Best rank
Best placed #5 in Beauty & Personal Care.
What the AIs say
#5 best · 4 of 4 agree“Gemini ranks NYX Professional Makeup highest (avg #16.0 over 4 mentions); Claude is the most sceptical (#18.7).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank NYX Professional Makeup's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks NYX Professional Makeup highest (avg #16.0 over 4 mentions); Claude is the most sceptical (#18.7).
Gemini
#16.0
avg over 4 mentions · best #5
ChatGPT
#17.3
avg over 3 mentions · best #8
perplexity
#18.6
avg over 5 mentions · best #10
Claude
#18.7
avg over 3 mentions · best #13
Wins & misses?
Where it leads, where it lags.
NYX Professional Makeup lands 2 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — NYX Professional Makeup is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 2 weeks of tracking: 0 intents steady, 2 climbed, 2 slipped. Biggest move: climbed 14 ranks in Best Lip Tints (now #10).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Fat Oil Lip Drip is NYX Professional Makeup's most-recommended product, ranking across 4 buyer questions, with Lip IV Hydrating Gloss Stain close behind.
Traits?
The words the panel uses.
AI most often praises NYX Professional Makeup for being "affordable" (8 mentions) and "glossy" (6).
- affordable8
- glossy6
- hydrating2
- value2
- juicy2
- comfortable1
- classic1
- budget-friendly1
- dual-ended1
- drugstore value1
- extreme shine1
- buildable coverage1
Rivals?
Who it competes against.
NYX Professional Makeup's closest rival is Tarte — and NYX Professional Makeup comes out ahead in 4 of 4 of the questions they both answer (100%).
- Tarte
Beauty & Personal Care
NYX Professional Makeup leads 4–0
Across 4 shared questions
- Glossier
Beauty & Personal Care
NYX Professional Makeup leads 3–1
Across 4 shared questions
- Merit
Beauty & Personal Care
NYX Professional Makeup leads 3–1
Across 4 shared questions
- HUDA BEAUTY
Beauty & Personal Care
NYX Professional Makeup leads 3–1
Across 4 shared questions
- Too Faced
Beauty & Personal Care
NYX Professional Makeup leads 3–1
Across 4 shared questions
- SEPHORA COLLECTION
Beauty & Personal Care
NYX Professional Makeup leads 3–1
Across 4 shared questions
- Tower 28
Beauty & Personal Care
NYX Professional Makeup leads 3–1
Across 4 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #5), across 4 buying intents.
- AI verdictGemini ranks NYX Professional Makeup highest (avg #16.0); Claude most sceptical (#18.7).
- TraitsMost often associated with “affordable” (8 mentions) and “glossy” (6).
- Top productFat Oil Lip Drip is the most-mentioned NYX Professional Makeup product this snapshot.
- Closest rivalTarte (4–0 across 4 shared intents).
browse NYX Professional Makeup in these categories