Ultra Sheer Dry-Touch SPF 100

Beauty & Personal Care › Sunscreen

Ultra Sheer Dry-Touch SPF 100

Daily face sunscreen lotion

Neutrogena logoby Neutrogenabrand #6 in Sunscreen
Where to buy
Street price$9.99–$15.99as of Jun 29?
Price tier

Budget · bottom third of sunscreen

Should you buy it??

ReconsiderCheckTrust it

Trust it — mostly

based on 3 of 6 signals

AI panel1 of 5 agree#4Buyers241 ★4.7

Quick take

In short: what each side says

AI · critics · buyers · brand claims · press — each opened up in full further down ↓

AI panel#4 best pick1 of 5 models agree

Claude ranks this product at #4.0 on average

Buyers★ 4.7241 ratings

Owners praise the high SPF protection, lightweight formula, and smart dispenser design, but the noticeable white cast is a dealbreaker for darker skin tones.

All sides land high — a confident buy, with the caveats below.

Behind this verdict1 AI · 241 owners~3 hrs of research 2 min to read

Main competitors

Top rivals in Sunscreen.

#1
UV Clear Broad-Spectrum SPF 46
UV Clear Broad-Spectrum SPF 46.

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Best rank in this scope, recent weeks Jan 1 · #1 · Jan 1 · #1 · Feb 1 · #1 · Mar 1 · #1 · Apr 1 · #1 · May 1 · #1 · Jun 1 · #1 · Jul 1 · #1 · Aug 1 · #1 · Sep 1 · #16-wk trend?
Where to buy
held
#2
Sunforgettable Total Protection Face Shield Flex SPF 50
Sunforgettable Total Protection Face Shield Flex SPF 50

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Tinted mineral face sunscreen stick SPF 50

Best rank in this scope, recent weeks Jan 1 · #40 · Feb 1 · #50 · Mar 1 · #45 · Apr 1 · #26 · May 1 · #24 · Jun 1 · #40 · Jul 1 · #3 · Aug 1 · #9 · Sep 1 · #26-wk trend?
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#3
Unseen Sunscreen SPF 40
Unseen Sunscreen SPF 40

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Lightweight daily face sunscreen SPF 40

Best rank in this scope, recent weeks Jan 1 · #2 · Jan 1 · #13 · Feb 1 · #2 · Mar 1 · #2 · Apr 1 · #2 · May 1 · #2 · Jun 1 · #2 · Jul 1 · #2 · Aug 1 · #3 · Sep 1 · #36-wk trend?
Where to buy
+1
№ 01

The verdict

What the panel makes of it.

Neutrogena makes an SPF 100 sunscreen lotion. It comes in a squeeze bottle. The formula dries without leaving residue on skin. People buy it for daily face protection. They want coverage that doesn't feel greasy. Retailers track this product across multiple shopping queries weekly.

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

№ 02

Model by model?

How each AI sees it.

Claude ranks this product at #4.0 on average Averaging across the AI panel, Ultra Sheer Dry-Touch SPF 100 sits around #4.0 this snapshot.

  • GeminiGemini

    —

    Didn’t rank Ultra Sheer Dry-Touch SPF 100 this snapshot.

  • GPTGPT

    —

    Didn’t rank Ultra Sheer Dry-Touch SPF 100 this snapshot.

  • PerplexityPerplexity

    —

    Didn’t rank Ultra Sheer Dry-Touch SPF 100 this snapshot.

  • AI ModeAI Mode

    —

    Didn’t rank Ultra Sheer Dry-Touch SPF 100 this snapshot.

  • ClaudeClaude

    #4.0

    1 appearance · best #4

    placed#1#10
    #4Best Daily Face Sunscreens
№ 03

Rank trajectory?

Weeks of movement.

Act two · ★ new

What the people say.

The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.

№ 04

What buyers say?

What Google knows about it.

Buyer reviews · Google Shopping?

Beyond the video critics, Google pools 241 buyer ratings of the Ultra Sheer Dry-Touch SPF 100 from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.

4.7 / 5

241 ratings · 7 written
across 2 retailers

Buyers trust it
5★77%
4★17%
3★5%
2★2%
1★0%

What owners single out

Sun protection & SPF efficacy4.8
Texture & absorption4.2
White cast & appearance3.1
Lightweight feel4.6
Application & dispenser design4.7

The white cast that divides buyers aligns with the thick, opaque appearance video reviewers likely flagged as a cosmetic drawback.

In their words

“Skin protection from the sun has to be all year, not just in the summer! During the other times of year I want a light sunscreen that still gives me high protection. I get both with Neutrogena’s Ultra Sheer Dry-Touch Sunscreen with Heliopolis 360! It’s got 100 broad spectrum SPF with antioxidants. It blocks up to 99% of UVB rays. This sunscreen is dermatologist tested and free of parabens, phthala”

Desireeb1 · verified purchase · neutrogena.com

“I have no dooubt this is 100 SPF. It is a thick, white cream that is only partially absorbed into the skin and partially lays on top of the skin producing - literally - a white face covering. Which is why only four stars. If you have pale skin, acceptable? Yes. But, if not, and you object to looking like Casper the Ghost - you may want to downgrade to an SPF 70 sunscreen. No sunscreen blocks 100% ”

verified purchase · walmart.com

as of June 29 · 241 buyer ratings?

№ 05

Frequent rivals?

What it competes against.

№ 06

Alternatives by price · Same field?

Same money, different answer.

Same tier · budget4
Hydrating Mineral Sunscreen Face Sheer Tint SPF 30CeraVe$13–$17#7Relief Sun: Rice + ProbioticsBeauty of Joseon$14–$20#10Sensitive Mineral Sunscreen SPF 30Blue Lizard$7.49–$12.82#19Aqua Rich Watery Essence SPF 50+ PA++++Biore UV$11–$15#23
If the budget stretches4
Unseen Sunscreen SPF 40Supergoop!$26–$38#3Sensitive Mineral Sunscreen SPF 50Blue Lizard$16–$22#4Safe Sunscreen SPF 50+ThinkBaby$21–$24#6Sheer Zinc Face Dry-Touch Sunscreen SPF 50Neutrogena~$26#14
№ 07

The recap

Where it stands today.

  • PositionBest rank #4 across 1 intent tracked (no change vs last snapshot).
  • FootprintStrongest in Best Daily Face Sunscreens (#4).
  • TraitsMost often described as “drugstore value”.
  • Closest rivalMineral Tinted Crème SPF 30 (1–0 across 1 shared intent).
  • MakerBy Neutrogena — see how it ranks across other intents on its brand profile.

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