This week’s race
Dior leads; Charlotte Tilbury climbs 6 spots.
Power ranking
Who leads this sub.
This week?
Dior holds the top spot for the second week as the lip care category reshuffles hard around it. Charlotte Tilbury climbs fourteen places to number five, while Fenty Beauty surges eleven spots to number two. NARS and MAC Cosmetics enter the rankings at three and eleven. Rhode falls from second to fifteenth, and Vaseline drops fifteen places to number thirty, the steepest fall of the sweep.
The questions?
These rankings answer 5 buyer questions. Open any one for the head-to-head.
The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.
Act one
Where the machines rank them.
Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.
Newcomers
Just arrived.
new · Jun 2026
#76 · in best lip tints
new · Jun 2026
#99
new · Jun 2026
#91 · in best long-wear lipsticks
new · Jun 2026
#73 · in best lip balms
new · Jun 2026
#52 · in best lip balms
new · Jun 2026
#63 · in best lip glosses
new · Jun 2026
#84 · in best lip oils
new · Jun 2026
#68 · in best lip glosses
new · Jun 2026
#31 · in best lip glosses
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 5 intents?
Brand portfolios
What each brand fields here.
Act two · ★ new
What people & press say.
Where the AI ranking and the reviewers part ways — and which of these brands are making news right now.
In the press
Which brands are making news.
6 brands in Lip Care & Cosmetics drew coverage in the last 30 days — the mood skews positive.?
Fenty BeautyPositive
Fenty Beauty dominates coverage with product innovation and sales momentum, while ownership discussions around potential LVMH stake sales generate factual reporting with no brand criticism.
via Beauty Independent, Yahoo Finance, New York Magazine · 8 stories
GlossierCritical
Glossier faces significant headwinds with widespread store closures dominating coverage, though new leadership and product launches offer some positive notes amid broader DTC retail challenges.
via CHS Capitol Hill Seattle News, The Robin Report, Strike Magazines · 8 stories
AquaphorPositive
Aquaphor receives mostly favorable coverage highlighting its versatile skincare uses and winter benefits, though one review criticizes its marketing claims about moisturizing properties.
via TODAY.com, Cosmopolitan, Drug Store News · 8 stories
LancômePositive
Lancôme receives predominantly favorable coverage for its new longevity-focused skincare line, with celebrity endorsements and scientific credibility driving positive brand perception.
via instyle.com, CNN, PR Newswire · 8 stories
L'Oréal ParisPositive
L'Oréal Paris secures high-profile Legally Blonde prequel sponsorship, with broader coverage of brand partnerships and growth strategy.
via Marketing Dive, PR Newswire, Happi | Household And Personal Products Industry · 8 stories
Burt's BeesPositive
Burt's Bees generates predominantly positive coverage centered on innovative product launches, particularly a viral pickle-flavored lip balm collaboration with Grillo's Pickles, alongside celebrity en
via The Clorox Company, Drug Store News, WWD · 8 stories
as of June 13 · 6 brands?
Act three
How the models think.
Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.
Intent dominance
Where each brand actually competes.
as of June 15 · 5 intents?
Ledger?
What just moved in this sub.
- ▼ fall#21 → #83
- ▼ fall#25 → #81
- ▼ fall#15 → #56
- ▼ fall#22 → #59
- ▼ fall#30 → #64
- ▼ fall#24 → #51
- ▼ fall#14 → #36
- ▲ climb#27 → #7
- ✦ debutdebut at #10
- ▼ fall#19 → #39
- ▼ fall#26 → #45
- ▼ fall#20 → #38
- ✦ debutdebut at #15
- ▼ fall#3 → #16
- ✦ debutdebut at #17
- ✦ debutdebut at #18
- ▼ fall#11 → #23
- ✦ debutdebut at #19
- ✦ debutdebut at #20
- ▲ climb#13 → #4
about lip care & cosmetics
Pick by what you need
- buying intents · in products →
- Best Lip Oils
- Best Lip Glosses
- Best Lip Tints
- Best Long-Wear Lipsticks
- Best Lip Balms
interesting facts from lip care & cosmetics
The brands that make lip care split into camps. Some chase luxury. Others sell function. Chapstick moves units at the drugstore. Aquaphor treats damage. Dior sells the dream. Each one knows what it is doing and who it is selling to. The gap between them is not accident. It is strategy.
A buyer wants to know what matters to them. Price. Texture. Staying power. Whether they want something that works or something that signals. The old players learned their business slow. The new ones moved in fast. Neither kind is going away.
The brand rail stops here. For the individual products inside this sub, switch to the product view.