This week’s race
Kérastase holds the top of the sub.
Power ranking
Who leads this sub.
The reviewer check
The machines rank these brands. We checked their products against the people who filmed them.
Every score is distilled from independent YouTube reviews of the products the AIs name here — then set beside the AI rank.
This week?
Kérastase holds the top spot for a second week while the hair care category churns below it. Dove climbs fourteen positions to number thirteen, and Oribe rises eleven spots to fourteen. Dyson falls hard, dropping from twelve to twenty-six in a single week. Ouai enters the rankings at number nine, staking an immediate claim in the upper tier as Head & Shoulders arrives at nineteen.
The questions?
These rankings answer 7 buyer questions. Open any one for the head-to-head.
The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.
Act one
Where the machines rank them.
Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.
Newcomers
Just arrived.
new · Jun 2026
#79 · in best hair growth serums
new · Jun 2026
#75 · in best hair growth serums
new · Jun 2026
#76 · in best hair growth serums
new · Jun 2026
#95
new · Jun 2026
#80 · in best anti-dandruff shampoos
new · Jun 2026
#96 · in best hair growth serums
new · Jun 2026
#83 · in best anti-dandruff shampoos
new · Jun 2026
#30 · in best hair masks
new · Jun 2026
#86
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 7 intents?
Brand portfolios
What each brand fields here.
Act two · ★ new
What people & press say.
Where the AI ranking and the reviewers part ways — and which of these brands are making news right now.
AI vs the reviewers
Where the machines and the room part ways.
Most of this sub is calm agreement. These are the picks where the AI ranking and the people who filmed the product disagree the hardest.
The AI
#6The room
3.0/5▼ AIs rank it higher than the room
What Kérastase Product should I use? | Ultimate Guide to Kerastase | Kerastase review
Adore Beauty
Kérastase hair care...is it WORTH IT? Let's LOOK at the formulas...
The World Of Craig
Is Olaplex worth the hype? How does it work? | Doctor Anne
Doctor Anne
Which Olaplex Products Are Actually Worth It?
Blowout Professor
I TRIED BRIOGEO HAIRCARE FOR 2 MONTHS.. AND THIS IS WHAT HAPPENED! | Briogeo Review
Lea Toshiye
SHOCKING ONE BRAND WASHDAY FT. BRIOGEO
Swavy Curly Courtney
In the press
Which brands are making news.
6 brands in Hair Care drew coverage in the last 30 days — the mood is mixed.?
L'Oréal ParisPositive
L'Oréal Paris secures high-profile Legally Blonde prequel sponsorship, with broader coverage of brand partnerships and growth strategy.
via Marketing Dive, PR Newswire, Happi | Household And Personal Products Industry · 8 stories
The OrdinaryCritical
The Ordinary receives praise for affordable skincare products, but faces significant criticism over a failed free bus promotion in NYC that left riders stranded.
via instyle.com, the-independent.com, Stock Titan · 8 stories
DysonPositive
Dyson receives predominantly positive coverage for new product launches and innovations across vacuums, fans, and dryers, with one article recommending competitors over Dyson's portable fan.
via Forbes, Mashable, TechRadar · 8 stories
SharkCritical
Shark brand coverage is dominated by animal attack incidents and injuries, with only one positive story about SharkNinja's new product line.
via WHEC.com, Business Wire, Yahoo · 8 stories
DoveMixed
Only one article directly covers Dove the brand, praising Cameron's beauty approach; remaining coverage concerns mourning doves, medical research, and unrelated people/topics.
via Who What Wear, East Greenwich News, Dove Medical Press · 8 stories
NeutrogenaMixed
Neutrogena faces reputational damage over dropping actress Hayden Panettiere after her postpartum depression disclosure, overshadowing positive product coverage and promotional deals.
via Real Simple, Yahoo, instyle.com · 8 stories
as of June 13 · 6 brands?
Act three
How the models think.
Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.
Intent dominance
Where each brand actually competes.
as of June 15 · 7 intents?
Ledger?
What just moved in this sub.
- ▼ fall#14 → #41
- ▼ fall#15 → #35
- ▼ fall#23 → #43
- ▼ fall#24 → #42
- ✦ debutdebut at #16
- ✦ debutdebut at #17
- ▼ fall#6 → #19
- ▼ fall#22 → #34
- ▼ fall#29 → #40
- ✦ debutdebut at #20
- ▼ fall#19 → #28
- ▲ climb#17 → #10
- ✦ debutdebut at #23
- ▼ fall#18 → #25
- ▲ climb#20 → #14
- ▲ climb#21 → #15
- ▲ climb#28 → #22
- ▲ climb#26 → #21
- ✦ debutdebut at #26
- ▲ climb#10 → #7
about hair care
Pick by what you need
- buying intents · in products →
- Best Shampoos for Dry Hair
- Best Conditioners
- Best Hair Dryers
- Best Hair Oils
- Best Hair Growth Serums
- Best Anti-Dandruff Shampoos
- Best Hair Masks
interesting facts from hair care
The hair care market splits between old houses and new ones. Procter & Gamble owns Pantene and Head & Shoulders. L'Oréal runs Garnier and Redken. Unilever holds Dove and Tresemmé. These companies built their names on mass distribution and predictable formulas. They own the drugstore shelf. Then come the brands that came later. Olaplex and K18 chase salon professionals and damaged hair. SheaMoisture and Carol's Daughter target Black customers and natural textures. The old houses copied them years after. A buyer picks based on what their hair needs and what they trust.
Procter & Gamble started in Cincinnati in 1837 as a soap maker. Hair care was never the point. It became the point because the company had the factories and the stores. The newer brands know something the old ones had to learn: that hair is not one thing, and customers know the difference.
The brand rail stops here. For the individual products inside this sub, switch to the product view.