What the AIs say
— best · 1 of 5 agree“Only perplexity has placed Heaton so far this snapshot — average rank #21.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Heaton's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only perplexity has placed Heaton so far this snapshot — average rank #21.0 across 1 mention.
perplexity
#21.0
avg over 1 mention · best #21
Wins & misses?
Where it leads, where it lags.
Heaton doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #21 in Best Teeth Whitening Strips.
Top wins
Heaton hasn’t cracked any top-10 list this snapshot.
Where it lags
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Custom Teeth Whitening Strips is the only Heaton product the AI assistants have picked so far — showing up in 1 buyer question.
Traits?
The words the panel uses.
AI most often praises Heaton for being "10% peroxide" (1 mention) and "12 shades" (1).
- 10% peroxide1
- 12 shades1
- 40 minutes1
- tailored fit1
Rivals?
Who it competes against.
SmileDirectClub has the edge over Heaton — winning more of the 1 shared question the AI panel ranks them both in.
- SmileDirectClubBeauty & Personal CareSmileDirectClub leads 1–0 · 1 shared · 1 categoryCompare
- HismileBeauty & Personal CareHismile leads 1–0 · 1 shared · 1 categoryCompare
- Oral-BBeauty & Personal CareOral-B leads 1–0 · 1 shared · 1 categoryCompare
- AuraGlowBeauty & Personal CareAuraGlow leads 1–0 · 1 shared · 1 categoryCompare
- CrestBeauty & Personal CareCrest leads 1–0 · 1 shared · 1 categoryCompare
- GlowLabBeauty & Personal CareHeaton leads 1–0 · 1 shared · 1 categoryCompare
- Carbon CocoBeauty & Personal CareHeaton leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “10% peroxide” (1 mentions) and “12 shades” (1).
- Top productCustom Teeth Whitening Strips is the most-mentioned Heaton product this snapshot.
- Closest rivalSmileDirectClub (0–1 across 1 shared intent).