This week’s race
Garden of Life leads; Thorne climbs 72 spots.
Power ranking
Who leads the department.
This week?
Garden of Life holds the top spot for a third week running in supplements and nutrition. Momentous made the biggest move, climbing nineteen places to number seven, while Thorne jumped eighteen spots to land at number two. Vital Proteins fell hard, dropping from twelfth to twenty-ninth. Two newcomers entered the rankings this week: Ritual at twelve and Jarrow Formulas at fifteen.
The slices?
This ranking is built from 3 subcategories. Open any one for its full breakdown.
The department score is an aggregate. Each slice has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.
Act one
Where the machines rank them.
Three AI models read the department and rank every brand — who just arrived, who brings the deepest lineup, and the full board.
Newcomers
Just arrived.
Catalog depth
Who brings the deepest lineup.
- 15products · best #5
- 23products · best #2
- 32products · best #9
- 42products · best #10
- 51product · best #1
- 61product · best #3
- 71product · best #6
- 81product · best #8
- 91product · best #11
- 101product · best #12
- 111product · best #13
- 121product · best #14
- 131product · best #15
- 141product · best #16
- 151product · best #17
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 15 intents?
Act three
How the models think.
Where ChatGPT, Claude, Gemini and Perplexity disagree about these brands — the personality spread behind the consensus ranking.
AI personality
Three AIs, three taste profiles.
Each panel shows one LLM’s peak pick across this scope.?
Quietly favours
ranked #3 here, but other AIs put it at #8 / #4 / #15.
Sees differently
Nutricost#6±22
Nested Naturals#6±18
Momentous#1±9
BSN#2±9
Quietly favours
ranked #4 here, but other AIs put it at #6 / #6 / #22.
Sees differently
Klean Athlete#8±12
Quietly favours
ranked #4 here, but other AIs put it at #3 / #8 / #15.
Sees differently
Quietly favours
ranked #2 here, but other AIs put it at #6 / #24 / #7.
Sees differently
about supplements & nutrition
What this department covers
- brand subcategories
- Sports Nutrition
- Daily Wellness
- Sleep & Recovery
interesting facts from supplements & nutrition
The brands in supplements break into tribes. Some chase athletes and build products for Sports Nutrition. Others aim at the morning ritual, the daily wellness habit. A few stake everything on sleep. Each brand has its angle. Some source from labs and certifications. Some keep it simple. Some charge accordingly.
Know what you need before you shop. A brand built for runners works different than one built for sleep. Price matters less than whether the company's first customer was you or someone else.
That’s the brand rail for this department. For the individual products, switch to the product view.