Beauty & Personal Care › Oral Care
Advance White Toothpaste
Whitening fluoride toothpaste
by Arm & Hammerbrand #9 in Oral CareBudget · bottom third of oral care
Should you buy it??
Too early to call
One source so far — no reviewer, buyer or press cross-check yet.
Quick take
In short: what each side says
Buyers — each opened up in full further down ↓
Owners appreciate the cleaning feel and ingredient transparency, but a significant subset reports severe oral irritation, swelling, and chemical burns that overshadow whitening claims.
Main competitors
Top rivals in Oral Care.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 18,761 buyer ratings of the Advance White Toothpaste from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
18,761 ratings · 7 written
across 2 retailers
What owners single out
Buyers' critical weakness—severe oral irritation and allergic reactions—directly aligns with the video reviewers' concern about sensitivity issues, though the buyer reports are far more severe.
In their words
“For a long time I would not buy toothpaste with baking soda because I did not like the taste or feel. I also would wake up during the night with an awful, sweet taste, and I figured out it was two sugar substitutes (ending with ...tol) that were the problem. I used to shop between about a half dozen brands of toothpaste and started to read the ingredients. Every one I had used contained one or bot”
Marie · verified purchase · walmart.com
“I started using this toothpaste a few days ago and suddenly I wake up to an incredibly swollen and painful mouth. It feels like the entire inside of my mouth, gums, and lips were burned by hot food. It hurts to stretch my tongue, or move my cheeks against my gums at all (even to smile or talk). Eating anything is excruciating (especially anything warm or acidic). Even WATER hurts! I like Colgate b”
JessC · verified purchase · armandhammer.com
as of July 3 · 18761 buyer ratings?
Alternatives by price · Same field?
Same money, different answer.
The recap
Where it stands today.
- MakerBy Arm & Hammer — see how it ranks across other intents on its brand profile.