Brand Wars Privacy & Security
Every week six AI assistants name the best Privacy & Security brands; here are 18 weeks of it. The brand they rank highest over the last 4 weeks stands on top of the hill.
Privacy & Security
Week 1/18
Jun 22 – 28
This week on the hill
- 1McAfee
- 2Kaspersky
- 3Norton
- 4Bitdefender
Bar: score vs #1
McAfee starts on top of the hill.
Who won?
Proton wins the hill: on top 14 of 18 weeks.
- All 14 weeks on top in one unbroken run
- In the top 3 for 14 of 18 weeks
- First took the top in the week of Aug 3 – 9
Weeks on top of the hill
- Proton14 wk
- Bitdefender2 wk
- McAfee2 wk
Real data: the AI brand chart for Privacy & Security, 18 weeks, from the week of Jun 22 – 28 to the week of Nov 2 – 8. Every week six AI assistants answer the same buying questions, and a brand's place is its average over the last 4 weeks, as on the chart. Place on the hill is the place that week; the bar is the brand's score as a share of that week's #1; a tall tick on the timeline marks a week the top changed hands. The shooting is just for fun.