Beauty & Personal Care
its home category
What the AIs say
#59 best · 5 of 6 agree“Claude ranks Rare Beauty highest (avg #8.4 over 5 mentions); Perplexity is the most sceptical (#14.4).”
synthesised · the AI panel
What reviewers say
4.2 / 5 ★ · 1 reviewed1 of 12 products reviewed
What the press says
Positive · 8 stories · 30d“Rare Beauty dominates coverage with strong product praise and record-breaking sales momentum, alongside leadership visibility and inclusive brand campaigns.”
synthesised · 8 articles via Google News · Yahoo, elitedaily.com +6
The brief
The brand in a paragraph.
Rare Beauty benefits from strong recent press momentum, with product praise and sales growth driving visibility across major outlets, though its standing rests heavily on current campaign performance rather than long-term brand infrastructure. Inclusive positioning and leadership visibility are genuine strengths, yet sustained momentum depends on maintaining the product quality and cultural relevance that fueled recent coverage.
Act one
What the machines think.
Several AI models read the whole category and rank Rare Beauty's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Rare Beauty highest (avg #8.4 over 5 mentions); Perplexity is the most sceptical (#14.4).
Claude
#8.4
avg over 5 mentions · best #1
Gemini
#9.0
avg over 2 mentions · best #6
ChatGPT
#10.3
avg over 3 mentions · best #10
Grok
#11.6
avg over 5 mentions · best #2
Perplexity
#14.4
avg over 5 mentions · best #5
The words the panel uses
AI most often praises Rare Beauty for being "lightweight" (7 mentions) and "buildable" (6).
- lightweight7
- buildable6
- comfortable5
- dewy5
- nourishing4
- sheer3
- longwear3
- long-wear2
- clean2
- glossy2
- gel-to-oil2
- soft2
Wins & misses?
Where it leads, where it lags.
4 top-10 wins (2 #1s) versus 1 lag spot where Rare Beauty finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 2 intents steady, 4 climbed, 0 slipped. Biggest move: climbed 14 ranks in Best Lip Tints (now #1).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
TESTING RARE BEAUTY by Selena Gomez.. Is it ACTUALLY Worth the Hype?!
Sylvia Gani
MY HONEST THOUGHTS ON RARE BEAUTY..is it worth the hype?
Laura Lee
HONEST REVIEW OF RARE BEAUTY BY SELENA GOMEZ
Robert Welsh
The Review Selena Gomez Deserves !! is RARE BEAUTY worth the $$ ?
Mia Maples
The TRUTH about Rare Beauty… Selena Gomez Makeup Line HONEST Review
Manny Mua
In the press?
What the world is saying.
What’s being written about Rare Beauty lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
Eelitedaily.comelitedaily.com·Positive
Is Rare Beauty’s Tinted Brow Gel Worth The Viral Hype?
TThe Hollywood ReporterThe Hollywood Reporter·Positive
Excellence in Beauty Panel Discussion With Rare Beauty CIO Elyse Cohen in Honor of Selena Gomez | THR Video
Gglossy.coglossy.co·Positive
Rare Beauty breaks Ulta Beauty’s record for launch-day sales
BBustle
HHypebae
CCNBC
PPR NewswirePR Newswire·Neutral
Rare Beauty by Selena Gomez to Launch Nationwide in Ulta Beautyas of June 26 · 8 stories?
Act three
The lineup, ranked.
Every Rare Beauty product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Soft Pinch Tinted Lip Oil is Rare Beauty's most-recommended product, ranking across 9 buyer questions, with Soft Pinch Liquid Blush close behind.
Matte long-wear lipstick
Rivals?
Who it competes against.
Rare Beauty's closest rival is Tower 28 Beauty — and Rare Beauty comes out ahead in 5 of 6 of the questions they both answer (83%).
- Tower 28 BeautyBeauty & Personal CareRare Beauty leads 5–1 · 6 shared · 2 categoriesCompare
- SaieBeauty & Personal CareRare Beauty leads 5–1 · 6 shared · 2 categoriesCompare
- CliniqueBeauty & Personal CareRare Beauty leads 4–2 · 6 shared · 2 categoriesCompare
- LancômeBeauty & Personal CareRare Beauty leads 5–0 · 5 shared · 2 categoriesCompare
- CovergirlBeauty & Personal CareRare Beauty leads 5–0 · 5 shared · 2 categoriesCompare
- TarteBeauty & Personal CareRare Beauty leads 4–1 · 5 shared · 2 categoriesCompare
- KosasBeauty & Personal CareRare Beauty leads 4–1 · 5 shared · 2 categoriesCompare
The recap
Where it stands today.
- Reviewer verdict★Not enough evidence yet — avg 4.2 / 5 from 1 reviewed product; more reviews needed before we call agreement.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #1), across 6 buying intents.
- AI verdictClaude ranks Rare Beauty highest (avg #8.4); Perplexity most sceptical (#14.4).
- TraitsMost often associated with “lightweight” (7 mentions) and “buildable” (6).
- Top productSoft Pinch Tinted Lip Oil is the most-mentioned Rare Beauty product this snapshot.
- Closest rivalTower 28 Beauty (5–1 across 6 shared intents).
browse Rare Beauty in these categories