The subcategory · Brand rail

Sleep & Recovery brands,
by AI consensus.

Brand viewProduct view

This week’s race

Thorne holds the top of the sub.

6/16/15Thorne#1 this wkNOW Foods#2 this wkSports Research#3 this wkVital Proteins#4 this wk
100 brands tracked·3 buyer intents·Jun 15 snapshot·ChatGPT · Claude · Gemini · Perplexity analyzed

Power ranking

Who leads this sub.

#1
Thorne
Best rank in this scope, recent weeks Jan 1 · #36 · Feb 1 · #16-wk trend?
#2
NOW Foods
Best rank in this scope, recent weeks Jan 1 · #18 · Jan 1 · #16 · Feb 1 · #26-wk trend?
#3
Sports Research
Best rank in this scope, recent weeks Jan 1 · #4 · Jan 1 · #3 · Feb 1 · #36-wk trend?

This week?

Momentous jumped nineteen places to land at number eight in sleep and recovery, the biggest climb of the week. NOW Foods followed with a fourteen-place gain to number four. Garden of Life held the top spot while two newcomers, Thorne and Nature Made, entered the rankings at number two and eleven. NeoCell fell hard—down seventeen places to number twenty-two—and Life Extension dropped ten spots to nineteen as the category shifted.

27 newcomers 9 climbers 17 dropsThorne #1

The questions?

These rankings answer 3 buyer questions. Open any one for the head-to-head.

The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

Act one

Where the machines rank them.

Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.

02

Full ranking

Every brand ranked.

Time machine?
June 15 · latest
sort:
#?BrandAI consensus?Last 3 months?Lineup?
#1newThorneThorneFlagshipCollagen Plus· #8ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#5Best rank in any intent here, recent weeks Jun 8 · #36 · Jun 15 · #14 productsbest #8
#2▲ 23NOW FoodsNOW FoodsFlagshipMagnesium Bisglycinate Powder· #40ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#12Best rank in any intent here, recent weeks Jun 1 · #18 · Jun 8 · #16 · Jun 15 · #24 productsbest #40
#3Sports ResearchSports ResearchFlagshipCollagen Peptides Powder (Unflavored)· #13ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#6Best rank in any intent here, recent weeks Jun 1 · #4 · Jun 8 · #3 · Jun 15 · #33 productsbest #13
#4▼ 2Vital ProteinsVital ProteinsFlagshipCollagen Peptides· #1ClaudeGPTGeminiPerplexity4/4 AIs · all rank it #1Best rank in any intent here, recent weeks Jun 1 · #1 · Jun 8 · #2 · Jun 15 · #43 productsbest #1
#5▲ 10LMNTLMNTFlagshipLMNT Recharge Electrolyte Drink Mix· #16ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#2Best rank in any intent here, recent weeks Jun 1 · #8 · Jun 8 · #14 · Jun 15 · #64 productsbest #16
#6▲ 10MomentousMomentousFlagshipSleep Pack· #20ClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#14Best rank in any intent here, recent weeks Jun 8 · #28 · Jun 15 · #52 productsbest #20
#7▼ 6Garden of LifeGarden of LifeFlagshipGrass Fed Collagen Peptides· #11ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#14Best rank in any intent here, recent weeks Jun 1 · #2 · Jun 8 · #1 · Jun 15 · #73 productsbest #11
#8▼ 4Ancient NutritionAncient NutritionFlagshipMulti Collagen Protein Platinum Series· #26ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#4Best rank in any intent here, recent weeks Jun 1 · #3 · Jun 8 · #4 · Jun 15 · #93 productsbest #26
#9Pure EncapsulationsPure EncapsulationsFlagshipMagnesium (Glycinate)· #3ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#10Best rank in any intent here, recent weeks Jun 1 · #24 · Jun 8 · #9 · Jun 15 · #102 productsbest #3
#10▲ 2NuunNuunFlagshipSport Electrolyte Tablets· #5ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#11Best rank in any intent here, recent weeks Jun 1 · #11 · Jun 8 · #20 · Jun 15 · #113 productsbest #5
#11▲ 6OLLYOLLYFlagshipSleep Gummies· #7ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#12Best rank in any intent here, recent weeks Jun 1 · #6 · Jun 8 · #19 · Jun 15 · #143 productsbest #7
#12▲ 1NatrolNatrolFlagshipMelatonin Advanced Sleep Tablets 10mg· #18ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#14Best rank in any intent here, recent weeks Jun 1 · #7 · Jun 8 · #5 · Jun 15 · #123 productsbest #18
#13▼ 3Life ExtensionLife ExtensionFlagshipMelatonin IR/XR Dual-Release· #25ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#11Best rank in any intent here, recent weeks Jun 1 · #15 · Jun 8 · #11 · Jun 15 · #133 productsbest #25
#14▲ 4Liquid I.VLiquid I.VFlagshipHydration Multiplier Electrolyte Powder· #2ClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#3Best rank in any intent here, recent weeks Jun 1 · #48 · Jun 8 · #39 · Jun 15 · #82 productsbest #2
#15▲ 8Skratch LabsSkratch LabsFlagshipSport Hydration Drink Mix· #74ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#10Best rank in any intent here, recent weeks Jun 1 · #17 · Jun 8 · #30 · Jun 15 · #154 productsbest #74
#16▼ 5BulletproofBulletproofClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#17Best rank in any intent here, recent weeks Jun 1 · #16 · Jun 8 · #12 · Jun 15 · #16
#17newUltima ReplenisherUltima ReplenisherFlagshipElectrolyte Hydration Powder Mix· #14ClaudeGPTGeminiPerplexity3/4 AIs · ranks #1–#12Best rank in any intent here, recent weeks Jun 1 · #9 · Jun 8 · #47 · Jun 15 · #172 productsbest #14
#18▼ 13NeoCellNeoCellFlagshipSuper Collagen Peptides + Biotin & Vitamin C (Generation 5)· #66ClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#24Best rank in any intent here, recent weeks Jun 1 · #12 · Jun 8 · #6 · Jun 15 · #202 productsbest #66
#19newPerformance LabPerformance LabFlagshipSleep+ G5· #29ClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#16Best rank in any intent here, recent weeks Jun 1 · #96 · Jun 15 · #211 productbest #29
#20newKlean AthleteKlean AthleteFlagshipKlean Melatonin· #71ClaudeGPTGeminiPerplexity3/4 AIs · ranks #7–#30Best rank in any intent here, recent weeks Jun 1 · #93 · Jun 8 · #79 · Jun 15 · #272 productsbest #71
#21newPedialytePedialyteFlagshipSport Electrolyte Powder· #57ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#20Best rank in any intent here, recent weeks Jun 1 · #14 · Jun 8 · #25 · Jun 15 · #192 productsbest #57
#22▼ 14OrgainOrgainFlagshipGrass-Fed Collagen Peptides + Probiotics & Vitamin C· #69ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#20Best rank in any intent here, recent weeks Jun 1 · #29 · Jun 8 · #8 · Jun 15 · #221 productbest #69
#23▼ 16Further FoodFurther FoodClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#17Best rank in any intent here, recent weeks Jun 1 · #20 · Jun 8 · #7 · Jun 15 · #18
#24newDripDropFlagshipORS Electrolyte Powder· #45ClaudeGPTGeminiPerplexity3/4 AIs · ranks #4–#21Best rank in any intent here, recent weeks Jun 1 · #54 · Jun 15 · #232 productsbest #45
#25▲ 4Primal KitchenPrimal KitchenFlagshipCollagen Fuel· #9ClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#19Best rank in any intent here, recent weeks Jun 1 · #37 · Jun 8 · #291 productbest #9
#26newGreat Lakes WellnessClaudeGPTGeminiPerplexity3/4 AIs · ranks #3–#18Best rank in any intent here, recent weeks Jun 1 · #51 · Jun 8 · #90 · Jun 15 · #24
#27newJarrow FormulasFlagshipMagMind· #53ClaudeGPTGeminiPerplexity3/4 AIs · ranks #5–#15Best rank in any intent here, recent weeks Jun 1 · #32 · Jun 15 · #251 productbest #53
#28Nature MadeNature MadeFlagshipSleep & Recover Melatonin Gummies· #64ClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#6Best rank in any intent here, recent weeks Jun 1 · #5 · Jun 8 · #15 · Jun 15 · #261 productbest #64
#29▼ 10CodeageCodeageFlagshipMulti Collagen Protein Powder Platinum (2026 Formula)· #44ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#29Best rank in any intent here, recent weeks Jun 1 · #44 · Jun 8 · #172 productsbest #44
#30newTransparent LabsTransparent LabsFlagshipGrass-Fed Collagen Hydrolysate Powder· #23ClaudeGPTGeminiPerplexity2/4 AIs · ranks #2–#62 productsbest #23
#31newRedmondFlagshipRe-Lyte Hydration Electrolyte Mix· #4ClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#261 productbest #4
#32newCalifornia Gold NutritionCalifornia Gold NutritionFlagshipCollagenUP· #67ClaudeGPTGeminiPerplexity2/4 AIs · ranks #7–#82 productsbest #67
#33newNordic NaturalsNordic NaturalsClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#24
#34▼ 14Nested NaturalsNested NaturalsFlagshipLuna Sleep Aid· #63ClaudeGPTGeminiPerplexity3/4 AIs · ranks #6–#291 productbest #63
#35newPrecision HydrationPrecision HydrationFlagshipPH 1500 Electrolyte Powder· #80ClaudeGPTGeminiPerplexity2/4 AIs · ranks #8–#111 productbest #80
#36newHum NutritionHum NutritionFlagshipBeauty zzZz Pro PM· #84ClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#271 productbest #84
#37newSaltStickFlagshipElectrolyte Capsules Plus· #86ClaudeGPTGeminiPerplexity2/4 AIs · ranks #9–#121 productbest #86
#38newCure HydrationCure HydrationClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#27
#39▼ 9Gaia HerbsGaia HerbsClaudeGPTGeminiPerplexity4/4 AIs · ranks #14–#24
#40▼ 16GatoradeGatoradeFlagshipGatorlyte Rapid Rehydration Powder· #93ClaudeGPTGeminiPerplexity4/4 AIs · ranks #10–#291 productbest #93
#41newDesigns for HealthDesigns for HealthClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#22
#42▼ 15Live ConsciousLive ConsciousClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#28
#43newGU EnergyClaudeGPTGeminiPerplexity2/4 AIs · ranks #11–#14
#44newIntegrative TherapeuticsIntegrative TherapeuticsFlagshipCortisol Manager· #58ClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#201 productbest #58
#45newHi-LyteClaudeGPTGeminiPerplexity2/4 AIs · ranks #12–#14
#46newTailwind NutritionClaudeGPTGeminiPerplexity2/4 AIs · ranks #13
#47newVegaVegaFlagshipSport Hydrator Electrolyte Blend (Plant-Based Plus)· #92ClaudeGPTGeminiPerplexity3/4 AIs · ranks #9–#261 productbest #92
#48newNature's WayNature's WayClaudeGPTGeminiPerplexity3/4 AIs · ranks #16–#19
#49newFuture Kind +Future Kind +FlagshipVegan Sleep Complex Pro 3.0· #21ClaudeGPTGeminiPerplexity1/4 AIs · ranks #11 productbest #21
#50newGnarly NutritionFlagshipGnarly Collagen Pro· #97ClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#181 productbest #97
#52newBUBS NaturalsFlagshipCollagen Protein· #95ClaudeGPTGeminiPerplexity2/4 AIs · ranks #8–#201 productbest #95
#53newPuoriPuoriFlagshipM3 + Sleep· #34ClaudeGPTGeminiPerplexity1/4 AIs · ranks #31 productbest #34
#54newRedmond Re-LyteFlagshipElectrolyte Mix· #6ClaudeGPTGeminiPerplexity1/4 AIs · ranks #32 productsbest #6
#55newNeurohacker CollectiveNeurohacker CollectiveFlagshipQualia Night Gen 3· #55ClaudeGPTGeminiPerplexity2/4 AIs · ranks #5–#241 productbest #55
#56newMind Lab ProMind Lab ProFlagshipMind Lab Pro Sleep· #41ClaudeGPTGeminiPerplexity1/4 AIs · ranks #41 productbest #41
#57▼ 51Thorne ResearchFlagshipMagnesium Bisglycinate· #17ClaudeGPTGeminiPerplexity1/4 AIs · ranks #42 productsbest #17
#58newNutricostNutricostFlagshipCollagen Hydrolysate Powder (Type I & III)· #59ClaudeGPTGeminiPerplexity2/4 AIs · ranks #6–#241 productbest #59
#59newBiolyteClaudeGPTGeminiPerplexity1/4 AIs · ranks #5
#60newModereModereFlagshipLiquid BioCell Pure (Advanced 2026 Formula)· #52ClaudeGPTGeminiPerplexity1/4 AIs · ranks #51 productbest #52
#61newRitualRitualFlagshipInCharge Sleep Elite PM· #62ClaudeGPTGeminiPerplexity2/4 AIs · ranks #6–#301 productbest #62
#62newNatural VitalityNatural VitalityClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#16
#63newVitalyteVitalyteClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#16
#64newDr. Price'sClaudeGPTGeminiPerplexity1/4 AIs · ranks #6
#65newBeam OrganicsBeam OrganicsFlagshipDream Powder Max CBN 2.0· #68ClaudeGPTGeminiPerplexity1/4 AIs · ranks #71 productbest #68
#67▼ 45UltimaFlagshipReplenisher Electrolyte Powder· #73ClaudeGPTGeminiPerplexity1/4 AIs · ranks #71 productbest #73
#68newMagMindClaudeGPTGeminiPerplexity1/4 AIs · ranks #8
#69newNativePathFlagshipNative Hydrate Electrolyte Powder· #79ClaudeGPTGeminiPerplexity1/4 AIs · ranks #81 productbest #79
#70newNow SportsNow SportsClaudeGPTGeminiPerplexity2/4 AIs · ranks #16–#18
#71newDoctor's BestClaudeGPTGeminiPerplexity3/4 AIs · ranks #17–#28
#72newBiosteelBiosteelClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#25
#73newCureFlagshipHydration Electrolyte Drink Mix· #88ClaudeGPTGeminiPerplexity1/4 AIs · ranks #91 productbest #88
#75▼ 61Nature's BountyNature's BountyClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#29
#76newDr. BergDr. BergFlagshipElectrolyte Powder Keto Pro (Formula 2026)· #96ClaudeGPTGeminiPerplexity1/4 AIs · ranks #101 productbest #96
#77newGreat Lakes GelatinFlagshipHydrolyzed Collagen· #99ClaudeGPTGeminiPerplexity1/4 AIs · ranks #101 productbest #99
#78newHydrantClaudeGPTGeminiPerplexity1/4 AIs · ranks #10
#79new1st PhormClaudeGPTGeminiPerplexity1/4 AIs · ranks #11
#80newDose & CoDose & CoClaudeGPTGeminiPerplexity1/4 AIs · ranks #11
#81newJocko FuelClaudeGPTGeminiPerplexity1/4 AIs · ranks #11
#82newSwansonSwansonClaudeGPTGeminiPerplexity1/4 AIs · ranks #11
#83▼ 62YoutheoryClaudeGPTGeminiPerplexity2/4 AIs · ranks #12–#28
#84newSource NaturalsClaudeGPTGeminiPerplexity3/4 AIs · ranks #20–#22
#85newBioOptimalClaudeGPTGeminiPerplexity1/4 AIs · ranks #12
#86newOra OrganicOra OrganicClaudeGPTGeminiPerplexity1/4 AIs · ranks #12
#87newOsmo NutritionClaudeGPTGeminiPerplexity1/4 AIs · ranks #12
#88newSolarayClaudeGPTGeminiPerplexity1/4 AIs · ranks #12
#89newKey NutrientsClaudeGPTGeminiPerplexity2/4 AIs · ranks #14–#24
#90newDr. Emil NutritionClaudeGPTGeminiPerplexity1/4 AIs · ranks #13
#91newVibrant HealthVibrant HealthClaudeGPTGeminiPerplexity1/4 AIs · ranks #13
#92newMyProteinMyProteinClaudeGPTGeminiPerplexity1/4 AIs · ranks #16
#93newPoweradePoweradeClaudeGPTGeminiPerplexity2/4 AIs · ranks #17–#22
#94newBioEmblemClaudeGPTGeminiPerplexity1/4 AIs · ranks #14
#95newZhou NutritionClaudeGPTGeminiPerplexity1/4 AIs · ranks #14
#96newPhysician's ChoicePhysician's ChoiceClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#26
#97newHerb PharmClaudeGPTGeminiPerplexity1/4 AIs · ranks #15
#98newKeto ChowKeto ChowClaudeGPTGeminiPerplexity1/4 AIs · ranks #15
#99newMary Ruth's OrganicsMary Ruth's OrganicsClaudeGPTGeminiPerplexity1/4 AIs · ranks #15
#100newSaltyClaudeGPTGeminiPerplexity1/4 AIs · ranks #15

as of June 15 · vs June 16 · 3 intents?

Act three

How the models think.

Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.

04

Intent dominance

Where each brand actually competes.

BrandSleep SupplementsElectrolyte PowdersCollagen Supplements
ThorneThorne#6#7#15
NOW FoodsNOW Foods#3#12
LMNTLMNT#1
MomentousMomentous#8#8
#1–3#4–10#11+cell = brand rank in that intent · faint dot = not ranked here

as of June 15 · 3 intents?

05

Ledger?

What just moved in this sub.

  1. ▼ fall#21 → #83
  2. ▼ fall#14 → #75
  3. ▼ fall#6 → #57
  4. ▼ fall#22 → #67
  5. ✦ debutdebut at #1
  6. ▲ climb#25 → #2
  7. ▼ fall#7 → #23
  8. ▼ fall#24 → #40
  9. ▼ fall#27 → #42
  10. ▼ fall#8 → #22
  11. ▼ fall#20 → #34
  12. ✦ debutdebut at #17
  13. ▼ fall#5 → #18
  14. ✦ debutdebut at #19
  15. ▲ climb#15 → #5
  16. ▲ climb#16 → #6
  17. ✦ debutdebut at #20
  18. ▼ fall#19 → #29
  19. ✦ debutdebut at #21
  20. ▼ fall#30 → #39

about sleep & recovery

Pick by what you need 3 buying intents

interesting facts from sleep & recovery

Sleep and recovery supplements split into camps. Some brands chase the science—magnesium, glycine, melatonin in measured doses. Others lean toward herbal tradition: valerian, passionflower, chamomile. A few push adaptogens and nootropics for performance recovery. The gap matters. A runner needs different support than an insomniac. A brand's reputation lives in what it commits to.

The buyer should ask what a company actually tests. Some submit to third-party verification. Others don't. Cost varies wildly for similar ingredients. One brand's formula might cost twice another's. That gap points to manufacturing choices, sourcing, and margins—not magic.

The brand rail stops here. For the individual products inside this sub, switch to the product view.