Beauty & Personal Care
its home category
by E.L.F. Cosmetics
Lip Care & Cosmetics
by E.L.F. Cosmetics
Lip Care & Cosmetics
What the AIs say
#17 best · 5 of 6 agree“Grok ranks E.L.F. Cosmetics highest (avg #6.5 over 2 mentions); Claude is the most sceptical (#19.8).”
synthesised · the AI panel
What reviewers say
4.0 / 5 ★ · 1 reviewed1 of 6 products reviewed
What the press says
Positive · 5 stories · 30d“e.l.f. Beauty receives mixed coverage with product praise and expansion momentum offset by recent stock underperformance relative to the broader market.”
synthesised · 5 articles via Google News · investor.elfbeauty.com, simplywall.st +3
The brief
The brand in a paragraph.
E.L.F. Cosmetics wins consistent praise for product value and expanding its range, though recent press interest has also centered on a co-founder's transition to priesthood. The brand's core strength—affordable cosmetics—remains its defining market position, even as coverage suggests some attention now divides between product merit and founder narrative.
Act one
What the machines think.
Several AI models read the whole category and rank E.L.F. Cosmetics's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Grok ranks E.L.F. Cosmetics highest (avg #6.5 over 2 mentions); Claude is the most sceptical (#19.8).
Grok
#6.5
avg over 2 mentions · best #4
Gemini
#16.0
avg over 1 mention · best #16
ChatGPT
#16.3
avg over 4 mentions · best #6
Perplexity
#17.0
avg over 1 mention · best #17
Claude
#19.8
avg over 4 mentions · best #12
The words the panel uses
AI most often praises E.L.F. Cosmetics for being "affordable" (8 mentions) and "hydrating" (5).
- affordable8
- hydrating5
- value3
- glossy3
- nourishing2
- dupe-worthy2
- conditioning1
- clear shine1
- budget1
- drugstore-value1
- gloss-oil1
- clean1
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 1 lag spot where E.L.F. Cosmetics finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 10 weeks of tracking: 0 intents steady, 4 climbed, 2 slipped. Biggest move: climbed 16 ranks in Best Body Scrubs (now #9).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about E.L.F. Cosmetics lately — and the mood of it. 5 pieces in the last 30 days, coverage skews positive.
Iinvestor.elfbeauty.cominvestor.elfbeauty.com·Positive
e.l.f. Cosmetics is Giving Away Thousands of Driving Lessons to UK Learners
Ssimplywall.st
SStock TitanStock Titan·Neutral
e.l.f. Beauty's Fiscal 2027 First-Quarter Update Goes Live Aug. 5Yahoo Finance·Critical
e.l.f. Beauty (ELF) Registers a Bigger Fall Than the Market: Important Facts to Note
WWho What Wearas of July 26 · 5 stories?
Act three
The lineup, ranked.
Every E.L.F. Cosmetics product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Glow Reviver Lip Oil is E.L.F. Cosmetics's most-recommended product, ranking across 7 buyer questions, with Glossy Lip Stain close behind.
Lip Care & Cosmetics
Rivals?
Who it competes against.
E.L.F. Cosmetics's closest rival is Lancôme — and E.L.F. Cosmetics comes out ahead in 3 of 4 of the questions they both answer (75%).
- LancômeBeauty & Personal CareE.L.F. Cosmetics leads 3–1 · 4 shared · 1 categoryCompare
- Haus Labs by Lady GagaBeauty & Personal CareE.L.F. Cosmetics leads 3–1 · 4 shared · 1 categoryCompare
- SaieBeauty & Personal CareE.L.F. Cosmetics leads 3–0 · 4 shared · 1 categoryCompare
- CovergirlBeauty & Personal CareE.L.F. Cosmetics leads 3–1 · 4 shared · 1 categoryCompare
- CliniqueBeauty & Personal CareE.L.F. Cosmetics leads 3–1 · 4 shared · 1 categoryCompare
- Bobbi BrownBeauty & Personal CareE.L.F. Cosmetics leads 3–1 · 4 shared · 1 categoryCompare
- NARSBeauty & Personal CareEven 2–2 · 4 shared · 1 categoryCompare
The recap
Where it stands today.
- Reviewer verdict★Not enough evidence yet — avg 4.0 / 5 from 1 reviewed product; more reviews needed before we call agreement.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #4), across 4 buying intents.
- AI verdictGrok ranks E.L.F. Cosmetics highest (avg #6.5); Claude most sceptical (#19.8).
- TraitsMost often associated with “affordable” (8 mentions) and “hydrating” (5).
- Top productGlow Reviver Lip Oil is the most-mentioned E.L.F. Cosmetics product this snapshot.
- Closest rivalLancôme (3–1 across 4 shared intents).
browse E.L.F. Cosmetics in these categories