The subcategory · Brand rail

Sports Nutrition brands,
by AI consensus.

Brand viewProduct view

This week’s race

Transparent Labs leads; Kaged climbs 19 spots.

6/16/15Transparent Labs#1 this wkOptimum Nutrition#2 this wkMyProtein#3 this wkKaged#4 this wk
100 brands tracked·6 buyer intents·Jun 15 snapshot·ChatGPT · Claude · Gemini · Perplexity analyzed

Power ranking

Who leads this sub.

#1
Transparent Labs
Transparent Labs.
Best rank in this scope, recent weeks Jan 1 · #4 · Jan 1 · #2 · Feb 1 · #26-wk trend?
Where to buy
+1
#2
Optimum Nutrition
Optimum Nutrition
Best rank in this scope, recent weeks Jan 1 · #1 · Jan 1 · #1 · Feb 1 · #16-wk trend?
Where to buy
-1
#3
MyProtein
MyProtein
Best rank in this scope, recent weeks Jan 1 · #10 · Jan 1 · #8 · Feb 1 · #36-wk trend?
Where to buy
+5

This week?

Optimum Nutrition stays on top of sports nutrition for a third straight week. Naked Nutrition made the bigger move, climbing six spots to number six, while Momentous jumped eight rungs to number twelve. MusclePharm took the hardest fall, dropping fifteen places to number twenty-three, and JYM Supplement Science fell ten spots to seventeen. Kaged and Vega entered the rankings at eight and fourteen.

✦ 27 newcomers▲ 12 climbers▼ 17 dropsTransparent Labs #1

The questions?

These rankings answer 6 buyer questions. Open any one for the head-to-head.

The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

Best Protein Powders→
Optimum Nutrition#1 right nowOptimum Nutrition
30 ranked
Best Creatine Supplements→
Transparent Labs#1 right nowTransparent Labs
30 ranked
Best Pre-Workout Supplements→
Transparent Labs#1 right nowTransparent Labs
30 ranked
Best BCAAs→
Optimum Nutrition#1 right nowOptimum Nutrition
30 ranked
Best Mass Gainers→
Optimum Nutrition#1 right nowOptimum Nutrition
30 ranked
Best Vegan Protein Powders→
Garden of Life#1 right nowGarden of Life
30 ranked

Act one

Where the machines rank them.

Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.

№ 01

Newcomers

Just arrived.

new · Jun 2026

NutraBolt (C4).

#73 · in best protein powders

new · Jun 2026

Pre Lab Pro.

#96 · in best pre-workout supplements

new · Jun 2026

Rival Nutrition.

#84 · in best mass gainers

new · Jun 2026

Wild Gainz.

#91 · in best creatine supplements

new · Jun 2026

BPN (Bare Performance Nutrition).

#90 · in best pre-workout supplements

new · Jun 2026

Creapure.

#58 · in best creatine supplements

new · Jun 2026

Con-Cret.

#92 · in best creatine supplements

Nuzest

new · Jun 2026

Nuzest.

#68 · in best vegan protein powders

new · Jun 2026

Crazy Muscle.

#79 · in best bcaas

№ 02

Full ranking

Every brand ranked.

Time machine?
June 15 · latest
sort:
#?BrandAI consensus?Last 3 months?Lineup?
#1▲ 1Transparent LabsTransparent LabsFlagshipCreatine HMB· #5ClaudeGPTGeminiPerplexity4/4 AIs · all rank it #1Best rank in any intent here, recent weeks Jun 1 · #4 · Jun 8 · #2 · Jun 15 · #212 productsbest #5
#2▼ 1Optimum NutritionOptimum NutritionFlagshipSerious Mass· #1ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#2Best rank in any intent here, recent weeks Jun 1 · #1 · Jun 8 · #1 · Jun 15 · #111 productsbest #1
#3▲ 5MyProteinMyProteinFlagshipImpact Whey Isolate Pro Series 2026· #80ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#8Best rank in any intent here, recent weeks Jun 1 · #10 · Jun 8 · #8 · Jun 15 · #33 productsbest #80
#4▲ 23KagedKagedFlagshipHydra-Charge BCAA Elite 6.0· #92ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#6Best rank in any intent here, recent weeks Jun 8 · #27 · Jun 15 · #82 productsbest #92
#5▼ 1MuscleTechMuscleTechFlagshipMass Tech Extreme 2000· #6ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#4Best rank in any intent here, recent weeks Jun 1 · #3 · Jun 8 · #4 · Jun 15 · #63 productsbest #6
#6▲ 1Naked NutritionNaked NutritionFlagshipNaked Mass· #9ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#6Best rank in any intent here, recent weeks Jun 1 · #12 · Jun 8 · #7 · Jun 15 · #44 productsbest #9
#7▼ 2DymatizeDymatizeFlagshipISO100 Hydrolyzed Whey Protein Isolate· #17ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#5Best rank in any intent here, recent weeks Jun 1 · #6 · Jun 8 · #5 · Jun 15 · #72 productsbest #17
#8▲ 18MomentousMomentousFlagshipEssential Plant-Based Protein· #48ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#10Best rank in any intent here, recent weeks Jun 8 · #26 · Jun 15 · #53 productsbest #48
#9▲ 1Garden of LifeGarden of LifeFlagshipSport Organic Plant-Based Protein· #2ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#10Best rank in any intent here, recent weeks Jun 1 · #16 · Jun 8 · #10 · Jun 15 · #93 productsbest #2
#10▼ 4CellucorCellucorFlagshipAlpha Amino· #36ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#4Best rank in any intent here, recent weeks Jun 1 · #7 · Jun 8 · #6 · Jun 15 · #164 productsbest #36
#11▼ 8BSNBSNFlagshipTrue-Mass 1200· #8ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#11Best rank in any intent here, recent weeks Jun 1 · #2 · Jun 8 · #3 · Jun 15 · #113 productsbest #8
#12▲ 4GhostGhostClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#8Best rank in any intent here, recent weeks Jun 1 · #17 · Jun 8 · #17 · Jun 15 · #12
#13▲ 4Legion AthleticsLegion AthleticsFlagshipWhey Protein Isolate· #12ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#5Best rank in any intent here, recent weeks Jun 1 · #14 · Jun 8 · #15 · Jun 15 · #106 productsbest #12
#14▲ 6OrgainOrgainFlagshipOrganic Plant Based Protein Powder· #31ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#8Best rank in any intent here, recent weeks Jun 1 · #35 · Jun 8 · #19 · Jun 15 · #135 productsbest #31
#15—VegaVegaFlagshipSport Premium Protein· #15ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#5Best rank in any intent here, recent weeks Jun 1 · #36 · Jun 8 · #16 · Jun 15 · #143 productsbest #15
#16▲ 5ThorneThorneClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#2Best rank in any intent here, recent weeks Jun 8 · #21 · Jun 15 · #15
#17▼ 4JYM Supplement ScienceJYM Supplement ScienceClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#22Best rank in any intent here, recent weeks Jun 1 · #8 · Jun 8 · #13 · Jun 15 · #17
#18newRitualRitualFlagshipEssential Protein Daily Shake 18+· #4ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#10Best rank in any intent here, recent weeks Jun 8 · #48 · Jun 15 · #201 productbest #4
#19▼ 5NutraBioNutraBioFlagshipMass Gainer· #10ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#29Best rank in any intent here, recent weeks Jun 1 · #20 · Jun 8 · #14 · Jun 15 · #182 productsbest #10
#20▲ 5NutricostNutricostClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#7Best rank in any intent here, recent weeks Jun 8 · #24 · Jun 15 · #19
#21▼ 3Redcon1Redcon1ClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#18Best rank in any intent here, recent weeks Jun 1 · #15 · Jun 8 · #18 · Jun 15 · #22
#22newKOSKOSClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#9Best rank in any intent here, recent weeks Jun 8 · #39 · Jun 15 · #21
#23▼ 12Universal NutritionUniversal NutritionFlagshipReal Gains· #14ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#14Best rank in any intent here, recent weeks Jun 1 · #13 · Jun 8 · #11 · Jun 15 · #231 productbest #14
#24newGorilla MindGorilla MindFlagshipGorilla Mode· #27ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#7Best rank in any intent here, recent weeks Jun 1 · #522 productsbest #27
#25▼ 13Evlution NutritionEvlution NutritionFlagshipBCAA Energy· #40ClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#20Best rank in any intent here, recent weeks Jun 1 · #11 · Jun 8 · #12 · Jun 15 · #281 productbest #40
#26▲ 2Now SportsNow SportsFlagshipBCAA Powder· #61ClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#27Best rank in any intent here, recent weeks Jun 1 · #47 · Jun 8 · #33 · Jun 15 · #241 productbest #61
#27newPESciencePEScienceClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#26Best rank in any intent here, recent weeks Jun 1 · #23 · Jun 8 · #46 · Jun 15 · #25
#28▼ 5Klean AthleteKlean AthleteFlagshipKlean Creatine· #21ClaudeGPTGeminiPerplexity2/4 AIs · ranks #4Best rank in any intent here, recent weeks Jun 1 · #28 · Jun 8 · #23 · Jun 15 · #261 productbest #21
#29new1st PhormClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#13Best rank in any intent here, recent weeks Jun 15 · #27
#30newSUNWARriorSUNWARriorFlagshipWarrior Blend Protein Enhanced Digestion· #99ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#22Best rank in any intent here, recent weeks Jun 1 · #63 · Jun 8 · #421 productbest #99
#31newMutantMutantClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#16
#32newJocko FuelClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#10
#33▼ 3ScivationScivationFlagshipXtend BCAA Pro Hydration V5· #56ClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#122 productsbest #56
#34newBucked UpBucked UpClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#23
#35▼ 11IsopureIsopureClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#24
#36newSwolverineClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#17
#37▼ 15GAT SportGAT SportClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#18
#38▼ 9Jacked FactoryClaudeGPTGeminiPerplexity3/4 AIs · ranks #5–#17
#39newGainfulGainfulClaudeGPTGeminiPerplexity3/4 AIs · ranks #10–#27
#40newRule One ProteinsFlagshipR1 Gain· #34ClaudeGPTGeminiPerplexity3/4 AIs · ranks #7–#261 productbest #34
#41newAscentAscentClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#28
#42newAllMax NutritionAllMax NutritionClaudeGPTGeminiPerplexity3/4 AIs · ranks #12–#18
#43newAlani NuAlani NuFlagshipCreatine Monohydrate· #7ClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#192 productsbest #7
#44newBulkSupplementsClaudeGPTGeminiPerplexity3/4 AIs · ranks #6–#18
#45newLegionClaudeGPTGeminiPerplexity3/4 AIs · ranks #7–#14
#46▼ 27MusclePharmClaudeGPTGeminiPerplexity3/4 AIs · ranks #10–#28
#47newRule 1Rule 1ClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#12
#48newTRUVANITRUVANIClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#25
#49newPlantFusionPlantFusionFlagshipComplete Plant Protein· #43ClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#271 productbest #43
#50newGHOST LifestyleGHOST LifestyleClaudeGPTGeminiPerplexity1/4 AIs · ranks #6
#51newGNC Pro PerformanceGNC Pro PerformanceClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#16
#52newONNITONNITClaudeGPTGeminiPerplexity3/4 AIs · ranks #5–#30
#53newOWYNOWYNFlagshipPro Elite High Protein Shake· #42ClaudeGPTGeminiPerplexity3/4 AIs · ranks #9–#262 productsbest #42
#54▼ 45Kaged MuscleKaged MuscleFlagshipPre-Kaged Elite· #25ClaudeGPTGeminiPerplexity1/4 AIs · ranks #33 productsbest #25
#55newHuelHuelClaudeGPTGeminiPerplexity3/4 AIs · ranks #7–#26
#56newOra OrganicOra OrganicFlagshipSo Lean & So Clean Plant-Based Superfood Protein· #33ClaudeGPTGeminiPerplexity1/4 AIs · ranks #71 productbest #33
#57newBodybuilding.comFlagshipBCAA· #22ClaudeGPTGeminiPerplexity1/4 AIs · ranks #91 productbest #22
#58newCreapureFlagshipCreapure Creatine Monohydrate Powder· #46ClaudeGPTGeminiPerplexity2/4 AIs · ranks #1–#191 productbest #46
#59newRyse SuppsRyse SuppsClaudeGPTGeminiPerplexity2/4 AIs · ranks #5–#16
#60newHuge SupplementsHuge SupplementsClaudeGPTGeminiPerplexity3/4 AIs · ranks #6–#26
#61newXtendFlagshipOriginal BCAA Powder· #28ClaudeGPTGeminiPerplexity2/4 AIs · ranks #2–#201 productbest #28
#62newAmazing GrassAmazing GrassClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#21
#63newAlohaAlohaClaudeGPTGeminiPerplexity4/4 AIs · ranks #14–#26
#64newBPI SportsBPI SportsFlagshipBest BCAA· #41ClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#271 productbest #41
#65newSprout LivingFlagshipEpic Protein Vanilla Lucuma· #91ClaudeGPTGeminiPerplexity2/4 AIs · ranks #4–#191 productbest #91
#66newMRM NutritionMRM NutritionClaudeGPTGeminiPerplexity2/4 AIs · ranks #11–#16
#67newRSP NutritionRSP NutritionClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#30
#68newNuzestNuzestClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#25
#69newMuscle MilkMuscle MilkClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#26
#70newProSuppsProSuppsClaudeGPTGeminiPerplexity2/4 AIs · ranks #17–#18
#71newGNCGNCFlagshipPro Performance Bulk 1340· #58ClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#141 productbest #58
#72newANIMALClaudeGPTGeminiPerplexity1/4 AIs · ranks #14
#73newNutraBolt (C4)ClaudeGPTGeminiPerplexity1/4 AIs · ranks #10
#74newBiosteelBiosteelClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#15
#75newCrazy NutritionClaudeGPTGeminiPerplexity1/4 AIs · ranks #5
#76newRyseClaudeGPTGeminiPerplexity1/4 AIs · ranks #5
#77newNutraboltNutraboltFlagshipC4 Ultimate· #88ClaudeGPTGeminiPerplexity1/4 AIs · ranks #61 productbest #88
#78newRule 1 ProteinsRule 1 ProteinsClaudeGPTGeminiPerplexity1/4 AIs · ranks #13
#79newCrazy MuscleClaudeGPTGeminiPerplexity1/4 AIs · ranks #6
#80newKa'ChavaClaudeGPTGeminiPerplexity2/4 AIs · ranks #7–#26
#81newBeyond RawClaudeGPTGeminiPerplexity2/4 AIs · ranks #16–#17
#82newRaw NutritionClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#22
#83newCreateClaudeGPTGeminiPerplexity1/4 AIs · ranks #8
#84newRival NutritionClaudeGPTGeminiPerplexity1/4 AIs · ranks #8
#85newThorne ResearchFlagshipAmino Complex· #57ClaudeGPTGeminiPerplexity1/4 AIs · ranks #81 productbest #57
#86newBob’s Red MillClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#87newMTS NutritionMTS NutritionFlagshipCreatine· #13ClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#191 productbest #13
#88newVivo LifeVivo LifeClaudeGPTGeminiPerplexity2/4 AIs · ranks #9–#27
#89newNutivaNutivaClaudeGPTGeminiPerplexity4/4 AIs · ranks #16–#29
#90newBPN (Bare Performance Nutrition)ClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#91newWild GainzClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#92newCon-CretClaudeGPTGeminiPerplexity1/4 AIs · ranks #10
#93newScivation (Xtend)ClaudeGPTGeminiPerplexity1/4 AIs · ranks #10
#94newNutrex ResearchNutrex ResearchClaudeGPTGeminiPerplexity2/4 AIs · ranks #17–#20
#95newPremier ProteinPremier ProteinClaudeGPTGeminiPerplexity3/4 AIs · ranks #16–#28
#96newPre Lab ProClaudeGPTGeminiPerplexity1/4 AIs · ranks #11
#97newRivalusFlagshipClean Gainer· #32ClaudeGPTGeminiPerplexity1/4 AIs · ranks #111 productbest #32
#98newAlpha LionClaudeGPTGeminiPerplexity2/4 AIs · ranks #12–#27
#99newSports ResearchSports ResearchClaudeGPTGeminiPerplexity1/4 AIs · ranks #12
#100newXWERKSClaudeGPTGeminiPerplexity1/4 AIs · ranks #12

as of June 15 · vs June 16 · 6 intents?

№ 03

Brand portfolios

What each brand fields here.

Optimum Nutrition4
  1. #1Serious Mass
  2. #16Gold Standard 100% Whey
  3. #18Micronized Creatine Powder
  4. #29Gold Standard Pre-Workout Advanced
Transparent Labs3
  1. #5Creatine HMB
  2. #11BCAA Glutamine
  3. #20100% Grass-Fed Whey Protein Isolate
Naked Nutrition2
  1. #9Naked Mass
  2. #30Naked Pea
NutraBio2
  1. #10Mass Gainer
  2. #26BCAA 5000
Vega2
  1. #15Sport Premium Protein
  2. #24Sport Premium Protein Powder
Garden of Life1
  1. #2Sport Organic Plant-Based Protein
Dymatize Nutrition1
  1. #3Super Mass Gainer
Ritual1
  1. #4Essential Protein Daily Shake 18+
MuscleTech1
  1. #6Mass Tech Extreme 2000
Alani Nu1
  1. #7Creatine Monohydrate
BSN1
  1. #8True-Mass 1200
Legion Athletics1
  1. #12Whey Protein Isolate
MTS Nutrition1
  1. #13Creatine
Universal Nutrition1
  1. #14Real Gains
Dymatize1
  1. #17ISO100 Hydrolyzed Whey Protein Isolate

Act three

How the models think.

Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.

№ 04

Intent dominance

Where each brand actually competes.

BrandProtein PowdersCreatine SupplementsPre-Workout SupplementsBCAAsMass GainersVegan Protein Powders
Transparent LabsTransparent Labs#2#1#1#2#6#11
Optimum NutritionOptimum Nutrition#1#2#5#1#1
MyProteinMyProtein#10#8#6#9#10
KagedKaged#23#11#3#3#20
MuscleTechMuscleTech#7#14#29#11#3
Naked NutritionNaked Nutrition#12#26#4#6
DymatizeDymatize#3#17#2
MomentousMomentous#11#3#9#8
#1–3#4–10#11+cell = brand rank in that intent · faint dot = not ranked here

as of June 15 · 6 intents?

№ 05

Ledger?

What just moved in this sub.

  1. ▼ fall
    Kaged MuscleKaged Muscle
    #9 → #54
  2. ▼ fall
    MusclePharm
    #19 → #46
  3. ▲ climb
    KagedKaged
    #27 → #4
  4. ▲ climb
    MomentousMomentous
    #26 → #8
  5. ▼ fall
    GAT SportGAT Sport
    #22 → #37
  6. ▼ fall
    Evlution NutritionEvlution Nutrition
    #12 → #25
  7. ✦ debut
    RitualRitual
    debut at #18
  8. ▼ fall
    Universal NutritionUniversal Nutrition
    #11 → #23
  9. ▼ fall
    IsopureIsopure
    #24 → #35
  10. ▼ fall
    Jacked Factory
    #29 → #38
  11. ▼ fall
    BSNBSN
    #3 → #11
  12. ✦ debut
    KOSKOS
    debut at #22
  13. ▲ climb
    OrgainOrgain
    #20 → #14
  14. ✦ debut
    Gorilla MindGorilla Mind
    debut at #24
  15. ▲ climb
    MyProteinMyProtein
    #8 → #3
  16. ▲ climb
    ThorneThorne
    #21 → #16
  17. ▼ fall
    NutraBioNutraBio
    #14 → #19
  18. ▲ climb
    NutricostNutricost
    #25 → #20
  19. ▼ fall
    Klean AthleteKlean Athlete
    #23 → #28
  20. ▼ fall
    CellucorCellucor
    #6 → #10

about sports nutrition

Pick by what you need 6 buying intents

interesting facts from sports nutrition

The brands here split into camps. Optimum Nutrition and Dymatize push volume and price. They moved powder by the ton. Myprotein came in cheaper and stayed lean. ON and Cellucor chase the lifter crowd. Gatorade and Powerade own the field athlete. MuscleTech chases the hardcore. Each brand knows its lane and stays in it.

The category has old money and new. Some started in gyms. Some started in labs. A buyer picks based on what matters: cost per serving, taste, what the training demands. The brands compete on formula, on trust, on which athletes vouch for them. Nothing stays still in supplements.

The brand rail stops here. For the individual products inside this sub, switch to the product view.