What the AIs say
— best · 1 of 5 agree“Only ChatGPT has placed Macleans so far this snapshot — average rank #24.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Macleans's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only ChatGPT has placed Macleans so far this snapshot — average rank #24.0 across 1 mention.
ChatGPT
#24.0
avg over 1 mention · best #24
The words the panel uses
AI most often praises Macleans for being "daily use" (1 mention) and "sensitivity relief" (1).
- daily use1
- sensitivity relief1
- whitening1
Wins & misses?
Where it leads, where it lags.
Macleans doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #24 in Best Toothpastes for Sensitive Teeth.
Top wins
Macleans hasn’t cracked any top-10 list this snapshot.
Where it lags
Act three
The lineup, ranked.
Every Macleans product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Sensitive Advanced Whitening Toothpaste is the only Macleans product the AI assistants have picked so far — showing up in 1 buyer question.
Rivals?
Who it competes against.
Macleans's closest rival is Burt's Bees — and Macleans comes out ahead in 1 of 1 of the questions they both answer (100%).
- Burt's BeesBeauty & Personal CareMacleans leads 1–0 · 1 shared · 1 categoryCompare
- Oral-BBeauty & Personal CareOral-B leads 1–0 · 1 shared · 1 categoryCompare
- ParodontaxBeauty & Personal CareParodontax leads 1–0 · 1 shared · 1 categoryCompare
- CrestBeauty & Personal CareCrest leads 1–0 · 1 shared · 1 categoryCompare
- Tom's of MaineBeauty & Personal CareTom's of Maine leads 1–0 · 1 shared · 1 categoryCompare
- New York Magazine Strategist PickBeauty & Personal CareMacleans leads 1–0 · 1 shared · 1 categoryCompare
- SquigleBeauty & Personal CareMacleans leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “daily use” (1 mentions) and “sensitivity relief” (1).
- Top productSensitive Advanced Whitening Toothpaste is the most-mentioned Macleans product this snapshot.
- Closest rivalBurt's Bees (1–0 across 1 shared intent).