The subcategory · Brands

The most trusted brands of Sports Nutrition

Transparent Labs — recommended by 6 of 6 AI models, 14 weeks running.

Updated September 17 · weekly sweep?

Brand viewProduct view

Current race?

Jun 1 – Sep 14
Jun 1Sep 14
BSNDropped out of the top 4 · BSN#2 → #7
MyProteinDropped out of the top 4 · MyProtein#3 → #14

✦ New arrivalsShiftedShiftedBowmar NutritionBowmar NutritionFormFormEkkovisionEkkovision

100 brands tracked?·6 buyer intents?·18 of 30 reviewer-checked?
ChatGPT · Claude · Gemini & 3 others analyzed?

Current leaders

Who leads this subcategory.

#1
Transparent Labs
3.9/513 reviewersDivided
#2
Optimum Nutrition
3.8/56 reviewersDivided
#3
MuscleTech
4.0/54 reviewersHolds up

The reviewer check

The machines rank these brands. We checked their products against the people who filmed them.

Every score is distilled from independent YouTube reviews of the products the AIs name here — then set beside the AI rank.

18 / 30products checked against real reviewers?
Holds up9Divided9Overturned0

Reviewers back 9, are split on 9, and overturn 0.

as of September 17 · 18 products reviewed?

This week?

Transparent Labs holds the top spot for the 14th straight week in sports nutrition. Thorne made the biggest climb this sweep, while Jacked Factory took the hardest fall. Two new names entered the rankings: NutraBio and JYM Supplement Science both debuted on the board. Ritual and Momentous also moved, rounding out a week where the category saw real shifts across the pack.

4 newcomers 7 climbers 14 drops

The biggest moves · vs September 7

Jacked FactoryJacked Factory#19 → #35
NutraBioNutraBioenters at #17
ThorneThorne#18 → #10
LegionLegion#24 → #31
MomentousMomentous#12 → #18
Redcon1Redcon1#17 → #23
NutricostNutricost#16 → #11
Evlution NutritionEvlution Nutritionenters at #25
Rule 1Rule 1#26 → #30
MyProteinMyProtein#11 → #14
RitualRitual#22 → #19
Klean AthleteKlean Athlete#23 → #26
Gorilla MindGorilla Mindenters at #27
Legion AthleticsLegion Athletics#10 → #12
VegaVega#14 → #16
KOSKOS#27 → #29
Now SportsNow Sports#30 → #32
DymatizeDymatize#5 → #4
KagedKaged#4 → #5

Act one

Where the machines rank them.

The AI models rank every brand here — the full board, the shortlist argued brand by brand, who serves each buyer type, who plays at which price.

01

Full ranking

Every brand ranked.

sort:
#?BrandAI consensus?Last 3 months?Lineup?Portfolio ★?
#1Transparent LabsTransparent LabsPremium
4 products here ▾
  1. #1Mass Gainer
  2. #2Creatine HMB
  3. #7BCAA Glutamine
  4. #16BULK Black
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#5Best rank in any intent here, recent weeks Jun 1 · #4 · Jun 8 · #2 · Jun 15 · #1 · Jun 22 · #1 · Jun 29 · #1 · Jul 6 · #1 · Jul 13 · #1 · Jul 20 · #1 · Jul 27 · #1 · Aug 3 · #1 · Aug 10 · #1 · Aug 17 · #1 · Aug 24 · #1 · Aug 31 · #1 · Sep 7 · #1 · Sep 14 · #110 productsbest #13.9 avg of 3creators 3.9
#2Optimum NutritionOptimum Nutrition
3 products here ▾
  1. #4Serious Mass
  2. #9Micronized Creatine Powder
  3. #19Essential Amino Energy
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#2Best rank in any intent here, recent weeks Jun 1 · #1 · Jun 8 · #1 · Jun 15 · #2 · Jun 22 · #2 · Jun 29 · #2 · Jul 6 · #2 · Jul 13 · #2 · Jul 20 · #2 · Jul 27 · #2 · Aug 3 · #2 · Aug 10 · #2 · Aug 17 · #2 · Aug 24 · #2 · Aug 31 · #2 · Sep 7 · #2 · Sep 14 · #215 productsbest #44.0 avg of 3creators 4.0
#3MuscleTechMuscleTech
3 products here ▾
  1. #26Platinum 100% Creatine
  2. #28Mass Tech Extreme 2000
  3. #30Mass-Tech Elite
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #2–#5Best rank in any intent here, recent weeks Jun 1 · #3 · Jun 8 · #4 · Jun 15 · #6 · Jun 22 · #5 · Jun 29 · #3 · Jul 6 · #3 · Jul 13 · #5 · Jul 20 · #4 · Jul 27 · #3 · Aug 3 · #4 · Aug 10 · #3 · Aug 17 · #3 · Aug 24 · #3 · Aug 31 · #3 · Sep 7 · #3 · Sep 14 · #35 productsbest #264.0 avg of 1creators 4.0
#4▲ 1DymatizeDymatizePremium
1 product here ▾
  1. #5Super Mass Gainer
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #2–#3Best rank in any intent here, recent weeks Jun 1 · #6 · Jun 8 · #5 · Jun 15 · #7 · Jun 22 · #4 · Jun 29 · #7 · Jul 6 · #4 · Jul 13 · #7 · Jul 20 · #5 · Jul 27 · #4 · Aug 3 · #5 · Aug 10 · #5 · Aug 17 · #4 · Aug 24 · #4 · Aug 31 · #5 · Sep 7 · #4 · Sep 14 · #43 productsbest #53.5 avg of 1creators 3.5
#5▼ 1KagedKaged
2 products here ▾
  1. #20Pre-Kaged Elite
  2. #22Creatine HCl
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #3–#8Best rank in any intent here, recent weeks Charted 15 of 16 weeks Jun 8 · #27 · Jun 15 · #5 · Jun 22 · #3 · Jun 29 · #4 · Jul 6 · #6 · Jul 13 · #4 · Jul 20 · #3 · Jul 27 · #5 · Aug 3 · #3 · Aug 10 · #4 · Aug 17 · #5 · Aug 24 · #5 · Aug 31 · #4 · Sep 7 · #5 · Sep 14 · #54 productsbest #204.3 avg of 1creators 4.3
#6▲ 1GhostGhostFlagshipLegend V3· #49PremiumClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #2–#14Best rank in any intent here, recent weeks Jun 1 · #17 · Jun 8 · #17 · Jun 15 · #12 · Jun 22 · #10 · Jun 29 · #20 · Jul 6 · #5 · Jul 13 · #6 · Jul 20 · #7 · Jul 27 · #6 · Aug 3 · #7 · Aug 10 · #7 · Aug 17 · #9 · Aug 24 · #11 · Aug 31 · #9 · Sep 7 · #7 · Sep 14 · #62 productsbest #49
#7▼ 1BSNBSN
1 product here ▾
  1. #12True-Mass 1200
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #4–#6Best rank in any intent here, recent weeks Jun 1 · #2 · Jun 8 · #3 · Jun 15 · #11 · Jun 22 · #12 · Jun 29 · #19 · Jul 6 · #17 · Jul 13 · #15 · Jul 20 · #9 · Jul 27 · #7 · Aug 3 · #8 · Aug 10 · #6 · Aug 17 · #6 · Aug 24 · #6 · Aug 31 · #6 · Sep 7 · #6 · Sep 14 · #72 productsbest #124.0 avg of 1creators 4.0
#8CellucorCellucorFlagshipAlpha Amino· #35ValueClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #1–#10Best rank in any intent here, recent weeks Jun 1 · #7 · Jun 8 · #6 · Jun 15 · #10 · Jun 22 · #17 · Jun 29 · #14 · Jul 6 · #9 · Jul 13 · #9 · Jul 20 · #8 · Jul 27 · #8 · Aug 3 · #12 · Aug 10 · #8 · Aug 17 · #10 · Aug 24 · #7 · Aug 31 · #7 · Sep 7 · #8 · Sep 14 · #82 productsbest #35
#9Naked NutritionNaked Nutrition
3 products here ▾
  1. #11Naked Mass
  2. #18Naked Creatine
  3. #24Naked Pea
ClaudeGPTGeminiAI ModeGrokPerplexity4/6 AIs · best #4–#10Best rank in any intent here, recent weeks Jun 1 · #12 · Jun 8 · #7 · Jun 15 · #4 · Jun 22 · #8 · Jun 29 · #9 · Jul 6 · #7 · Jul 13 · #3 · Jul 20 · #11 · Jul 27 · #9 · Aug 3 · #9 · Aug 10 · #9 · Aug 17 · #7 · Aug 24 · #13 · Aug 31 · #11 · Sep 7 · #9 · Sep 14 · #94 productsbest #114.2 avg of 2creators 4.2
#10▲ 8ThorneThorne
2 products here ▾
  1. #21Creatine
  2. #23Amino Complex
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #1–#8Best rank in any intent here, recent weeks Charted 15 of 16 weeks Jun 8 · #21 · Jun 15 · #16 · Jun 22 · #14 · Jun 29 · #15 · Jul 6 · #21 · Jul 13 · #31 · Jul 20 · #19 · Jul 27 · #13 · Aug 3 · #14 · Aug 10 · #12 · Aug 17 · #24 · Aug 24 · #15 · Aug 31 · #14 · Sep 7 · #18 · Sep 14 · #104 productsbest #213.0 avg of 1creators 3.0
#11▲ 5NutricostNutricostValue
1 product here ▾
  1. #15Creatine Monohydrate
ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #4–#11Best rank in any intent here, recent weeks Charted 15 of 16 weeks Jun 8 · #24 · Jun 15 · #20 · Jun 22 · #15 · Jun 29 · #10 · Jul 6 · #13 · Jul 13 · #16 · Jul 20 · #10 · Jul 27 · #10 · Aug 3 · #6 · Aug 10 · #10 · Aug 17 · #16 · Aug 24 · #8 · Aug 31 · #15 · Sep 7 · #17 · Sep 14 · #113 productsbest #15
#12▼ 2Legion AthleticsLegion AthleticsFlagshipRecharge· #25PremiumClaudeGPTGeminiAI ModeGrokPerplexity4/6 AIs · best #2–#13Best rank in any intent here, recent weeks Jun 1 · #14 · Jun 8 · #15 · Jun 15 · #13 · Jun 22 · #6 · Jun 29 · #8 · Jul 6 · #23 · Jul 13 · #23 · Jul 20 · #20 · Jul 27 · #14 · Aug 3 · #11 · Aug 10 · #11 · Aug 17 · #25 · Aug 24 · #9 · Aug 31 · #10 · Sep 7 · #12 · Sep 14 · #122 productsbest #253.9 avg of 2creators 3.9
#13OrgainOrgainFlagshipOrganic Plant Based Protein Powder· #32ValueClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #1–#6Best rank in any intent here, recent weeks Jun 1 · #35 · Jun 8 · #19 · Jun 15 · #14 · Jun 22 · #16 · Jun 29 · #11 · Jul 6 · #10 · Jul 13 · #10 · Jul 20 · #18 · Jul 27 · #12 · Aug 3 · #10 · Aug 10 · #13 · Aug 17 · #12 · Aug 24 · #14 · Aug 31 · #12 · Sep 7 · #11 · Sep 14 · #132 productsbest #32
#14▼ 3MyProteinMyProteinFlagshipImpact Whey Isolate· #44ValueClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #5–#21Best rank in any intent here, recent weeks Jun 1 · #10 · Jun 8 · #8 · Jun 15 · #3 · Jun 22 · #7 · Jun 29 · #6 · Jul 6 · #8 · Jul 13 · #12 · Jul 20 · #6 · Jul 27 · #15 · Aug 3 · #18 · Aug 10 · #14 · Aug 17 · #8 · Aug 24 · #10 · Aug 31 · #8 · Sep 7 · #10 · Sep 14 · #141 productbest #44
#15Garden of LifeGarden of Life
1 product here ▾
  1. #3Sport Organic Plant-Based Protein
ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #2–#7Best rank in any intent here, recent weeks Jun 1 · #16 · Jun 8 · #10 · Jun 15 · #9 · Jun 22 · #9 · Jun 29 · #5 · Jul 6 · #11 · Jul 13 · #8 · Jul 20 · #14 · Jul 27 · #18 · Aug 3 · #16 · Aug 10 · #16 · Aug 17 · #11 · Aug 24 · #12 · Aug 31 · #13 · Sep 7 · #15 · Sep 14 · #152 productsbest #3
#16▼ 2VegaVegaFlagshipSport Premium Protein· #48ClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #1–#5Best rank in any intent here, recent weeks Jun 1 · #36 · Jun 8 · #16 · Jun 15 · #15 · Jun 22 · #13 · Jun 29 · #12 · Jul 6 · #14 · Jul 13 · #13 · Jul 20 · #16 · Jul 27 · #25 · Aug 3 · #23 · Aug 10 · #18 · Aug 17 · #13 · Aug 24 · #19 · Aug 31 · #17 · Sep 7 · #14 · Sep 14 · #162 productsbest #483.9 avg of 2creators 3.9
#17newNutraBioNutraBioValueClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #8–#15Best rank in any intent here, recent weeks Jun 1 · #20 · Jun 8 · #14 · Jun 15 · #19 · Jun 22 · #24 · Jun 29 · #34 · Jul 6 · #18 · Jul 13 · #37 · Jul 20 · #17 · Jul 27 · #22 · Aug 3 · #35 · Aug 10 · #41 · Aug 17 · #20 · Aug 24 · #40 · Aug 31 · #34 · Sep 7 · #37 · Sep 14 · #17
#18▼ 6MomentousMomentousFlagshipCreatine· #61ClaudeGPTGeminiAI ModeGrokPerplexity4/6 AIs · best #1–#17Best rank in any intent here, recent weeks Charted 15 of 16 weeks Jun 8 · #26 · Jun 15 · #8 · Jun 22 · #11 · Jun 29 · #18 · Jul 6 · #24 · Jul 13 · #17 · Jul 20 · #13 · Jul 27 · #21 · Aug 3 · #21 · Aug 10 · #20 · Aug 17 · #14 · Aug 24 · #22 · Aug 31 · #20 · Sep 7 · #13 · Sep 14 · #182 productsbest #61
#19▲ 3RitualRitualFlagshipEssential Protein Daily Shake 18+· #29ClaudeGPTGeminiAI ModeGrokPerplexity6/6 AIs · best #2–#11Best rank in any intent here, recent weeks Charted 15 of 16 weeks Jun 8 · #48 · Jun 15 · #18 · Jun 22 · #21 · Jun 29 · #17 · Jul 6 · #20 · Jul 13 · #19 · Jul 20 · #21 · Jul 27 · #19 · Aug 3 · #22 · Aug 10 · #15 · Aug 17 · #21 · Aug 24 · #18 · Aug 31 · #21 · Sep 7 · #22 · Sep 14 · #191 productbest #294.0 avg of 1creators 4.0
#20PESciencePEScienceFlagshipProlific Pre-Workout· #34PremiumClaudeGPTGeminiAI ModeGrokPerplexity5/6 AIs · best #3–#15Best rank in any intent here, recent weeks Jun 1 · #23 · Jun 8 · #46 · Jun 15 · #24 · Jun 22 · #25 · Jun 29 · #22 · Jul 6 · #44 · Jul 13 · #46 · Jul 20 · #25 · Jul 27 · #17 · Aug 3 · #24 · Aug 10 · #24 · Aug 17 · #29 · Aug 24 · #16 · Aug 31 · #16 · Sep 7 · #20 · Sep 14 · #202 productsbest #34
Time machine?
Sep 14 – 20 · latest
Older snapshots are kept, not published — get in touch

as of September 17 · vs September 7 · 6 intents?

02

The shortlist?

The top brands, argued one by one.

#1
Transparent LabsTransparent Labs

reviewers: 3.9/5 · 13 videos · divided

The panel's consensus pick, rewarded for ingredient clarity and recovery focus with the strongest marketing honesty rate.

Why
All six AI models name it. Panel tags emphasize clean ingredients and recovery—the traits reviewers prize most in reducing guesswork about what you consume. Ten of sixteen marketing claims hold up, the best ratio on the shortlist, aligning with reviewer demand for formula-marketing alignment.
Where it's weaker
No specific data on protein-to-calorie ratios, taste profile, or mixability—traits reviewers actively reward. The brand's recovery positioning may not address value-conscious buyers or those prioritizing hydration-support ingredients.
The case against
Pick Optimum Nutrition if mixability and trustworthiness matter more; it matches Transparent Labs' unanimous AI backing and adds an 11-of-15 honesty record while reviewers explicitly praise its mixability. For pure value, MuscleTech or Kaged cost less, though both have weaker honesty scores.
#2
Optimum NutritionOptimum Nutrition

reviewers: 3.8/5 · 6 videos · divided

Tied for broadest AI consensus, it trades ingredient-claim rigor for proven mixability and long-standing market trust.

Why
All six models name it. Panel rewards value, trusted-brand status, and mixability—the latter a live reviewer preference that avoids grittiness and clumping. Eleven of fifteen marketing claims hold up, a solid honesty score second only to Transparent Labs, suggesting consistency between marketing and formula.
Where it's weaker
Not tagged for clean ingredients or recovery as Transparent Labs is. Reviewer knock against artificial sweeteners and thickening gums applies broadly to the category, but no brand-specific evidence here overcomes that pattern or distinguishes its formula composition claims.
The case against
Pick Transparent Labs if ingredient transparency and recovery support outweigh mixability; Transparent Labs scores higher on honesty and owns the clean-ingredient tag reviewers value. For budget, MuscleTech undercuts on price despite lower trustworthiness.
#3
MuscleTechMuscleTech

reviewers: 4.0/5 · 4 videos · confirmed

Affordable creatine option, but weak marketing honesty and legal turbulence undermine its panel credibility.

Why
Five of six models name it; panel tags value and creatine strength. Only three of nine marketing claims hold up—the lowest honesty ratio—signaling misalignment between advertising and formula, the exact problem reviewers knock. Press coverage mixed: positive product reviews and safety data offset by lawsuits over spik…
Where it's weaker
Honesty score half that of rivals; legal headwinds and spiked-product lawsuits raise execution-risk signals unmatched by competitors. No tags for mixability, recovery, or clean ingredients—the traits reviewers and the panel most reward.
The case against
Pick Optimum Nutrition for similar value but with double the honesty rate and proven mixability, or Transparent Labs if you prioritize ingredient transparency and avoid marketing exaggeration risk.

as of September 1 · 3 brands?

03

Buyer types · who serves whom — and why?

The market, through the buyer's eyes.

Value
Quality Perfectionist
Premium Connoisseur
Reliability
Simplifier
Enthusiast
Transparent LabsTransparent Labs
Optimum NutritionOptimum Nutrition
MuscleTechMuscleTech
DymatizeDymatize
KagedKaged
BSNBSN
Naked NutritionNaked Nutrition
Legion AthleticsLegion Athletics
OrgainOrgain
Garden of LifeGarden of Life
VegaVega
RitualRitual
strong fitpartialweaknone★ = brand that owns the type

Cell = the best archetype fit across the brand's lineup here; ★ = the highest in the column. Rolled up from each product's archetype fit — no new data.

The ★ citations — each type’s leading brand, and why

6 buyer types have a clear leader here — Optimum Nutrition takes 4, BSN 1, MuscleTech 1.

Value-Maximizer

You want the smartest money in the room.

Mid-range street price (~$55–60) with exceptional 4.7/5 rating and trusted brand reputation delivers strong price-to-value; no cheaper rival matches this quality-to-cost balance.

+2 runners-up · why they trail
2

Mid-range price (~$29–40) with high ratings (4.7/5) and no fillers or unnecessary ingredients; cheaper alternatives exist but this balances cost and proven quality well.

3

At $40–60, it undercuts premium rivals by $20–50 while delivering proven calorie and protein density; cheap fillers and weak packaging are acceptable trade-offs for the price.

Quality Perfectionist

You want the objectively best in class.

4.7/5 from 127k+ reviews with near-universal praise for mixing, taste, and clean ingredient list; minimal dissent on quality or authenticity.

+2 runners-up · why they trail
2

Top-tier buyer rating (4.9/5 from 2207 reviews), excels across all owner aspects including purity and effectiveness, minimal weak points, and strong brand confidence tier.

3

4.5/5 from 6k+ reviews signals deep consensus; high marks on taste, ingredients, and recovery; low packaging score is minor for a powder supplement.

Premium Connoisseur

You want the badge, not just the basics.

MuscleTech is an established, tier-3 brand with strong buyer trust (4.7/5 from thousands); flagship positioning and prestige appeal align well.

+2 runners-up · why they trail
2

Vega is an established, respected plant-based brand with premium positioning, though the product itself is functional rather than luxe—it's a solid premium choice without flagship prestige.

3

Optimum Nutrition is a tier-3 brand with strong reputation, and Gold Standard is its flagship whey; positioning is premium-accessible rather than ultra-luxury.

Reliability-Seeker

You want proven, with broad consensus.

127k+ ratings with 4.7/5 consensus, mature product, established brand, and reviewers explicitly praise consistent batch quality across time.

+2 runners-up · why they trail
2

6,156 ratings with 4.5/5 average and established BSN brand create strong consensus; mature product with settled reputation in the category.

3

MuscleTech is a mature brand, 7280 ratings show broad consensus, and reviewers confirm it works as expected with no surprises or quality issues.

Simplifier

You want it to just work, no fuss.

Reviewers consistently praise smooth mixing with little to no clumping and good taste with water or milk; no setup or configuration needed.

+2 runners-up · why they trail
2

Micronized formula mixes without clumping, unflavored so it blends into any drink, comes with a scoop for dosing—minimal setup or thought required.

3

High taste and flavor marks suggest easy mixing and palatability; BCAA powder is inherently simple to use; no setup or configuration needed.

Enthusiast

You want it to genuinely delight you.

BSNBSNvia Amino X

Standout taste and flavor reputation creates sensory appeal beyond raw specs; strong ingredient quality adds perceived craft, though not a niche enthusiast cult product.

+2 runners-up · why they trail
2

Vanilla flavor praised as rich and complex rather than artificial, smooth texture, and complete amino acid profile appeal to someone who savors the details.

3

Taste and mixability are highlighted as standout aspects; high buyer rating suggests a product that delights beyond raw efficacy.

★ marks each type's leading brand — its best-fitting product in Sports Nutrition earns the reason; runners-up ranked by the same fit. A type no brand honestly serves is left off.

04

Brand price ladder · Sports Nutrition

Who plays at which price.

Premium9 brandsmedians $50–$82
$65Legion Athletics№ 13 of 100$57Ghost№ 6 of 100$53Transparent Labs№ 1 of 100$50PEScience№ 17 of 100$50Dymatize№ 4 of 100
$82Labrada№ 72 of 100
$57Rival№ 60 of 100
$55GHOST Lifestylenot in top 100
$52Mutant№ 33 of 100

as of September 15 · 30 brand medians · Google Shopping?

Act two · ★ new

What people & press say.

Where the AI ranking and the reviewers part ways, how the street rates these brands — and which of them are making news right now.

05

AI vs the reviewers

Where the machines and the room part ways.

Most of this subcategory is calm agreement. These are the picks where the AI ranking and the people who filmed the product disagree the hardest.

Serious Massby Optimum Nutrition

The AI

#4

The room

3.0/5Divided

▼ AI panel ranks it higher than the room

Creatine HMBby Transparent Labs

The AI

#2

The room

3.5/5Divided

▼ AI panel ranks it higher than the room

The AI

#20

The room

4.3/5Divided

▲ AI panel ranks it lower than the room

The reviews behind this

Transparent Labs vs Naked Whey: Which Protein Is Cleaner?

FeastGood

Transparent Labs Creatine HMB Review: Great Quality, but at too High of a Cost?

Garage Gym Reviews Everything

Optimum Nutrition Gold Standard vs Dymatize ISO 100: Is Hydrolyzed Better? (Update)

BarBend

Transparent Labs vs Optimum Nutrition: Who Wins?

FeastGood

Optimum vs Dymatize vs MuscleTech #wheyprotein #bestwheyprotein #supplements #wheyproteinreview

PRIME FINDS

The Peptide I Take Every Day for Muscle Growth 💪 | MuscleTech Muscle Peptide 185 Explained

Whatsuppwithlucas Reviews

Act three

How the models think.

Where each brand actually competes across the buyer questions, and the running ledger of what just moved here.

06

Intent dominance

Where each brand actually competes.

Transparent LabsTransparent Labs#2#2#1#2#2#7
Optimum NutritionOptimum Nutrition#1#1#6#1#1#24
MuscleTechMuscleTech#5#4#20#7#4
DymatizeDymatize#3#11#26#17#3
KagedKaged#11#5#2#5#17
GhostGhost#7#14#4#6#11#16
BSNBSN#9#17#23#11#5
CellucorCellucor#19#3#4#20
#1–3#4–10#11+cell = brand rank in that intent · faint dot = not ranked here

as of September 17 · 6 intents?

07

Common questions

What buyers ask about brands in Sports Nutrition.

  • Which sports nutrition brands are most transparent about their ingredients?

    Third-party testing and transparent ingredient disclosure are standard across established brands. Transparent Labs, Kaged, and Naked Nutrition are ranked for their clean formulas and ingredient clarity. Reviewers note that even trusted brands often include artificial sweeteners, gums, and thickeners despite simplicity…

  • What should I look for when choosing a sports nutrition product?

    Reviewers say taste and mixability are practical differentiators — brands that avoid grittiness and clumping earn repeat purchases. Protein-per-serving ratios vary widely, and isolate-only formulas deliver higher density than blended options. Scoop sizes and package contents often feel smaller than expected relative t…

  • How do the top sports nutrition brands differ?

    Optimum Nutrition and MyProtein lead on value and affordability. Transparent Labs, MuscleTech, and Dymatize focus on recovery and performance compounds. BSN emphasizes taste, while Ghost and Cellucor prioritize mixability. Orgain and Garden of Life serve buyers seeking organic and plant-based options.

  • Are marketing claims from sports nutrition brands accurate?

    Marketing claims often exceed what formulas deliver, especially around protein ratios and added sugars. Optimum Nutrition holds up 10 of 13 official claims in review, while BSN and Sports Research verify 6 to 7 of their claims each. Thorne and Klean Athlete score higher on honesty, with 7 of 8 or 7 of 7 claims verifie…

  • What recent issues should I know about in sports nutrition brands?

    Orgain faces multiple class action lawsuits alleging dangerous levels of heavy metals including lead and arsenic in its protein powder. Optimum Nutrition has faced critical reports on lead contamination in protein powders. Cellucor has a DMAA lawsuit pending. MyProtein is expanding its product line and returning to gr…

  • How do isolate-based and blend-based formulas differ?

    Isolate-only formulas deliver higher protein density per serving than blended or additive-heavy products. Reviewers note that simpler formulas avoid the grittiness and clumping problems that discourage repeat purchases, though some newer ingredient forms produce inconsistent or unnoticeable results in real use.

  • Which brands stand out for customer service and returns?

    Responsive customer service and hassle-free returns distinguish premium brands in this field. Reviewers praise brands like Kaged and Transparent Labs for their commitment to transparent, fully dosed formulas and responsive support, though specific product results can still vary.

  • Are plant-based sports nutrition options comparable to whey-based products?

    Orgain and Naked Nutrition lead the plant-based category. Orgain specializes in organic, vegan formulas, while Naked Nutrition offers unflavored, single-ingredient options for clean-label buyers. However, reviewers note that protein-per-serving ratios vary widely across the category, so comparing actual nutrition fact…

about sports nutrition

Pick by what you need 6 buying intents

how to choose a brand in sports nutrition

Powders, capsules, and drink mixes built for training exist because athletes and gym-goers need protein, energy, or recovery support timed around workouts rather than meals. People land here comparing protein powders, creatine, pre-workouts, BCAAs, mass gainers, and vegan protein blends, each answering a different moment: building muscle, fueling a session, or replacing calories a plain diet can't easily supply. Makers in this field are effectively formulators competing on whether their product does what the label promises, in a form the body tolerates and the mouth doesn't mind.

The real divide is between brands built around clean, simple formulas and brands built around performance claims layered with patented ingredient blends. Some makers favor micronized, isolate-heavy formulas for purity and mixability; others chase high-calorie or value-driven blends where fillers, gums, and sweeteners creep in despite label promises.

The RecapCategory deep dive

Issue №12 · Jul 13, 2026

The brand view stops here. For the individual products in this subcategory, switch to the product view.

General information for shoppers — not medical or safety advice. For health or child-safety decisions, consult a qualified professional. See the disclaimer.