Brand Wars Hair Care

Every week six AI assistants name the best Hair Care brands; here are 23 weeks of it. The brand they rank highest over the last 4 weeks stands on top of the hill.

Pick a battlefield

All 46 battlefields

Bars: how much the top 6 moved from week to week this season; a new #1 counts most.

Hair Care
Week 1/23
Jun 1 – 7

This week on the hill

  1. 1Olaplex
  2. 2Moroccanoil
  3. 3Redken
  4. 4Pureology
  5. 5Living Proof
  6. 6Briogeo
Bar: score vs #1

Olaplex starts on top of the hill.

Who won?

Olaplex wins the hill: on top 16 of 23 weeks.

  • Longest run at #1: 12 weeks in a row
  • In the top 3 every week
  • On top this week: Kérastase

Weeks on top of the hill

  • Olaplex16 wk
  • Kérastase5 wk
  • Redken2 wk

Real data: the AI brand chart for Hair Care, 23 weeks, from the week of Jun 1 – 7 to the week of Nov 2 – 8. Every week six AI assistants answer the same buying questions, and a brand's place is its average over the last 4 weeks, as on the chart. Place on the hill is the place that week; the bar is the brand's score as a share of that week's #1; a tall tick on the timeline marks a week the top changed hands. The shooting is just for fun.

See the Hair Care chart · How the chart works