bars: how much the top 6 moved from week to week this season; a new #1 counts most.

Oral Care
Week 1/23
Jun 1 – 7

This week on the hill

  1. 1Oral-B
  2. 2Waterpik
  3. 3Colgate
  4. 4Philips Sonicare
  5. 5Panasonic
  6. 6Philips
Bar: score vs #1

Oral-B starts on top of the hill.

Who won?

Crest wins the hill: on top 17 of 23 weeks.

  • All 17 weeks on top in one unbroken run
  • In the top 3 for 21 of 23 weeks
  • First took the top in the week of Jul 13 – 19

Weeks on top of the hill

  • Crest17 wk
  • Colgate3 wk
  • Oral-B3 wk

Real data: the AI brand chart for Oral Care, 23 weeks, from the week of Jun 1 – 7 to the week of Nov 2 – 8. Every week six AI assistants answer the same buying questions, and a brand's place is its average over the last 4 weeks, as on the chart. Place on the hill is the place that week; the bar is the brand's score as a share of that week's #1; a tall tick on the timeline marks a week the top changed hands. The shooting is just for fun.

See the Oral Care chart · How the chart works