Brand Wars Fragrances

Every week six AI assistants name the best Fragrances brands; here are 23 weeks of it. The brand they rank highest over the last 4 weeks stands on top of the hill.

Pick a battlefield

All 46 battlefields

Bars: how much the top 6 moved from week to week this season; a new #1 counts most.

Fragrances
Week 1/23
Jun 1 – 7

This week on the hill

  1. 1Tom Ford
  2. 2Dior
  3. 3Yves Saint Laurent
  4. 4Chanel
  5. 5Creed
  6. 6Viktor & Rolf
Bar: score vs #1

Tom Ford starts on top of the hill.

Who won?

Tom Ford wins the hill: on top 12 of 23 weeks.

  • All 12 weeks on top in one unbroken run
  • In the top 3 for 20 of 23 weeks
  • On top this week: Maison Francis Kurkdjian

Weeks on top of the hill

  • Tom Ford12 wk
  • Maison Francis Kurkdjian11 wk

Real data: the AI brand chart for Fragrances, 23 weeks, from the week of Jun 1 – 7 to the week of Nov 2 – 8. Every week six AI assistants answer the same buying questions, and a brand's place is its average over the last 4 weeks, as on the chart. Place on the hill is the place that week; the bar is the brand's score as a share of that week's #1; a tall tick on the timeline marks a week the top changed hands. The shooting is just for fun.

See the Fragrances chart · How the chart works