This week’s race
Blue Buffalo holds the top of the sub.
Power ranking
Who leads this sub.
This week?
Blue Buffalo jumped from ninth to first in pet treats, a climb that reshuffled the entire category. Merrick also surged eight spots to land at seventh, while two newcomers—Zuke's and Wellness—entered the top tier at second and fourth. Purina took the hardest fall, dropping from fifth to twenty-eight in a single week, and Tartar Shield fell twenty-one places to twenty-nine. The swings suggest buyer preferences shifted sharply across the category, with established names losing ground to challengers.
The questions?
These rankings answer 3 buyer questions. Open any one for the head-to-head.
The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.
Act one
Where the machines rank them.
Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.
Newcomers
Just arrived.
new · Jun 2026
#77 · in best calming treats for dogs
new · Jun 2026
#81
new · Jun 2026
#95
new · Jun 2026
#90
new · Jun 2026
#59 · in best calming treats for dogs
new · Jun 2026
#83
new · Jun 2026
#54 · in best calming treats for dogs
new · Jun 2026
#74 · in best calming treats for dogs
new · Jun 2026
#96
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 3 intents?
Brand portfolios
What each brand fields here.
Act three
How the models think.
Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.
Ledger?
What just moved in this sub.
- ▼ fall#14 → #100
- ▼ fall#30 → #84
- ▼ fall#22 → #71
- ▼ fall#15 → #62
- ▼ fall#16 → #52
- ▼ fall#18 → #43
- ▼ fall#26 → #51
- ✦ debutdebut at #14
- ▼ fall#13 → #28
- ✦ debutdebut at #16
- ▲ climb#24 → #11
- ▼ fall#23 → #36
- ▲ climb#27 → #15
- ✦ debutdebut at #19
- ✦ debutdebut at #20
- ✦ debutdebut at #21
- ▼ fall#20 → #29
- ▼ fall#29 → #38
- ✦ debutdebut at #22
- ✦ debutdebut at #23
about pet treats
Pick by what you need
- buying intents · in products →
- Best Dog Dental Chews
- Best Dog Training Treats
- Best Calming Treats for Dogs
interesting facts from pet treats
The brands in pet treats break into clear types. Some built on meat and bones. Some on grain and vegetables. Some chase the premium angle. Some stay cheap. Purina holds most of the market. Nestlé owns pieces of it. Smaller brands come from founders who loved their own dogs and started cooking. Each brand trusts different things. Meat first. Organic first. Budget first. These differences matter when you pick what goes in the bowl.
A buyer needs to know what a brand actually is. Many started as family operations and got bought by food companies. Some stayed small. Some went global. The treats themselves vary more than the names do. Read what goes in them. That tells you what you are paying for.
The brand rail stops here. For the individual products inside this sub, switch to the product view.