By the Fireplace Eau de Toilette

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By the Fireplace Eau de Toilette

Fragrances

by Maison Margiela Replicabrand #50 in Fragrances
Street price$80–$108as of Jul 13?
Price tier

Budget · bottom third of fragrances

Should you buy it??

ReconsiderCheckTrust it

Trust it

based on 3 of 6 signals

Quick take

In short: what each side says

AI panel · Buyers — each opened up in full further down ↓

AI panel#8 best pick1 of 5 models agree

Gemini ranks this product at #8.0 on average

Buyers4.57,543 ratings

Owners love the authentic smoky-woody character and impressive longevity, but are divided on whether the initial intensity and seasonal limitation are features or flaws.

Every side lands high — Trust it.

Behind this verdict1 AI · 7,543 owners~3 hrs of research 2 min to read

Main competitors

Top rivals in Fragrances.

#1
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#3
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Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

01

Model by model?

How each AI sees it.

Gemini ranks this product at #8.0 on average Averaging across the AI panel, By the Fireplace Eau de Toilette sits around #8.0 this snapshot.

  • GeminiGemini

    #8.0

    1 appearance · best #8

  • GPTGPT

    Didn’t rank By the Fireplace Eau de Toilette this snapshot.

  • PerplexityPerplexity

    Didn’t rank By the Fireplace Eau de Toilette this snapshot.

  • AI ModeAI Mode

    Didn’t rank By the Fireplace Eau de Toilette this snapshot.

ClaudeClaude

Didn’t rank By the Fireplace Eau de Toilette this snapshot.

02

Rank trajectory?

Weeks of movement.

#7#8#9#10#11#125/117/13#8#11

Act two · ★ new

What the people say.

The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.

03

What buyers say?

What Google knows about it.

Buyer reviews · Google Shopping?

Beyond the video critics, Google pools 7,543 buyer ratings of the By the Fireplace Eau de Toilette from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.

4.5 / 5

7,543 ratings · 7 written
across 2 retailers

Buyers trust it
573%
415%
35%
23%
14%

What owners single out

Smoky & woody character4.5
Longevity & performance4.3
Scent evolution over time4.4
Wearability & versatility3.8
Initial intensity3.5

In their words

Replica By the Fireplace is a warm, cozy, and very distinctive fragrance. It opens with smoky, woody notes that truly feel like sitting by a crackling fire, balanced beautifully with subtle sweetness that keeps it wearable. The scent feels comforting yet sophisticated, perfect for fall and winter or cozy evenings. It lasts well on the skin and develops nicely over time, becoming softer and more in

Andrada H · verified purchase · influenster.com

A VERY smoky and deep woodiness with a persistent background of slight marshmallowy sweetness. By the Fireplace is truly a painting in a bottle and a cold weather banger ! This is truly suited only for fall and winter as it would be too overpowering for hot temps 🌡️ . The only word of advice I would give is to be aware that although it is a fantastic unique scent, the smokiness is pretty photo re

Enrique M · verified purchase · influenster.com

as of July 13 · 7543 buyer ratings?

05

The recap

Where it stands today.

  • PositionBest rank #8 across 1 intent tracked (climbed 3 this week).
  • FootprintStrongest in Best Vanilla Perfumes (#8).
  • TraitsMost often described as cozy.
  • Closest rivalThe Most Wanted Parfum (1–0 across 1 shared intent).
  • MakerBy Maison Margiela Replica — see how it ranks across other intents on its brand profile.

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