The subcategory · Brand rail

Daily Wellness brands,
by AI consensus.

Brand viewProduct view

This week’s race

Garden of Life leads; Thorne climbs 25 spots.

6/16/15Garden of Life#1 this wkThorne#2 this wkNOW Foods#3 this wkPure Encapsulations#4 this wk
100 brands tracked·6 buyer intents·Jun 15 snapshot·ChatGPT · Claude · Gemini · Perplexity analyzed

Power ranking

Who leads this sub.

#1
Garden of Life
Best rank in this scope, recent weeks Jan 1 · #1 · Jan 1 · #1 · Feb 1 · #16-wk trend?
#2
Thorne
Best rank in this scope, recent weeks Jan 1 · #27 · Jan 1 · #19 · Feb 1 · #26-wk trend?
#3
NOW Foods
Best rank in this scope, recent weeks Jan 1 · #2 · Jan 1 · #2 · Feb 1 · #36-wk trend?

This week?

Garden of Life holds the top spot for the third straight week in Daily Wellness, a steady hand while others move fast below. Thorne made the sharpest climb, jumping from twenty-six to three in a single sweep, while Ritual gained ten places to land at nine. New Chapter and Organifi both fell hard—each dropped sixteen spots, New Chapter to twenty-eight and Organifi to twenty-nine—suggesting something shifted in how AI ranks their answers to buyer questions. Solgar and Klean Athlete entered the rankings at sixteen and eighteen, filling gaps where the drops opened room for newcomers.

27 newcomers 9 climbers 17 dropsGarden of Life #1 · 3w streak

The questions?

These rankings answer 6 buyer questions. Open any one for the head-to-head.

The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

Act one

Where the machines rank them.

Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.

02

Full ranking

Every brand ranked.

Time machine?
June 15 · latest
sort:
#?BrandAI consensus?Last 3 months?Lineup?
#1Garden of LifeGarden of LifeFlagshipmykind Organics Vegan D3 Spray· #8ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#5Best rank in any intent here, recent weeks Jun 1 · #1 · Jun 8 · #1 · Jun 15 · #19 productsbest #8
#2▲ 17ThorneThorneFlagshipOmega-3 with CoQ10· #66ClaudeGPTGeminiPerplexity3/4 AIs · ranks #1Best rank in any intent here, recent weeks Jun 1 · #27 · Jun 8 · #19 · Jun 15 · #23 productsbest #66
#3▼ 1NOW FoodsNOW FoodsFlagshipVitamin D-3 5,000 IU Softgels· #24ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#6Best rank in any intent here, recent weeks Jun 1 · #2 · Jun 8 · #2 · Jun 15 · #34 productsbest #24
#4▲ 2Pure EncapsulationsPure EncapsulationsFlagshipMagnesium (Glycinate)· #2ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#3Best rank in any intent here, recent weeks Jun 1 · #5 · Jun 8 · #6 · Jun 15 · #44 productsbest #2
#5▼ 1Life ExtensionLife ExtensionFlagshipBioActive Magnesium L-Threonate XR+· #48ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#7Best rank in any intent here, recent weeks Jun 1 · #6 · Jun 8 · #4 · Jun 15 · #52 productsbest #48
#6▲ 21RitualRitualFlagshipEssential for Men Multivitamin 18+· #16ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#5Best rank in any intent here, recent weeks Jun 1 · #15 · Jun 8 · #31 · Jun 15 · #75 productsbest #16
#7Nordic NaturalsNordic NaturalsFlagshipUltimate Omega 2X· #14ClaudeGPTGeminiPerplexity4/4 AIs · all rank it #1Best rank in any intent here, recent weeks Jun 1 · #9 · Jun 8 · #7 · Jun 15 · #64 productsbest #14
#8▲ 1Sports ResearchSports ResearchFlagshipVitamin D3 + K2 with Organic Coconut Oil· #69ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#5Best rank in any intent here, recent weeks Jun 1 · #21 · Jun 8 · #9 · Jun 15 · #92 productsbest #69
#9▼ 6Nature MadeNature MadeFlagshipMulti For Him + Omega-3 Gummies· #80ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#10Best rank in any intent here, recent weeks Jun 1 · #3 · Jun 8 · #3 · Jun 15 · #81 productbest #80
#10▲ 1MegaFoodMegaFoodClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#12Best rank in any intent here, recent weeks Jun 1 · #7 · Jun 8 · #11 · Jun 15 · #10
#11▼ 1Doctor's BestFlagshipHigh Absorption Magnesium Glycinate Lysinate· #23ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#9Best rank in any intent here, recent weeks Jun 1 · #11 · Jun 8 · #10 · Jun 15 · #112 productsbest #23
#12▼ 7Thorne ResearchFlagshipVitamin D/K2 Liquid· #1ClaudeGPTGeminiPerplexity2/4 AIs · ranks #1–#3Best rank in any intent here, recent weeks Jun 1 · #4 · Jun 8 · #5 · Jun 15 · #127 productsbest #1
#13newKlean AthleteKlean AthleteFlagshipKlean Magnesium· #18ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#15Best rank in any intent here, recent weeks Jun 8 · #54 · Jun 15 · #151 productbest #18
#14▲ 1Nested NaturalsNested NaturalsFlagshipSuper Greens· #4ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#22Best rank in any intent here, recent weeks Jun 1 · #10 · Jun 8 · #15 · Jun 15 · #161 productbest #4
#15▲ 8Designs for HealthDesigns for HealthFlagshipVitamin D Supreme with K2· #56ClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#13Best rank in any intent here, recent weeks Jun 1 · #39 · Jun 8 · #23 · Jun 15 · #141 productbest #56
#16▼ 8Jarrow FormulasFlagshipNeuro-Mag® Magnesium L-Threonate· #6ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#14Best rank in any intent here, recent weeks Jun 1 · #8 · Jun 8 · #8 · Jun 15 · #132 productsbest #6
#17▲ 5Kirkland SignatureFlagshipVitamin D3 2000 IU Softgels· #31ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#25Best rank in any intent here, recent weeks Jun 1 · #18 · Jun 8 · #22 · Jun 15 · #172 productsbest #31
#18▼ 4Athletic GreensAthletic GreensFlagshipAG1 Daily Greens Powder· #44ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#3Best rank in any intent here, recent weeks Jun 1 · #14 · Jun 8 · #14 · Jun 15 · #193 productsbest #44
#19▼ 7Carlson LabsCarlson LabsFlagshipThe Very Finest Fish Oil (Liquid)· #19ClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#7Best rank in any intent here, recent weeks Jun 1 · #16 · Jun 8 · #12 · Jun 15 · #183 productsbest #19
#20▼ 7SolgarSolgarClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#13Best rank in any intent here, recent weeks Jun 1 · #24 · Jun 8 · #13 · Jun 15 · #22
#21CulturelleCulturelleFlagshipDigestive Daily Probiotic· #49ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#9Best rank in any intent here, recent weeks Jun 1 · #32 · Jun 8 · #21 · Jun 15 · #212 productsbest #49
#22▼ 4Viva NaturalsViva NaturalsClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#11Best rank in any intent here, recent weeks Jun 1 · #40 · Jun 8 · #18 · Jun 15 · #27
#23newTransparent LabsTransparent LabsFlagshipPrebiotic Greens· #20ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#21Best rank in any intent here, recent weeks Jun 1 · #29 · Jun 8 · #35 · Jun 15 · #231 productbest #20
#24▲ 5OrganifiOrganifiFlagshipGreen Juice· #30ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#11Best rank in any intent here, recent weeks Jun 1 · #19 · Jun 8 · #28 · Jun 15 · #243 productsbest #30
#25newMomentousMomentousClaudeGPTGeminiPerplexity2/4 AIs · ranks #4–#7Best rank in any intent here, recent weeks Jun 8 · #78 · Jun 15 · #25
#26newSeedFlagshipDS-01 Daily Synbiotic· #7ClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#11Best rank in any intent here, recent weeks Jun 1 · #51 · Jun 8 · #42 · Jun 15 · #261 productbest #7
#27newKlaire LabsKlaire LabsFlagshipTher-Biotic Complete· #22ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#14Best rank in any intent here, recent weeks Jun 1 · #48 · Jun 8 · #41 · Jun 15 · #202 productsbest #22
#28newCarlsonCarlsonFlagshipSuper Daily D3 10,000 IU· #67ClaudeGPTGeminiPerplexity2/4 AIs · ranks #2–#5Best rank in any intent here, recent weeks Jun 15 · #281 productbest #67
#29newJigsaw HealthJigsaw HealthClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#13Best rank in any intent here, recent weeks Jun 8 · #43 · Jun 15 · #29
#30▼ 14Amazing GrassAmazing GrassFlagshipGreen Superfood, Original· #76ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#19Best rank in any intent here, recent weeks Jun 1 · #20 · Jun 8 · #16 · Jun 15 · #301 productbest #76
#31▼ 7Renew LifeRenew LifeFlagshipUltimate Flora Probiotic 50 Billion· #85ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#192 productsbest #85
#32▼ 6AlignFlagshipProbiotic Extra Strength· #100ClaudeGPTGeminiPerplexity3/4 AIs · ranks #4–#71 productbest #100
#33newFlorastorFlagshipDaily Probiotic Supplement· #21ClaudeGPTGeminiPerplexity3/4 AIs · ranks #5–#81 productbest #21
#34newSeeking HealthSeeking HealthClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#27
#35newLive it UpClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#14
#36newBloom NutritionBloom NutritionFlagshipGreens & Superfoods Powder· #36ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#182 productsbest #36
#37▼ 17Natural VitalityNatural VitalityFlagshipCALM Magnesium Citrate Powder· #41ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#192 productsbest #41
#38newSmartyPantsSmartyPantsClaudeGPTGeminiPerplexity3/4 AIs · ranks #7–#17
#39newHuelHuelFlagshipDaily Greens· #25ClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#142 productsbest #25
#40newMinami NutritionFlagshipMorEPA Platinum· #29ClaudeGPTGeminiPerplexity3/4 AIs · ranks #5–#121 productbest #29
#41newCentrumCentrumFlagshipMultiGummies Adult· #97ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#221 productbest #97
#42newKOSKOSFlagshipSuperfood Greens + Nootropics· #84ClaudeGPTGeminiPerplexity3/4 AIs · ranks #3–#161 productbest #84
#43newMagteinClaudeGPTGeminiPerplexity2/4 AIs · ranks #5–#6
#44newPhysician's ChoicePhysician's ChoiceClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#14
#45newBio-KultBio-KultFlagshipEveryday Gut 14-Strain Probiotic· #60ClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#301 productbest #60
#46newHyperbioticsHyperbioticsClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#29
#47newSuperGreen TONIKSuperGreen TONIKClaudeGPTGeminiPerplexity2/4 AIs · ranks #7–#8
#48newWiley's FinestFlagshipPeak EPA· #99ClaudeGPTGeminiPerplexity3/4 AIs · ranks #4–#251 productbest #99
#49▼ 19NutrigoldNutrigoldClaudeGPTGeminiPerplexity3/4 AIs · ranks #14–#19
#50newNatureWiseNatureWiseClaudeGPTGeminiPerplexity3/4 AIs · ranks #4–#24
#51newMaryRuth OrganicsMaryRuth OrganicsClaudeGPTGeminiPerplexity3/4 AIs · ranks #10–#21
#52newSwolverineFlagshipGreens & Reds· #28ClaudeGPTGeminiPerplexity2/4 AIs · ranks #4–#131 productbest #28
#53newSymproveFlagshipOriginal Water-Based Probiotic Supplement· #81ClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#141 productbest #81
#54▼ 26KALKALClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#27
#55newVisbiomeVisbiomeFlagshipHigh Potency Probiotic Advanced· #77ClaudeGPTGeminiPerplexity3/4 AIs · ranks #3–#231 productbest #77
#56newOLLYOLLYClaudeGPTGeminiPerplexity3/4 AIs · ranks #14–#22
#57newNatureloClaudeGPTGeminiPerplexity2/4 AIs · ranks #11–#17
#58newIntegrative TherapeuticsIntegrative TherapeuticsClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#18
#59newCymbiotikaCymbiotikaFlagshipMagnesium L-Threonate· #12ClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#212 productsbest #12
#60newVibrant HealthVibrant HealthClaudeGPTGeminiPerplexity4/4 AIs · ranks #13–#26
#61▼ 44New ChapterNew ChapterClaudeGPTGeminiPerplexity4/4 AIs · ranks #15–#30
#62newAG1FlagshipAG1 Original· #46ClaudeGPTGeminiPerplexity1/4 AIs · ranks #11 productbest #46
#63newNutravitaFlagship60 Billion CFU Pro Bio Cultures Complex· #43ClaudeGPTGeminiPerplexity1/4 AIs · ranks #11 productbest #43
#64newSeed HealthSeed HealthFlagshipDS-01® Daily Synbiotic 2.0· #50ClaudeGPTGeminiPerplexity1/4 AIs · ranks #11 productbest #50
#65newNature's BountyNature's BountyClaudeGPTGeminiPerplexity4/4 AIs · ranks #17–#30
#67new1st PhormClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#25
#68newOra OrganicOra OrganicClaudeGPTGeminiPerplexity3/4 AIs · ranks #14–#28
#69newBarlean'sBarlean'sClaudeGPTGeminiPerplexity3/4 AIs · ranks #14–#27
#70newNutricostNutricostFlagshipFish Oil Softgels 2200 mg· #93ClaudeGPTGeminiPerplexity2/4 AIs · ranks #4–#281 productbest #93
#71newPrimal HarvestPrimal HarvestFlagshipPrimal Greens· #87ClaudeGPTGeminiPerplexity2/4 AIs · ranks #12–#171 productbest #87
#73newAncient NutritionAncient NutritionClaudeGPTGeminiPerplexity1/4 AIs · ranks #10
#74newNatrolNatrolClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#18
#75newGrünsClaudeGPTGeminiPerplexity1/4 AIs · ranks #5
#76newBio-K+Bio-K+ClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#16
#77newLegionClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#21
#78newDay Lewis PharmacyClaudeGPTGeminiPerplexity1/4 AIs · ranks #6
#79newMagceuticsClaudeGPTGeminiPerplexity1/4 AIs · ranks #6
#80newWelleCoClaudeGPTGeminiPerplexity1/4 AIs · ranks #6
#81newBioOptimizersClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#22
#82newDr. TobiasDr. TobiasClaudeGPTGeminiPerplexity2/4 AIs · ranks #7–#27
#83newBluebonnet NutritionBluebonnet NutritionClaudeGPTGeminiPerplexity3/4 AIs · ranks #15–#24
#84newLamberts HealthcareClaudeGPTGeminiPerplexity1/4 AIs · ranks #7
#85newOMEGA VIAClaudeGPTGeminiPerplexity1/4 AIs · ranks #7
#86newPerformance LabPerformance LabClaudeGPTGeminiPerplexity1/4 AIs · ranks #8
#87newCoromegaClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#20
#88newONNITONNITClaudeGPTGeminiPerplexity2/4 AIs · ranks #18–#28
#89newMagnesium BreakthroughClaudeGPTGeminiPerplexity1/4 AIs · ranks #8
#90newPerelelClaudeGPTGeminiPerplexity1/4 AIs · ranks #8
#91newTexas SuperFoodTexas SuperFoodClaudeGPTGeminiPerplexity1/4 AIs · ranks #8
#92newWebber NaturalsClaudeGPTGeminiPerplexity1/4 AIs · ranks #8
#93newHum NutritionHum NutritionClaudeGPTGeminiPerplexity2/4 AIs · ranks #11–#25
#94newRainbow LightRainbow LightClaudeGPTGeminiPerplexity3/4 AIs · ranks #15–#27
#95newBiogenaClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#96newDr. Gundry MDClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#97newEnsō SuperfoodsClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#98newFour SigmaticFour SigmaticClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#99newKagedKagedClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#100newVSL#3ClaudeGPTGeminiPerplexity1/4 AIs · ranks #9

as of June 15 · vs June 16 · 6 intents?

Act three

How the models think.

Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.

04

Intent dominance

Where each brand actually competes.

BrandGreens PowdersMultivitaminsProbioticsMagnesium SupplementsOmega-3 SupplementsVitamin D Supplements
Garden of LifeGarden of Life#6#2#1#7#5#5
ThorneThorne#4#15#5#8#6
NOW FoodsNOW Foods#9#12#4#4#3
Pure EncapsulationsPure Encapsulations#6#24#1#15#4
Life ExtensionLife Extension#10#29#2#11#7
RitualRitual#28#1#3#27#24
Nordic NaturalsNordic Naturals#22#28#1#1
Sports ResearchSports Research#2#2
#1–3#4–10#11+cell = brand rank in that intent · faint dot = not ranked here

as of June 15 · 6 intents?

05

Ledger?

What just moved in this sub.

  1. ▼ fall#17 → #61
  2. ▼ fall#28 → #54
  3. ▲ climb#27 → #6
  4. ▼ fall#30 → #49
  5. ▲ climb#19 → #2
  6. ✦ debutdebut at #13
  7. ▼ fall#20 → #37
  8. ▼ fall#16 → #30
  9. ▲ climb#23 → #15
  10. ▼ fall#8 → #16
  11. ▼ fall#5 → #12
  12. ▼ fall#12 → #19
  13. ▼ fall#13 → #20
  14. ✦ debutdebut at #23
  15. ▼ fall#24 → #31
  16. ▼ fall#3 → #9
  17. ▼ fall#26 → #32
  18. ▲ climb#22 → #17
  19. ▲ climb#29 → #24
  20. ✦ debutdebut at #25

about daily wellness

Pick by what you need 6 buying intents

interesting facts from daily wellness

The brands in Daily Wellness run different roads. Some build on vitamins and minerals. Some chase adaptogens and herbs. Ritual targets the skeptic who wants few ingredients and real sourcing. Nature Made goes broad and deep, pills for almost everything. Garden of Life leans toward whole-food sources. Vitafusion and gummies compete on taste and habit. Each brand knows who it serves.

A buyer picks based on what they trust. Some trust the science. Some trust the story. Some trust the label that shows nothing hidden. The category has room for all of them because people disagree on what wellness means.

The brand rail stops here. For the individual products inside this sub, switch to the product view.