Beauty & Personal Care › Oral Care
Hum Smart Electric Toothbrush
Oral Care
by Colgatebrand #2 in Oral CareMid-range · middle third of oral care
Should you buy it??
Too early to call
One source so far — no reviewer, buyer or press cross-check yet.
Quick take
In short: what each side says
Buyers — each opened up in full further down ↓
Owners love the soft bristles, sleek design, long battery life, and app-guided brushing feedback, but the app's necessity and specific brushing technique requirements divide opinion.
Main competitors
Top rivals in Oral Care.
The verdict
What the panel makes of it.
Colgate Hum is a smart electric toothbrush made by Colgate-Palmolive. Released in 2018. The brush connects to a smartphone app that tracks brushing habits and provides real-time feedback. People buy it to improve their oral hygiene with guided brushing and habit tracking. AI assistants currently rank it number three for best electric toothbrushes.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
Feature by feature
What critics and buyers say, by feature.
“Less than $25 on Amazon”— New York Post
“Gentle on your gums”— New York Post
From 1 published review + buyer ratings · last 18 months?
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 538 buyer ratings of the Hum Smart Electric Toothbrush from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
538 ratings · 7 written
across 2 retailers
What owners single out
Review 2 notes the app's learning curve with its required back-and-forth brushing motion, which aligns with the app & guided brushing aspect being the weakest area among buyers.
In their words
“I was really skeptical about trying the Colgate Hum Smart Rechargeable Electric Toothbrush, but I was proven wrong! First of all, I love the delicious purple color of the toothbrush and charger. It really gets me exciting for my daily brushing and looks gorgeous on my counter. The handle is ergonomic and incredibly easy to grip. The battery is so long-lasting (for at least 10 days) - leaving my ol”
verified purchase · colgate.com
“Hum is pretty impressive if you judge this brush based on the app and design alone. It's sleek, quiet, and surprisingly powerful. However, there are some drawbacks, and it's essential to know a few things before purchasing. 1. It requires the user to "brush" much like the Quip brush. - Rather than hold your brush over a tooth or area, Hum's app will tell you to move your brush back and forth. Not ”
verified purchase · colgate.com
as of June 25 · 538 buyer ratings?
Alternatives by price · Same field?
Same money, different answer.
The recap
Where it stands today.
- MakerBy Colgate — see how it ranks across other intents on its brand profile.