This week’s race
EltaMD leads; ISDIN climbs 13 spots.
Power ranking
Who leads this sub.
The reviewer check
The machines rank these brands. We checked their products against the people who filmed them.
Every score is distilled from independent YouTube reviews of the products the AIs name here — then set beside the AI rank.
This week?
EltaMD holds the top spot for a seventh straight week while the field shifts around it. Australian Gold surged thirteen places to number fifteen, and Beauty of Joseon climbed ten spots to number ten, both moves that suggest buyers are finding these names on their own. Biore fell thirteen places to twenty-three, and Cetaphil dropped twelve to twenty-four, losses that signal trust moving elsewhere. Tatcha and ROUND LAB entered the rankings at thirteen and sixteen respectively, bringing fresh competition into the middle tier.
The questions?
These rankings answer 6 buyer questions. Open any one for the head-to-head.
The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.
Act one
Where the machines rank them.
Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.
Newcomers
Just arrived.
new · Jun 2026
#47 · in best mineral sunscreens
new · Jun 2026
#98 · in best korean sunscreens
new · Jun 2026
#78 · in best korean sunscreens
new · Jun 2026
#93
new · May 2026
#45 · in best korean sunscreens
new · May 2026
#40 · in best tinted sunscreens
new · May 2026
#27 · in best tinted sunscreens
new · May 2026
#80 · in best tinted sunscreens
new · May 2026
#54 · in best tinted sunscreens
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 6 intents?
Brand portfolios
What each brand fields here.
Brand price map · Sunscreen
10 brands, one price line.
as of June 16 · 10 brand medians · Google Shopping?
Brand price ladder · Sunscreen
Who plays at which price.
as of June 16 · 10 brand medians · Google Shopping?
Act two · ★ new
What people & press say.
Where the AI ranking and the reviewers part ways — and which of these brands are making news right now.
AI vs the reviewers
Where the machines and the room part ways.
Most of this sub is calm agreement. These are the picks where the AI ranking and the people who filmed the product disagree the hardest.
The AI
#14The room
4.0/5▲ AIs rank it lower than the room
The AI
#10The room
3.2/5▼ AIs rank it higher than the room
The AI
#12The room
3.4/5▲ AIs rank it lower than the room
Which EltaMD Sunscreen Should You Buy? | My Review + 20% OFF Sale
The Budget Dermatologist
EltaMD UV AOX Elements Tinted Sunscreen Review: Is It Worth the Hype for Sensitive Skin?
Beautyistic
Viral Skincare Tested: Is Cicaplast Balm Worth the Hype? | Doctorly Reviews
Doctorly
Don't buy these TRASH La Roche-Posay Products: Doctor's Honest Reivew
Dr Nicole J
ULTIMATE SUNSCREEN WAR: Supergoop! Unseen Sunscreen vs. Trader Joe's Sunscreen
Doctorly
Dermatologist Compares: Supergoop! Unseen vs Supergoop! Glowscreen
Dr. Daniel Sugai
In the press
Which brands are making news.
6 brands in Sunscreen drew coverage in the last 30 days — the mood skews positive.?
EltaMDPositive
EltaMD receives predominantly favorable coverage centered on innovative acne-safe sunscreen launches, with product announcements and retail promotions dominating the narrative.
via NewBeauty, WWD, Beauty Packaging · 8 stories
La Roche-PosayPositive
La Roche-Posay receives overwhelmingly positive coverage driven by expert endorsements, viral TikTok success, and high-profile brand partnerships with Illumination, alongside retail expansion and comm
via Forbes, PR Newswire, The Drum · 8 stories
Supergoop!Positive
Supergoop! receives predominantly positive coverage focused on product recommendations and sales, with founder Holly Thaggard's new ventures noted separately.
via inc.com, Yahoo, instyle.com · 8 stories
ISDINPositive
ISDIN receives strong consumer praise for its sunscreen and skincare products, though coverage is tempered by leadership transition news with chairman Marian Puig stepping down.
via Who What Wear, instyle.com, FashionNetwork USA · 8 stories
Paula's ChoicePositive
Paula's Choice dominates coverage with strong product endorsements, major sports and World Cup sponsorships, and repeated promotional sales highlighting bestselling exfoliants and skincare items.
via Press & Sun-Bulletin, New York Post, HuffPost · 8 stories
Blue LizardPositive
Blue Lizard receives strong positive coverage across major lifestyle and beauty publications, with products featured in multiple best-of roundups and a new product launch announcement.
via Treeline Review, PR Newswire, WIRED · 8 stories
as of June 4 · 6 brands?
Marketing honesty
Which brands keep their word.
7 brands in Sunscreen carry a marketing-honesty score — how their official claims hold up against owner & expert reviews. Field median 79.?
as of June 17 · 7 brands?
Act three
How the models think.
Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.
Intent dominance
Where each brand actually competes.
as of June 15 · 6 intents?
Ledger?
What just moved in this sub.
- ▼ fall#12 → #56
- ▼ fall#25 → #64
- ▼ fall#27 → #60
- ▼ fall#13 → #35
- ✦ debutdebut at #11
- ▼ fall#29 → #48
- ▼ fall#14 → #32
- ▲ climb#24 → #7
- ▲ climb#26 → #9
- ▼ fall#21 → #38
- ▲ climb#28 → #13
- ✦ debutdebut at #15
- ▼ fall#16 → #31
- ▼ fall#9 → #19
- ✦ debutdebut at #20
- ▼ fall#19 → #29
- ✦ debutdebut at #21
- ✦ debutdebut at #22
- ▼ fall#15 → #23
- ▼ fall#30 → #37
about sunscreen
Pick by what you need
- buying intents · in products →
- Best Sunscreens for Sensitive Skin
- Best Mineral Sunscreens
- Best Korean Sunscreens
- Best Sunscreens for Oily Skin
- Best Daily Face Sunscreens
- Best Tinted Sunscreens
interesting facts from sunscreen
Neutrogena built a name on dermatology. Coppertone owns the beach. La Roche-Posay works with sensitive skin. CeraVe speaks to eczema and barrier repair. Blue Lizard shifts formula with UV light. EltaMD caters to professionals. Each brand knows what it does. Each has a customer who trusts it for that one thing.
The buyer has to decide what matters most: cost, skin type, or ritual. Some want a name from the drugstore. Some want a dermatologist's pick. Some want to know the ingredient list came from a chemist who thinks like they do. The brands here do not all chase the same customer.
The brand rail stops here. For the individual products inside this sub, switch to the product view.