Biggest movers · JULY 13, 2026?

The week the radar moved.

climbers

fallers

debuts

№ 01

Climbers

Brands the panel is recommending more.

▲ +8

Electronics

ASUS.

Climbed from #30 to #22, led by Electronics, as more of the three models put it near the top of their answers.

#30→#22

▲ +6

Ninja.

Climbed from #17 to #11, as more of the three models put it near the top of their answers.

#17→#11

▲ +6

Brooks.

Climbed from #19 to #13, as more of the three models put it near the top of their answers.

#19→#13

▲ +5

Adidas.

Climbed from #20 to #15, as more of the three models put it near the top of their answers.

#20→#15

№ 02

Fallers

Names the AI rotations pushed down.

▼ -14

Patagonia.

Slipped from #23 to #37, as the panel rotated other names ahead of it.

#23→#37

▼ -7

Saatva.

Slipped from #28 to #35, as the panel rotated other names ahead of it.

#28→#35

№ 03

New debuts

Brands the panel just noticed.

✦ NEW

Tools, DIY & Home Improvement

Ryobi.

New on the board at #25 this week in Tools, DIY & Home Improvement — the panel started naming it where it hadn't before.

debut · #25

✦ NEW

Baby, Kids & Toys

Chicco.

New on the board at #28 this week in Baby, Kids & Toys — the panel started naming it where it hadn't before.

debut · #28

The full picture lives on the brands hub — products included, every scope, on Changes & Newcomers.

Brands the panel is recommending more.

Names the AI rotations pushed down.

Brands the panel just noticed.

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