Best rank
Best placed #6 in Beauty & Personal Care.
What the AIs say
#6 best · 4 of 4 agree“Gemini ranks Burt's Bees highest (avg #15.0 over 2 mentions); Claude is the most sceptical (#19.1).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Burt's Bees generates predominantly positive coverage centered on innovative product launches, particularly a viral pickle-flavored lip balm collaboration with Grillo's Pickles, alongside celebrity en”
synthesised · 8 articles via Google News · The Clorox Company, Drug Store News +6
The brief
The brand in a paragraph.
Burt's Bees began in nineteen eighty-four. Burt Shavitz and Roxanne Quimby founded it in Maine. They made lip balm from beeswax and oils. The lip balm became their signature. It sold in small tins at farmers markets first. The brand grew quietly through health stores nationwide. Today Burt's Bees makes soaps, lotions, and skincare products. They operate across six thousand six hundred forty-nine tracked brands globally. In Beauty and Personal Care, they rank seventeenth. The company stays known for natural ingredients and minimal packaging. Burt's Bees remains essential in the personal care market. Their beeswax balm still defines the brand. Simple formulas built their reputation. They proved that natural works.
Act one
What the machines think.
Three AI models read the whole category and rank Burt's Bees's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Burt's Bees highest (avg #15.0 over 2 mentions); Claude is the most sceptical (#19.1).
Gemini
#15.0
avg over 2 mentions · best #9
perplexity
#15.5
avg over 2 mentions · best #10
ChatGPT
#17.6
avg over 5 mentions · best #7
Claude
#19.1
avg over 13 mentions · best #6
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 9 lag spots where Burt's Bees finishes below #20.
Top wins
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 0 intents steady, 1 climbed, 5 slipped. Biggest move: slipped 24 ranks in Best Gifts for Women Under $50 (now #26).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
Video reviews?
What reviewers say about the brand.
The Truth About Burt's Bees
Hyram
TESTING BURT'S BEES MAKEUP! Is it Any Good?! | WORTH IT or TOSS IT
Sylvia Gani
Worth it or worthless? NEW Burt's Bees BB Cream Review & Demo
LS Beauty
The Truth About BURTS BEES SKINCARE | Burt’s Bees Review | Chemist's perspective...♡ April Basi
April Basi
In the press?
What the world is saying.
What’s being written about Burt's Bees lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
TThe Clorox CompanyThe Clorox Company·Positive
Burt’s Bees and Food teammates bring purpose to life at Consumer Week
DDrug Store NewsDrug Store News·Positive
Burt’s Bees innovates lip care with new Treats collection
WWWD
RRaleigh News & ObserverRaleigh News & Observer·Neutral
Former Burt’s Bees CEO lists Raleigh home for $4.75M. Here’s an inside look:max_bytes(150000):strip_icc():focal(999x0:1001x2)/burts-bees-grillos-limited-edition-fresh-cucumber-dill-lip-balm-042325-3-2ce994c5182e492e8bef09d143e22146.jpg)
PPeople.com
UUSA TodayUSA Today·Neutral
Burt's Bees releases pickle lip balm flavor. Here's where to get it
AAD HOC NEWS
PPage SixPage Six·Positive
Margot Robbie wears this $6 lip tint in ‘Wuthering Heights’as of June 13 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Beeswax Lip Balm is Burt's Bees's most-recommended product, ranking across 2 buyer questions, with Mama Bee Nourishing Body Oil close behind.
Traits?
The words the panel uses.
AI most often praises Burt's Bees for being "natural" (10 mentions) and "natural ingredients" (8).
- natural10
- natural ingredients8
- gentle6
- affordable5
- gentle formula3
- fluoride3
- whitening2
- accessible2
- beeswax2
- everyday2
- budget1
- conditioning1
Rivals?
Who it competes against.
Kiehl's has the edge over Burt's Bees — winning more of the 8 shared questions the AI panel ranks them both in.
- Kiehl's
Beauty & Personal Care
Kiehl's leads 8–0
Across 8 shared questions
- Drunk Elephant
Beauty & Personal Care
Drunk Elephant leads 6–1
Across 7 shared questions
- Summer Fridays
Gifts
Summer Fridays leads 4–2
Across 6 shared questions
- Neutrogena
Beauty & Personal Care
Neutrogena leads 4–2
Across 6 shared questions
- Fenty Skin
Gifts
Fenty Skin leads 5–1
Across 6 shared questions
- Sol de Janeiro
Gifts
Sol de Janeiro leads 5–1
Across 6 shared questions
- Tatcha
Beauty & Personal Care
Tatcha leads 5–1
Across 6 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #6), across 14 buying intents. Weakest in Gifts (#21).
- AI verdictGemini ranks Burt's Bees highest (avg #15.0); Claude most sceptical (#19.1).
- TraitsMost often associated with “natural” (10 mentions) and “natural ingredients” (8).
- Top productBeeswax Lip Balm is the most-mentioned Burt's Bees product this snapshot.
- Closest rivalKiehl's (0–8 across 8 shared intents).
browse Burt's Bees in these categories