What the AIs say
— best · 1 of 5 agree“Only ChatGPT has placed Mrs. Butterworth's so far this snapshot — average rank #30.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Mrs. Butterworth's's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only ChatGPT has placed Mrs. Butterworth's so far this snapshot — average rank #30.0 across 1 mention.
ChatGPT
#30.0
avg over 1 mention · best #30
The words the panel uses
AI most often praises Mrs. Butterworth's for being "budget" (1 mention) and "nostalgic" (1).
- budget1
- nostalgic1
- pancake1
Wins & misses?
Where it leads, where it lags.
Mrs. Butterworth's doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #30 in Best Maple Syrups.
Top wins
Mrs. Butterworth's hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 3 weeks of tracking: 0 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 12 ranks in Best Maple Syrups (now #30).
Act three
The lineup, ranked.
Every Mrs. Butterworth's product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Original Syrup is the only Mrs. Butterworth's product the AI assistants have picked so far — showing up in 1 buyer question.
Pantry & Condiments
Rivals?
Who it competes against.
Kirkland Signature has the edge over Mrs. Butterworth's — winning more of the 1 shared question the AI panel ranks them both in.
- Kirkland SignatureFood, Beverages & SnacksKirkland Signature leads 1–0 · 1 shared · 1 categoryCompare
- 365 by Whole Foods MarketFood, Beverages & Snacks365 by Whole Foods Market leads 1–0 · 1 shared · 1 categoryCompare
- Dunkin'Food, Beverages & SnacksDunkin' leads 1–0 · 1 shared · 1 categoryCompare
- Runamok MapleFood, Beverages & SnacksRunamok Maple leads 1–0 · 1 shared · 1 categoryCompare
- Trader Joe'sFood, Beverages & SnacksTrader Joe's leads 1–0 · 1 shared · 1 categoryCompare
- MapleFood, Beverages & SnacksMaple leads 1–0 · 1 shared · 1 categoryCompare
- TrappFood, Beverages & SnacksTrapp leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “budget” (1 mentions) and “nostalgic” (1).
- Top productOriginal Syrup is the most-mentioned Mrs. Butterworth's product this snapshot.
- Closest rivalKirkland Signature (0–1 across 1 shared intent).