Brand profileBeauty & Personal Care
NYX Professional Makeup
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#89 best · 6 of 6 agree“AI Mode ranks NYX Professional Makeup highest (avg #3.5 over 2 mentions); Gemini is the most sceptical (#16.3).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“NYX Professional Makeup is expanding into body care with the launch of a new Fat Oil Body Collection, featuring collaborations with celebrities like Megan Thee Stallion, while continuing sports…”
synthesised · 8 articles via Google News · Beauty Packaging, PR Newswire +6
The brief
The brand in a paragraph.
NYX Professional Makeup is expanding beyond its core lip and cosmetics strength into body care through celebrity-backed launches like the Fat Oil Body Collection, while maintaining presence in the sports market. Press coverage reflects steady growth in product range rather than repositioning, suggesting the brand is leveraging existing equity rather than chasing new positioning.
Act one
What the machines think.
Several AI models read the whole category and rank NYX Professional Makeup's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks NYX Professional Makeup highest (avg #3.5 over 2 mentions); Gemini is the most sceptical (#16.3).
AI Mode
#3.5
avg over 2 mentions · best #2
Grok
#3.5
avg over 2 mentions · best #3
Perplexity
#10.3
avg over 3 mentions · best #5
Claude
#14.0
avg over 1 mention · best #14
ChatGPT
#15.3
avg over 4 mentions · best #2
Gemini
#16.3
avg over 4 mentions · best #6
The words the panel uses
AI most often praises NYX Professional Makeup for being "affordable" (10 mentions) and "glossy" (3).
- affordable10
- glossy3
- hydrating2
- transfer-resistant2
- creamy2
- high-shine2
- classic2
- color1
- dual-ended1
- budget1
- drugstore1
- cushiony1
Wins & misses?
Where it leads, where it lags.
NYX Professional Makeup lands 3 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — NYX Professional Makeup is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 2 intents steady, 3 climbed, 0 slipped. Biggest move: climbed 5 ranks in Best Lip Oils (now #3).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about NYX Professional Makeup lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
BBeauty PackagingBeauty Packaging·Positive
NYX Professional Makeup Launches New Football Campaign
PPR Newswire
WWWD
FFashionNetwork USAFashionNetwork USA·Positive
L'Oreal launches NYX fragrance range to tap Gen Z perfume market
HHappi | Household And Personal Products IndustryHappi | Household And Personal Products Industry·Positive
NYX Professional Makeup Enters Body Care
HHypebae
DDrug Store NewsDrug Store News·Positive
NYX Professional Makeup continues women’s sports efforts with athlete Lauren Betts
AAmerican SpaAmerican Spa·Positive
NYX Professional Makeup Launches New Fat Oil Body Collectionas of June 30 · 8 stories?
Act three
The lineup, ranked.
Every NYX Professional Makeup product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Fat Oil Lip Drip is NYX Professional Makeup's most-recommended product, ranking across 4 buyer questions, with Butter Gloss close behind.
Lip Care & Cosmetics
Rivals?
Who it competes against.
NYX Professional Makeup's closest rival is Covergirl — and NYX Professional Makeup comes out ahead in 4 of 4 of the questions they both answer (100%).
- CovergirlBeauty & Personal CareNYX Professional Makeup leads 4–0 · 4 shared · 1 categoryCompare
- Bobbi BrownBeauty & Personal CareNYX Professional Makeup leads 4–0 · 4 shared · 1 categoryCompare
- LancômeBeauty & Personal CareNYX Professional Makeup leads 4–0 · 4 shared · 1 categoryCompare
- Haus Labs by Lady GagaBeauty & Personal CareNYX Professional Makeup leads 4–0 · 4 shared · 1 categoryCompare
- Tower 28 BeautyBeauty & Personal CareNYX Professional Makeup leads 3–0 · 4 shared · 1 categoryCompare
- TarteBeauty & Personal CareNYX Professional Makeup leads 3–1 · 4 shared · 1 categoryCompare
- KosasBeauty & Personal CareNYX Professional Makeup leads 3–1 · 4 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 4 buying intents.
- AI verdictAI Mode ranks NYX Professional Makeup highest (avg #3.5); Gemini most sceptical (#16.3).
- TraitsMost often associated with “affordable” (10 mentions) and “glossy” (3).
- Top productFat Oil Lip Drip is the most-mentioned NYX Professional Makeup product this snapshot.
- Closest rivalCovergirl (4–0 across 4 shared intents).
browse NYX Professional Makeup in these categories