Brand Wars Jackets

Every week six AI assistants name the best Jackets brands; here are 25 weeks of it. The brand they rank highest over the last 4 weeks stands on top of the hill.

Pick a battlefield

All 46 battlefields

Bars: how much the top 6 moved from week to week this season; a new #1 counts most.

Jackets
Week 1/25
May 18 – 24

This week on the hill

  1. 1Patagonia
  2. 2Arc'teryx
  3. 3The North Face
  4. 4Outdoor Research
  5. 5Mountain Hardwear
  6. 6Marmot
Bar: score vs #1

Patagonia starts on top of the hill.

Who won?

Patagonia wins the hill: on top 22 of 25 weeks.

  • Longest run at #1: 18 weeks in a row
  • In the top 3 every week
  • On top this week: Arc'teryx

Weeks on top of the hill

  • Patagonia22 wk
  • Arc'teryx3 wk

Real data: the AI brand chart for Jackets, 25 weeks, from the week of May 18 – 24 to the week of Nov 2 – 8. Every week six AI assistants answer the same buying questions, and a brand's place is its average over the last 4 weeks, as on the chart. Place on the hill is the place that week; the bar is the brand's score as a share of that week's #1; a tall tick on the timeline marks a week the top changed hands. The shooting is just for fun.

See the Jackets chart · How the chart works