This week’s race
Wyze leads; Google Nest climbs 2 spots.
Power ranking
Who leads this sub.
This week?
Eufy Security and Amazon made the sharpest climbs in smart home and security this week, with Eufy jumping thirteen spots to number seven and Amazon rising fourteen places to fourteen. Wyze holds the top position. Nest fell hard, dropping from fifteen to thirty, while LIFX slid thirteen spots to twenty-seven. TP-Link Tapo entered the rankings at sixteen and SimpliSafe debuted at twenty-two, bringing fresh competition into the middle tier where established names are losing ground.
AmazonThe questions?
These rankings answer 5 buyer questions. Open any one for the head-to-head.
The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.
Act one
Where the machines rank them.
Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.
Newcomers
Just arrived.
new · Jun 2026
#54 · in best smart light bulbs
new · Jun 2026
#51 · in best smart light bulbs
new · Jun 2026
#61 · in best smart light bulbs
new · Jun 2026
#95 · in best smart thermostats
new · Jun 2026
#88 · in best smart thermostats
new · Jun 2026
#84 · in best smart locks
new · Jun 2026
#66 · in best smart locks
new · Jun 2026
#98 · in best home security cameras
new · Jun 2026
#79 · in best home security cameras
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 5 intents?
Brand portfolios
What each brand fields here.
Act two · ★ new
What people & press say.
Where the AI ranking and the reviewers part ways — and which of these brands are making news right now.
In the press
Which brands are making news.
6 brands in Smart Home & Security drew coverage in the last 30 days — the mood skews positive.?
WyzePositive
Wyze faces significant safety crisis with a major recall of 321K fire-hazard cameras, but maintains positive product reviews and marketing momentum elsewhere.
via U.S. Consumer Product Safety Commission (.gov), 95.5 WSB, PennLive.com · 8 stories
GooglePositive
Google faces regulatory pressure from EU sovereignty concerns and malware abuse of its search platform, while gaining positive coverage for AI innovation, infrastructure sustainability, and helpful pr
via CNET, The Hacker News, Research at Google · 8 stories
ReolinkPositive
Reolink's new triple-lens OMVI camera series dominates coverage with widespread praise for innovation and value, with no significant criticism reported.
via PR Newswire, Comics Gaming Magazine, Forbes · 8 stories
LorexPositive
Lorex receives mostly positive coverage for its security camera products and new AI-powered business line, though a lawsuit alleging Chinese Communist ties presents a significant reputational risk.
via PR Newswire, Android Headlines, KXXV · 8 stories
RingMixed
Ring camera and Oura Ring wearable receive positive coverage for product features and availability, while unrelated crime stories use "ring" terminology.
via TMZ, CBS News, ABC13 Houston · 8 stories
ArloMixed
Coverage is dominated by obituaries for radio personality Mike Arlo, with one positive product discount mention for Arlo video doorbell cameras.
via 13newsnow.com, WAVY.com, The Virginian-Pilot · 8 stories
as of June 5 · 6 brands?
Act three
How the models think.
Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.
Intent dominance
Where each brand actually competes.
as of June 15 · 5 intents?
Ledger?
What just moved in this sub.
- ▼ fall#24 → #59
- ▲ climb#27 → #6
- ✦ debutdebut at #10
- ✦ debutdebut at #11
- ▲ climb#23 → #9
- ▼ fall#6 → #19
- ▼ fall#26 → #39
- ▼ fall#15 → #25
- ✦ debutdebut at #22
- ▼ fall#18 → #26
- ▼ fall#10 → #17
- ▼ fall#17 → #24
- ▼ fall#30 → #37
- ▲ climb#14 → #8
- ▼ fall#7 → #13
- ▼ fall#21 → #27
- ▼ fall#11 → #16
- ▼ fall#16 → #21
- ▲ climb#8 → #4
- ▼ fall#19 → #23
about smart home & security
Pick by what you need
- buying intents · in products →
- Best Video Doorbells
- Best Smart Locks
- Best Home Security Cameras
- Best Smart Thermostats
- Best Smart Light Bulbs
interesting facts from smart home & security
The brands here split three ways. Amazon built a fortress on convenience and scale. Google came in through software and data. Apple guards a smaller gate but holds it tight. Then there are the old names—Honeywell, Logitech—who knew homes before the internet arrived. Each one bets a different way on what people trust in their houses.
A buyer needs to know what matters most. Do you want everything talking to one brain, or do you prefer things that stand alone? Amazon started as a bookstore and now owns half the ecosystem. That tells you something about their reach and their reach only.
The brand rail stops here. For the individual products inside this sub, switch to the product view.