Food, Beverages & Snacks › Coffee
Kick Ass
Dark roast espresso coffee beans
by Kicking Horse Coffeebrand #10 in CoffeeMid-range · middle third of coffee
Should you buy it??
Trust it — mostly
based on 3 of 6 signals
Quick take
In short: what each side says
AI · critics · buyers · brand claims · press — each opened up in full further down ↓
perplexity ranks this product at #4.0 on average
Owners rave about Kick Ass's bold, rich dark roast flavor and aroma, with many loyal repeat buyers, but one buyer received non-organic coffee despite ordering organic, raising concerns about product a
All sides land high — a confident buy, with the caveats below.
Main competitors
Top rivals in Coffee.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks this product at #4.0 on average Averaging across the AI panel, Kick Ass sits around #4.0 this snapshot.
Gemini
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Didn’t rank Kick Ass this snapshot.
GPT
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Didn’t rank Kick Ass this snapshot.
AI Mode
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Didn’t rank Kick Ass this snapshot.
Claude
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Didn’t rank Kick Ass this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 508 buyer ratings of the Kick Ass from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
508 ratings · 7 written
across 3 retailers
What owners single out
Buyers' weakest aspect—product accuracy & labeling—aligns with the critic concern that dark roast strength may not suit all preferences, though the mislabeling issue is distinct from roast intensity.
In their words
“Kick Ass truly lives up to its name! This dark roast has an incredible balance of boldness and smoothness, with a slightly smoky, rich flavor that lingers beautifully. The aroma alone is enough to wake you up in the morning! It’s strong, yet not overwhelming, making it the perfect go-to coffee for anyone who loves a deep, full-bodied brew. Highly recommend this for those who need a serious caffein”
Babacar D. · verified purchase · kickinghorsecoffee.ca
“I ordered organic coffee and was shipped non-organic. The picture shows organic but that’s not what they are shipping!”
WalmartCustomer · verified purchase · walmart.com
as of July 1 · 508 buyer ratings?
Frequent rivals?
What it competes against.
- Black Cat Classic Espresso Whole BeanIntelligentsia CoffeeKicking Horse Coffee leads 1–0 · 1 sharedRead
- Espresso Roast Whole Bean CoffeeStarbucksKicking Horse Coffee leads 1–0 · 1 sharedRead
- Espresso Forte Whole BeanPeet's CoffeeKicking Horse Coffee leads 1–0 · 1 sharedRead
- Black Cat EspressoIntelligentsiaKicking Horse Coffee leads 1–0 · 1 sharedRead
- Kick Ass Whole Bean CoffeeKicking HorseKicking Horse Coffee leads 1–0 · 1 sharedRead
- Intermezzo Whole Bean CoffeeSegafredo ZanettiKicking Horse Coffee leads 1–0 · 1 sharedRead
- Espresso Whole Bean CoffeeCafé BusteloKicking Horse Coffee leads 1–0 · 1 sharedRead
Alternatives by price · Same field?
Same money, different answer.
The recap
Where it stands today.
- PositionBest rank #4 across 1 intent tracked (climbed 9 this week).
- FootprintStrongest in Best Espresso Beans (#4).
- TraitsMost often described as “dark”.
- Closest rivalBlack Cat Classic Espresso Whole Bean (1–0 across 1 shared intent).
- MakerBy Kicking Horse Coffee — see how it ranks across other intents on its brand profile.
browse Kick Ass in these categories