Brand Wars Lip Care & Cosmetics
Every week six AI assistants name the best Lip Care & Cosmetics brands; here are 19 weeks of it. The brand they rank highest over the last 4 weeks stands on top of the hill.
Lip Care & Cosmetics
Week 1/19
Jun 29 – Jul 5
This week on the hill
- 1Dior
- 2Fenty Beauty
- 3Charlotte Tilbury
- 4Laneige
- 5NARS
- 6Summer Fridays
Bar: score vs #1
Dior starts on top of the hill.
Who won?
Dior wins the hill: on top 19 of 19 weeks.
- All 19 weeks on top in one unbroken run
- In the top 3 every week
- Already on top in week 1
Weeks on top of the hill
- Dior19 wk
Real data: the AI brand chart for Lip Care & Cosmetics, 19 weeks, from the week of Jun 29 – Jul 5 to the week of Nov 2 – 8. Every week six AI assistants answer the same buying questions, and a brand's place is its average over the last 4 weeks, as on the chart. Place on the hill is the place that week; the bar is the brand's score as a share of that week's #1; a tall tick on the timeline marks a week the top changed hands. The shooting is just for fun.