This week’s race
Ninja leads; Breville climbs 14 spots.
Power ranking
Who leads this sub.
This week?
Ninja held the air fryer category for the eighth week. Instant Pot climbed seven spots to number five, the week's biggest mover, while Breville gained the same ground to land at seven. Philips fell six places to eleven, its sharpest drop in the standings. Dreo and Tower entered the rankings at twenty-five and twenty-six.
The questions?
These rankings answer 5 buyer questions. Open any one for the head-to-head.
The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.
Act one
Where the machines rank them.
Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.
Newcomers
Just arrived.
new · Jun 2026
#96
new · Jun 2026
#70
new · Jun 2026
#97
new · Jun 2026
#95
new · Jun 2026
#92
new · Jun 2026
#50 · in best dual-basket air fryers
new · Jun 2026
#52 · in best dual-basket air fryers
new · Jun 2026
#69
new · Jun 2026
#82
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 5 intents?
Brand portfolios
What each brand fields here.
Act two · ★ new
What people & press say.
Where the AI ranking and the reviewers part ways — and which of these brands are making news right now.
In the press
Which brands are making news.
6 brands in Air Fryers drew coverage in the last 30 days — the mood skews positive.?
NinjaPositive
Ninja's kitchen appliances dominate coverage with strong product interest and promotional deals, though competitors are emerging in the slushi and coffee maker categories.
via NBC New York, New York Magazine, Motorcycle.com · 8 stories
CosoriPositive
Cosori receives strong positive coverage across air fryer and kitchen appliance categories, with praise for product quality, design, and performance, while also appearing in comparative buyer's guides
via RTINGS.com, Tom's Guide, People.com · 8 stories
BrevillePositive
Breville espresso machines dominate coverage with overwhelmingly positive reviews praising quality and value, alongside frequent promotional deals and price drops.
via WIRED, Food & Wine, Serious Eats · 8 stories
CuisinartPositive
Cuisinart receives mostly favorable coverage for innovative kitchen appliances, with particular praise for its food processor and defrosting tray, though some articles position its products competitiv
via Food & Wine, Tom's Guide, Trend Hunter · 8 stories
GourmiaCritical
Gourmia faces significant negative coverage dominated by a pressure cooker safety recall involving severe burn injuries, though new product launches receive positive mentions.
via RTINGS.com, The Malaysian Reserve, U.S. Consumer Product Safety Commission (.gov) · 8 stories
PhilipsPositive
Philips coverage is mostly positive around product innovation and healthcare partnerships, though offset by real estate divestment news and pricing criticism on smart home devices.
via British GQ, The Business Journals, Hueblog.com · 8 stories
as of June 4 · 6 brands?
Act three
How the models think.
Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.
Intent dominance
Where each brand actually competes.
as of June 15 · 5 intents?
Ledger?
What just moved in this sub.
- ▼ fall#30 → #87
- ▼ fall#29 → #85
- ▼ fall#26 → #68
- ▼ fall#25 → #56
- ✦ debutdebut at #12
- ▼ fall#24 → #42
- ▲ climb#15 → #3
- ✦ debutdebut at #18
- ▼ fall#21 → #33
- ▼ fall#27 → #37
- ▼ fall#4 → #11
- ✦ debutdebut at #23
- ▼ fall#17 → #24
- ▼ fall#14 → #20
- ▼ fall#16 → #22
- ▲ climb#11 → #6
- ✦ debutdebut at #25
- ▼ fall#22 → #27
- ▲ climb#23 → #19
- ✦ debutdebut at #26
about air fryers
Pick by what you need
- buying intents · in products →
- Best Air Fryers for Families
- Best Compact Air Fryers
- Best Dual-Basket Air Fryers
- Best Budget Air Fryers
- Best Air Fryer Toaster Ovens
interesting facts from air fryers
Air fryer brands split into camps. Ninja and Cosori push features and capacity. Philips built the category and owns the premium end. Instant Pot came late and brought its brand loyalty with it. Chefman and GoWISE stay cheap. Secura and Dreo chase the middle. Each knows what it sells and who buys.
A buyer picks based on what matters. Kitchen space matters. Budget matters. How much you cook at once matters. The brands know this. They do not pretend to be something else.
The brand rail stops here. For the individual products inside this sub, switch to the product view.